Social Media, Opt-In Marketing, and When Valuable Isn’t Enough
Digital B2B Marketing
AUGUST 11, 2011
What would happen to your marketing programs if every channel required explicit opt-in and opting out or unsubscribing was just a click away? More importantly, social media is much closer to an opt-in channel than email. Preparing for opt-in marketing requires recognizing your audience is in control. Be Uniquely Valuable.
Let's personalize your content