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Marketing Budget and Strategy Trends for 2023 – Seven Intriguing Insights


2023 looks like a tough year for marketing budgets. Overall, 58% of marketers project flat or reduced budgets for 2023, up from just 26% in 2022. Midsized companies (those with 500 to 5,000 employees) are most likely to cut spending. 1) B2B marketers are faring (a little) better than B2C.

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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. this year as well.


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5 marketing budget allocation best practices?

The Marketing Blender

Our Services. . 5 marketing budget allocation best practices. When it comes to marketing, there’s no one-size-fits-all solution. That said, there are some general principles you can follow when allocating your marketing budget to ensure you’re getting the most bang for your buck. .

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3 benchmarks for the B2B marketing budget as a percentage of revenue

Sword and the Script | B2B

Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue How much money should a company invest in B2B marketing? As companies plan their budget for 2024, here’s a look at three credible benchmarks for B2B marketing budgets. The CMO Survey: 9.2%

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How to optimize your marketing budget: Do more with less

Sprout Social

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

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3 tips to tackle the annual marketing budget challenge


Creating the annual marketing budget is notoriously challenging. Trying to justify every line item to finance teams that don’t understand marketing can be frustrating and overwhelming. This article explores practical tips for navigating the annual budgeting process smoothly. Partner marketing costs.

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61% of Marketers Anticipate Their Spending to Increase ‘Somewhat Significantly’

KoMarketing Associates

Some marketers are bracing for the impact of an economic downturn, but new research suggests that many of them still expect to increase their spending throughout 2023. As the year rolls on, marketers cited key challenges they expect to face in the coming months.

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