Facebook Updates News Feed Algorithm to Crack Down on Photos With URLs and Click-Bait Headlines

Hubspot

The folks at Facebook have been working hard these past few months to defend the News Feed against spammy posts by brand pages. Update #1: Facebook will now prioritize link posts over photo updates that have URLs in the captions.

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The Facebook Sharing Debugger is an essential content marketing tool

Biznology

Facebook is pretty good at making everything you share look pretty good all on its own — until it doesn’t. And once you become a Facebook Developer for one app or website, you can use the Facebook “linter” to debug any URL and any link that you like.

Trending Sources

How to Easily Create Custom Pin It URLs for Pinterest

Hubspot

For one, it doesn’t allow marketers to promote pins on Facebook posts, emails, or anywhere else other than a traditional webpage. So did I -- which is why I built a Pin It URL Generator: a free tool that spits out custom Pin It URLs. How the Pin It URL Generator Works.

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How to Create a Facebook Page Vanity URL

Hubspot

If you don't already have a Facebook page or your business, go create one. With over 500 million active users, Facebook is a powerful network to tap into to expand the online footprint of your business. Here's How to Create a Facebook Page Vanity URL: 1.)

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3 Tips for Creating Great Posts on LinkedIn and Facebook

B2B Marketing Traction

It’s easy to add an update on LinkedIn and Facebook, right? Facebook can pose some challenges for display of photos on company pages. If that happens, you can upload a custom size of the photo or image as I did in this example above of a Facebook update.

Why every business needs a social media business audit

Biznology

In that case, here’s a checklist to get started: Facebook (page and personal). Are all the descriptions, bios and URLs uniform? Example: Facebook Company Page – because I have a good number of likes on each Page post. Rewrite your Facebook Page info.

How to Create Facebook Lead Ads: A Beginner's Guide

Hubspot

Well, you can -- with Facebook Lead Ads. For a full guide on how to successfully create, target, and utilize Facebook lead ads in your marketing efforts, check out this guide. What is a Facebook Lead Ad? Image Source: Facebook. How to Set Up Your Facebook Lead Ad.

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Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. as billable events, whereas other platforms only count clicks on the delivery URL. Facebook.

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Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity

As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. How can Facebook be used to support an SEO strategy? Facebook Marketing Tips & Techniques. running Facebook ads).

How to Create Facebook Ads: A Step-by-Step Guide to Advertising on Facebook

Hubspot

When setting up a paid Facebook ad, there are a lot of boxes to be checked. billion people using Facebook and over 900 million visits every day, Facebook offers up a unique opportunity for marketers to augment their organic efforts. Facebook's Ad Manager.

The Anatomy of a Successful Facebook Post

Hubspot

When it comes to using Facebook for business, many people wonder what the secret for success is. We’ve dissected the key elements of successful Facebook posts so you can properly optimize yours. And now, check out the top six things that make up a truly valuable Facebook post.

How to integrate offline campaigns with your digital marketing strategy

Biznology

TV commercials routinely nudge viewers to express their support for a cause or to participate in a contest by posting specific hashtags on social media channels like Facebook or Twitter. Offline advertisements typically use both a phone number and a website URL for the interested prospect.

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Facebook Releases Smart Content Tools & Improves Analytics

Vertical Response

Facebook just introduced a new set of “publisher” tools that could help get your content in front of the right people. Facebook is making that easier by allowing Facebook page owners to share a post with targeted group of followers within their fan base.

How to Use Hashtags on Twitter, Facebook & Instagram

Hubspot

While hashtags were originally made famous by Twitter , they're now used on many major social networks, including Facebook and Instagram. Let's explore what a hashtag is, why they're so great, and how they work on Twitter, Facebook, and Instagram. How Hashtags Work on Facebook.

Five Facebook Advertising Features You Haven’t Tried Yet

Webbiquity

Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. Looking for the next big thing in Facebook advertising ? Here are five Facebook advertising features you haven’t tried yet. The About pages on Facebook are usually static.

Generating Leads from a Facebook Fan/Business Page Engagement Strategy

NuSpark

Facebook and B2B lead generation. Have you considered Facebook as a channel for lead generation? Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach. All Facebook pages can like related business pages.

How to Create Facebook Video Ads

Hubspot

During the last year, Facebook has emerged as a real contender for the online video platform throne. Facebook’s increased focus on video isn’t only because users like to watch it (although they clearly do) -- it's also because more marketers are shifting their budgets from TV to mobile video.

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9 Do's and Don'ts for Creating Outstanding Facebook Cover Photos [+Free Templates]

Hubspot

When people come to your Facebook Page, where do you think they first look? it''s your Facebook Cover Photo ! And since it''s so noticeable, you want to make sure you''re following the best practices for creating and optimizing your Facebook Cover Photo. introductory Facebook

5 Little Ways to Get More Facebook Likes

Hubspot

Every brand on Facebook is on Facebook for one reason -- to (eventually) get more business. Getting more business from Facebook means different things to different types of businesses. 5 Quick Tips For Growing Your Facebook Audience from HubSpot.

Facebook Launches Global Pages to Simplify Brands' International Facebook Presence

Hubspot

Well as it turns out, Facebook feels your pain. Yesterday, Facebook announced the launch of Global Pages , a new structure to business pages for global brands aimed to provide a better, localized experience for international brands' prospects and customers.

How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]

Hubspot

Select Facebook, LinkedIn, and Twitter. To walk you through the mechanics of a successful status update on Facebook, LinkedIn, and Twitter, I developed the following presentation. Facebook Best Practices. Let''s explore Facebook-specific best practices for posting.

The Ultimate Facebook Marketing Cheat Sheet

Hubspot

Facebook's social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. In fact, 41% of B2B companies and 62% of B2C companies using Facebook have acquired a customer from it. create what Facebook calls an “edge.”

Facebook Finally Supports GIFs: 10 Ways to Celebrate

Hubspot

And as of today, Facebook is finally allowing users to express themselves via GIF. While Twitter and Pinterest adopted GIF support last year, it was starting to feel like Facebook was going to leave us hanging. There's an old saying that goes, "A photo GIF is worth a thousand words.".

How to Create a Facebook Business Page That Doesn't Suck

Hubspot

So you''ve decided to set up a Facebook page for your company. You''ve heard that 52% of all marketers have found a customer via Facebook in 2013 -- and you want to join in on the fun. Don''t waste your time setting up a Facebook Page that''s not going to deliver the results you want.

How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]

Hubspot

I don''t know about you, but I''m tired of hearing "social media gurus" compare the effectiveness of Twitter versus LinkedIn, or Facebook versus Twitter, or Linkedin versus Facebook, or whatever other comparison you bring to the table. Facebook Best Practices.

11 Creative Ways to Use Live Streaming on Snapchat, Facebook Live & More

Hubspot

To learn more about how to take advantage of the live streaming boom, here are 11 creative ways to use products like Snapchat, Google Hangouts, Facebook Live, and Periscope to successfully market your business or group. Facebook Live.

4 Simple Metrics That'll Help You Assess Your Facebook Marketing Performance

Hubspot

Because of the amount of data available in Facebook, in particular, it''s next to impossible to know what to look for, and how to know if you''re doing a good job or not. Simply visit their Facebook Page and work out the engagement percentage for their Page. Facebook

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36 (of the) Best Facebook Guides, Stats and Rants of 2010

Webbiquity

It’s hard to overstate the impact of Facebook. Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. Facebook Marketing Tips and Guides. 2: My New Favorite Facebook Page by Inkling Media.

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The Handy Character Count Guide for Blog Posts, Facebook Pages & More

Hubspot

Below, you'll find the short version, followed by a more detailed guide to character limits and ideal character counts for posts on your blog, Facebook, Twitter, LinkedIn, and Instagram. 2) Facebook. 2) Facebook. Facebook. Image Credit: Journalists on Facebook.

Four Badass Facebook Advertising Tactics

Modern B2B Marketing

Since we’ll be talking about Facebook advertising, I wanted to follow up to previous post, Does Facebook Work for B2B Marketing , with additional thoughts to take this topic to the next level. It’s essential to do both, but when using Facebook for lead generation the image is vital.

Five Facebook Tips for Small Businesses

Paul Gillin

But with Facebook becoming the place you just have to be for businesses of all sizes, a little marketing know-how comes in handy. When we look at what platforms our small business customers are using for social media marketing, 94% of them are on Facebook,” Schmulen said.

How to Set Up Multi-Product Ads on Facebook [Quick Tip]

Hubspot

In June of last year, Facebook announced a new ad format called "multi-product ads" that caught the attention of many Facebook advertisers. Last week, Facebook started to do just that, making multi-product ads easily available to some advertisers in the Power Editor.

24 More of the Best Facebook Guides, Stats and Rants of 2012

Webbiquity

As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. Will Facebook lose ground to Google+? what are the secrets to Facebook advertising success?

The 28 Best Miscellaneous Online Tools for Marketers

Webbiquity

Enter any URL and create a trackable shortened link. Sample review: “Bitly is a convenient URL shortener that allows you to include URLs in character-restricted social media sites like Twitter, or to use them as a citation in your infographics.” URL Identifier.

How to Create Custom Tabs for Facebook Business Pages

Hubspot

With over 800 million active users, Facebook can be a powerful channel for your business , no matter what you sell. Coca-Cola's Facebook page is a great example (make sure to click "more" if you're checking it out) of a company that effectively uses custom tabs.

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How to Add a CTA Button to Your Facebook Page [Quick Tip]

Hubspot

Facebook added a very handy feature in December 2014 : the option to place a simple call-to-action button at the top of your Facebook Page. While only available to select businesses at first, Facebook has recently started to roll it out to the U.S. 1) Facebook''s Page Statistics.

Facebook Graph Search Now Lets You Find Old Posts: Here's What You Need to Know

Hubspot

Confession: Back when Facebook first rolled out Graph Search , I was a little disappointed. If I had optimized the About section on my Page with just the right details, and someone on a desktop computer actually used Facebook''s awkwardly worded search queries, maybe they would find my Page.

Five stellar community engagement platforms that rock, and one to avoid!

grow - Practical Marketing Solutions

You can either invite new users via email, or they can visit your Slack channel’s unique URL to apply. Facebook Groups . An oldie but a goodie, Facebook Groups are perfect channels for community engagement. Their advantage lies in Facebook’s ubiquity.

Are you ready for the mega-shift from social media to private media?

grow - Practical Marketing Solutions

Snapchat is a juggernaut with the 18-24 age group, now earning more daily check-ins than Facebook. And here is the quote from my young nephew: “Oh Facebook is dead. My friend posted on Facebook and we made fun of him. My friend posted on Facebook and we made fun of him.

4 Tips for B2B Marketing on Facebook

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! A couple of months ago, we talked about ways to engage your fan base on Facebook.