RMN ad spending up 26% but questions remain
Martech
AUGUST 28, 2024
Ad spending on retail media networks (RMN) is projected to increase 26% this year to nearly $55 billion, according to a new study from the ANA. Despite this, it’s clear advertisers are still hesitant about the channel. Even so, advertisers are optimistic about the future of the networks. Why we care. Processing.
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