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DTC marketers planning to up CTV/OTT spend this year


Direct-to-consumer (DTC) marketers are flooding into connected TV (CTV) and over-the-top (OTT) digital TV advertising, according to a new survey from digital performance media company Digital Remedy and research firm Dynata. This is a significant jump in interest from the first half of 2022, when 43% of DTC expected to up their spend.

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Five Impacts of CMO Budget Cuts – Gartner 2021 CMO Spend Survey


According to Gartner’s annual CMO Spend Survey, as reported by Laurie Sullivan in MediaPost , “Marketing budgets as a percentage of revenue fell to their lowest level in recent history…Marketing budgets as a proportion of company revenue fell from 11% in 2020 to 6.4% Online Advertising Will Take a Hit.

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Five Impactful Ways to Improve Brand Image Without Spending a Lot


To move prospects through the sales funnel, client success stories and user-generated content can go a long way. He studied advertising in university but is a life-long student of philosophy, design and art. . Social media is an excellent way to showcase your brand’s image. Start a Blog (If You Haven’t Already).

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Retail’s resilience leading to higher ad spend in 2023


eMarketer predicts that retail’s “outsized role in digital ad spending will help offset the impact of a broader slowdown in growth in the US digital ad market.” Analysts predict that retail spending on digital ads will grow by 12.2% in 2023, which is above the average spending rate of 7.8%. Retail is predicted to spend $73.55

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B2B Advertising Insights For Every Stage of The Funnel

Directive Agency

For many business-to-business (B2B) software organizations, paid advertising is essential to generating leads and driving revenue. A great ad campaign is one that is rooted in targeting the buyer throughout every stage of the marketing funnel to provide a more personalized experience. What is B2B advertising? Google Display ads.

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More Than a Button: The Best CTAs for Paid Social Advertising (Based on $130M in Ad Spend)


We looked at data from $130M in ad spend to help you answer that. In the context of paid social advertising , a call to action encourages someone in your target audience to do something next, such as download an ebook, request a demo , or learn more about your product. What’s a call to action or CTA? CPO N/A $21,378.29

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Omnichannel E-Book Chapter 4: Winning Creative Strageties


With users spending an average of just 1.7 This is further complicated by “distracted viewing,” where consumers juggle multiple screens simultaneously, making it harder to hold their attention. In Chapter 4 of our Omnichannel E-Book, we delve into the critical role of creative assets in your advertising strategy.