Sprout Social

FEBRUARY 19, 2024

How AI automation benefits businesses AI automation enables companies to automate workflows and get actionable insights through AI tasks like sentiment analysis so they can make tangible changes to drive growth. It also reduces cumbersome, time-consuming tasks such as feedback data analysis by automating them using machine learning.

Marketing AI 100

Marketing AI Work Management Automation Marketing Management 100

Circle Studio

NOVEMBER 23, 2021

SWOT analysis on steroids. Competitive analysis is another foundational element of elevated strategy and it goes hand in hand with SWOT. These zero click searches depend on Featured Snippets for the information and display in boxes, (nicknamed Position Zero) in search engine results. Deeper evaluation of the competition.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

SalesIntel

MAY 13, 2024

Targeted Marketing: Understanding your audience through data analysis is crucial for targeted marketing. For example, if most of your customers are millennials, you may prioritize mobile-friendly features or products that align with their lifestyle.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

ClickZ

MAY 4, 2020

To create a more personalized experience, NLP technology can be used for call record data analysis in relation to customers. This is called sentiment analysis, which can also allow companies to study customer churn rates by analyzing the negative experiences customers face during calls. . This is called sentiment analysis. .

Process 142

Process Work Management Marketing Management Marketing AI 142

Sprout Social

FEBRUARY 8, 2021

What is the most in-demand feature for our app? VoC stage 2: Analysis. In the analysis stage, you sort through the collected data to find the metrics that help you answer your questions. The analysis is then presented to the relevant departments to help them move onto the next stage. VoC stage 1: Collection.

Customer Satisfaction 121

Customer Satisfaction Work Management Marketing Management Paid Search Agency 121

Sprout Social

MARCH 7, 2022

Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. The tool has become indispensable for remote teams, thanks to its chat features and flexible third-party integrations. Take Slack , for example.

Customer Surveys 90

Customer Surveys Brand Identity Branding Paid Search Agency 90

Sprout Social

MARCH 26, 2019

Immediate research : Analyzing current social media listening data provides you with immediate research that does not need to run through focus groups or other in-person structured analyses. More affordable : Coordinating focus groups and hiring marketing research agencies can be pricey. Create a brand analysis.

Social Media 102

Social Media Social Marketing Media Planning 102

Brightedge

MARCH 8, 2021

Market Insights is BrightEdge’s newest innovation that allows marketers to tap into search data, the world’s largest, most agile and honest focus group. The below dashboards are two of the main features of Market Insights and what they offer customers. Creating Market Insights. Demand Landscape Dashboards.

Trends 71

Trends Paid Search Agency Advertising Agencies Keywords 71

Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

Social Media 143

Social Media Research Social Marketing Media 143

Sprout Social

DECEMBER 21, 2023

This is where a competitive analysis for your products comes in. We’ll walk you through how to do a competitive product analysis today to inspire your offerings and brand positioning for tomorrow. We’ll walk you through how to do a competitive product analysis today to inspire your offerings and brand positioning for tomorrow.

Analysis 101

Analysis Product Marketing Management Differentiation 101

Binary Demand

JULY 21, 2023

Quantitative Data B2B quantitative data comprises numerical information used for statistical analysis. Methods like interviews, focus groups, questionnaires, and case studies collect valuable data. It encompasses discrete data with fixed values that may fluctuate over time.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

Oktopost

SEPTEMBER 21, 2020

Somewhere on social media, somebody is talking about a feature they wish your product offered. When it comes to employing social listening as part of a B2B digital strategy, there are unique benefits and features to leverage. Granular sentiment analysis. Another person is making negative comments about your company.

Lead Scoring 90

Lead Scoring Lead Ranking Social Marketing B2B Marketing 90

TrustRadius Marketing

FEBRUARY 15, 2022

Identifying strengths, weaknesses, opportunities, and threats (SWOT analysis) will help you develop business strategies that play to your strong points. Market Understanding Through Competitor Analysis. Competitor analysis is crucial for overall market understanding. This leads to better business outcomes in less time.

Marketing Management 52

Marketing Management Top of Funnel SWOT Customer Satisfaction 52

The Lead Agency

DECEMBER 9, 2020

The buyer persona will outline certain features of the target audience, such as their demographics, behaviours, lifestyle, motivations, and challenges. You should approach your ideal customers one-on-one, asking questions through focus groups, surveys, and interviews. Step 4: Use Other Sources of Information.

Buyer Personas 118

Buyer Personas B2B Marketing Paid Search Agency B2B 118

FunnelEnvy

MARCH 18, 2024

For example, if your buyer persona is a “Cost-Conscious CFO,” your email content could highlight features that demonstrate cost savings and ROI, like reduced subscription costs or improved lead generation efficiency. This targeted approach resonates more deeply with the recipient, increasing engagement and conversion rates.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

BenchmarkONE

SEPTEMBER 13, 2018

Focus groups. What we like : It’s more than just a survey generator, it’s a whole slew of data gathering and analysis tools. If you already have a solid mailing list and online social network, FocusGroupIt makes it easy to put together online focus groups. Gathering and analyzing data. A/B Testing. 3: FocusGroupIt.

Paid Content 71

Paid Content Research Enterprise Management Tools 71

Binary Demand

JUNE 12, 2023

Optimize your email marketing approach by testing subject lines, content formats, calls-to-action, and other features. Consistent analysis and optimization based on metrics like open rates, click-through rates, and conversions are essential for ongoing improvement. Optimizing and Iterating: Analyze campaign outcomes and adapt.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Optimize your email marketing approach by testing subject lines, content formats, calls-to-action, and other features. Consistent analysis and optimization based on metrics like open rates, click-through rates, and conversions are essential for ongoing improvement. Optimizing and Iterating: Analyze campaign outcomes and adapt.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Albacross

JUNE 5, 2019

Focus Groups. It involves organizing a session with a small group of people that have certain common characteristics. This technique is expensive but can help you get the right feedback when you’re considering bigger scale upgrades or looking to add new features to your products. Competitor Analysis. Image source.

Research 84

Research Marketing Strategy Marketing & Strategy SWOT 84

ERDM

MAY 15, 2018

Article by Ernan Roman Featured on CustomerThink.com Andrew George is the Lead for Loyalty and Retention at the Canadian Red Cross. He spent the last 3 years focused on customer experience initiatives and analysis and customer journey discovery. Why is this so important? Bonus: what is your favorite activity outside of work?

Loyalty 67

Loyalty Analytics Lead Scoring Lead Ranking 67

Content Standard

JULY 24, 2018

Sophisticated tools can monitor complex search queries, provide sentiment analysis , even bring in image recognition and geolocation. Focus Groups. A specialist research firm can also help you to conduct focus groups with your audience to hear more from them. Featured image attribution: Reeney Jenkins.

Top of Funnel 44

Top of Funnel Content Focus Group Customer Surveys 44

Optinmonster

MAY 27, 2020

These affiliates create video content featuring different workouts using this equipment and include a link to the site where they can purchase everything from in their video. Affiliate tracking software like Tapfiliate will provide you with all the functions and features you need to run your affiliate program in-house. Target Audience.

Social Media 131

Social Media Paid Content Social Marketing Advertising Agencies 131

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. What power! Build trust and satisfaction with customer service and support.

Tools 89

Tools Work Management Marketing Management Business 89

Content Standard

NOVEMBER 14, 2018

Once you’ve gathered the reports, a powerful way to put this information to work is to combine market research analysis with your other regular auditing efforts. Surveys, focus groups, pilot programs, and a plethora of other tactics help reveal what’s on our audiences’ minds. Active Content Intelligence.

Content Marketing 69

Content Marketing Content Budget Programs Marketing & Strategy 69

Content Standard

MAY 12, 2021

Putting CPG into Context My own introduction to CPG demand began with industry analysis—for years, I had an agency contract to write a monthly report for a market research company that followed the latest releases in the food industry. Featured image attribution: Andy Wang on Unsplash.

Demand 129

Demand Marketing & Strategy Marketing Strategy Paid Search Agency 129

Content Standard

FEBRUARY 27, 2019

Instead of spending money on focus groups, surveys, and other market research, social media can provide you with the answers you’re seeking. Featured image attribution: macrohype. By engaging with your customers in the right place—social media—and at the right time—all the time!—you

Social Media 76

Social Media Budget Programs Service Tools 76

The Customer

AUGUST 17, 2020

If you hear it in a focus group, it’s too late. So the analysis looks down the road. They move faster than traditional research keeps up with them. They change faster than brands keep up too. If you see a blip on your annual brand tracker, it’s too late. A new tweet? You got it. it’s too late! to 0.901 range.

Loyalty 52

Loyalty Merchandising Validation Customer Satisfaction 52

Contently

JUNE 13, 2016

At best, the tool adds important context and analysis to news. At best, the tool adds important context and analysis to news. Brands don’t exactly love negative feedback unless it’s in a stale environment like a focus group, which is why most native ad campaigns don’t offer commenting options.

Paid Search Agency 60

Paid Search Agency Ads Ad Building Ad Exchange 60

Oktopost

OCTOBER 28, 2019

The brands and influencers that have the biggest followings — and the greatest impact on their industries — are the ones who have made themselves a go-to source for news, analysis, and commentary on specific, focused topics. Search for groups related to your industry and area of expertise, then join them.

Personalization 69

Personalization Ad Building Tips Brand Identity 69

Convert

MAY 31, 2022

Selling angles feature in multiple places on the online store—product pages and the home page. Here’s 10 ways you can conduct VoC research: In-depth customer interviews Customer surveys Social media listening Sales calls Customer reviews NPS Focus groups Feedback forms Insights from sales, support and CSMs Customer behavior mapping.

Product 52

Product Best Practices Work Management Paid Search Agency 52

SnapApp

JULY 26, 2012

Whether it was born out of careful calculations, market demands, focus groups, or gut instincts, the price is right when it's written to be more than just a number. In our analysis of our former pricing plans, we found that too many choices weren?t Price has a story. t always best. are all available in the flat monthly rate.

Pricing 48

Pricing Price Lead Ranking Lead Scoring 48

ClearVoice

MARCH 19, 2021

They might hammer a point home on certain product features (i.e., The obvious goal here is usually “sales lift” where analysis can draw a line between a campaign and increased sales in the markets it ran. safety ratings for a car), or aim solely to trigger emotion (Sarah McLachlan for <gulp> the ASPCA).

Brand Identity 59

Brand Identity Branding Paid Search Agency Mobile Advertising 59

Hubspot

AUGUST 20, 2018

It’s no surprise that organizations like the ASPCA feature sad photos and a moving song while asking for donations. It features many famous Olympians and the stories of how their mothers supported them throughout their athletic careers. Their commercials feature intense moments where real athletes are achieving their goals and dreams.

Paid Search Agency 78

Paid Search Agency Viral Marketing Marketing & Strategy Loyalty 78

Conductor

JUNE 4, 2020

Read surveys, respond to reviews, do focus groups. Look for trend data based on cohort analysis. #2 Let’s talk about audience. You have to engage with your audience where they are, and that means being where they are. Take them seriously. 2 Chris Jones with Conductor. Quora or Reddit for industry names and buzzwords. #3

SEO 64

SEO Tips SERP Forrester 64

Content Marketing Institute

APRIL 10, 2018

After conducting a competitive assessment and focus groups, our team determined the buyer persona was an African-American woman with a master’s degree, promoted into a senior role within the last five years. An example of a good buyer persona is this commercial for Beats by Dre, featuring YouTube star Liza Koshy.

Buyer Personas 108

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 108

Savanta

NOVEMBER 16, 2014

Both can keep you warm, but there are some blindingly obvious differences such the physical features and the level of danger (although some of those skinny jeans can be quite hazardous if one lunges unexpectedly). In fact, as illustrated in the infographic below, there are 12 key features which make B2B markets unique.

Research 120

Research Features B2B Marketing B2B 120

Sprout Social

AUGUST 21, 2023

Gain valuable insights You know what’s better than surveys and focus groups? Customer feedback can help you uncover trends, spot opportunities for new products and features and identify areas for improvement. The more good reviews you get, the higher your business listing shows up in local search results, such as on Google Maps.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Google 84