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Lessons from HubSpot’s State of Inbound Marketing Report


HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. But as always, the report is crammed with useful facts, interesting stats, and vital tips, tools and techniques for inbound marketing success.

15 Call to Action Samples for Rocking Blog Posts that Convert


Call to actions promoting eBooks are a highly effective tool for generating leads, according to HubSpot’s research. Do you offer a 30-day free trial, product samples, or consultations? What about allowing readers of your blog posts to segment themselves according to interests?

A Sampling of the Sexiest Business Blogs on the Internet


IMPACT Branding & Design is a HubSpot Platinum Partner that works with companies on their inbound marketing strategies -- and they definitely practice what they preach. Check out their blog on HubSpot''s COS! Check out their blog on HubSpot''s COS!

How HubSpot Customers Grow: The Key Technologies Used by 19,000 Marketers


Here at HubSpot, we've been giving a lot of thought to the concept of a growth stack -- the set of tools that marketers and sales teams use to drive growth. Together, we set out to determine what technologies HubSpot customers have enabled on their websites.

The Five Best Infographic Creation Tools and Services


Interest in using infographics for content marketing started to take off in early 2012 and has continued to grow ever since. Sample review: You don’t “have to go to great expense to create (an) infographic. ” — HubSpot. Sample review: “

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The 32 Best Twitter Marketing Tools


HubSpot has noted Twitter has more than 300 million active monthly users, and “accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles.” Sample review: “Grow and manage your following using Tweepi.

The 23 Best Free Google Chrome Extensions for Digital Marketers


Sample reviews: “Rapportive is a plugin you add to your email that will look up the social profiles of your contacts and let you connect to them directly within your email tool.” Sample reviews: “Suddenly find yourself with a zillion tabs open? ” — HubSpot.

The 15 Best Screencasting and Online Presentation Tools


Sample review: “CamStudio is a free software solution for creating on screen tutorials and other types of screencasts. Sample review: “ is a resource for sharing your tutorials and demonstrations once completed. Showcase reviews: BuzzBlogger, HubSpot (Animated).

How to Write a Case Study: The Ultimate Guide & Template


To give you an idea of what that might look like, check out this sample email: You might be wondering, "What's a Case Study Release Form?" As noted in the sample email, this document serves as an outline for the entire case study process.

The 15 Best Content Distribution and Amplification Tools


Sample review: “LinkedIn Pulse is a mobile app that pushes news feed of your selected topic to your device. Sample review: “You can re-purpose some of your best content for Sample review: “Tumblr is the best social network for finding, telling, or sharing visual stories.”

Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Pardot. But more interesting is that 77% come from somewhere else. million for HubSpot and $85.1

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How to Optimize Your Content for Google's Featured Snippet Box


From a sample of just under 5,000 queries, I found that the CTR to the HubSpot website for high volume keywords increased by over 114% , even when we ranked #1 (just below the Featured Snippet -- like in the example below). How often does HubSpot rank within the Featured Snippet?

10 Ways to Boost Your B2B Content Shares


Identify the engaging topics in your industry, both the permanent topics of interest and those that are in vogue right now. The average shares for the entire sample of 100 sites were as follows: Facebook. From our sample we can see that 50% of posts got 803 shares or more.

The Difference Between Content Marketing and Inbound Marketing (and Why It Matters)


We wondered if sample bias was skewing the results. After all, HubSpot sells inbound marketing software, and nearly half of our survey respondents are our partners or customers -- so perhaps we were sampling an audience that had been preconditioned to favor inbound?

26 Outstanding LinkedIn Tips and Tactics


6 Lessons from HubSpot’s LinkedIn Company Page by Business Insider. Amanda Maksymiw shares lessons from examining how HubSpot utilizes its LinkedIn company, such as “Build a robust product tab…HubSpot has done a really nice job utilizing the Products tab within the company page.

What Type of B2B Leads Do You Have: IQLs, MQLs, or SQLs?

The Forward Observer

Lead scoring is a process of ranking a lead’s interest level and sales readiness based on a methodology agreed upon by marketing and sales. It will boil down to a combination of “fit” and “interest.” If there is a fit but low interest, marketing needs to continue nurturing the lead.

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How Long Does it Take to Get Results from Content Marketing?


If she wants to serve up a mouth-watering dish, she’ll also sample her cooking during preparation to make sure she blends the ingredients to perfection. HubSpot discovered that 10% of all posts draw 38% of the traffic. Like interest on a savings account, their value grows over time.

Thoughts from Viewtopia 2016: Video Has Evolved


But modern OVPs integrate with major marketing tools like Marketo, Eloqua, Act-On and HubSpot giving marketers unprecedented insights into how prospects are engaging with content, and changing the way demand generation teams react to video views. And Don’t Forget to Sample the Refreshments.

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International SEO 101: Which Domain Structure Should You Use?


Respondents are selected at random, and because the sample is statistically significant , the sample should mirror actual user behavior pretty closely -- this type of survey was even used to correctly predict election results in 2012 , 2013, and 2014.

What Not To Do at Your Company Holiday Party


If you don’t want to come into work the next day wondering if you jeopardized your job, drink wisely -- and be sure to sample the snacks, too. Ah, December: a month filled with festive decorations, hot chocolate, and the long-awaited company holiday party.

4 Ways to Use Audio in B2B Marketing


After all, here at HubSpot, we create content for marketing and sales professionals in a variety of formats, and if you read our blog, it’s no secret that we’re constantly nagging you to do the same -- even with audio. But be certain that it’s still interesting to the listener.

10 Examples of Facebook Ads That Actually Work (And Why)


This is an article I would definitely be interested in reading, and it helps that the ad appears like a native post promoting an article in my New Feed. Now that we've covered the three main ad formats, let's dig into a sampling of the wide variety of post types you can use.

20 Amazing Examples Of Brand Content Marketing Hubs

B2B Marketing Insider

Lesson for brands: Find the intersection of your brand purpose and the topics your audience is interested in. Lesson for brands: Tell stories about the people and the human connection behind the things that interest us. Hubspot.

Photos on Facebook Generate 53% More Likes Than the Average Post [NEW DATA]


To learn if using visuals in social content has an impact on social media engagement, HubSpot evaluated 8,800 Facebook posts from B2B and B2C companies' Facebook Pages in October 2012 by comparing each businesses' average Likes-per-photo to their overall average Likes-per-post.

How to Write a Cover Letter That Doesn’t Suck [Template]


Sample Cover Letter. If you''re applying to a formal business, it''s important to use a formal header to open your cover letter, like in the sample above. Use this paragraph to show you''re genuinely excited and interested in the position. No one seems to agree on cover letters.

11 Examples of Facebook Ads That Actually Work (And Why)


This is an article I would definitely be interested in reading, and it helps that the ad appears like a native post promoting an article in my New Feed. Now that we've covered the three main ad formats, let's dig into a sampling of the wide variety of post types you can use.

How to Start a Business in 2017: A Complete Guide for Startup Entrepreneurs


Actually executing on that idea is where it gets interesting. Before we dive into our list, we want to make sure you know about our scholarship program HubSpot for Startups. HubSpot Marketing Free.

10 Excel Tricks Every Marketer Should Know


A frequency distribution displays the number of data points that fall within specified ranges in a sample. Regression analysis is a statistical process that compares the relationship between different variables in a sample. Google, Hubspot,

How to Create a Holiday Marketing Campaign: A Step-by-Step Guide


Download more holiday marketing resources to help your business succeed this season from HubSpot's #HolidayHub. Interesting visuals. If you already have a list of people you know will be interested in your offer, that's great. Interested in Google AdWords?

14 Ways to Increase Your Clickthrough Rate on Twitter


HubSpot did a study where they compared CTRs from two different tweet types: those with clear, to-the-point copy and those with more ambiguous copy. Hubspot’s research showed that their average tweet copy got an average of 98 clicks, while headline-based tweets got an average of 110 clicks.

The Best Cold Email Pitch I've Ever Gotten


HubSpot gets a lot of pitches in our inbox every month. If you''re interested in an in-depth look into how he preps to pitch people, read his post here. He had been reading and interacting with HubSpot content for almost two years.

The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog


So when I recently joined HubSpot, I decided to use my love of data to help us understand what our "winning formula" is for content that is heavily shared on social media, earns lots of links, and brings in tons of organic traffic. hubspot," "click here," etc.).

A Marketer's Guide to Understanding Statistical Significance


The two marketers had each created a version of a landing page and used HubSpot’s A/B testing functionality to collect the results. Since you’re likely running this test to determine what piece of content is best to use in the future, you’ll want to pull a sample size.

55% of Visitors Spend Fewer Than 15 Seconds on Your Website. Should You Care?


The sample we used for our research is a random sample of the clients for whom we have permission to aggregate and anonymize their data," said Lauryn Bennett, Head of Brand at Chartbeat. According to data by Tony Haile of Chartbeat , I''ve only got 15 seconds to capture your attention.

How to Use Infographics to Get Leads From Your Website


Free samples? Get out a notebook and jot down 10 interesting tidbits that are related to your offer, or the problems your offer will solve: Random bits of trivia. Interesting bits of information.

7 Current Design Trends Every Marketer Should Know


Interested in creating this infinite looping videos on HubSpot''s COS? On their homepage, this interior design company uses large blocks to quickly show visitors samples of their work and have a link attached to lead visitors to more information about that specific project. .

From HBR to Mashable: How to Be a Guest Writer on 11 Popular Sites


Along with your basic information, it'll ask for links to your LinkedIn and Twitter profiles, themes or story ideas you'd cover, why you're an expert on the topic, and links to samples of your work. If you don’t capture their interest right away, they will move on to something else.".

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