Webbiquity

AUGUST 8, 2024

According to research, the human mind is 22 times more likely to remember facts presented in the form of a story. In other words, when you leverage storytelling in your marketing, you create a deeper connection with your audience, which will, in turn, help your brand come across as more appealing and trustworthy.

Storytelling 300

Storytelling Tactics Marketing Websites Product 300

Marketing Insider Group

AUGUST 7, 2024

Unlike traditional AI tools, ChatGPT stands out with its ability to understand and generate human-like text, making it incredibly versatile and user-friendly. ChatGPT excels at analyzing large volumes of data, identifying patterns, trends, and anomalies, and generating real-time reports.

Marketing AI 222

Marketing AI Business Marketing Management Paid Search Agency 222

Webbiquity

NOVEMBER 23, 2024

Earning a higher number of user interactions helps to maximize your visibility on this platform. If you can establish a profile that consistently captures this, more Instagram users will want to be connected with your material. appeared first on B2B Marketing Blog | Webbiquity. Contributed post.

Best Practices 244

Best Practices Social Media User-Generated Content Storytelling 244

Zoominfo

JANUARY 24, 2025

Sales analytics software tools typically leverage AI, automation, and advanced reporting to analyze B2B go-to-market data and sales activities. Drive Customer Success: Understand buyer preferences to deliver personalized, impactful interactions. What is Sales Analytics Software?

Marketing Automation Services 246

Marketing Automation Services Budget Programs Enterprise Management Marketing Management 246

Marketing Insider Group

NOVEMBER 6, 2024

Paid media advertising is a cornerstone of digital marketing, allowing businesses to reach targeted audiences and maximize their visibility online. According to an Interactive Advertising Bureau and PricewaterhouseCoopers study, the digital marketing industry generated $225 billion in ad revenue in 2023.

Paid Content 167

Paid Content Advertising Agencies Advertising Advertisements 167

Hubspot

JULY 19, 2024

An AI presentation maker. Whether you’re a teacher or a business professional, eye-catching presentations are a great way to spread (and digest!) Thankfully, AI presentation makers are becoming popular design tools. And one of the biggest perks of AI for presentations is that it can save you valuable time.

Marketing AI 77

Marketing AI Best Practices User-Generated Content Template 77

Marketing Insider Group

JUNE 18, 2025

Marketers in the know? And here’s a pro move: toss in a killer soundtrack – like, use one of those AI music generator tools to set the vibe. The most successful marketers know when to adjust their strategy and embrace new formats, tools, and trends. They get it. If you’re not evolving your content, you risk stagnating.

Rules 190

Rules Work Management Marketing Management Marketing Analytics Tools 190

Marketing Insider Group

MARCH 25, 2025

Over the past several years, social media completely changed how people interact with brands. Advertisements that once dominated feeds now compete with user-generated content, personal recommendations, and influencer endorsements. Quick Takeaways Influencer marketing uses trusted voices to build connections.

Social Media 223

Social Media Social Marketing Advertising Agencies Work Management 223

Trade Press Services Newsletter

MAY 1, 2025

Whether you’re refining your brand, improving functionality, or overhauling user journeys, the steps you take before, during, and after relaunch will determine how effectively you achieve your goals. Rushing the process increases the chances of reduced SEO value , poor user experience, and a disjointed brand presentation.

Marketing Websites 207

Marketing Websites B2B Work Management Eye-Tracking 207

Marketing Insider Group

NOVEMBER 4, 2024

Artificial intelligence (AI) and automation have emerged as transformative tools, allowing businesses to streamline operations, enhance customer interactions, and optimize their marketing strategies with unprecedented efficiency. However, as powerful as AI and automation are, they are only a piece of the larger marketing puzzle.

Marketing AI 130

Marketing AI Advertising Agencies Paid Search Agency Automation 130

WordAgents

APRIL 8, 2025

The invisible forces of human psychologyespecially FOMO and our natural cognitive biasesshape virtually every interaction we have on social media. Using FOMO To Create Urgency and Drive Action The growing importance of emotional engagement has fundamentally reshaped digital marketing across social platforms.

Urgency Marketing 195

Urgency Marketing Marketing & Strategy Ethics Trigger Marketing 195

Marketing Insider Group

DECEMBER 18, 2024

Paid media advertising has become a driving force in marketing strategies, especially for brands focused on expanding visibility and reaching targeted audiences. Data analysis improves efficiency, helping marketers allocate budgets where they drive the greatest impact.

Paid Content 130

Paid Content Allocation Advertising Advertisements 130

Martech

OCTOBER 31, 2024

To address these barriers, we are testing a generative AI-powered pre-approval bot to help potential car buyers confidently navigate the loan process without the intimidation of sharing private information. Hispanic consumers: An underserved market ready for innovation If U.S.

Marketing AI 134

Marketing AI Lead Ranking Generation Lead Scoring 134

Martech

AUGUST 8, 2024

. “When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,” said lead author and Washington State University clinical assistant professor of marketing Mesut Cicek in a statement. ” The study was published in the Journal of Hospitality Marketing & Management.

Marketing AI 121

Marketing AI Advertising Agencies Paid Search Agency Work Management 121

Customer Experience Matrix

MAY 24, 2025

The Substitution-Transformation-Infrastructure-Business Model (STIB) innovation diffusion model I presented in my last blog post is intriguing, but does it reflect reality? Technology" in this sense isn't always "technical": a new marketing method or financial tool can be an important innovation. But I digress.)

Lead Ranking 156

Lead Ranking Paid Content Work Management Marketing Management 156

Oktopost

OCTOBER 20, 2024

Social monitoring and listening enable a direct line to your customers’ interactions so you can understand what they think about your brand and others (without any real-life stalking needed). This approach allows them to promptly address customer concerns, enhancing user satisfaction and reducing the potential for harmful exposure.

Customer Satisfaction 139

Customer Satisfaction Terms and Conditions Allocation Eye-Tracking 139

Martech

JULY 30, 2024

AI-driven search engines are revolutionizing how people search and interact with information online. Generative engine optimization (GEO) is how marketers can catch this wave. Take our brief 2024 MarTech Replacement Survey Why GEO is important Impact on organic search Evolution in user search behavior What is GEO?

Optimization 113

Optimization Generation Marketing AI User-Generated Content 113

Outgrow

MAY 28, 2025

Interactive Content Marketing for SaaS: The Ultimate Guide to Engaging Your Audience Introduction: Why Interactive Content Marketing Matters in 2025 If you’re in SaaS and not leveraging interactive content marketing, you’re already falling behind. So, what is interactive content marketing?

Interactive Marketing 52

Interactive Marketing Top of Funnel Webinar Metrics Outgrow 52

Martech

AUGUST 21, 2024

Here’s a closer look at what’s new for Marketo users. The Adobe Connect Engagement Dashboard empowers you to analyze participant activity and gain valuable insights into how your audience interacts with the content. M edium: Moderately engaged attendees who showed some level of interaction.

Webinar Metrics 112

Webinar Metrics Marketo User-Generated Content Interactive Marketing 112

SocialPilot

SEPTEMBER 5, 2024

Despite the saturated market, your travel agency faces the significant challenge of distinguishing itself from competitors and generating leads. Even on social media platforms like Instagram, where over 90% of users follow at least one business, you struggle to convert passive likes and shares into actual sales.

Advertising Agencies 108

Advertising Agencies Paid Search Agency Social Media Ad Agencies 108

Stevens & Tate

NOVEMBER 21, 2024

In the world of marketing today, a new generation has emerged—the Gen Z, or “TikTok Generation.” Marketing on TikTok offers an exciting way to reach them, but this generation is notoriously hard to engage. Leverage Influencer Marketing Influencers hold a significant place in the hearts of the TikTok generation.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Generation Peer-to-peer 98

Marketing Insider Group

JULY 27, 2021

Until 2020, that is, and a world of socially-distanced and fully-digital customer interactions that no one could have anticipated. Customers now expect full, interactive experiences — even online. Content marketers can use AR and VR to jump from simply telling a brand story to putting customers right in the middle of it.

Terms and Conditions 363

Terms and Conditions Content Marketing Management Interactive Marketing 363

Webbiquity

DECEMBER 10, 2024

Today, video content dominates the marketing landscape. With online videos reaching 92% of audiences and 91% of businesses using video as a marketing tool in 2023, its impact is significant. However, while video leads the pack, other formats like blog posts, images, and audio still play a critical role in B2B marketing.

Paid Content 152

Paid Content Distribution Top of Funnel Webinar Metrics 152

Marketing Insider Group

DECEMBER 1, 2021

Content marketing is always changing. It’s not something you set and forget, especially in an age when all marketing is going digital. Content has become the essence of branding, lead generation, and even sales campaigns, across inbound and paid channels, primarily due to one thing: its effectiveness. Interactive Content.

Trends 363

Trends Content Marketing Work Management Planning 363

WordAgents

APRIL 29, 2025

Yet modern consumers have developed powerful marketing filters after years of exposure to sales tactics. They see through polished presentations to the emptiness beneath. Implementing the Golden Circle within your social media strategy means flipping traditional marketing inside out. What’s missing?

Social Media 195

Social Media Media Ad Building Marketing & Strategy 195

Martech

OCTOBER 24, 2024

Eighteen months after GPT-4 shook the martech world, the dust is settling and it’s time to evaluate the real-world impact of generative AI. As brands and vendors navigate integrating genAI into their marketing stacks, one key question emerges: What’s actually working and where should the focus be? Disruptors. Scalability.

Lead Ranking 127

Lead Ranking Lead Scoring Marketing Automation Services Work Management 127

Sprout Social

DECEMBER 20, 2024

It’ll show you how it works with influencer marketing and how to measure its return on investment. Affiliate marketing : Where a creator earns a commission on sales made through a unique link or code. Sprout Social Influencer Marketing (formerly Tagger) simplifies the process of finding the perfect influencer for your brand.

Branding 123

Branding Brand Identity Effectiveness Content 123

Customer Experience Matrix

MAY 11, 2025

The standard model of technology diffusion , developed by Everett Rogers and based on New Deal studies of how farmers adopted new crops, offers the familiar segmentation of users into innovators, early adapters, early majority, late majority, and laggards. Perhaps you can't relate to machine tools. Fair enough.

Marketing Management 156

Marketing Management Lead Ranking Tools Paid Search Agency 156

Digilant

DECEMBER 19, 2024

but also a crucial moment for marketing teams across the country. presents an unparalleled chance for brands to reach a diverse and engaged audience. TikTok, Instagram): Launch a TikTok challenge where users create their own Super Bowl-themed videos with your product. With over 123.7

Advertising Agencies 102

Advertising Agencies Planning Paid Search Agency Urgency Marketing 102

Martech

MAY 23, 2025

Why more content is no longer the answer Back in the old days of B2B marketing (circa 2017 or so), social media algorithms rewarded more volumes of content and posts by showing them to larger and larger audiences. Authentic user-generated content (UGC) often resonates more significantly with audiences. Processing.

B2B 130

B2B Content Guidelines Storytelling 130

Marketing Insider Group

SEPTEMBER 25, 2023

Gone are the days of merely matching keywords ; the tech giant is now leaning into the power of artificial intelligence to truly understand and cater to what users are seeking. Through its testing of the Search Generative Experience (SGE) and other AI advancements, Google is championing a more interactive and natural search process.

Marketing AI 309

Marketing AI Search Marketing Content Marketing Generation 309

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. Yet, this presents a challenge—brands must create marketing strategies that are effective across different platforms and resonate with diverse consumer preferences.

Social Media 119

Social Media Media Paid Search Agency Eye-Tracking 119

Marketing Insider Group

SEPTEMBER 25, 2023

As a marketer, it can feel like getting your brand noticed in today’s crowded digital landscape requires a herculean effort. You boost your brand visibility, and widen your marketing reach beyond what you can achieve with internal efforts alone. Users subscribe to these feeds to get automatic updates. The result?

Aggregators 312

Aggregators Work Management Marketing Management Service 312

Salesforce Marketing Cloud

AUGUST 6, 2024

Imagine a company where every decision, strategy, customer interaction, and rote task is augmented by AI. From predictive analytics uncovering market insights to intelligent automation streamlining operations, this AI enterprise is what a successful business should look like. Does this company exist? But Sandstone needs to act fast.

Marketing AI 128

Marketing AI Lead Ranking Allocation Peer-to-peer 128

Webbiquity

JANUARY 25, 2022

Despite its mistakes , Twitter remains a go-to social media marketing platform for many marketers, and reach is a big reason why. The monthly active user base of Twitter is well over 290 million right now and is predicted to reach 340 million by 2024. of marketers around the world use Twitter to promote their business.

Social Media 362

Social Media Twitter Advertising Channels Media 362

Digilant

NOVEMBER 19, 2024

This presents a golden opportunity for advertisers and marketers to align their strategies with the aspirations of resolution-makers. Generational Nuances in Goal-Setting Generational differences influence how resolutions are set and what motivates consumers to act. In the U.S.

Trends 104

Trends Budget Programs Marketing & Strategy Advertising Agencies 104

SocialPilot

JULY 24, 2024

In a world where attention spans are already shorter than ever, understanding how your audience interacts with your brand online is crucial. In this blog, we will walk you through some of the key metrics social media teams track to achieve their marketing goals. Nowadays, simply being present on social media isn’t enough.

Social Media 111

Social Media Cost Per Click Cost Per Thousand ROAS 111