Marketing Insider Group

FEBRUARY 12, 2024

In 2024, designing websites with a mobile-first approach is crucial, as a significant portion of internet users prefer accessing websites on mobile devices. Internet speeds went from ‘make-a-coffee-while-you-wait’ slow to ‘blink-and-you-might-miss-it’ fast. What are they saying about your website?

Marketing Websites 228

Marketing Websites Mobile Marketing Privacy Policies Customer Satisfaction 228

Marketing Insider Group

DECEMBER 8, 2021

AI-powered customer service meets burgeoning demand: a survey by Bright Local suggests that 58% of consumers have utilized voice search to locate local businesses in the past year. A HubSpot survey found that nearly half (45%) of individuals watch over an hour of video content on Facebook or YouTube each week. Prioritize Video Content.

Practices 293

Practices Tips Business Emarketing 293

Zoominfo

NOVEMBER 29, 2023

These generations have grown up in the age of the internet, making them tech-savvy information seekers. In fact, 90% of Gen Z and Millennial survey respondents say they were dissatisfied with a vendor, compared to 71% of Gen X and Baby Boomer respondents. They are also quicker to voice their dissatisfaction.

Buy 130

Buy Generation Peer-to-peer B2B 130

Martech

SEPTEMBER 21, 2023

Pluto 5000 , a technology company building the next generation of the internet, has announced the public beta launch of Cartographer AI Explorer. MFour , a consumer intelligence platform, launched DANI and its AI Survey Builder. The tool analyzes surveys and insights for consumer preferences and behaviors.

Marketing AI 112

Marketing AI Digital Asset Management Enterprise Management Gartner 112

Zoominfo

DECEMBER 28, 2020

These efficient processes are critical, considering that more than three-quarters of surveyed B2B buyers described a recent purchase as “very complex or difficult.”. Given that nearly 90% of pre-purchase research is done on the internet, this online content consumption is a significant signal for understanding buyer intent.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Velocity Partners

MARCH 13, 2024

AI — ChatGPT, Google SGE, all of it — is going to crack the internet wide open and scramble everyone’s SEO investments. Loooots of companies are chomping at the bit to use AI to flood the internet with search-optimized drivel. It’s like ChatGPT for the internet: you ask a question and get an answer. Will AI replace SEO?

SEO 86

SEO B2B Paid Search Agency Aggregators 86

Martech

JANUARY 3, 2024

In a Gartner survey last summer, 53% of consumers said social media had gotten worse in the previous year or over the last five years. Dig deeper: 2024 Predictions: Advertising and digital media Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

Gartner 140

Gartner Advertising Agencies Paid Search Agency Ad Exchange 140

Trade Press Services Newsletter

MAY 2, 2024

If you’re talking about internet usage, go for it,” say the authors. According to a Glassdoor survey, one in four employees think “touch base” is the most annoying buzzword. But today, a lot of people use ‘bandwidth’ to refer to human capacities to take on a task—and it’s getting tired.

Bandwidth 130

Bandwidth Peer-to-peer Work Management Marketing Management 130

Marketing Insider Group

MARCH 18, 2024

Did you know that 77% of internet users read blogs? Crafting a Unique Angle The internet is flooded with content. A recent survey found that 80% of the most successful content marketers have a documented strategy. Pinpointing your purpose is like choosing the right weapon before going into battle.

SERP 246

SERP Keywords Eye-Tracking Planning 246

Biznology

NOVEMBER 22, 2019

Taking an online survey on social media platforms or using a quiz maker software can result in a data leak that can harm anyone who decided to share personal data. Today, we are going to help you learn how to protect your internet privacy on social media apps and understand why it is crucial. Only Use Trusted Quiz Maker Tools.

Privacy 156

Privacy Social Media Media Lock-In 156

Martech

NOVEMBER 29, 2022

Fifty-six percent of media buyers at brands and agencies are investing in metaverse advertising and marketing initiatives or considering it, the IAB reported in their recent 2023 outlook survey. Those surveyed said they were investing in a metaverse presence to boost brand awareness and perception, and to reach customers where they are.

Advertising Agencies 116

Advertising Agencies Planning Paid Search Agency Ad Agencies 116

Customer Experience Matrix

APRIL 30, 2019

But the same surveys show a substantial minority don’t want their data tracked at all and many have stopped using big social media platforms due to privacy concerns. There’s still plenty of data along those lines, such as this Mulesoft study , which found that 49% of consumers would share personal data to get personalized service.

Privacy Protection 219

Privacy Protection Privacy Eye-Tracking Mobile Advertising 219

Sprout Social

DECEMBER 5, 2023

That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the UK. The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%).

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Act-On

DECEMBER 7, 2023

We found when evaluating new marketing technology, approximately 80% of survey respondents said the ability to integrate with existing and new technology is their most important deciding factor. You sign up for a new internet service, not realizing you need to pay extra for a router. They’re everywhere, right?

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Tips 130

Aberdeen

MARCH 28, 2023

For the first time, anyone with an internet connection can gain access to tools capable of producing very human-like creative content, whether that’s a blog post on SEO best practices in the style of Hemmingway, a book report on Lord of the Flies, or an image of a ferocious orange dinosaur in the style of Van Gogh.

Marketing AI 98

Marketing AI Generation Case Studies User-Generated Content 98

Stevens & Tate

OCTOBER 24, 2022

They remember times when Internet access wasn’t the norm. However, they also came of age at the beginning of the Internet revolution. They have adapted quite well, using the Internet in many of the same ways their younger Millennial siblings do. Members of Generation X straddle a critical divide.

Loyalty 87

Loyalty Generation Branding Brand Identity 87

Martech

FEBRUARY 8, 2024

The Internet was booming…The cloud was clouding… Adobe and Salesforce were innovating. Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take our short survey so we can tell you the state of martech salaries and careers. Click here for survey Get MarTech! It was the early aughts.

Marketing AI 125

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 125

Martech

JULY 6, 2023

Before we get to this week’s round-up of AI-powered martech , I thought I’d share the results of a consumer survey by infosec company Malwarebytes. While you and I and everyone I know professionally are all about AI only 35% of those surveyed respondents agreed with the statement “I am familiar with ChatGPT,” and 50% disagreed.

Marketing AI 117

Marketing AI CMS Development Industry CMS Marketing Analytics Tools 117

Zoominfo

JANUARY 20, 2021

Census Bureau — thanks to the pervasiveness of the internet, mobile phones, and social media. A survey in April 2020 from RBC Capital Research showed that 42% of respondents purchased groceries online at least once a week , up from 22% in 2018, as reported by GeekWire. . Face masks?

Zoominfo 246

Zoominfo eCommerce Loyalty Paid Search Agency 246

Martech

FEBRUARY 6, 2024

A world for digital (and phygital) natives We used to talk about the Internet of Things. Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take our short survey so we can tell you the state of martech salaries and careers. Click here for survey Get MarTech! In your inbox.

Trends 117

Trends Work Management Advertising Agencies Marketing Management 117

Zoominfo

SEPTEMBER 12, 2023

The same surveys show that 55% of corporate leaders distrust their own data assets. ACME is a web infrastructure and security company, providing content delivery networks, DDoS mitigation, internet security, and distributed domain name server services. just downloaded a ZoomInfo platform datasheet. Write a follow-up prospecting email.

Zoominfo 147

Zoominfo Multi-Touch Attribution Ad Building Marketing Analytics Tools 147

illumin

FEBRUARY 29, 2024

McKinsey’s 2021 holiday survey showed that 57% of shoppers felt YouTube influenced their buying decisions. A great example to highlight the importance of this relationship is when Publicis ran ads for Fortune 500 company Novartis on videos from Matt Walsh, a well-known “internet troll.”

Youtube 105

Youtube Advertisements Advertising Branding 105

Webbiquity

MARCH 30, 2021

In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. According to a McKinsey survey , roughly 75% of B2B buyers say they prefer digital self-service and remote engagement over interpersonal interactions — an attitude that has steadily increased even as lockdowns ended.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Martech

NOVEMBER 30, 2023

RTB House’ s ContentGPT leverages the power of generative pre-trained transformers and large language models to provide insights into the specific interests and intents of web page readers across the open internet. Synthetic Acumen’s ResearchGOAT is a generative AI platform designed for in-depth qualitative customer and market research.

Marketing AI 105

Marketing AI Marketing Management User-Generated Content Amazon 105

Martech

APRIL 5, 2023

As part of the MarTech Salary and Career Survey , we interviewed people about their experiences in marketing. After I did my degree, I worked a lot in early internet communications, like the keyword stuffing type of online articles and things to bring people in to websites. Download the survey here (no registration required).

Privacy 111

Privacy Thought Leadership Enterprise Management Budget Programs 111

Zoominfo

JUNE 23, 2022

This information is sourced from our talented in-house research team, customer surveys, and web crawlers to make sure that we’re offering a broad range of news that you can use to own your market. Internet ex-Explorer After 27 years, Microsoft has retired Internet Explorer.

Zoominfo 100

Zoominfo Lead Ranking Internet Marketing Acquisitions 100

Marketing Insider Group

JULY 31, 2023

You just need an internet connection, and you’re good to go. Customization and Integration A recent survey found that 94% of businesses see SaaS integration as crucial to overall success. Image Source: CloudFlare This is a big deal for a few reasons: Convenience.

Verticals 197

Verticals Work Management Marketing Management High Quality Lead 197

Martech

JULY 27, 2022

The EU and California laws require companies to provide people with a way to exercise their rights, something 44% of the 5,175 businesses surveyed failed to do. The most compliant business sectors are Media & Internet (30%) and Consumer Services (25%). Worth noting: Source: CYTRIO. Used with permission. for B2C vs. 10.3%

Privacy 143

Privacy Privacy Protection Business Case Studies 143

Optinmonster

APRIL 10, 2024

In the time before the internet, brands marketed to a broad audience. You can run customer satisfaction surveys or set up a popup form to collect customer feedback on your website. Here’s an exit survey form example: 2. Start by creating a customer feedback survey on your website. Do you want to generate more leads ?

Marketing AI 83

Marketing AI Planning Paid Search Agency Psychographics 83

Martech

FEBRUARY 7, 2024

And then I got a job at a startup, back in the original Internet boom — late 1990s, early 2000s. Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take our short survey so we can tell you the state of martech salaries and careers. I think that’s what really introduced me to marketing.

Advertising Agencies 113

Advertising Agencies Paid Search Agency Multi-Channel Enterprise Management 113

Martech

MAY 6, 2022

If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. And that’s what makes our annual MarTech Replacement Survey so important every year. That gets to the heart of the survey and of the news and insights we cover each day.

Paid Search Agency 94

Paid Search Agency Advertising Agencies Segmentation Ad Agencies 94

Martech

JUNE 6, 2023

Proving the point: 81% of marketing leaders say gen AI won’t reduce team size, according to a May 2023 Norwest Ventures generative AI survey of marketers. Nearly one in five respondents in this same survey expect to hire more people to take advantage of generative AI capabilities. Reiterating, the best advice here is to dive in.

Marketing AI 101

Marketing AI Marketing Analytics Tools Generation Planning 101

Martech

FEBRUARY 6, 2024

Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take our short survey so we can tell you the state of martech salaries and careers. This year’s Super Bowl advertisers spent only $21.1 million on it, according to MediaRadar. How has it been for you?

Advertising Agencies 118

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 118

Hubspot

JULY 27, 2010

From the research : "Although nearly half of those polled in a new USC survey said they have used free micro-blogging sites like Twitter, 0% said that they would be willing to pay for such a service. The survey of 1,981 Internet users also found that half "never" click on web advertising, with 70% saying they find it "annoying."

Customer Surveys 28

Customer Surveys Twitter Marketing Budget Internet Marketing 28

The Lead Agency

NOVEMBER 14, 2023

Furthermore with the increasing use of the internet for buying and researching products and services, you need to bear in mind that you’re not just competing with your immediate neighbours, but also those online. You also need to be constantly on the lookout for possible new competition.

Ad Building 118

Ad Building Business Work Management SWOT 118

Martech

FEBRUARY 7, 2022

If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Please help us out by taking the survey below. Salary survey. Help us understand how marketing salaries and roles have changed: Take our survey. Good morning, Marketers, and are you going freelance?

Customer Surveys 90

Customer Surveys Internet Marketing Newsletter Course 90

Martech

NOVEMBER 29, 2021

If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Adobe is a valuable source, because it bases its data not on surveys of consumer intent, but on what it sees consumers actually doing based on its privileged access to a vast quantity of online activity.

Transparency 119

Transparency Internet Marketing Intent Customer Surveys 119