Remove internet release
article thumbnail

What is the Difference Between a MAT Release and a Press Release?

Brandpoint

Are you stuck deciding whether to take advantage of a press release or a MAT release to distribute your branded content? Press releases are cheap and easy to distribute, so they seem to get more attention than MAT releases. Press releases don’t have that luxury.

Press 117
article thumbnail

9 Places to Source Authoritative Stats for Your Content Marketing

Marketing Insider Group

“That’s easy,” you say, “The internet is chock full of statistics.” You’ll find these firms quoted often in the press. But what if your company can’t be a source, for whatever reason? You can find data on anything from natural resources to traffic patterns to commercial development.

Stats 284
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Brand marketing: 4 ways businesses should be using press releases — but many aren’t

Biznology

Ah yes, press releases: a staple of the business collateral landscape that has not just survived the transition from the print to the digital world, but has thrived. Indeed, thanks to the “evergreen” nature of web content, press releases are the brand marketing gift that keeps on giving. Anything New. The Bottom Line.

Press 178
article thumbnail

What Is the Link Between PR and SEO and How Can You Leverage It?

Marketing Insider Group

But it’s not actually that simple — especially today, when brands can’t just play the system by stuffing keywords or mass-producing press releases. PR teams do things like secure media coverage, pitch and write stories, send out press releases, manage ad campaigns, and promote events and news. Those days are gone.

PR 324
article thumbnail

6 Benefits of Targeted B2B Press Releases

Schubert B2B

Some might say that press releases are as useful today as fax machines. This emphasis leads to a much better fit when pitching your press release and its chances for getting your news picked up. All from a press release. 6 Benefits of B2B Press Releases. Internet searches pick up online posts.

Press 67
article thumbnail

Death by Content: How Press Release Abuse Killed Public Relations

Marketing Craftmanship

Self-serving Press Release Content Has Killed PR. The origins of the press release are unclear, but in the not too distant past, this communication tool was called a “News Release.” For non-daily news sources such as magazines, news releases were often sent through the US Mail.

article thumbnail

ChatGPT: A marketer’s guide

Martech

The tool quickly attracted techies and non-techies because one prompt can generate a response usable by editors, PR teams, developers or executives to create white papers, software programs, client presentations, press releases and more. Generating press releases. The tool is only as good as the data that supports it.