Martech

APRIL 6, 2023

Brands don’t want to risk millions of campaign dollars on someone’s gut instinct. Data analysis is the “GPS.” Forecasting campaign success should be based on trending data and performance like year-over-year and month-over-month. 5) Know when to admit defeat in a campaign strategy. So how do you get there? Get MarTech!

Analytics 108

Analytics Multivariate analysis Forecasting Lead Ranking 108

Valasys

FEBRUARY 22, 2024

Through MarTech local businesses can develop tailored campaigns and genuine customer interactions that are likely to spur action and attract customers to visit their stores. For example by combining email marketing platforms with customer data systems businesses can launch personalized email campaigns precisely timed to attract visits.

Traffic 40

Traffic Marketing & Strategy Business Mobile Advertising 40

Only B2B

FEBRUARY 28, 2024

By measuring intent accurately, you can laser-target your content, ad campaigns, and ABM initiatives to the most receptive audience. This involves: Tailored Email Outreach: Go beyond generic templates. Intent data acts as your vibrant GPS , guiding you to high-potential customers actively researching solutions like yours.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Vidyard

NOVEMBER 6, 2018

While others sent utterly ignorable emails begging customers to give their permission, PortoBay Hotels took a different approach to ensure they would stand out and inspire their customers to act quickly. We saw the highest click-through and engagement rates of any campaign we’ve run in recent years.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Valasys

JANUARY 17, 2024

In B2B marketing’s era of hyper-personalization, Data-Driven ABM campaigns are the laser-guided rockets you need. This intelligence shapes hyper-personalized campaigns, showcasing solutions directly relevant to their struggles. Forget scatter-shot tactics! Trust and rapport flourish organically from this nuanced understanding.

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles B2B Marketing 40

ClearVoice

JANUARY 5, 2024

Allocating resources and setting a budget that reflects your content marketing goals is like having a GPS for your content strategy — it keeps everything on track. Set a budget for your content promotions through social media ads, paid ads, email marketing, or other channels. Content distribution.

Allocation 52

Allocation Budget Programs Marketing Budget Resources 52

Adobe Experience Cloud Blog

MAY 2, 2017

Connect Email and Direct Mail. Compared to others, email is an older channel, but it is still widely used, reliable and here to stay. What makes email marketing effective is its ability to reach inboxes with relevant and personalized content. Deliver Timely, Relevant Offers with Geo-location and Mobile.

Work Management 134

Work Management Marketing Management Paid Search Agency Thought Leadership 134

Circle Studio

NOVEMBER 23, 2021

Here are a few examples of what this acceleration will look like in 2022: Email marketing and marketing automation resurgence. Since the pandemic, 78% of marketers have seen an increase in email engagement. And more B2B firms will be refocusing their email marketing efforts in 2022. Virtual/hybrid events. Geotargeting.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Vidyard

NOVEMBER 6, 2018

Unlike email, phone, and social media, video offers a highly creative way to cut through the noise and build more personal relationships with buyers. “We’re experiencing a CTR of 31% across our campaigns when sending personalized video emails. “The results of this campaign were incredible! Winner: Punch!

Video Marketing 117

Video Marketing Sales Cycle Work Management Marketing Proposals 117

SmartBug Media

FEBRUARY 11, 2020

There are many methods you can employ to test various elements of your marketing campaigns and see which variations perform better, but here are the most used and most valuable. Email Layout: Layout can be a big turnoff for email subscribers. Email Layout: Layout can be a big turnoff for email subscribers.

Inbound Marketing 96

Inbound Marketing Eye-Tracking Landing Pages Marketing Automation Services 96

Vidyard

NOVEMBER 6, 2018

While others sent utterly ignorable emails begging customers to give their permission, PortoBay Hotels took a different approach to ensure they would stand out and inspire their customers to act quickly. We saw the highest click-through and engagement rates of any campaign we’ve run in recent years.

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

ClearVoice

JANUARY 26, 2024

Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. Now, before you say, ‘Well, of course,’ take a moment and think about all of the marketing campaigns you have in the field right now. Marketing is the tip of the spear for driving growth and new customer acquisition.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

SmartBug Media

SEPTEMBER 5, 2023

The GPS politely asks where you'd like to go. And it can enable us to think less about our campaigns' individual nuts and bolts—the hashtags, the email subject lines, the blog outlines—and more about the big picture. What Is Your Artificial Intelligence Marketing Machine Capable Of? The dashboard lights up. The engine purrs.

Marketing AI 64

Marketing AI ROI Top of Funnel Work Management 64

SalesIntel

NOVEMBER 27, 2023

Imagine it as the GPS for your sales journey – helping you navigate through the myriad of tasks and responsibilities, ensuring you reach your destination efficiently. This might include prospecting calls, follow-up emails, client meetings, and strategic planning. However, drowning in a sea of emails can hinder productivity.

Allocation 52

Allocation Work Management Marketing & Strategy Sales Qualified Leads 52

NuSpark Consulting

MARCH 30, 2016

Invite prospects via personalized email to a pre or post show meeting. Send an email to your entire list, letting them know you are attending and to stop by to see you. Marketers can take the GPS capabilities to feed ads to people who are geographically ready to make buying decisions.

Trade Show 100

Trade Show Ads Mobile Advertising Conference 100

Vidyard

NOVEMBER 6, 2018

While others sent utterly ignorable emails begging customers to give their permission, PortoBay Hotels took a different approach to ensure they would stand out and inspire their customers to act quickly. We saw the highest click-through and engagement rates of any campaign we’ve run in recent years. Winner: Impulse Creative.

Video Marketing 57

Video Marketing Enterprise Management Generation Marketing Management 57

Vidyard

NOVEMBER 6, 2018

While others sent utterly ignorable emails begging customers to give their permission, PortoBay Hotels took a different approach to ensure they would stand out and inspire their customers to act quickly. We saw the highest click-through and engagement rates of any campaign we’ve run in recent years. Winner: Impulse Creative.

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50

Vidyard

NOVEMBER 6, 2018

Unlike email, phone, and social media, video offers a highly creative way to cut through the noise and build more personal relationships with buyers. When you add it up, these video campaigns are more than 2x more effective than other tactics we’ve tried.” The results of this campaign were incredible! Winner: Punch!

Video Marketing 65

Video Marketing Sales Cycle Work Management Marketing Proposals 65

Optinmonster

DECEMBER 24, 2023

For both you and your visitors, it’s like trying to find your way around a big city without GPS or a map. Entry points could include a homepage, a landing page from a marketing campaign , social media links, or search engine results. Check out our tutorial on How to Analyze the Effects of OptinMonster Campaigns on User Behavior.

Marketing Websites 67

Marketing Websites Marketing Analytics Tools Paid Search Agency Advertising Funnels 67

Hubspot

MAY 2, 2017

Organizations such as Ocean Conservancy, Human Rights Campaign, and Girl Guides of Canada are all embracing this social network, and setting it up is more simple than you might think. A geofence refers to the GPS coverage of geographical area, putting boundaries around it like a virtual fence. Snap to it.

Peer-to-peer 68

Peer-to-peer P2P Social Networks Curation 68

Vidyard

NOVEMBER 6, 2018

Unlike email, phone, and social media, video offers a highly creative way to cut through the noise and build more personal relationships with buyers. Combining personalized videos with experiential account-based marketing (ABM) campaigns—like the Sherlock Holmes themed video and campaign below!—the Winner: Punch!

Video Marketing 51

Video Marketing Sales Cycle Work Management Marketing Proposals 51

Valasys

SEPTEMBER 8, 2023

This can include personalized product suggestions, relevant blog posts, customized email campaigns, and other services. Imagine you’re running a marketing campaign, and you want to reach your audience with laser-like precision. This understanding helps to create material that is both relevant and interesting.

Intent Data 52

Intent Data Marketing AI Analysis Intent 52

Hubspot

MARCH 6, 2019

Email Marketing. Did you know mobile users check their email three times more often than non-mobile users? Not only that, but mobile is responsible for at least 50% of all email opens , according to data we collected from Campaign Monitor. Identify some loyal customers on which to test new mobile campaigns.

Mobile Marketing 77

Mobile Marketing SMS Work Management Paid Search Agency 77

Porch Group Media

OCTOBER 2, 2019

More than 8 in 10 (84%) marketers currently use location data in their marketing and ad campaigns, and 94% plan to in the future. The primary use of location data is for targeting (67%) and 52% use location data for audience engagement, campaign strategy and customer experience or personalization.

Planning 40

Planning Ideal Customer Profiles Mobile Advertising Paid Search Agency 40

Porch Group Media

SEPTEMBER 18, 2019

More than 8 in 10 (84%) marketers currently use location data in their marketing and ad campaigns, and 94% plan to in the future. The primary use of location data is for targeting (67%) and 52% use location data for audience engagement, campaign strategy and customer experience or personalization.

Planning 40

Planning Ideal Customer Profiles Mobile Advertising Paid Search Agency 40

ClearVoice

MARCH 7, 2020

Evergreen Content – Evergreen content relates to messaging that remains relevant regardless of time, season, or content marketing campaign. Most evergreen content can be used throughout the year and still connects to any content strategy or campaign objective. The platform has 2.4 billion users around the world.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Biznology

SEPTEMBER 7, 2016

Have us do the work for you with a LinkedIn profile makeover, blog copywriting, audience expansion, and LinkedIn marketing campaigns. Why should we see her as an expert and most importantly, why should I trust her with my profile, blog writing, or LinkedIn marketing campaigns? Where’s Judy’s story? Where is the relevance in that?

Social Media 80

Social Media Linkedin Ideal Customer Profiles Media 80

Adobe Experience Cloud Blog

APRIL 6, 2015

Generally, marketing automation refers to software designed for businesses that market on multiple channels (such as email , social media , websites, etc.) Another example might be listening to an action taken in a mobile app and sending a corresponding email.

Marketing Automation Services 48

Marketing Automation Services Mobile Marketing Marketing Automation Automation 48

Valasys

JUNE 18, 2019

The technology operates on a geographical radii-based targeting, wherein any mobile user, who has opted-in & provided his content to be targeted for marketing, can be tracked, & based on their interest areas personalized ad-campaigns can be used to target them. Customers are targeted based on their GPS, Bluetooth & Beacons.

Webinar Metrics 45

Webinar Metrics Top of Funnel ROMI Psychographics 45

Adobe Experience Cloud Blog

JULY 15, 2016

Pokémon GO–the new mobile app that lets you catch “pocket monsters” around you through GPS and augmented reality–has more daily engagement than Facebook Messenger and Instagram combined, according to data from SimilarWeb. Not to mention, I used the phrase “OMG, a Jigglypuff!” in a non-ironic manner while I was out in public on Tuesday.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Lead Ranking Marketo 48

Content Standard

JUNE 29, 2018

We’re not talking about programmatic advertising necessarily—although programmatic certainly brings in location as a targeting mechanism—but other means of communication, from emails to pop-up offers to push notifications on phones. Then design campaign tactics that respect your users. Image attribution: Annie Spratt.

Privacy 41

Privacy Opt-out Paid Search Agency Opt-in 41

Anything Goes Marketing

APRIL 19, 2006

The author stresses the importance of "email authentication" but we all know that spammers keep transformming themselves and more and more people are using email which means spamming is becoming mainstream. The message that you want to convey is being hidden amongst the 2132 other emails in your inbox.

Google 100

Google CAN-SPAM RSS Opt-in 100

Adobe Experience Cloud Blog

JULY 14, 2015

These solutions are then able to understand location data such as Wi-Fi, IP, GPS and so on, to feed algorithms in order to listen to signals and determine your location. We think of location-based marketing as something for consumer brands and retail, but how can this apply to B2B email campaigns and other marketing channels?

B2B Thought Leadership 48

B2B Thought Leadership Paid Search Agency Advertising Agencies Lead Ranking 48

Webbiquity

JUNE 20, 2011

I’ve always found Foursquare a bit creepy; turns out there’s actually an app named Creepy that aggregates “GPS coordinates for any user (of geolocation services like Foursquare, Twitter and Flickr), pointing out their most frequented hangouts on a map…Essentially, it’s a stalker’s dream app.&# The solution?

Social Media 100

Social Media Peer-to-peer Media PR 100

chiefmartech

OCTOBER 16, 2018

Yet it empowers a much wider set of individuals on the edge of the organization to quickly and safely create campaign landing pages and blog posts without being bogged down by a backlogged central production unit. This goes for you drivers blindly trusting your GPS too.). It’s better centralization and better decentralization.

Rules 85

Rules Work Management CMS Development Marketing Management 85

QuanticMind

OCTOBER 24, 2017

Shopping Best Practices: “Tailoring Your Shopping Campaign Programs to Your Customers” by Jared DeSisto. Deep learning – Upgraded versions of Google’s machine learning models, which track GPS, Wi-Fi strength, bluetooth beacons, location history, search queries and visit duration.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Content Marketing Institute

DECEMBER 21, 2018

The most effective formula for increasing profits and sales continued to involve increasing the size of your newsletter’s mailing list by offering first-time visitors ethical bribes or content bonuses in exchange for signing up to receive the firm’s email newsletter. Profit from your most effective and least expensive marketing tool.

Work Management 91

Work Management Advertising Agencies Marketing Management Content Marketing 91