Zoominfo

MAY 30, 2019

As you can see, there’s a productivity problem – sales reps are spending a significant part of their day leaving voicemails, despite the fact that their voicemails are often ineffective. Four Ways to Spend Less Time Leaving Voicemails. The post How to Spend Less Time Leaving Voicemails appeared first on ZoomInfo Blog.

Spending 186

Spending Peer-to-peer Outreach B2B Sales 186

KoMarketing Associates

FEBRUARY 5, 2018

The statistics showed that Facebook ad spend grew 20 percent year-over-year, but this was a significant decrease from the 40 percent recorded during the first three quarters of the year. On the other hand, marketers increased their Instagram ad spend 122 percent year-over-year in Q4. Facebook vs. Instagram for Marketing.

Spending 163

Spending Facebook Ads Social Media 163

Heinz Marketing

MARCH 28, 2020

Why Mars is more interested in measuring attention, not impressions. An important look at the difference between attention vs. impressions when it comes to ads. New Data on How COVID-19 Will Impact B2B Tech Spending. A look at some of the data on how companies are expecting COVID-19 to impact their spending.

Impressions 63

Impressions B2B B2B Sales Spending 63

TowerData

AUGUST 31, 2022

According to Insider predictions , US retail spending will rise more than 3% this year, topping $1.26 As summer ends and Q4 nears, it’s time to ready your holiday campaigns and prepare for what promises to be another record-setting shopping season. trillion — with more than $235 billion going to eCommerce.

Impressions 89

Impressions eCommerce Tips Spending 89

PureB2B

OCTOBER 12, 2020

Furthermore, how will you know if it’ll be worth the spend? Figuring out which ones work for you is ultimately up to the goals and spend you have for your campaigns. By setting a daily amount of spend, and going after certain targeted demographics, that social media site will give you an estimated number of impressions.

Display 62

Display Spending Ads Practices 62

PureB2B

OCTOBER 12, 2020

Furthermore, how will you know if it’ll be worth the spend? Figuring out which ones work for you is ultimately up to the goals and spend you have for your campaigns. By setting a daily amount of spend, and going after certain targeted demographics, that social media site will give you an estimated number of impressions.

Display 62

Display Spending Ads Practices 62

ConvertKit

OCTOBER 30, 2020

Fortunately, there are still plenty of ways to promote your YouTube videos and grow your audience without spending a fortune. For budding creators, that means YouTube presents a unique opportunity to share your content with a broad audience and reach them on a channel they spend time using. Stand out from the noise.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Metadata

NOVEMBER 7, 2023

A button with a simple phrase can be the difference between a meaningless impression on your ad and a click that turns into pipeline. We looked at data from $130M in ad spend to help you answer that. In the pandemic’s earliest days, everyone had their sights set on cost per lead (CPL), with spend-per-month averaging $35K.

Cost per Lead 52

Cost per Lead Paid Social Agency CPO CPL 52

Sprout Social

JULY 5, 2016

In order to figure out how many people are seeing your Tweets, you need to track Twitter impressions. What Are Twitter Impressions? Twitter impressions are the number of times a user is served a Tweet in their timeline or search results. Every time a user sees your Tweet, it counts as an impression.

Impressions 93

Impressions Twitter Organization Eye-Tracking 93

Buffer

DECEMBER 20, 2022

Within just a few weeks, the account had amassed over 13,000 followers and over 1 million organic impressions and, months later, that number keeps on growing. Then, on Tuesdays, I spend 4-5 hours doing my filming for the week. So, I took the leap and launched Tandem’s TikTok account in August 2022.

Impressions 86

Impressions Organization Ad Frequency Viral Marketing 86

Hubspot

DECEMBER 21, 2018

First impressions matter, and when potential clients find your real estate website , they'll be looking for information about you and your expertise. He also includes impressive sales statistics to boost his credibility. The best way to share these details is with a bio that provides background on your real estate experience.

Impressions 93

Impressions Template Examples Work Management 93

Content Standard

SEPTEMBER 19, 2019

Why did you increase the daily spend? That’s why it’s essential to understand the unique budgeting criteria of each LinkedIn channel when you’re managing ad spend so you can stretch your budget further, make strategic optimizations along the way, and ultimately deliver the ROI your stakeholders want to see.

Cost Per Click 79

Cost Per Click Budget Programs Spending Linkedin 79

Martech Advisor

DECEMBER 26, 2019

In Q3, Smaato’s Global In-App Advertising Trends report uncovered a number of new spending trends with significant implications for publishers and advertisers alike. In-App Spending and eCPMs on the Rise. Spending Surges in the Middle East and North Africa (MENA). Let’s take a look at the highlights.

Spending 56

Spending Trends Mobile Advertising Classified Ads 56

Zoominfo

MAY 1, 2023

A campaign could generate a low CTR if you’re targeting too broad an audience, even with a high amount of impressions. Or the opposite: a CTR might look high on a campaign that served fewer impressions overall, but to a smaller list. Consider these scenarios: Campaign A: 300,000 impressions and 100 clicks =.03%

Advertising Agencies 130

Advertising Agencies ROAS Advertisements Advertising 130

Sprout Social

JUNE 24, 2019

return on their ad spend. This post Instagram Story ads: Rules and best practices for impressive results originally appeared on Sprout Social. NUXE France created a short stop-motion video highlighting their products. It used a soft background color to match their product packaging, which created an eye-catching effect.

Rules 105

Rules Impressions Practices Ads 105

Marketing Insider Group

MARCH 6, 2023

Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. But why such a rise in popularity?

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Martech Advisor

OCTOBER 24, 2019

Cost Per Thousand or Cost Per Mile (CPM) is defined as the price of reaching one thousand impressions for your ad on a webpage. With marketers spending so actively on digital ads, it is critical to measure whether they are reaching the target audience and having the desired impacts. Why You Need to Monitor CPM. A Quick CPM Calculator.

Cost Per Thousand 43

Cost Per Thousand CPM Impressions Cost 43

Metadata

OCTOBER 6, 2021

We looked at every data point we have access to, from spend and impressions to clicks and leads to MQLs—then all the way to opportunities and closed deals. But after analyzing nearly $15M of ad spend, we’ve zeroed in on some of the ways our customers are boosting their LinkedIn and Facebook campaign performance.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Marketing Insider Group

AUGUST 1, 2023

You can also look at metrics like: Website traffic Social media followers The reach of your posts Improving Brand Awareness is all about getting your name out there and making a good impression. Cost-Per-Click Cost-Per-Click (CPC) helps you keep track of your ad spend. Impressions Impressions are like the first hello in a conversation.

Social Media 218

Social Media Cost Per Click Cost Per Thousand CPM 218

Martech

DECEMBER 5, 2023

It included 21 marketers and 12 supply chain companies, and tracked $123 million in total ad spend with 35.5 billion impressions between September 2022 and January 2023. While most supply-side platforms (SSPs) took less than 5% of the ad spend, one SSP in the study took close to 45 percent of media spend.

Studies 106

Studies Paid Search Agency Ads Correlation 106

Spiralytics

SEPTEMBER 11, 2023

With the country being home to millions spending substantial time on Facebook, unsurprisingly, 44.1% Formula: Total cost of your clicks / Total number of clicks Average Facebook Ads Cost-Per-Thousand Impressions (CPM) CPM refers to the cost incurred for every 1,000 times your ad is displayed, regardless of clicks.

Cost Per Thousand 125

Cost Per Thousand Cost per Lead Cost Per Click Cost 125

Martech

APRIL 12, 2024

Brands report sales and return-on-ad-spend have plummeted, while cost-per-click and cost per 1,000 impressions are up by a factor of three in recent months – with no explanation from Meta as to why. Meta advertisers say the cost of running campaigns across its platforms has surged due to ongoing issues with its algorithm.

Cost 109

Cost Advertisements Advertising Automation 109

Altitude Marketing

NOVEMBER 11, 2018

.” So, how much should you spend on digital ads? In this post, we’ll cover the differences between the two main types of digital advertising, and break down one model for determining the right digital ad spend for you. You’re paying for impressions – that’s it. How Much Should You Spend on Digital Ads?

Cost Per Thousand 40

Cost Per Thousand Cost Per Click Paid Search Agency Spending 40

Marketing Insider Group

MARCH 11, 2024

It’s time to embrace the chaos and create video content that leaves a lasting impression. Quick Takeaways In 2024, the significant increase in spending on video ad campaigns underscores the critical role of video in marketing strategies. Here’s a stat to chew on: US marketers are now spending 41.9%

Fulfillment 235

Fulfillment Video Marketing Content CTR 235

LiveRamp

JANUARY 9, 2019

Case study in point: we worked with Ovative/group on a top ten retailer’s people-based measurement strategy, helping them discover more than three times the return on ad spend (ROAS). Reduced spend by 30%. Doubled ROAS by suppressing display impressions served to the lowest performing audience.

Case Study 63

Case Study Case Studies ROAS Spending 63

Webbiquity

JULY 13, 2021

Here are 12 more interesting findings from this impressive research effort. Internet users aged 16 to 64, globally, spend an average of nearly seven hours per day online ( three hours 40 minutes of mobile access, three hours 16 minutes desktop). It’s a young world. 81% of all people on earth are under the age of 50. 69% are male.

Internet Marketing 317

Internet Marketing Mobile Marketing Social Media Google 317

Aberdeen

FEBRUARY 1, 2019

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) Let Buyer Intent Signals Help You Save Ad Spend. On average, the study found, 59% of ad impressions are wasted with standard video re-targeting.

Intent Data 40

Intent Data Forecasting Intent Spending 40

Aberdeen

FEBRUARY 1, 2019

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) Let Buyer Intent Signals Help You Save Ad Spend. On average, the study found, 59% of ad impressions are wasted with standard video re-targeting.

Intent Data 40

Intent Data Forecasting Intent Spending 40

The ABM Agency

JANUARY 9, 2023

Contact targeting helps save money because it increases relevance and reduces wasted impressions. For example, if you’ve ever used hyper-specific data sources like CRM lists or email addresses, then these are examples of contact information that can be used in contact targeting campaigns. How does it work in B2B marketing?

Contact Marketing 52

Contact Marketing Demand Generation Contacts Paid Search Agency 52

ClickZ

NOVEMBER 3, 2023

The report analyzes spending strategies, channel performance, and the importance of accurate measurement for success. The analysis highlights TikTok as a game-changer for return on ad spend (ROAS), with impressive growth in ROAS during November.

Multi-Touch Attribution 122

Multi-Touch Attribution ROAS eCommerce Multi-Channel 122

B2B Marketing Traction

NOVEMBER 28, 2012

A recent study by MarketingProfs and the Content Marketing Institute shows that over half (54%) of B2B marketers plan to spend more on content marketing in 2013 than in previous years. If you have great content that is easily accessible, you have a greater chance of creating a positive brand impression.

Spending 100

Spending B2B Marketing Planning Content Marketing 100

ClickZ

FEBRUARY 16, 2024

Measuring the true impact of impressions-led advertising has long been a tough task, especially with new privacy measures, which have made getting the right data even harder. Fospha’s latest report reveals Snapchat to be a key growth channel amongst their brands, with ROAS increasing by 504% from 2022 to 2023, even while spend grew 76% YoY.

Advertising Agencies 59

Advertising Agencies eCommerce ROAS Funnel Advertising 59

Mass Analytics

JUNE 20, 2023

Because of diminishing returns, as the contribution increases, and the more the business spends on a channel, the less marginal contribution it will generate. ROI = Revenue / Spend Nominator (Expressed in Value) Denominator (Expressed in Value) Marketing ROI in Practice: An Example Say we are doing an MMM project for a cereals brand.

Marketing Mix 98

Marketing Mix ROI ROMI Impressions 98

Bionic

OCTOBER 21, 2023

In a 30-day experiment, we pitted LinkedIn Ads against Google Ads to see which platform offers the best value for our advertising spend. Spend Overview For this experiment, we created two campaigns each with a $10,000 budget. As a result of this test, we shifted our ad spending from LinkedIn Advertising to Google Advertising.

Paid Search Agency 85

Paid Search Agency Linkedin Analysis Ads 85

Martech

MARCH 7, 2024

Marketers are drilling into ROI, contract terms, spend and functionality. Writer is probably the best LLM (generative AI content) provider of the bunch with an impressive client list to boot. To me, the most impressive technology I experienced was the event app itself. I expect that number to be much higher next year.

Marketing AI 104

Marketing AI Work Management Marketing Management Vendors 104

Metadata

OCTOBER 6, 2021

We looked at every data point we have access to, from spend and impressions to clicks and leads to MQLs—then all the way to opportunities and closed deals. But after analyzing nearly $15M of ad spend, we’ve zeroed in on some of the ways our customers are boosting their LinkedIn and Facebook campaign performance.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Martech

OCTOBER 4, 2022

Performance and spend increases. FuboTV reports they saw ad impressions increase 25% year-over-year for campaigns that were transacted using Unified ID 2.0. On the publisher side, the company reports that advertiser spend as increased by 61.5 Additionally, spend growth rate is 112.8% year-over-year.

Cost per Acquisition 119

Cost per Acquisition Paid Search Agency Ads ROAS 119