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3 tips to tackle the annual marketing budget challenge


Creating the annual marketing budget is notoriously challenging. Trying to justify every line item to finance teams that don’t understand marketing can be frustrating and overwhelming. This article explores practical tips for navigating the annual budgeting process smoothly. Partner marketing costs.

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Marketing Budget and Strategy Trends for 2023 – Seven Intriguing Insights


2023 looks like a tough year for marketing budgets. Overall, 58% of marketers project flat or reduced budgets for 2023, up from just 26% in 2022. Midsized companies (those with 500 to 5,000 employees) are most likely to cut spending. 1) B2B marketers are faring (a little) better than B2C.


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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. this year as well.

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How to optimize your marketing budget: Do more with less

Sprout Social

Managing social media and other marketing channels in this economy can be challenging. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

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3 benchmarks for the B2B marketing budget as a percentage of revenue

Sword and the Script | B2B

Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue How much money should a company invest in B2B marketing? As companies plan their budget for 2024, here’s a look at three credible benchmarks for B2B marketing budgets. of revenue.

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Recession Planning: Should You Cut Your Marketing Budget?


Record-high consumer spending followed by record-high inflation. The constant pendulum swings give consumers and businesses little confidence for planning ahead, and the only thing we can probably agree on is that everything really is weird. All too often, marketing budgets are the first to be scaled back.

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Use Your Unspent Marketing Budget On Content Marketing For Next Year

Marketing Insider Group

The reason was mainly due to unspent marketing budget. Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. So check out all our ways to use your unspent marketing budget on content marketing. Now we ARE a little biased.

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