Facebook Updates News Feed Algorithm to Crack Down on Photos With URLs and Click-Bait Headlines
AUGUST 25, 2014
The folks at Facebook have been working hard these past few months to defend the News Feed against spammy posts by brand pages. Update #1: Facebook will now prioritize link posts over photo updates that have URLs in the captions.
How to Easily Create Custom Pin It URLs for Pinterest
MARCH 18, 2015
For one, it doesn’t allow marketers to promote pins on Facebook posts, emails, or anywhere else other than a traditional webpage. So did I -- which is why I built a Pin It URL Generator: a free tool that spits out custom Pin It URLs. How the Pin It URL Generator Works.
The 26 Best All-in-One SEO Tool Suites
JANUARY 19, 2017
Provides organic, maps & mobile search rankings; citations, reviews, and backlinks; competitor benchmarking; and integration with Google Analytics, Facebook, and Twitter accounts. Enter a keyword, and it finds top ranking URLs for you to implement in your content.” — Social Media Today.
How to Create a Facebook Page Vanity URL
JUNE 22, 2010
If you don't already have a Facebook page or your business, go create one. With over 500 million active users, Facebook is a powerful network to tap into to expand the online footprint of your business. Here's How to Create a Facebook Page Vanity URL: 1.)
Why every business needs a social media business audit
FEBRUARY 17, 2017
In that case, here’s a checklist to get started: Facebook (page and personal). Are all the descriptions, bios and URLs uniform? Example: Facebook Company Page – because I have a good number of likes on each Page post. Rewrite your Facebook Page info.
Video ads: Facebook or YouTube?
MARCH 22, 2016
For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube.
3 Tips for Creating Great Posts on LinkedIn and Facebook
B2B Marketing Traction
NOVEMBER 11, 2014
It’s easy to add an update on LinkedIn and Facebook, right? Facebook can pose some challenges for display of photos on company pages. If that happens, you can upload a custom size of the photo or image as I did in this example above of a Facebook update.
Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
OCTOBER 7, 2014
Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. as billable events, whereas other platforms only count clicks on the delivery URL. Facebook.
Five Facebook Advertising Features You Haven’t Tried Yet
DECEMBER 22, 2015
Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. Looking for the next big thing in Facebook advertising ? Here are five Facebook advertising features you haven’t tried yet. The About pages on Facebook are usually static.
How to Create Facebook Ads: A Step-by-Step Guide to Advertising on Facebook
AUGUST 26, 2015
When setting up a paid Facebook ad, there are a lot of boxes to be checked. billion people using Facebook and over 900 million visits every day, Facebook offers up a unique opportunity for marketers to augment their organic efforts. Facebook's Ad Manager.
The Anatomy of a Successful Facebook Post
MARCH 25, 2015
When it comes to using Facebook for business, many people wonder what the secret for success is. We’ve dissected the key elements of successful Facebook posts so you can properly optimize yours. And now, check out the top six things that make up a truly valuable Facebook post.
Facebook Releases Smart Content Tools & Improves Analytics
DECEMBER 23, 2014
Facebook just introduced a new set of “publisher” tools that could help get your content in front of the right people. Facebook is making that easier by allowing Facebook page owners to share a post with targeted group of followers within their fan base.
How to Use Hashtags on Twitter, Facebook & Instagram
FEBRUARY 8, 2016
While hashtags were originally made famous by Twitter , they're now used on many major social networks, including Facebook and Instagram. Let's explore what a hashtag is, why they're so great, and how they work on Twitter, Facebook, and Instagram. How Hashtags Work on Facebook.
How to Create Facebook Video Ads
JULY 13, 2015
During the last year, Facebook has emerged as a real contender for the online video platform throne. Facebook’s increased focus on video isn’t only because users like to watch it (although they clearly do) -- it's also because more marketers are shifting their budgets from TV to mobile video.
Generating Leads from a Facebook Fan/Business Page Engagement Strategy
MAY 19, 2012
Facebook and B2B lead generation. Have you considered Facebook as a channel for lead generation? Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach. All Facebook pages can like related business pages.
36 (of the) Best Facebook Guides, Stats and Rants of 2010
JANUARY 10, 2011
It’s hard to overstate the impact of Facebook. Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. Facebook Marketing Tips and Guides. 2: My New Favorite Facebook Page by Inkling Media.
5 Little Ways to Get More Facebook Likes
JULY 1, 2014
Every brand on Facebook is on Facebook for one reason -- to (eventually) get more business. Getting more business from Facebook means different things to different types of businesses. 5 Quick Tips For Growing Your Facebook Audience from HubSpot.
24 More of the Best Facebook Guides, Stats and Rants of 2012
JANUARY 15, 2013
As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. Will Facebook lose ground to Google+? what are the secrets to Facebook advertising success?
Facebook Launches Global Pages to Simplify Brands' International Facebook Presence
OCTOBER 18, 2012
Well as it turns out, Facebook feels your pain. Yesterday, Facebook announced the launch of Global Pages , a new structure to business pages for global brands aimed to provide a better, localized experience for international brands' prospects and customers.
9 Do's and Don'ts for Creating Outstanding Facebook Cover Photos [+Free Templates]
SEPTEMBER 4, 2013
When people come to your Facebook Page, where do you think they first look? it''s your Facebook Cover Photo ! And since it''s so noticeable, you want to make sure you''re following the best practices for creating and optimizing your Facebook Cover Photo. introductory Facebook
How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
NOVEMBER 18, 2014
Select Facebook, LinkedIn, and Twitter. To walk you through the mechanics of a successful status update on Facebook, LinkedIn, and Twitter, I developed the following presentation. Facebook Best Practices. Let''s explore Facebook-specific best practices for posting.
Facebook Finally Supports GIFs: 10 Ways to Celebrate
MAY 29, 2015
And as of today, Facebook is finally allowing users to express themselves via GIF. While Twitter and Pinterest adopted GIF support last year, it was starting to feel like Facebook was going to leave us hanging. There's an old saying that goes, "A photo GIF is worth a thousand words.".
The Ultimate Facebook Marketing Cheat Sheet
SEPTEMBER 7, 2011
Facebook's social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. In fact, 41% of B2B companies and 62% of B2C companies using Facebook have acquired a customer from it. create what Facebook calls an “edge.”
11 Creative Ways to Use Live Streaming on Snapchat, Facebook Live & More
SEPTEMBER 12, 2016
To learn more about how to take advantage of the live streaming boom, here are 11 creative ways to use products like Snapchat, Google Hangouts, Facebook Live, and Periscope to successfully market your business or group. Facebook Live.
How to Create a Facebook Business Page That Doesn't Suck
DECEMBER 9, 2013
So you''ve decided to set up a Facebook page for your company. You''ve heard that 52% of all marketers have found a customer via Facebook in 2013 -- and you want to join in on the fun. Don''t waste your time setting up a Facebook Page that''s not going to deliver the results you want.
How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
AUGUST 30, 2013
I don''t know about you, but I''m tired of hearing "social media gurus" compare the effectiveness of Twitter versus LinkedIn, or Facebook versus Twitter, or Linkedin versus Facebook, or whatever other comparison you bring to the table. Facebook Best Practices.
4 Simple Metrics That'll Help You Assess Your Facebook Marketing Performance
MAY 8, 2014
Because of the amount of data available in Facebook, in particular, it''s next to impossible to know what to look for, and how to know if you''re doing a good job or not. Simply visit their Facebook Page and work out the engagement percentage for their Page. Facebook
The 28 Best Miscellaneous Online Tools for Marketers
MAY 16, 2017
Enter any URL and create a trackable shortened link. Sample review: “Bitly is a convenient URL shortener that allows you to include URLs in character-restricted social media sites like Twitter, or to use them as a citation in your infographics.” URL Identifier.
Four Badass Facebook Advertising Tactics
Modern B2B Marketing
FEBRUARY 14, 2013
Since we’ll be talking about Facebook advertising, I wanted to follow up to previous post, Does Facebook Work for B2B Marketing , with additional thoughts to take this topic to the next level. It’s essential to do both, but when using Facebook for lead generation the image is vital.
The Handy Character Count Guide for Blog Posts, Facebook Pages & More
JANUARY 20, 2016
Below, you'll find the short version, followed by a more detailed guide to character limits and ideal character counts for posts on your blog, Facebook, Twitter, LinkedIn, and Instagram. 2) Facebook. 2) Facebook. Facebook. Image Credit: Journalists on Facebook.
How to Set Up Multi-Product Ads on Facebook [Quick Tip]
FEBRUARY 18, 2015
In June of last year, Facebook announced a new ad format called "multi-product ads" that caught the attention of many Facebook advertisers. Last week, Facebook started to do just that, making multi-product ads easily available to some advertisers in the Power Editor.
Five Facebook Tips for Small Businesses
JANUARY 25, 2012
But with Facebook becoming the place you just have to be for businesses of all sizes, a little marketing know-how comes in handy. When we look at what platforms our small business customers are using for social media marketing, 94% of them are on Facebook,” Schmulen said.
How to Create Custom Tabs for Facebook Business Pages
SEPTEMBER 29, 2011
With over 800 million active users, Facebook can be a powerful channel for your business , no matter what you sell. Coca-Cola's Facebook page is a great example (make sure to click "more" if you're checking it out) of a company that effectively uses custom tabs.
How to Add a CTA Button to Your Facebook Page [Quick Tip]
MARCH 19, 2015
Facebook added a very handy feature in December 2014 : the option to place a simple call-to-action button at the top of your Facebook Page. While only available to select businesses at first, Facebook has recently started to roll it out to the U.S. 1) Facebook''s Page Statistics.
Facebook Graph Search Now Lets You Find Old Posts: Here's What You Need to Know
DECEMBER 9, 2014
Confession: Back when Facebook first rolled out Graph Search , I was a little disappointed. If I had optimized the About section on my Page with just the right details, and someone on a desktop computer actually used Facebook''s awkwardly worded search queries, maybe they would find my Page.
Are you ready for the mega-shift from social media to private media?
grow - Practical Marketing Solutions
MAY 3, 2016
Snapchat is a juggernaut with the 18-24 age group, now earning more daily check-ins than Facebook. And here is the quote from my young nephew: “Oh Facebook is dead. My friend posted on Facebook and we made fun of him. My friend posted on Facebook and we made fun of him.
Ready or Not, Here It Comes: Facebook Rolls Out New Page Design to Everyone
JUNE 4, 2014
Two months ago, Facebook announced that a new Page design was coming, and today''s the day it''s finally happening. Later this week, Facebook will officially roll out the new design to everyone in the world with a Page (as of publishing time, some folks have it already and some don''t).
4 Tips for B2B Marketing on Facebook
DECEMBER 23, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! A couple of months ago, we talked about ways to engage your fan base on Facebook.
A Simple Breakdown of All Your Facebook Advertising Options
NOVEMBER 19, 2012
Facebook seems to be launching a new form of advertising -- or some new feature within the advertising -- every day. From the launch of Sponsored Stories to the mobile promotion of app downloads, Facebook is working hard at post-IPO monetization. 1) Facebook Ad.
How to Create a Facebook Business Page in 5 Simple Steps (With Video!)
SEPTEMBER 30, 2011
You may already use Facebook for personal reasons such as keeping up with your friends or sharing photos, but the idea of running a business page on the world's largest social network might still seem intimidating. Facebook will then ask you to invite your friends.