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What is predictive analytics?

Martech

The availability of data exploded, of course, along with the internet, and the number of channels that are sources of data continues to grow. These models identify “outliers” in the data sample. Software review site G2 identifies more than 200 of them. Outliers models.

Analytics 107
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Why edge cases matter in marketing strategy

Martech

Steve Jobs got in on the act, and his condescending response became an internet meme. We called ahead to find out how to register for a site, and they told us we could register at the trailhead. When you’re dealing with numbers and averages, you’re likely to assume the 3% you’re losing is a representative sample of the whole.

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The 14 Best Content Planning and Research Tools

Webbiquity

Sample review: “Trello is a simple, yet effective project management tool following the agile development model. Sample review: “This is a very easy-to-use tool for brainstorming and creating mindmaps. Sample review: “Super user friendly, works perfect and is very affordable! Showcase reviews: Online Marketing Institute.

Planning 145
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Performance Writing 101: How to Apply Data & Analytics to Your Content [Video]

Anyword

The data your long-form content is sharing with the internet is also something to consider. What other pages on your site does the content link to? What external sites are you linking to? The information on your website and how it connects with other concepts is an important factor in ranking long-form organic content.

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3 Important Google Analytics Data Quirks

KoMarketing Associates

According to BuiltWith’s Audience Measurement Technologies Usage Statistics , Google Analytics is used on 43% of the Top 10,000 websites and on 83% of all websites on the Internet. With so many sites leveraging Google Analytics it is important to know the nuances of how data is collected, processed, and reported back.

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Top 3 Demand Gen Strategies of 2023 and Beyond

FunnelEnvy

While not every social post has to include a link back to your site, the overall goal of social media should be to drive traffic to your website. Incorporate Data into Decision-Making The best part of marketing today is the data it provides versus the pre-internet era. Also, remember that not all metrics are critical.

Demand 57
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Overcoming B2B Buyer Bias

Content4Demand

With this bias, we tend to extrapolate that the results of a small sample will apply to a larger sample, failing to take into account other information. Personally, I believe that the Internet adds to this problem, because we can selectively choose to find information only on sites that conform to our own views.

B2B 105