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Social Media, Opt-In Marketing, and When Valuable Isn’t Enough

Digital B2B Marketing

What would happen to your marketing programs if every channel required explicit opt-in and opting out or unsubscribing was just a click away? More importantly, social media is much closer to an opt-in channel than email. Preparing for opt-in marketing requires recognizing your audience is in control. Be Uniquely Valuable.

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How to Support Sales as a Marketer in a Changing Environment

Pam Didner

That’s not an easy feat as it requires to focus on the back-end and front-end, automation/workflows of customer journeys, and user-interface and creative design as a whole. In essence, digital marketing is a lot of work, as is demand generation and working with sales. Let’s discuss how to support sales from different roles. VP of Marketing or CMO.

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ZoomInfo’s 2022 Sustainability Report Recap

Zoominfo

This means fostering an environment and building a platform of products that makes our employees and customers proud. We’re excited to announce that our annual Sustainability Report has just been published. At ZoomInfo, we are dedicated to the sustainability of our business, people, and communities. times faster than our SaaS peers. “We

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How ZoomInfo’s Community Edition Promotes Fairness, Protects Data

Zoominfo

CE users run an application in their own environment that identifies, filters, and extracts the business-related information in their email contact list, email headers, and email signature blocks, and shares that data — and only that data — with ZoomInfo. Simply put, we help people connect with each other to conduct business.

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Google’s Privacy Sandbox: What you need to know

Martech

There’s also a Privacy Sandbox for Android that explores ways of preserving the app advertising ecosystem once users can opt out of being tracked (as they already can on iOS). In particular, the new environment is expected to put obstacles in the way of targeting, personalization and measurement.

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Save These Dates: Winter ’24 Sandbox Preview

Salesforce Marketing Cloud

August 10: Sign up for a prerelease environment Why do you need a prerelease org? August 10: Sign up for a prerelease environment Why do you need a prerelease org? It’s a test environment with new release features enabled, allowing you plenty of time to test and figure out which ones are right for your organization.

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Thought Leader and Influencer Interview with Maria Villablanca Co-Founder and CEO, Future Insights Network

Thinkers360

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! – Explore membership today !