Martech

MARCH 13, 2024

Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. Instead, they may evaluate a product or service based on features and benefits that reflect a sense of innovation and relevance to their lifestyle. It’s time to move beyond these outdated tactics.

Marketing AI 120

Marketing AI Research Paid Search Agency Customer Surveys 120

Optinmonster

OCTOBER 17, 2023

Focus Groups Like IDIs, focus groups can be face-to-face or online. These groups usually involve sample sizes of 6-10 people. The advantage of in-person focus groups is that you observe the consumer’s verbal and non-verbal reaction to your product or advertising. Then, observe the dialogue.

Research 98

Research Case Studies Case Study Skype 98

Marketing Insider Group

JANUARY 30, 2024

We’re seeing better content quality, more relevant and engaging material, faster delivery, and lower costs. Either way, the details at each stage must be relevant to your specific buyers. When companies really nail their content strategy at the business level, the results can be game-changing. So, where do you start?

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

Martech

NOVEMBER 19, 2021

Social media is relevant, and not just LinkedIn, but Facebook, too. They might even download a relevant white paper and share an email for you to reach them for a follow-up. Good morning, Marketers, the B2B playbook is expanding. B2B marketers are finding their contacts on channels traditionally associated with consumer marketing.

Work Management 107

Work Management Marketing Management B2B Paper 107

SmartBug Media

MARCH 17, 2023

Additionally, having access to insights regarding consumer behavior allows companies to adjust their offerings accordingly over time - ensuring they remain competitive while remaining relevant within today’s rapidly changing market scape. Understanding your target audience's needs is essential in the product or service launch process.

Research 98

Research Service Product Planning 98

SmartBug Media

FEBRUARY 16, 2024

Focus groups and interviews : In-depth discussions with a select group of customers or tailored one-on-one interviews can yield qualitative insights. For example, you might collect feedback via email surveys, social media polls, and focus groups simultaneously to broaden your reach.

Customer Satisfaction 59

Customer Satisfaction Tips Merchandising Opinions 59

Martech

SEPTEMBER 19, 2023

Closely collaborating with BDRs is like having a built-in focus group that’s always ready to give insights. Learning from bad or good experiences can help marketers tune their activities or even change focus, elevating the quality of leads. Smoother customer journey.

Lead Ranking 122

Lead Ranking Top of Funnel Lead Scoring ROMI 122

Stevens & Tate

APRIL 18, 2024

By using automation tools, facilities can send timely, relevant information tailored to the interests and needs of potential residents and their families. This involves optimizing site structure, improving meta descriptions, and using relevant keywords throughout web content.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Sprout Social

MARCH 1, 2023

They know what their audience wants to see, what problems they’re facing and what stories are relevant to them. After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could.

Product 92

Product Focus Group Social Media Advertising Agencies 92

Martech Advisor

JANUARY 27, 2020

Marketers must understand the intent behind relevant keywords and deliver content that helps solve audience problems. It’s fine to include popular relevant search terms in your content, but not if they disrupt the flow of your writing and detract from its value. Hold focus groups. Focus on data-driven analytics.

Keywords 77

Keywords Marketing & Strategy Ad Building Focus Group 77

ANNUITAS

SEPTEMBER 7, 2021

That may mean cleaning up the fields shown on a lead record, removing filters in a report, decreasing the number of widgets in a dashboard, hiding information that isn’t relevant to the user, or putting the most important information above the fold.

Conversion 234

Conversion Sales Qualified Leads Ideal Customer Profiles Opinions 234

ANNUITAS

SEPTEMBER 7, 2021

That may mean cleaning up the fields shown on a lead record, removing filters in a report, decreasing the number of widgets in a dashboard, hiding information that isn’t relevant to the user, or putting the most important information above the fold.

Sales Qualified Leads 228

Sales Qualified Leads Ideal Customer Profiles Opinions Work Management 228

Content Standard

APRIL 23, 2024

Conduct surveys, host focus groups, and utilize customer service interactions to gather real-world insights. Gone are the days of relying solely on broad demographics to segment customers and target messaging. Successful CMOs are effectively becoming customer ethnographers.

CMO 64

CMO Enterprise Management Planning Work Management 64

Valasys

JANUARY 30, 2024

Understanding potential customers’ demographics and online habits allows marketers to create compelling and relevant content likely to generate engagement and bring conversions on social platforms. Solution: Use advanced analytics tools and techniques to filter out noise and focus on relevant data.

Social Media 40

Social Media Research Social Marketing Planning 40

ClickZ

JULY 29, 2020

Focus groups, surveys, and even brain scans can return meaningful insights, but all have important shortcomings. Interaction metrics are relevant to digital experiences whose goals are predicated on heavy interaction. Surveys and focus groups: Crude, less actionable. So what is attention, really? Of course not.

Mobile Advertising 133

Mobile Advertising Marketing Management Click Rate Lead Ranking 133

The Lead Agency

NOVEMBER 14, 2023

The more relevant and engaging it is to your target consumer, the more likely you are to be their preferred choice. Conducting customer surveys, focus groups, or interviews aids in understanding consumer perceptions and preferences, providing valuable qualitative data.

Ad Building 118

Ad Building Business Work Management SWOT 118

Vision Edge Marketing

NOVEMBER 17, 2020

Make sure your value proposition is clear, succinct, and relevant. Customer focus groups are one way to test. Being customer-centric means you put yourself in your customers’ shoes when it comes to how you communicate. Apply these rules to all of your product descriptions and forms of communication (email, website, etc.).

Buy 144

Buy Focus Group Marketing Management Purchase 144

ClickZ

MARCH 9, 2021

Traditional forms of market research like consumer surveys and focus groups didn’t get to the heart of what drove consumers to purchase StarKist’s products. Traditional brand, product, and category research such as focus groups and eye tracking studies didn’t get to the heart of what motivated consumers.

Analytics 116

Analytics Conversion Peer-to-peer Eye-Tracking 116

Vision Edge Marketing

JUNE 16, 2020

There are various ways to unearth these pain points, like conducting customer research, to help select which are most relevant and compelling for each segment we intend to pursue. Because pain and passion points are highly subjective, we recommend beginning with methods such as in-depth interviews or focus groups.

Allocation 164

Allocation Positioning Marketing Management Paid Search Agency 164

Martech

MARCH 20, 2024

In addition to planning an external splash at a user conference, industry trade show or other relevant event, involve your employees. One client opted for managers to nominate top performers to take part in a focus group. They can help build enthusiasm to investors, customers, partners, vendors and prospects.

Enterprise Management 114

Enterprise Management Work Management Marketing Management Brand Identity 114

Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now.

Social Media 144

Social Media Research Social Marketing Media 144

Heinz Marketing

DECEMBER 26, 2023

Whether it’s for planning strategic company direction, departmental initiatives, or team-oriented goals, the significance of collecting relevant and impactful insights cannot be overstated. Focus groups and interviews delve deeper into qualitative aspects, unveiling nuanced opinions and attitudes.

Business 112

Business Analysis Work Management Forecasting 112

Heinz Marketing

APRIL 12, 2022

It requires conducting research to uncover behaviors that may include focus groups, online surveys, user interviews, etc. The psychology behind this is that in intentionally delivering more relevant messages targeted to your customer demographic, the more likely you will attract the right clients to your B2B business.

Ideal Customer Profiles 102

Ideal Customer Profiles Account Based Marketing B2B Marketing Buyer Personas 102

FunnelEnvy

MARCH 18, 2024

Then, you can personalize the experience by providing relevant content and resources at every touchpoint. Speaking to customers through interviews, focus groups, and surveys allows you to delve deeper into their motivations, challenges, and decision-making processes.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Unbounce

MARCH 1, 2022

This information helps you decide which pages they find relevant and others maybe not so much. If you’re a marketer, you’d use this information to improve your campaigns, track relevant metrics, and analyze your pages’ performance. You can then use that information to prioritize updates and changes.

Landing Pages 140

Landing Pages Optimization Click Rate PPC 140

Binary Demand

JUNE 12, 2023

Segmentation and Targeting: B2B email marketing segmentation is done from your email list based on relevant criteria such as demographics, interests, purchase history, or engagement level. This helps you send more personalized and relevant content to each segment, improving the effectiveness of your B2B email marketing campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Segmentation and Targeting: B2B email marketing segmentation is done from your email list based on relevant criteria such as demographics, interests, purchase history, or engagement level. This helps you send more personalized and relevant content to each segment, improving the effectiveness of your B2B email marketing campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

markempa

MARCH 25, 2013

My answer, in a word, was relevance. Relevance is the foundation of lead generation, which is, at its core, a series of conversations. If we focus on how we can help them, we’re going to build trust, and when they trust you, they’ll stick around and likely buy whatever it is you’re selling. Know how your value proposition helps.

Opt-out 120

Opt-out Email Marketing Marketing Automation Services Trade Show 120

Convince & Convert

OCTOBER 2, 2015

Forget Focus Groups. He suggests that, rather than shelling out for costly focus groups, sales teams are realizing that social media provides endless information about what their audience cares about, how they consume media, and what motivates their decision-making. Identify the right audience.

WOM 150

WOM Word of Mouth Social Media Segmentation 150

Content Standard

APRIL 2, 2019

“Really get to know (your audience) via interviews, surveys, and focus groups,” suggests Santiago Castillo , founder of Schema Strategy, LLC. Relevance is content marketing currency. How is original research going to help you be more relevant? Image attribution: Omar Lopez. Personalization.

Research 105

Research Content Marketing Paid Search Agency Content 105

Sprout Social

OCTOBER 8, 2020

The topics are meant to be relevant to your company in the hopes of being part of your content marketing strategy. This does not have to be related to your product but it does have to be relevant for your customers. Let all the relevant people know that it’s there and periodically check for ideas. Content ideation stage.

Top of Funnel 144

Top of Funnel Content Lock-In Social Media 144

Sprout Social

JUNE 23, 2021

The sharp, brand-defining edges of inspired ideas are often worn down in focus groups as innovation teams strive for mass relatability at the expense of deeper relevance with their desired audience. Certainly, major missteps are avoided with such a measured approach—but so are opportunities to create significant connections.

Differentiation 95

Differentiation Social Media Media Aggregators 95

Liveintent

DECEMBER 8, 2020

“We really created new content based around what’s relevant to people,” Josh said. It’s like you have a large-scale focus group of your best possible customers. Horoscope.com pivoted by launching two products: a quarantine horoscope (What will your home-bound day be like?)

Webinar Metrics 126

Webinar Metrics Ad Frequency Marketing & Strategy Emarketing 126

Sprout Social

FEBRUARY 8, 2021

Through collection methods like surveys and reviews, the data will then be analyzed and distributed to relevant departments. The analysis is then presented to the relevant departments to help them move onto the next stage. A company will use a VoC program to understand their customers better. VoC stage 2: Analysis.

Customer Satisfaction 125

Customer Satisfaction Work Management Marketing Management Paid Search Agency 125

Sprout Social

SEPTEMBER 30, 2020

In fact, according to Joe Rice, who leads Twitter’s EMEA Data & Enterprise Solutions, “Twitter is the world’s largest focus group because at its core, Twitter is a consumer insights engine. The Twitter Explore page gives you an updated list of topics and hashtags trending in your region and relevant to your interests.

Twitter 141

Twitter Business Paid Search Agency Communities 141

Choozle

APRIL 9, 2024

This could involve attending workshops, reading relevant literature, or conversing with colleagues from diverse backgrounds. We conducted employee surveys and held focus groups to gather input on language preferences and concerns. Collaborating closely with team members, we developed best practices through iterative processes.

Peer-to-peer 65

Peer-to-peer Education Guidelines Lead Scoring 65

Hubspot

JULY 6, 2021

Ultimately, brand salience is a combination of brand awareness, familiarity, relevance, frequent communication, and emotional connections between brand and consumer. Well, one of the only ways to measure brand salience is through surveys and focus groups. Unfortunately, it's not a mathematical metric that is easily measured.

Brand Identity 101

Brand Identity Branding Lead Ranking Differentiation 101