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How ZoomInfo Gets Data: Top Privacy Misconceptions Debunked

Zoominfo

Consumer-oriented businesses collect data to create profiles that can, among other things, power more personalized marketing campaigns and introduce people to products that are more relevant to their needs and interests. We send you a notification to your business email address before or shortly after your data first appears in our database.

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 5 Key Benefits of Email Marketing for Small Businesses

Scoop.it

Anyone can argue that small businesses need email marketing more than anyone else. That’s why email marketing is a perfect fit for them. That’s why email marketing is a perfect fit for them. Email marketing helps companies communicate their message effectively and build relationships with their customers. Not convinced?

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The Anatomy of a Winning Omnichannel Strategy

Vision6

Join us as we explore the key components, best practices, and actionable insights to building an omnichannel strategy that stands out. The goal(s) you create for your marketing campaign will drive the kinds of content you create. This way you’ll be increasing the effectiveness of your campaigns and improving overall engagement.

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Email List Building: Why you should never purchase a list

Vision6

Building your email list from scratch can give you a better idea of your customers interests and purchasing behaviours. On the other hand, puchasing an email list can land you in hot water. Despite the consent guidelines outlined by ACMA, some businesses still opt to use purchased lists.

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Examples of Growth Hacks to Sky Rocket Sales

Vision6

Email is the ultimate growth hacking tool for startups. It’s easy to create powerful campaigns that can deliver personal experiences all without having to dive too deep into your wallet. Remember to set up double opt-ins so contacts are forced to verify their email address before being added to your list.

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Email Spam Trigger Words: How you can avoid spam filters

Vision6

According to Google, Gmail blocks more than 100 million emails as spam worldwide each day. Which potentially means all your tireless efforts spent crafting the perfect campaign may be undone by simply using spammy words in emails. Spam filters learn what characteristics are “spammy” by looking at spam emails.

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The New Email Deliverability Rules: How to Make Sure You Reach Your Gmail and Yahoo Subscribers

Litmus

Is there any way to ensure your emails always land in the inbox? With Google and Yahoo enforcing new email deliverability rules, reaching your subscribers is about to get more difficult. But worry not—as long as you follow these new rules, your email campaigns should stay out of spam.