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Use Your Unspent Marketing Budget On Content Marketing For Next Year

Marketing Insider Group

Quick Takeaways: Spending your unused marketing budget on content marketing right now gets you a locked-in annual content plan before the year even starts. You can spend the rest of your budget next year on testing new promotion channels of campaigns focused on your company priorities. We need a brochure. No problem.

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How to Market Content to Baby Boomers in 2022

ClearVoice

Baby Boomers hold a considerable chunk of the spending power, particularly in developed countries. They spend a lot of time online. According to statistics, Baby Boomers spend an average of one hour and 48 minutes daily on Facebook and Instagram. Their spending habits toned down after pandemic restrictions eased.

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2020 in Retrospective

Heinz Marketing

I am noticing families spending more time together which otherwise was not happening in many cases. My heart reaches out to families who are not able to make ends meet due to lockdowns in various places around the world. I am witnessing communities coming together to help each other out. Businesses are trying to connect on a personal level.

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Thought Leader and Influencer Interview with Maribel Lopez Founder and Principal Analyst, Lopez Research LLC

Thinkers360

At a Glance Maribel Lopez Founder and Principal Analyst, Lopez Research LLC Focus Areas : AI, Mobility, Analytics, Future of Work. Thinkers360 In-Depth Profile & Portfolio: Maribel Lopez Social Media: LinkedIn | X Book: Right-Time Experiences: Driving Revenue with Mobile and Big Data. Highlighted Content : 33.

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How to Blog for Your Business Using Personality

Writing on the Web

If you’re writing for business, you want to connect with your readers by using personal stories. This is an important skill to master when it comes to writing a business blog that attracts readers yet keeps a professional brand. For example, I get updates from a professional who writes about arguments with her husband.

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Eight Keys to Supercharge Your LinkedIn Posts

Golden Spiral

Five Tips to Writing Better Health IT Content. That first line must lock your reader’s brain on your main point the way a fighter jet’s missile lock acquires a target. Fostering engagement takes as much intentionality as writing first lines and choosing images. It’s not easy to reach the people you need to reach.

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Empathy Marketing: How to Understand Your Customers, in 10 Steps

Contently

It’s one thing to spend time with clients. I got a fresh perspective on their struggles setting KPIs (many CMOs give little direction), tracking content performance (compliance keeps even basic analytics locked away), and inspiring their team to take risks (marketers are incentivized to play it safe). As it turns out, a lot.