Contently

APRIL 20, 2021

Individual creators can be competent across mediums without spending hundreds of hours learning Photoshop and FinalCut Pro. Pandemics force people to think about art and storytelling in new ways. Last summer, Medium and Twitter co-founder Ev Williams wrote that we’re now in a “ relational media ” era.

Brand Identity 123

Brand Identity Branding Content Creativity 123

ClearVoice

FEBRUARY 1, 2022

Alex Wolf, Host of The Alex Wolf Podcast. Her Podcast, The Alex Wolf Podcast, will have you listening for hours, leaving fans anxiously anticipating the next season. Koya Webb, Yoga Instructor and Influencer and the host of Get Loved Up Podcast. Check out her Linktree for her latest features and writings.

First-Mover Advantage 98

First-Mover Advantage Thought Leadership Youtube Television marketing 98

Hubspot

APRIL 28, 2020

You might find a content manager taking the ownership over an editorial calendar, developing content topic strategy, data reports, managing social media accounts, or writing long-form editorial pieces. This will help them stitch together all of their mediums to create the best experience possible for their audience.". "An

Enterprise Management 98

Enterprise Management Work Management Marketing Management CMS Development 98

Metadata

JANUARY 12, 2022

Over the next year, we’ll be working with DG across many different fronts, including: Storytelling. With dozens of different publications, podcasts, communities and media – DGMG is one of the no nonsense clearest marketing communities out there, and we are excited to work with Dave and his community to propagate our voice.

Communities 52

Communities Advertising Agencies Storytelling CMO 52

Content Marketing Institute

MAY 7, 2018

Joanna discusses swearing, euphemisms, and writing something that actually sounds like you (plus the controversy that might come with it) in this post. Find the top 10 to 20 brand blogs (or vlogs or podcasts, etc.) Write down three to five adjectives that best describe the tone of voice of each brand. Choose a different medium.

Differentiation 106

Differentiation Top of Funnel Copywriting Advertising Mediums 106

Vidyard

JULY 8, 2019

Learn more about where each option shines—in-house video production vs. outsourcing—and when to use them, straight from the Vidyard experts on the Video Island Podcast. Check Out the Video Island Podcast The Video Island Podcast answers all of your questions about making great videos, from pre to post production.

Video Marketing 65

Video Marketing Product Advertising Agencies Paid Search Agency 65

Atomic Reach

JANUARY 3, 2019

He is a faculty member of the graduate studies program at Rutgers University, and has taken what he has learned through his decades of experience and poured it into his blog, keynote speaking opportunities, and numerous writings. In addition to managing Marketing Nutz, she hosts the popular Social Zoom Factor podcast.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Content Standard

JANUARY 18, 2019

This can include industry and business publications, op-eds, or writing on a company blog. Paul Block, CEO of Merisant, the company that makes Equal Sweetener, has a blog where he writes about talent management. One of the best strategies is to publish articles that position the CEO as a thought leader.

Thought Leadership 67

Thought Leadership B2B Thought Leadership Paid Search Agency Content Marketing 67

Hubspot

JANUARY 29, 2019

Instead, it was what attracted most marketers to the industry in the first place -- "storytelling". Content marketing’s steady adoption of storytelling is an exciting new opportunity for content creators. How to Write a Brand Story. Highlight Your Story’s Conflict. Check out the following story. Does it resonate with you?

Examples 100

Examples Brand Identity Branding Ad Exchange 100

Contently

MAY 2, 2018

Content is the key to optimizing conversion rates across the marketing funnel—from raising awareness about the book, to gathering supporters and subscribers, to driving conversions, and finally to getting buyers to write reviews and spread the word. However, the most effective marketing happens within a couple months of the publish date.

Top of Funnel 144

Top of Funnel Campaigns Optimization Planning 144

nDash

DECEMBER 5, 2018

The ability to sit down and write a 1,000-word blog post is one luxury most successful CEOs cannot afford, at least not without a huge opportunity cost. But if you stop to think about it, other mediums that might seem quicker (e.g. It’s vision and storytelling. “The acquisition will have to wait.

Advertising Mediums 69

Advertising Mediums Paid Search Agency Verticals Storytelling 69

Outgrow

AUGUST 31, 2022

We recently interviewed Freelancer of the Month ‘ Mindy Morgan Avitia ‘ for our monthly podcast – ‘ Marketer of the Month ’! Why robust marketing is incomplete without honing your writing and focusing on content. Tips for writing high-quality long-form content. And so it’s rooted in storytelling.

Top of Funnel 52

Top of Funnel Marketing & Strategy Marketing Strategy Advertising Agencies 52

Valasys

JANUARY 23, 2020

Write blog posts: Blogging is a powerful marketing tool in the arsenal of B2B marketers. Videos are an effective way of visual storytelling and serve as an excellent medium to engage with the audiences. The following are some of the ways to keep your leads engaged & tactfully slither them to sales conversions: a.

B2B Sales 52

B2B Sales Marketing Budget Sales Qualified Leads Lead Ranking 52

Convince & Convert

APRIL 7, 2015

As Jay writes in his book, it is worthwhile to spend the time, effort, and resources to research questions like, “What do you read?” Internal Communication can learn from this by placing “you-seful” content in multiple places, ensuring that the message fits the medium. Storytelling secrets. Newsletters. Town Halls.

Lead Scoring 157

Lead Scoring Lead Ranking Work Management Statistics 157

Valasys

JANUARY 17, 2020

Audio storytelling is an effective way of content marketing & is proliferating among the audience groups as a popular medium to hear from their favorite brands & niche-personalities.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Heinz Marketing

FEBRUARY 19, 2018

Among other things (like the Super Bowl) we talked about: The pros, cons and benefits of podcasting. Storytelling. Podcast formats from Q&A to curated shows. Podcasts as unstructured learning time. Everybody used to write stuff, but we’ve all moved to a three or four inch screen, right? Paul Roberts: Yes.

Top of Funnel 51

Top of Funnel Banner Ads Paid Search Agency Banners 51

Digital Marketing World Forum

MAY 16, 2019

Industry leaders have already predicted the following 2019 video event marketing trends : Video storytelling is becoming a daily experience. He already has many ways for audiences to experience his wisdom (books, podcasts, etc.) By its very nature, video is a “show don’t tell” medium. Why is Video Event Marketing Important?

Promotion 51

Promotion Video Marketing Storytelling Event Marketing 51

seo.co

JANUARY 26, 2022

Before there were YouTube, podcasts, and social media. The medium through which stories are told has evolved over the centuries, but the power of the story has not. And if you want your marketing to cut through the noise, it’s important that you embrace and perfect the art of brand storytelling. The Power of Storytelling.

Storytelling 97

Storytelling Brand Identity Branding Case Studies 97

Hubspot

OCTOBER 14, 2015

Instead, seek out donors, volunteers, and even clients who would like to write a story about your organization. For example, ask that rock star volunteer to write a post about his/her experiences or encourage a client to write a quick blurb about how your organization helped them. Repurpose on Multiple Mediums.

Advertising Mediums 28

Advertising Mediums Content Ad Frequency Blogger 28

Single Grain

AUGUST 23, 2019

The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. Well, people remember stories 22x more than facts and figures alone and, thus, storytelling can boost conversion rates by a significant 30%. What Is Storytelling? Science Behind Storytelling.

Storytelling 111

Storytelling Examples Campaigns Top of Funnel 111

Hubspot

JANUARY 17, 2017

Editor's Note: This post was originally published on Context, a publication brought to you by Medium’s Creative Strategy team. Follow the publication to keep abreast of the best ideas in brand storytelling. Apps like Medium have become new discovery platforms for content. We started unassumingly on Medium.

Advertising Mediums 28

Advertising Mediums Peer-to-peer Correlation Hubspot 28

Contently

APRIL 26, 2016

The Cauldron, a site that runs articles on Medium from both journalists and sports figures, became partners with Sports Illustrated in the fall of 2015. According to Adweek , the collaboration will ultimately lead to branded essays, photo diaries, podcasts, videos, and events. “It’s and Turner Sports.

Press 60

Press PR Advertising Agencies Paid Search Agency 60

Navigate the Channel

MARCH 29, 2024

We first started writing and talking with clients about online and offline integration in 2015, or so. If podcasts are a safety standby, start there. Integrating online and offline marketing is effective because it creates a cohesive customer journey, leveraging the strengths of both mediums to engage customers more effectively.

Online Marketing 65

Online Marketing Paid Search Agency B2B Thought Leadership Landing Pages 65

ClearVoice

SEPTEMBER 25, 2023

Writing and Editing Skills Content is your brand’s voice in the digital world. To craft compelling content, you need a deep understanding of your audience, storytelling skills, and the ability to effectively convey your brand’s message. To accomplish this you need well-honed writing and editing skills.

Content Marketing 59

Content Marketing Planning Marketing Management Allocation 59

Optinmonster

MARCH 13, 2024

Research shows that 68% of people would rather learn about a new product or service from a short video than other mediums. The key differentiator is visual storytelling. Use a character in your video to make your storytelling more effective. Write your ad copy, use suitable images or videos, and craft a compelling CTA.

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

ClearVoice

APRIL 2, 2019

With multiple network shows in the pipeline and too many hit podcasts to count, Wondery is making good on the attention-grabbing promise announced in its first year: It’s evolving from a premium podcast producer into a full-service production company with a pipeline of hit shows and films. That’s step one. ' Click To Tweet.

Business 90

Business Storytelling Barriers Advertising Mediums 90

Single Grain

OCTOBER 12, 2023

1) Podcast Videos: a16z Podcasts have been taking storm over the last several years. million podcast listeners worldwide. Podcasts have notoriously been replacing vlogs over the last few years. These days, you can watch a podcast on YouTube or access the audio on Spotify. This makes podcasts very versatile.

Video Marketing 98

Video Marketing Webinar Metrics Youtube Content 98

ClearVoice

NOVEMBER 30, 2021

Content can include videos, podcasts, blogs, social media posts, infographics, and images. Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (2014) by Ann Handley. She also covers the art of storytelling, a skill crucial for creating effective content.

Top of Funnel 122

Top of Funnel Content Marketing Planning Work Management 122

seo.co

NOVEMBER 8, 2021

In addition to providing the latest news, information, and ideas on social media and social marketing, Social Media Examiner hosts the Social Media Marketing podcast and a couple of different industry-leading events/conferences throughout the year. There’s also a fantastic podcast by the same name. Seth’s Blog. HubSpot Blog.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Vidyard

JANUARY 22, 2020

Jay Baer has a podcast about word of mouth marketing. Ann Handley has a newsletter about storytelling in marketing. No matter what your niche, video is an excellent medium for sharing thought leadership content with the world. Video Podcast 4.6 Video Podcast. Rand Fishkin has a blog about SEO. LinkedIn 3.2

Thought Leadership 121

Thought Leadership B2B Thought Leadership Video Marketing Top of Funnel 121

seo.co

MARCH 8, 2020

In addition to providing the latest news, information, and ideas on social media and social marketing, Social Media Examiner hosts the Social Media Marketing podcast and a couple of different industry-leading events/conferences throughout the year. There’s also a fantastic podcast by the same name. Seth’s Blog. HubSpot Blog.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Spiralytics

AUGUST 3, 2023

Well, the best solution is to reach out and touch target audiences with compelling storytelling. Native advertising is a type of paid marketing where ads look and feel like other content in the medium they appear. With these five tips, you will master brand storytelling and skyrocket brand visibility in no time.

Paid Content 118

Paid Content Brand Identity Branding Storytelling 118

Parse.ly

APRIL 22, 2022

Playful puns like “Let’s BARKdown Your Subscription” is core to the brand’s writing style and brand identity, reinforcing the brand’s playful sensibility. According to their brand voice guidelines , Starbucks’ brand voice features both expressive and functional tones, depending on the medium. Teach For America’s podcast homepage.

Examples 52

Examples Brand Identity Branding Marketing & Strategy 52

Optinmonster

JANUARY 14, 2024

Originally known as Sendinblue, it has evolved into a comprehensive tool catering to small and medium-sized businesses. AWeber AWeber is a well-established email marketing service provider renowned for its ease of use and efficiency in helping small to medium-sized businesses execute effective email marketing campaigns.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Vidyard

JANUARY 22, 2020

Jay Baer has a podcast about word of mouth marketing. Ann Handley has a newsletter about storytelling in marketing. No matter what your niche, video is an excellent medium for sharing thought leadership content with the world. Video Podcast 4.6 Rand Fishkin has a blog about SEO. Where to Use Thought Leadership Videos 3.1

Thought Leadership 65

Thought Leadership B2B Thought Leadership Video Marketing Top of Funnel 65

Martech Advisor

DECEMBER 4, 2019

Learn More: The Convergence of Storytelling and Personalized Marketing Automation. Avoid using jargon words if you’re writing for a non-expert audience. Change the medium. If you want to make the content really engaging, change the medium. Don’t just write an outreach letter or send an assortment of articles.

Email Campaigns 97

Email Campaigns Campaigns Content Advertising Mediums 97

SnapApp

MAY 1, 2018

. —– If you happen to have been living under a marketing rock for the past few years, Jay is an award-winning podcaster, keynote speaker, and a veteran content marketer and creator. What Jay’s doing in his podcast and in his broader work is both different and authentically him – magnetic, real, and just a little bit quirky.

Practices 89

Practices Best Practices Paid Search Agency Planning 89