Marketing Insider Group

MAY 30, 2023

Whether you run a dog training business , dance studio, or flower shop, these tips will help you allocate your resources more effectively and make informed decisions that benefit your future marketing efforts. For instance, your small business may wish to increase email lead generation by 25% in a month.

Work Management 288

Work Management Marketing Management Budget Programs Allocation 288

Marketing Insider Group

FEBRUARY 20, 2023

You probably know that improving your content conversion rate is one of the best ways to grow your business with digital marketing. Now you just need to figure out how you can increase your content conversion rate. What Is A Content Conversion Rate? Find it by using the formula below.

Conversion Rate 301

Conversion Rate Conversion Content Traffic 301

Act-On

FEBRUARY 16, 2024

Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand? Begin by checking your open rates. Our clickthrough rates increased from 1.32% to 17.93%. 27% say it’s getting overwhelming.

Lead Nurturing 194

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 194

Marketing Insider Group

MARCH 25, 2024

Utilizing segmentation, personalization, and analytics in a marketing database improves engagement, loyalty, and conversions, optimizing marketing strategies. Well, it’s pretty much the backbone of your marketing strategy, helping you connect with customers and stay ahead of the competition. That’s not pocket change!

Peer-to-peer 257

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 257

Webbiquity

NOVEMBER 8, 2022

People praising a product or brand through ratings and reviews increases its credibility and authority. But before diving into the advantages it has for marketers who embrace social proof best practices , here’s a closer look at exactly what social proof is and how it works. What Is Social Proof In Marketing?

Paid Content 344

Paid Content Social Marketing Paid Search Agency Advertising Agencies 344

Webbiquity

OCTOBER 18, 2022

When you launch an email marketing campaign , you can look back on all the hard work that you’ve put into crafting each email message and smile. But what if those emails never see the light of day again, and end their lives in a spam filter or junk folder? Email Deliverability Explained. Guest post by Chris Tweten.

Deliverability 282

Deliverability CAN-SPAM Opt-in Opt-out 282

Martech

MARCH 18, 2024

Prompt: What is data-driven, targeted marketing? What are three tools a small organization with a limited budget can adopt to make their marketing more data-driven? Google Analytics: Google Analytics is a free web analytics tool that provides valuable insights into website traffic, user behavior, and conversion rates.

Budget Programs 105

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 105

Martech

APRIL 22, 2024

Prompt: I want to have an email program that generates leads for telecommunications. Answer: As a seasoned Demand/Lead Generation Director/Manager with expertise in developing comprehensive lead generation programs, I can provide guidance on creating an email program that generates leads for the telecommunications industry.

Lead Generation 104

Lead Generation Lead Ranking Tactics Lead Scoring 104

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. percent for open rates, which is generally considered outstanding by industry standards. That is why most marketing leaders look to email marketing to bolster their content distribution efforts — it has proven effective. Use power words.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Optinmonster

JANUARY 29, 2024

Get more traffic and conversions with our Ultimate Guide to Content Marketing in 2020. Here’s a table of contents in case you want to skip to a specific section of this guide: What Is Content Marketing ROI? How To Measure ROI of Content Marketing What Are Content Marketing Metrics?

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

Salesforce Marketing Cloud

JANUARY 29, 2024

That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? According to our research , email remains the best way to connect with customers. Let’s break down the basics of email list building: why you should be doing it and how to get started. It sure can.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Optinmonster

APRIL 24, 2024

Are you trying to decide between double opt-in vs. single opt-in for your email marketing list? Email marketing is one of the best ways to engage with visitors and turn them into customers. And it all starts with a stellar email list. At OptinMonster , email opt-ins are the core of our work. What Is Double Opt-in?

Opt-in 94

Opt-in Opt-out CAN-SPAM Deliverability 94

The Lead Agency

MARCH 17, 2024

But what comes first is the lead. Combining B2B and B2C statistics, the average conversion rate from lead generation forms is 1.7%. In the B2B sector, the journey from initial interest to conversion is often complex and nuanced. We get it, but every additional field can decrease conversion rates.

High Quality Lead 127

High Quality Lead Lead Generation Lead Scoring Lead Ranking 127

Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? But rest assured, email is not going anywhere.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Litmus

APRIL 17, 2024

Personalized experiences don’t just drive clicks— but also conversions —because you’re able to engage your subscribers in a fun way that creates memorable brand experiences in the inbox. Litmus is here to help you along the way. Gamify your emails with Scratch-Offs You asked and we listened.

Click Rate 93

Click Rate Display Email Campaigns Validation 93

Optinmonster

MARCH 4, 2024

Table of Contents What Is Split Testing? How to Conduct Split Testing Best Practices for Split Testing Advanced Split Testing Strategies Best Split Testing Tools What Is Split Testing? How to Conduct Split Testing Best Practices for Split Testing Advanced Split Testing Strategies Best Split Testing Tools What Is Split Testing?

Multivariate analysis 82

Multivariate analysis Marketing Automation Services Budget Programs A/B testing 82

Optinmonster

JANUARY 18, 2024

If you offer free trials to get people to buy your product, it’s important to make sure your free-to-paid conversion strategy is working. But what’s a good benchmark for free trial conversions? According to RevenueCat’s benchmark study : Apps with the 4-day (or fewer) trials have a 30% conversion rate.

Conversion Rate 88

Conversion Rate Conversion Examples Marketing Analytics Tools 88

Outgrow

APRIL 18, 2024

10 Foolproof Ways to Skyrocket Your Email Open Rates Do you ever feel frustrated when you spend time crafting the perfect email only to have it end up in your receiver’s trash folder? Many businesses struggle with low email open rates, and this significantly affects their marketing efforts.

Open Rate 52

Open Rate Outgrow Click Rate CAN-SPAM 52

Martech

MARCH 4, 2024

Prompt What are the top five metrics to track with a customer journey orchestration tool? Conversion Rate: This metric measures the percentage of customers who complete a desired action or goal, such as making a purchase or signing up for a newsletter. See more about how marketers are using MarTechBot here. Understood?

Lead Ranking 91

Lead Ranking Allocation Churn Rate Lead Scoring 91

Optinmonster

JANUARY 24, 2024

Hello there, fellow email marketers! Let’s talk about how to measure email marketing success. Despite the rumors of email marketing dying , it remains an integral part of any effective digital marketing strategy. But how do we gauge the effectiveness of your email marketing?

Email Marketing 83

Email Marketing Planning Open Rate Click Rate 83

RebelMouse

JANUARY 5, 2024

What Is A/B Testing? The goal of A/B testing is to identify which variation performs better in terms of user engagement, conversion rates, and improving your online presence. The goal of A/B testing is to identify which variation performs better in terms of user engagement, conversion rates, and improving your online presence.

Marketing Websites 109

Marketing Websites Sample CTR Click Rate 109

Martech

NOVEMBER 6, 2023

Metrics to measure email outreach Here’s an overview of the core metrics we use to track outreach performance: Deliverability rate This metric is about ensuring your emails reach your recipient’s inbox. Strive for a rate of 95% or higher. In the B2B sector, typical rates are 2.5%–5%. Here’s how to calculate it.

Outreach 121

Outreach Email Marketing Optimization Lead Scoring 121

Salesforce Marketing Cloud

DECEMBER 11, 2023

The past few years have brought new ways for marketers to connect with customers, but email is still a powerful way to engage. In fact, customers say email still is their preferred channel to interact with brands. According to our research , the number of outbound emails increased 15% last year. What is AI in email marketing?

Email Marketing 116

Email Marketing Work Management Planning Marketing Management 116

Litmus

MARCH 6, 2024

Are your emails not converting as well as they should? If you want to create good looking emails that sell, you need conversion-centered design. If you want to create good looking emails that sell, you need conversion-centered design. What is conversion-centered design? It’s not a trick; it’s CCD.

Design 97

Design Conversion Urgency Marketing Cross-Selling 97

Convince & Convert

FEBRUARY 9, 2024

No one wants even more robots sending slightly-better cold emails to them every day. And you better believe the SaaS world is building some pretty shiny machines to help you finetune your sales strategies. To test what works for you and best integrates into your sales and marketing strategies. We’re not there yet.

Deliverability 129

Deliverability Ad Frequency DemandBase Paid Search Agency 129

Litmus

JANUARY 29, 2024

In fact, 64% of emails sent by companies leverage personalization using dynamic content—making it a standard practice in the industry. In fact, 64% of emails sent by companies leverage personalization using dynamic content—making it a standard practice in the industry. What are personalized emails?

Personalization 102

Personalization Marketing AI Urgency Marketing Forecasting 102

Optinmonster

APRIL 26, 2024

Advanced operators help you fine-tune your Google search queries, speeding up your research and making your job a lot easier. In this post, I’ll discuss how I use Google search operators to help me accomplish these tasks. What Are Google Search Operators? cache:optinmonster.com That’s the bird’s eye view.

Search Marketing 70

Search Marketing Google Content Marketing Case Studies 70

Convince & Convert

MARCH 28, 2024

And it’s easy to think we have all the answers when it comes to our customers, that we know who they are and what they want from our products. But acquiring, capturing, and processing this data is one thing, what do you do with it once you have it? Repeat and measure over time This is not a one-and-done exercise.

Allocation 142

Allocation Validation Lead Scoring Lead Ranking 142

Launch Marketing

SEPTEMBER 13, 2023

However, if your PPC campaigns are not translating into conversions, you might be missing out on some key tactics. Read on to uncover the secrets to giving your PPC efforts a boosted conversion rate and the rocket fuel needed to drive more leads for sales. ” It’s targeted, precise and often prompts a conversion.

Conversion Rate 127

Conversion Rate PPC Paid Search Agency Cost Per Click 127

Only B2B

APRIL 17, 2024

Their understanding of market trends facilitates lead nurturing and significantly boosts your sales conversions. This ensures your sales team focuses their energy on high-potential prospects, maximizing conversion rates. Additionally, only 24% of outbound sales emails are ever opened.

Ideal Customer Profiles 71

Ideal Customer Profiles Marketing Management Sales Qualified Leads Service 71

Martech

NOVEMBER 20, 2023

They remembered what you liked, and it shows. That’s what we’re aiming for in B2B marketing. It should feel like that curated gallery where every email is crafted just for you, echoing your business needs. Imagine B2B emails that ditch the generic approach for something as personal as a gallery owner’s welcome.

Email Marketing 125

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 125

Navigate the Channel

JULY 13, 2023

Email service provider Constant Contact is currently keeping data on some 200 million monthly emails sent by customers who use its platform, including open rates, click rates and bounce rates. In the second quarter, the overall average open rate for all industries was 34.46%. What do you want to accomplish?

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Salesforce Marketing Cloud

MARCH 7, 2024

We all know it’s the key to great email marketing , but it’s one thing to know it and another to do it. That’s where email segmentation comes in. By grouping your email list properly, you set yourself up for targeting the right people with the right content. What you’ll learn What is email segmentation?

Segmentation 114

Segmentation Marketing AI Marketing Automation Services Lead Ranking 114

Scoop.it

FEBRUARY 15, 2024

Anyone can argue that small businesses need email marketing more than anyone else. That’s why email marketing is a perfect fit for them. That’s why email marketing is a perfect fit for them. Email marketing helps companies communicate their message effectively and build relationships with their customers.

Small Business Marketing 93

Small Business Marketing Email Marketing Business Paid Search Agency 93

Martech

DECEMBER 27, 2023

Crafting emails that resonate with your audience and drive conversions is more challenging than ever. Make sure your message looks professional, and your mailbox won’t be blocked by email service providers (ESPs). It both enhances the human touch and positively influences email deliverability algorithms.

Email Marketing 129

Email Marketing Marketing Management Salesforce.com Deliverability 129

Salesforce Marketing Cloud

JANUARY 4, 2024

Thankfully, email makes it possible for you to gain influence with your desired audience over time. And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Table of contents What is drip marketing?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Martech

DECEMBER 22, 2023

First up: Email Marketing. 3 ways email marketers should actually use AI by Brian McKenna. Explore the three key ways to integrate AI into email marketing for improved engagement and conversions. Explore the three key ways to integrate AI into email marketing for improved engagement and conversions.

Deliverability 100

Deliverability Copywriting Outreach Verticals 100