Marketing Budget and Strategy Trends for 2023 – Seven Intriguing Insights
MAY 30, 2023
2023 looks like a tough year for marketing budgets. Overall, 58% of marketers project flat or reduced budgets for 2023, up from just 26% in 2022. Midsized companies (those with 500 to 5,000 employees) are most likely to cut spending. 1) B2B marketers are faring (a little) better than B2C.