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Video ad spend expected to rise 16%, surpassing linear TV this year

Martech

digital video ad spend is expected to hit $63 billion in 2024, a 16% increase from the previous year, according to projections from IAB’s “2024 Digital Ad Spend & Strategy Report.” 2024 is projected to be the first year where more spend is committed to digital video than linear TV. Why we care. billion, up 12% YoY.

Spending 110
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Five Impactful Ways to Improve Brand Image Without Spending a Lot

Webbiquity

To move prospects through the sales funnel, client success stories and user-generated content can go a long way. He studied advertising in university but is a life-long student of philosophy, design and art. . Social media is an excellent way to showcase your brand’s image. Start a Blog (If You Haven’t Already).

Spending 331
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DTC marketers planning to up CTV/OTT spend this year

Martech

Direct-to-consumer (DTC) marketers are flooding into connected TV (CTV) and over-the-top (OTT) digital TV advertising, according to a new survey from digital performance media company Digital Remedy and research firm Dynata. This is a significant jump in interest from the first half of 2022, when 43% of DTC expected to up their spend.

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How to increase revenue without increasing spend

ClickZ

30-second summary: CallTrackingMetrics, an SaaS provider of call tracking and contact center solutions, published an e-book aimed at helping advertisers increase revenue from their digital ads. You can download the free e-book, The Digital Advertiser’s Guide to Uncovering Hidden Revenue Opportunities Without Increasing Spend, from ClickZ.

Spending 109
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Elevate B2B Marketing News Weekly Roundup: New B2B GTM Data, Adobe’s Annual Visual Trends, & Rising Creator Spending

Top Rank Marketing

The post Elevate B2B Marketing News Weekly Roundup: New B2B GTM Data, Adobe’s Annual Visual Trends, & Rising Creator Spending appeared first on B2B Marketing Blog - TopRank®. In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news.

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Retail’s resilience leading to higher ad spend in 2023

illumin

eMarketer predicts that retail’s “outsized role in digital ad spending will help offset the impact of a broader slowdown in growth in the US digital ad market.” Analysts predict that retail spending on digital ads will grow by 12.2% in 2023, which is above the average spending rate of 7.8%. Retail is predicted to spend $73.55

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B2B Advertising Insights For Every Stage of The Funnel

Directive Agency

For many business-to-business (B2B) software organizations, paid advertising is essential to generating leads and driving revenue. A great ad campaign is one that is rooted in targeting the buyer throughout every stage of the marketing funnel to provide a more personalized experience. What is B2B advertising? Google Display ads.