Webbiquity

AUGUST 6, 2020

But only half integrate their influencer marketing efforts with their SEO programs, or use influencer marketing tools to identify industry influencers. Though influencer marketing is not primarily about lead generation, 69% of respondents in this survey said it helps with that objective.

Research 243

Research B2B Marketing B2B Budget Programs 243

Martech

DECEMBER 20, 2023

They range from 10-minute daily mini-lessons to deep-dive interviews and case studies. Grenier isn’t shy about exposing the BS in the industry and also shares his struggles and learnings. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. We’re here to help.

Marketing AI 121

Marketing AI Ethics Planning Paid Search Agency 121

Webbiquity

AUGUST 4, 2020

If not—consider co-presenting with an outside expert, industry analyst, or customer (for lower-half-of-the-funnel webinars). Customers reported a range of issues with performance, ease of use, and support. But social media, paid advertising, and influencer marketing can also play important roles. Average user rating: 8.69.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Outgrow

MARCH 7, 2024

It typically presents a question or statement followed by a set of responses ranging from strong agreement to strong disagreement. Likert scales are easy to use and understand, making them popular in surveys , questionnaires, and market research. They can even be customized based on the specific needs of a survey or a questionnaire.

Outgrow 52

Outgrow Allocation Customer Satisfaction Planning 52

Outgrow

MARCH 7, 2024

It typically presents a question or statement followed by a set of responses ranging from strong agreement to strong disagreement. Likert scales are easy to use and understand, making them popular in surveys , questionnaires, and market research. They can even be customized based on the specific needs of a survey or a questionnaire.

Outgrow 52

Outgrow Allocation Customer Satisfaction Planning 52

SmartBug Media

FEBRUARY 16, 2024

Social media monitoring : Regularly engaging with customers on social networks and monitoring social channels can provide businesses with real-time, honest feedback from a wide range of demographics. Social media tools : HubSpot and Hootsuite help you easily monitor customer feedback across a range of online channels.

Customer Satisfaction 59

Customer Satisfaction Tips Merchandising Opinions 59

Martech

APRIL 17, 2023

” The predicted increase of over 30% is derived from a survey of 200 U.S. and European marketers, as well as interviews with industry experts. What’s more, the range of skills required within marketing organizations — or in close proximity — will have to include confidence in handling analytics and data. Why we care.

Spending 145

Spending Analytics Work Management Marketing Management 145

Biznology

DECEMBER 18, 2019

As we know, employee advocacy software has been around for almost ten years, but it’s still a growing industry that not everyone has taken advantage of. Social Media Today , in partnership with GaggleAMP , conducted a survey of about 400 digital marketing professionals – half of which work in B2B companies.

Advertising Agencies 180

Advertising Agencies Planning Paid Search Agency Social Media 180

Zoominfo

JUNE 2, 2021

ZoomInfo offers three tools in its platform that show different types of buying signals: WebSights tracks which anonymous companies are coming to your website, including specific pages, over a given date range. Many other filters, such as company headquarters location, industry, or technologies installed, are also available.

Buy 246

Buy Zoominfo Work Management Marketing Management 246

Customer Experience Matrix

APRIL 1, 2020

While the shape of things to come is impossible to guess, reporting on industry changes has become a marketing trend of its own. These range from obvious (consumers are accepting more product substitutions in the face of stock-outs) to intriguing (canned goods sales rose twice as much in the U.S. Canada, and United Kingdom.

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

Sword and the Script | B2B

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson. It’s a huge screening factor.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

Marketing Insider Group

MARCH 18, 2020

In the world of digital marketing, there is a wide and growing range of digital marketing tools designed to help you to be more organized and efficient. Divvy has also been voted the best content marketing tool for four years running in the Content Marketing Institute content tech survey.

Marketing Management 363

Marketing Management Tools Planning RSS 363

Top Rank Marketing

NOVEMBER 6, 2023

Typical segmentation categories for B2B marketers include: Industry Company size Company revenue Company structure Industry pain points Functional pain points While these categories are often used to segment B2B audiences, they are far from the only segments.

Segmentation 117

Segmentation B2B Marketing Planning B2B 117

Hinge Marketing

JANUARY 10, 2023

Over 700 firms participated, representing the six industry groups shown below. Full research reports are available for each of the industries. The sample contained firms of various size ranges, and they do business in every region of the globe. The average median growth rate of all firms surveyed was 13.0%.

Studies 120

Studies Peer-to-peer Sample Digital Transformation 120

Martech

JANUARY 17, 2024

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. We’d like to know how it’s been for you.

Tips 112

Tips Lead Ranking Paid Search Agency Urgency Marketing 112

Biznology

JUNE 25, 2020

JEM, the publisher of Biznology, recently conducted a survey to assess the impact of COVID-19 on organizations and leaders’ priorities and the challenges and long-term effects of COVID-19 to businesses, leaders and employees. So, stay tuned for more! Are you ready for The Third Wave? Complete this free self-assessment: [link].

Organization 197

Organization Sample Enterprise Management Consulting 197

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Outgrow

APRIL 18, 2024

The average email open rate across all industries is 21.33% , but it varies depending on the industry. According to user surveys , nearly half (45.90%) of emails are opened based on the sender’s name. Image Source However, it may vary depending on your target audience and industry. What is a 50% open-rate email?

Open Rate 52

Open Rate Outgrow Click Rate CAN-SPAM 52

B2B Marketing Directions

FEBRUARY 11, 2023

So, it seems appropriate that this month's Research Round-Up features two recent surveys that explore the state of AI in marketing.) So, it seems appropriate that this month's Research Round-Up features two recent surveys that explore the state of AI in marketing.) And another 33% said it is somewhat important.

Marketing AI 59

Marketing AI Research Planning Paid Search Agency 59

sagefrog

JANUARY 24, 2024

For 17 years, Sagefrog has surveyed B2B professionals in the technology, healthcare, industrial, and business industries. Many of our survey respondents also identified B2B marketing strategies they wanted to prioritize this year, and predictably, most of those priorities focused on these trends. Ready to dive deeper?

B2B Marketing 62

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 62

Salesforce Marketing Cloud

JANUARY 19, 2023

According to a recent Salesforce survey , only 11% of customers agree that their banking institutions anticipate their financial needs, though. Get the survey results With the help of Industry Dive, we recently surveyed 153 senior employees across the banking, insurance, and wealth & asset management industries.

Work Management 97

Work Management Customer Satisfaction Customer Surveys Lead Ranking 97

FMG Suite

MARCH 15, 2024

March 15, 2024 – FMG, an industry-leading SaaS company specializing in marketing software and services for financial advisors and insurance agents, announced that it has been named “Best Overall FinTech Software” in the eighth annual FinTech Breakthrough Awards. SAN DIEGO, CALIF.,

Marketing Management 59

Marketing Management Software Ad brokers Best Practices 59

Martech

JUNE 9, 2023

Take our brief 2023 MarTech Replacement Survey By leveraging the creative potential of MarTechBot, marketers tapped into its vast knowledge base to generate fresh ideas and discover novel approaches to tackle marketing challenges. This category includes brainstorming sessions, content planning and ideation of new strategies and frameworks.

Account Based Marketing 111

Account Based Marketing Marketing Automation Services ABM Marketing Analytics Tools 111

Buffer

APRIL 13, 2023

This includes creating written content, graphics, and videos ranging from several seconds to several minutes. Keep up to date with industry trends. By connecting with potential employers and other social media managers, you can gain more knowledge about your industry and build trust and a good reputation.

Social Media 96

Social Media Peer-to-peer Media Ad Building 96

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. The model is further refined so it is specific to your business and industry.

Marketing AI 105

Marketing AI Work Management Automation Marketing Management 105

Top Rank Marketing

AUGUST 4, 2023

Thanks for joining us for this week’s Elevate B2B Marketing News, and we hope you’ll come back next Friday for another selection of the most up-to-date and relevant B2B and digital marketing industry news. Insider Intelligence How the Pandemic Changed Marketing Channels A mere 6.7

B2B Marketing 92

B2B Marketing Budget Programs ROI B2B 92

SmartBug Media

APRIL 6, 2023

Use surveys. Use a free service such as Google Forms or SurveyMonkey to create an online survey that you can send out to your customers, then look for trends in the responses you get. Although not every one of these industry-wide goals and challenges may apply to your persona, they’re a good place to start learning.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. The survey shows 65% of marketers partner with influencers via giveaways.

Examples 127

Examples Campaigns Advertising Agencies Burn Rate 127

SmartBug Media

APRIL 12, 2023

Service Hub has a wide range of features that can help businesses looking to provide exceptional customer service. The three experts shared their experiences with using HubSpot Service Hub to implement customer surveys and dashboards to improve overall customer experience. This type of survey is not tied to a specific event.

Customer Surveys 98

Customer Surveys Ideal Customer Profiles Work Management Customer Satisfaction 98

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories.

Statistics 128

Statistics Marketing Budget Advertising Agencies Marketing & Strategy 128

Liveintent

JULY 14, 2021

An original two-week lock down turned into four, then six, and so on, driving entire industries to a halt; advertising and publishing were not without exception. The industry recognizes email newsletters as a powerful channel for reaching audiences and creating authentic relationships, which explains why nearly 36.6

Customer Surveys 127

Customer Surveys Newsletter Cost Per Thousand CPM 127

Tiecas

AUGUST 14, 2023

The results are from the survey done and published by the Content Marketing Insititute. They do this survey every year. Understanding the audience for the manufacturing content marketing survey Let me first talk about the respondents for this survey. 1,104 people responded to the survey. What do I mean by that?

Customer Surveys 52

Customer Surveys Content Marketing Marketing Budget Creation Planning 52

sagefrog

JANUARY 24, 2024

For 17 years, Sagefrog has surveyed B2B professionals in the technology, healthcare, industrial, and business industries. Many of our survey respondents also identified B2B marketing strategies they wanted to prioritize this year, and predictably, most of those priorities focused on these trends. Ready to dive deeper?

B2B Marketing 52

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 52

B2B Marketing Directions

JULY 12, 2020

The CMO Survey (COVID Edition) The findings of a special edition of The CMO Survey were published last month. The CMO Survey is directed by Dr. Christine Moorman, a professor at Duke University's Fuqua School of Business. The survey produced a total of 274 responses. The special survey addressed a wide range of issues.

Budget Management 98

Budget Management Spending CMO Marketing Budget 98

Martech

DECEMBER 13, 2023

Industry headlines and random folks on X are happy to remind you that your SEO is “dead” in light of these developments, but the truth is that there has never been a more exciting and dynamic time to be in SEO. Sophisticated AI connectivity AI has become a part of everyone’s workflow for SEO and marketing.

CMS Development 115

CMS Development SEO Trends API 115

ClickZ

OCTOBER 22, 2020

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. There are a range of marketing automation tools, platforms, and solutions available that comprise the marketing automation landscape. Industry case study. Industry case study.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Martech

NOVEMBER 18, 2021

Conductor has seen a huge growth in its customer roster and works with industry leaders like Slack, Citibank, and AT&T. Receiving one of the largest rounds of funding ever raised in the SEO and organic marketing category is not only a significant moment for Conductor but also for the organic marketing industry as a whole.

Paid Search Agency 112

Paid Search Agency SEO Organic Leads Search Marketing 112