Tomorrow People

JULY 26, 2022

Focus groups Compared to surveys, focus groups are a much less scalable method of brand research—so getting large amounts of standardised data shouldn’t be the goal here. There are a few things to keep in mind when hosting a focus group. Second, you should carefully consider your sampling strategy.

Research 156

Research Branding Brand Identity Lead Ranking 156

Tomorrow People

JULY 26, 2022

Focus groups. Compared to surveys, focus groups are a much less scalable method of brand research—so getting large amounts of standardised data shouldn’t be the goal here. There are a few things to keep in mind when hosting a focus group. Second, you should carefully consider your sampling strategy.

Research 156

Research Branding Brand Identity Lead Ranking 156

Hubspot

AUGUST 8, 2011

Customer focus groups are moderated Q&A sessions with your customers, and as marketers know, they can serve as invaluable opportunities to test products and theories with your end users. But these direct conversations are expensive, and you'll need a talkative group to get the most out of them. Ask Them What They Wish For.

Focus Group 28

Focus Group Content Marketing Planning Content 28

Martech

MARCH 13, 2024

Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. Instead, they may evaluate a product or service based on features and benefits that reflect a sense of innovation and relevance to their lifestyle. It’s time to move beyond these outdated tactics.

Marketing AI 110

Marketing AI Research Paid Search Agency Customer Surveys 110

Martech

JULY 13, 2023

To help you here’s our roundup of the AI martech products, platforms, features and related news from the past week. The new feature summarizes open-end verbatim responses, focus group data, and in-depth interviews (IDIs) in a variety of ways. Taboola added several new generative AI features.

Paid Search Agency 87

Paid Search Agency Product Urgency Marketing Enterprise Management 87

Stevens & Tate

SEPTEMBER 28, 2023

Companies often hold focus groups in order to get direct feedback about products, services, and even website experiences. The drawback to focus groups is that people often aren’t sure how to articulate what they feel about certain things. What Are Behavioral Biometrics?

Eye-Tracking 62

Eye-Tracking Focus Group Press Software 62

Sprout Social

MARCH 1, 2023

After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could. Get your hands on the Shutterfly Collective, featuring designs from Brittany Broski, Serena Kerrigan, Elsa Majimbo, Chris Olsen, & @spoonflower Independent Artists.

Product 90

Product Focus Group Social Media Advertising Agencies 90

Vision Edge Marketing

NOVEMBER 17, 2020

But sometimes, in our enthusiasm to convey the specific features and advantages of our product, we do just the opposite. When a company attempts to highlight every feature of the product and offers too much information, they risk creating overload confusion. Customer focus groups are one way to test. Reduce options.

Buy 144

Buy Focus Group Marketing Management Purchase 144

ClearVoice

JUNE 23, 2020

As we explained in Part 1, many businesses that are focused on developing and launching a new product, or improving an existing product by launching new features, must now run remote focus groups, and are trying to figure out the best way to do this. What is the purpose of focus groups? What features are available?

Customer Surveys 59

Customer Surveys Product Focus Group Pricing 59

Martech

MARCH 20, 2024

Consumers aren’t moved by facts and figures or long lists of features, regardless of how amazing they may be. But listening to your customers will lead to other marketing gold: blogs, case studies, testimonial videos, campaign themes — and let’s not forget the development of new features and use cases or even entirely new products.

Enterprise Management 103

Enterprise Management Work Management Marketing Management Branding 103

Martech

NOVEMBER 19, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Quote of the day: “Focus grouping a concept with a TikTok personality in it and for how much TikTok consumes one part of the population, there are still so many others who have no clue.”

Work Management 93

Work Management Marketing Management B2B Paper 93

Marketing Insider Group

JANUARY 30, 2024

If competitors feature strong or unique capabilities, your conversations, messages and content must address this challenge. If they are missing capabilities you have, you want to focus heavily to exploit those capabilities. The same considerations apply to the functional capabilities of direct competitors.

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

SmartBug Media

FEBRUARY 16, 2024

Focus groups and interviews : In-depth discussions with a select group of customers or tailored one-on-one interviews can yield qualitative insights. For example, you might collect feedback via email surveys, social media polls, and focus groups simultaneously to broaden your reach.

Customer Satisfaction 59

Customer Satisfaction Tips Merchandising Opinions 59

Heinz Marketing

MAY 29, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Thank you, Allen Weiss for the great read.

B2B 128

B2B Digital Transformation B2B Sales Customer Satisfaction 128

ClickZ

MARCH 9, 2021

Traditional forms of market research like consumer surveys and focus groups didn’t get to the heart of what drove consumers to purchase StarKist’s products. Traditional brand, product, and category research such as focus groups and eye tracking studies didn’t get to the heart of what motivated consumers.

Analytics 116

Analytics Conversion Peer-to-peer Eye-Tracking 116

illumin

NOVEMBER 10, 2023

In addition, Instagram is holding several focus groups this autumn, engaging with digital creators in order to better understand how to woo new users and build the app into a social media staple. These updates, along with a slow, but predictable growth, give analysts hope that the app might just still become a social media staple.

Social Networks 52

Social Networks Emarketing Mobile Advertising Thought Leadership 52

Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

Social Media 144

Social Media Research Social Marketing Media 144

Salesforce Marketing Cloud

JANUARY 9, 2023

Product policy — the rules that specify how your customers can and can’t apply your features, services, and technology to meet their needs — is designed to achieve two key goals: It empowers users to make the best use of product features, and it prevents harm that might come from the misuse of those features, intentional or not.

Product 98

Product Ethics Communities Intent 98

Contently

SEPTEMBER 17, 2021

For instance, my preferred edition of Dr. Bronner’s—lavender—features a 1,000-word deep dive on the benefits of psychedelic therapy. What focus group or marketing agency would ever come up with it? It even started tackling specific issues not only through its activism, but also through its labels.

Advertising Agencies 193

Advertising Agencies Branding Brand Identity Paid Search Agency 193

Metadata

JANUARY 15, 2024

Stop focusing on your product’s features We don’t have to tell you that B2B marketers are a feature-focused group. According to Liz, “Most B2B marketers focus on their features with the assumption that those features are what their customers want.” Unfortunately, having great features is table stakes.

Budget Programs 52

Budget Programs Cost per Lead Ad Frequency Branding 52

Liveintent

DECEMBER 21, 2021

Featuring Josh Groth, VP of Global Performance Marketing with Square, and moderated by LiveIntent CMO, Kerel Cooper, the webinar addresses the conversation around third-party cookies, privacy protection, the future of identity, and what all of this means for marketers. Think about your media choices and layer creative strategy with targeting.

Privacy Protection 127

Privacy Protection Webinar Metrics Privacy Creativity 127

Vision Edge Marketing

JUNE 6, 2023

HubSpot also has a customer-first approach to product development, where they prioritize features based on customer feedback. The company gathers customer feedback through a variety of channels, including customer surveys, focus groups, and customer advisory councils.

Touchpoints 184

Touchpoints CMO Work Management Cross-Selling 184

Hubspot

MARCH 27, 2023

When building that website, and working in all of the features above, A/B testing can help you learn what works best for converting website visitors – and where you should place key features like CTAs. Create (or improve) your websites Obviously, you cannot sell online without a web presence.

Service 84

Service Purchase Intent Landing Pages Psychographics 84

Circle Studio

NOVEMBER 23, 2021

These zero click searches depend on Featured Snippets for the information and display in boxes, (nicknamed Position Zero) in search engine results. This can include one-on-one qualitative research with the goal of uncovering client needs, motivations, and preferences that traditional methods like surveys and focus groups can’t reveal.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Navigate the Channel

MARCH 13, 2023

HubSpot suggests you collect this feedback by “browsing online forums and monitoring purchase activity and trends,” as well as conducting focus groups (if you have the resources or support of a marketing group). Customer satisfaction feedback is exactly what it sounds like. Pricing starts at $49 per month.

Tools 65

Tools Customer Satisfaction Lead Scoring Lead Ranking 65

Content Standard

APRIL 23, 2024

Conduct surveys, host focus groups, and utilize customer service interactions to gather real-world insights. The modern CMO: Focuses on customer insights, not just data points: Analytics are powerful, but cannot tell the whole story. Go beyond demographics and discover customer behavior, motivations, and pain points.

CMO 86

CMO Enterprise Management Planning Work Management 86

Sprout Social

OCTOBER 8, 2020

Through social media, your newsletter or focus groups, ask what problems are at the top of your customers’ minds right now. Utilizing a listening tool like the feature that Sprout Social offers helps you sort through the noise. Some examples of these include employee features and scheduled Instagram takeovers.

Top of Funnel 144

Top of Funnel Content Lock-In Social Media 144

Convince & Convert

JULY 24, 2019

To do so, we helped them architect a daily Instagram “show” that features two or three lovely photos of a David Weekley Home model. It’s a highly targeted, nearly free focus group. From a cold start, they now routinely generate more than 5,000 likes per photo.

Social Media 153

Social Media Media Marketing & Strategy Television marketing 153

Hubspot

JULY 13, 2018

Having this buyer profile in hand can shape your entire marketing strategy, from the features you add to your product to the content you publish on your website. Focus Groups. Focus groups are similar to interviews, but in this case, you're assembling a large group of people for one shared interview.

Research 74

Research Buyer Personas Focus Group Customer Satisfaction 74

Oktopost

SEPTEMBER 21, 2020

Somewhere on social media, somebody is talking about a feature they wish your product offered. When it comes to employing social listening as part of a B2B digital strategy, there are unique benefits and features to leverage. Another person is making negative comments about your company. Lead identification.

Lead Scoring 89

Lead Scoring Lead Ranking Social Marketing B2B Marketing 89

Brightedge

MARCH 8, 2021

Market Insights is BrightEdge’s newest innovation that allows marketers to tap into search data, the world’s largest, most agile and honest focus group. The below dashboards are two of the main features of Market Insights and what they offer customers. Creating Market Insights. Demand Landscape Dashboards.

Trends 71

Trends Paid Search Agency Advertising Agencies Keywords 71

ClearVoice

AUGUST 27, 2020

Pieces that have been reworked a hundred times and focused-grouped and tested before general release may just not be worth it anymore. There’s never been a better moment for people to produce content in their living rooms or backyards and see that content make its way into ad campaigns and feature publications.

Video Marketing 105

Video Marketing Branding Brand Identity Paid Search Agency 105

Kevin Indig

MARCH 18, 2023

As a product, content has USPs, content-market fit , features and a target audience, which are researched, tested and measured. Integrators , though, need to shift their mindsets and treat the content as a product instead of a marketing asset. Most companies don't have that. How much does Google care about aesthetics? Probably not.

Lead Scoring 52

Lead Scoring Lead Ranking CTR Paid Search Agency 52

Content Standard

APRIL 2, 2019

“Really get to know (your audience) via interviews, surveys, and focus groups,” suggests Santiago Castillo , founder of Schema Strategy, LLC. In focus groups, interviews, or surveys, you can learn about the specific touch points they use to discover brands and make purchases. Image attribution: Omar Lopez.

Research 105

Research Content Marketing Paid Search Agency Content 105

Sprout Social

MARCH 26, 2019

Immediate research : Analyzing current social media listening data provides you with immediate research that does not need to run through focus groups or other in-person structured analyses. More affordable : Coordinating focus groups and hiring marketing research agencies can be pricey. Conclusion.

Social Media 103

Social Media Social Marketing Media Planning 103

Sprout Social

FEBRUARY 8, 2021

What is the most in-demand feature for our app? Focus groups : When developing a new product and service, focus groups help inform the product development team if they’re on the right track. How consistent is our customer service quality? VoC stage 1: Collection.

Customer Satisfaction 123

Customer Satisfaction Work Management Marketing Management Paid Search Agency 123

FunnelEnvy

MARCH 18, 2024

For example, if your buyer persona is a “Cost-Conscious CFO,” your email content could highlight features that demonstrate cost savings and ROI, like reduced subscription costs or improved lead generation efficiency. This targeted approach resonates more deeply with the recipient, increasing engagement and conversion rates.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57