Publishing insightful thought leadership to drive conversions for Cognite

Tomorrow People

An industry magazine with a laser focus on data fusion helped mark out Cognite as a true thought leader. Each issue of the magazine focuses on a key theme, from The Industrial Data Architect to The Future of Data.

A Year Full of ‘No Way!?’ Moments for CCO Magazine

Content Marketing Institute

2017 will go down as the year contributors to the magazine repeatedly blew my mind. Some people have been amazing resources to the magazine over the years – people who keep coming back with great ideas, stories, and people. Most social media managers are hyper-aware of publishing accurate, appropriate social content online, but in Jennifer’s work accuracy can be a life-or-death situation. Finally, in November we published one of my all-time favorite articles of all time.


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{Top Sales Magazine} Lead in Virtual Selling With RICH™ Content


In late 2019, the International Air Transport Association (IATA) published the “Economic Performance of the Airline Industry” report. Find the entire article on pages 18-19 of the Top Sales Magazine September Issue and dive into the elements of RICH content.

We Launched Fast CMO Magazine, Here's What's Inside


In September 2017 we launched Fast CMO magazine, a B2B marketing management publication that lets readers meet marketing executives and learn how they run marketing. That’s why we published Fast CMO magazine. We’ll be publishing the interviews here on our blog to share content and give you a preview of what you can find in the print magazine. The following is our interview story with Ray Wizbowski, in Q and A style, created for Fast CMO magazine.

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How the Internet Made Magazine Covers Great Again


But if you do find one, you’ll see magazine covers that are popping with images and type and cover designs going for broke. In many cases, the magazine covers feature subjects in shapes, colors , and sizes that have long been overlooked, shot by photographers too young to have developed a formula. And that free billboard would still matter, if only people still bought magazines. So, is there a creative renaissance happening on the magazine cover, and if so, why now?

Pinterest for publishers


As a publisher, you’re probably already involved in Facebook and Twitter. For example, it can be used for branding and outreach, particularly when it comes to publishing. Just recently, the site started focusing even more on publishing. percent of social media traffic to publisher sites , putting it in front of Twitter, Reddit and LinkedIn (combined). Think about your own social media efforts or those of your company – particularly if publishing is your gig.

Bidding Fond Farewell to BtoB Magazine

Paul Gillin

I was sad to learn this week that BtoB magazine , which has existed under various brands for nearly 100 years, will be swallowed by Advertising Age at the end of the year. I have worked with BtoB for nearly seven years, publishing about 120 columns and articles during that time. It’s the most important publishing brand I’ve been affiliated with during my eight years as an independent consultant, and I’m truly sorry to see it go.

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Is your company magazine a one-hit wonder?

Integrated B2B

Company magazines continue to consume a significant proportion of many B2B marketing budgets. Understandably so, as magazines can be a great way to profile the company’s achievements, internally and externally. No wonder it’s easy to question the business case for a magazine. Is it worth applying so much time and budget to a magazine if its long-term reach and impact is limited? Take a look at magazines you have created in the past.

Don’t Publish a Press Release. Create a Product Story Instead


It reads like the title of an award-winning magazine feature. The post Don’t Publish a Press Release. 88 Acres: How Microsoft Quietly Built the City of the Future…. Should’ve been, really.

Content Marketing Requires the Mindset of a Publisher

Sales Engine

I’ve always loved magazines—most of us do, right? You can call me a magazine nerd if you want to , but I suggest I’m not alone given the sheer volume of publications presented every day on newsstands, despite the pronouncements of print being dead. But have you ever thought about why magazines are so popular? But with everyone jumping on the content marketing bandwagon, it’s not enough to publish a blog or a white paper. Think about how you consume a magazine.

5 Classic Magazine Content Formats to Borrow for Your Blog


Borrow some story formats from magazines and newspapers. Here are five classic magazine content formats that will liven up your blog and draw in readers. This is a beloved format that gets great traction everywhere from home DIY to family publications to men’s magazines. Travel publishers use it constantly, as do many other lifestyle verticals. Countless publications were publishing these cheap-thrill essays to the point where the internet got saturated.

Has Facebook Surpassed Google Traffic for Publishers, Magazines?


Cosmopolitan Magazine effectively refers 16% of their overall web traffic from their Facebook page! (It But this massive opportunity to engage online with offline readers is not being capitalized on by many other top magazine brands (by circulation). So, what are these winning marketers and magazines doing on Facebook? Check out these resources for tips: - 5 trends among magazines with the most Facebook Fans.

Why the Publishing World Needs Humane Design


But many publishers and content platforms actively design against other subtle humane principles in order to attract and keep our attention. ” Danny Funt, a writer at the Columbia Journalism Review who recently published an article on the topic of humane design, doesn’t expect these addictive design choices to change any time soon. ” Funt believes that the current system leaves publishers trapped in an undesirable place.

Publishing is dying because marketers are the new publishers


My friend, Paul Gillin has a blog called Newspaper Death Watch that chronicles the slow decline of an entire publishing industry. Everyone knows that some parts of the publishing business are dying because the Internet gives content away. Parents Magazine. Why are these smart marketers doing what publishers once did? Because they know that marketers must act like publishers to succeed online. Marketers are the new publishers.

Revenue Streams and the Publishers who Love Them


All publishers use their content in one way or another to keep their revenue generation engine running. But in order to grow substantially, publishers have to diversify their revenue streams and increase their stability. So how are publishers trying to win the race to gain subscribers?

Should Journalism Schools Rethink Magazines? (Or Even Journalism Itself?)

B2B Memes

Last week, Susan Currie Sivek wrote about how magazine programs within journalism schools are increasingly giving up on traditional magazines—or as she less cynically puts it, how they are teaching beyond the magazine. Though I love magazines, I’m not sure any journalism school should have a magazine program. The problem with magazine programs isn’t so much that magazine publishing is an increasingly bad business (though it is).

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Thanks to Twitter, Writers Are More Influential Than Publishers


The same way my daily routine relied on a cereal of choice (Honey Bunches of Oats) and a toothpaste of choice (Crest Pro-Health), I had developed a relationship with a publisher of choice. On occasion, I still browse the homepages of Slate, The Atlantic, and New York magazine , but my loyalties have shifted from publishers to writers. My loyalties have shifted from publishers to writers. A few years back, my path to pop culture enlightenment was blissfully simple.

Publishers and the iPad: No Future in Control

B2B Memes

Magazine publishers love it. Especially B2B publishers (why do you think they call it “controlled circulation&# ?). To a cynical eye like mine, this seems to be the back story to the ongoing tussle between periodical publishers and Apple over the management of magazine app subscriptions. As aptly summarized by Peter Kafka, “Magazine publishers used to salivate over the iPad. What was it that got publishers drooling in the first place?

Can Reddit Be a Friend to Brands and Publishers?


Recently, however, Reddit has implemented a new strategy to improve its relationship with publishers. Updates include a “News” tab, profile pages where publisher accounts can post their own content and AMAs, and a native video uploader. Additionally, Time Magazine struck a deal last year to have its editorial staff work with Reddit’s audience team to incorporate user-generated content into more stories.

Why Publishers Are a Huge Threat to Ad Agencies


Every brand wants to be a publisher. Meanwhile, legacy publishers have started creating in-house studios, born out of journalistic roots, to meet branded content needs. When Vice launched in 1994, the culture platform was nothing more than a print magazine giving voice to music and cultural trends not covered elsewhere. ” “The line between publishers and agencies is eroding. Back in the days of Mad Men , agencies were bulletproof institutions.

Are Publishers Afraid of Social Media?

B2B Memes

In Folio: today, Matt Kinsman reports on an MPA conference session called “Who Controls Social Media at Your Magazine Brand?” It suggests that not only do magazine publishers not yet understand social media, they’re actually afraid of it. In his article, “ For Publishers, Who Are the Gatekeepers of Social Media? ”, Kinsman quotes Hearst’s Matthew Milner as asking whether all stakeholders should “be given the capability to tweet.” Social Media control magazines

HCSS’s SnapApp Bracket Challenge Featured in Fortune Magazine


On April 30th Fortune Magazine published a feature article on Heavy Construction Systems Specialist ’s (HCSS) brilliant bracket marketing campaign that was created with SnapApp. Read “ Here Are the Best Construction Projects in America ” at Fortune Magazine! Exciting news! The Most Interesting Project Bracket Challenge is a key part of HCSS's I Build America campaign that highlights amazing construction projects all throughout America.

How Top Publishers Monetize Their Email Databases


Publishers are doubling down on additional revenue streams like paid digital subscriptions, affiliate links, and branded content campaigns. But many publishers possess an asset whose potential to generate revenue often goes unrealized: the email database. For many, it’s a missed opportunity – the methods for monetizing newsletters tend to scale easily, and they typically require minimal upfront effort on the publisher’s side. Publishers

Can Reddit Be a Friend to Brands and Publishers?


Recently, however, Reddit has implemented a new strategy to improve its relationship with publishers. Updates include a “News” tab, profile pages where publisher accounts can post their own content and AMAs, and a native video uploader. Additionally, Time Magazine struck a deal last year to have its editorial staff work with Reddit’s audience team to incorporate user-generated content into more stories.

A Word Every Publisher Should Know

B2B Memes

Why should publishers care about skeuomorphs? ” For traditional, analog publishers, the most immediate application of skeuomorphism is to the process of going digital. But even for natively digital publishers, functionality will evolve, perhaps more rapidly than ever. Design New-Media Models The Future of Print design digital magazines digital-only new media old-media print skeuomorph Ziff Davis EnterpriseSkeuomorph.

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First-Party Data Priorities Prompt Publishers to Take Back Control


Writing exclusively for ExchangeWire, Giovanni Stocchi, CEO of ADmantX, dives into the ongoing trend for publishers closely managing their own first-party data, and how they can further refine their approach in creating detailed audience segments. GDPR has been the push publishers needed to take back control of their first-party data to offer advertisers custom-fit audiences and propensity modelling. This is where publishers step in.

Forbes Magazine Expert Columnist Features Content Marketing

Content Marketing Today

It means to think like a publisher. The post Forbes Magazine Expert Columnist Features Content Marketing appeared first on Content Marketing Today. Lisa Arthur, CMO of Teradata Applications Interviews Newt Barrett on Keeping Content Marketing Real. Lisa wanted to know how you can be sure that your content marketing strategy is authentic.

B2B Lead Generation Blog: Lead Generation for the Complex Sale Listed Among BtoB Magazine’s Best Marketing Books

B2B Lead Generation

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

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Content marketing makes marketers the new publishers–and vice versa


To do that, marketers have been forced to become publishers. Parents Magazine. Publishers sold them. But to me, one of the hidden stories on how publishers might need to become the new marketers. As publishing’s traditional sources of revenue for printed materials–advertising and subscriptions–both dry up as content goes online, publishers need a new source of revenue. Photo credit: ShashiBellamkonda.

5 ways non-traditional publishers connect with audiences

As Brian Morrissey from Digiday put it: “Among the biggest lies publishers have told in the past few years, “We don’t buy traffic” ranks rather high.” Without a doubt, consumer engagement needs to top publisher strategies for 2019. A whole crop of brand publishers—admittedly free from the constraints of CPMs and programmatic ad-tech headaches (often with ex-journalists at the helm)—find ways to focus on building impressive audiences who contribute to revenue, without subscriptions.

SnapApp Of The Week: Boston Magazine's 'Battle Of The Burgers'


Boston Magazine used a SnapApp survey to challenge the residents of Boston to determine their city’s absolute best burger. How Does Interactive Content Help Me Market My Publishing Company? This lead data can then be used for Boston Magazine's future marketing campaigns. . Learn More About Boston Magazine's Battle Of The Burger 2014! . --. Are you using interactive content marketing apps to engage your users like Boston Magazine?

One more B2B magazine gives up on print advertising

Marketing In Real Life

Publisher Crain Communications recently announced its Waste and Recycling News would no longer produce print magazines, only digital, citing a decline in advertising pages due to industry consolidation, among other factors. As challenging and competitive as today's business environment may be, several other publishers continue to produce thick print magazines loaded with ads of all sizes.

Three Requirements as Marketers, Agencies and Publishers Converge

Digital B2B Marketing

In April Crain Communications, the publisher of BtoB Magazine, announced the creation of CrainsSocial , a new marketing services group offering social media solutions to marketers. View on Pinterest Not only are the trends towards digital, social, mobile and content changing the B2B marketing landscape, the roles of agencies, publishers and marketers in that landscape are blurring as well. Business Strategy agency content marketing convergence marketing automation publisher

4 Media Relations Lessons…Learned the Hard Way

Marketing Craftmanship

I had picked the wrong response to the reporter’s question, and the error had been published. Tripped up again…by the “When did you stop beating your wife?”? ”? question.

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B2B Blogging Gets Publishing Discipline

Paul Gillin

I’ve spent some time over the last week judging the finalists in BtoB magazine’s annual social media awards. Publishers? The Internet has obliterated barriers to entry in publishing and smart marketers are realizing that, with persistence and a good keyword strategy, they can beat the top business publications in search results. As I’ve pointed out here as well as in BtoB magazine , the social media space is getting mighty crowded.

Magazines and Social Media: From the News Stand to the News Feed


For the most part, publishers no longer question the merit of dedicating time and effort to social media. That said, simply reposting every article you publish and hoping for the best does not constitute a sound social strategy. Instead, publishers need to consider the types of interactions that matter most to their online audience — and use that to fuel their decisions around what and where to share.

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Data-Driven Storytelling – How and Why Publishers Use It


While in itself nothing new, the developments that allow publishers to create stunning infographics, animations, interactive images, and multimedia pieces, have made data storytelling more common. But what’s in it for brands, or anyone else with an online presence that isn’t a publisher?