INDUSTRY INSIGHTS YOUR PEERS ARE READING
by Kevin Akeroyd | Tweet this Today Oracle announced plans to acquire BlueKai, to extend the Oracle Marketing Cloud with Data Management. MORE
I’ve been having a quick look at the list of top 20 B2B brands compiled by Superbrands UK and published earlier in the week (see the full list of B2B superbrands here ). Three things strike me as being really interesting: Being a brand that is exclusively B2B isn’t enough. MORE
In “ Wampeters, Foma & Granfalloons ”, Kurt Vonnegut describes “granfalloons” as proud but meaningless associations of human beings. Isn’t this the case with marketing and sales in many companies today? If someone agrees to see your sales representative, don’t they have to be more qualified than a forwarded lead? Not necessarily. Appointment setting is the easiest way to granfalloon without getting anything done. MORE
I have had many conversations with manufacturers and industrial companies where our discussions began with the statement, “We need to redesign our industrial website.” Great news, right? Not exactly and [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Industrial Websites Website Design & Development Content Marketing Industrial Marketing MORE
The 2014 Winter Olympics in Sochi was the perfect time for apparel advertisers to capitalize on interest in Olympics apparel. Millions of people spend hours a day glued to their TV or computer screens, exposed to some pretty unique designs in Olympic clothing. MORE
Tweet Change can be tough, especially if your organization is entrenched in legacy marketing. I call it legacy marketing because it’s marketing on autopilot, a pandemic of “we do it this way because we’ve always done it this way” thinking that is likely leaving a lot of ROI on the table. MORE
It’s no secret that consumer expectations regarding their online experience have risen over the past few years. They want information, they want it now, and if you aren’t giving it to them in that manner, they’ll simply go someplace else. MORE
Many marketers today are looking to innovate. Marketers discuss creating an innovative culture, brand innovation, creating and developing innovative products, establishing a culture of innovation. Lots of energy has been spent in the name of innovation, but has this talk translated into action? MORE
B2B marketing faces new challenges directly affecting the B2B buyer’s journey. The buyer is in complete control of where, when and how they want to engage with you. This puts. The post David Karel, Bizo CMO: How Is Big Data Changing The B2B Buyer’s Journey? Podcast] appeared first on. Corporate Marketing Podcasts MORE
My second blog post ever included my attempt to answer the question “ Why am I in Marketing? ” That article has also served as a guide post for my career and a reference for anyone who wants to know what motivates me. Why are you in marketing? MORE
How can you craft a great expert ebook using the same tactics of expert speakers with fascinating video presentations on TED.com ? I’ve been reading Jeremy Donovan’s excellent book, How to Deliver a TED Talk , and gathering tips on how the experts do it (see my previous posts here and here.) MORE
Sometimes it’s easier to define something by speaking of what it’s not, rather than what it is. And based on what I see today, most companies are not building a true Demand Strategy. Instead, they purchase some type of marketing technology, load up a list, blast a few emails and call it a strategy. MORE
Photo credit: Sean MacEntee. Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. MORE
Despite the reputation Google+ has in some circles for being the social network that everyone has joined but no one uses , marketers are increasing viewing it as a vital platform for branding and engagement. MORE
Earlier this month, news broke that Yahoo’s CEO, Marissa Mayer had started initiatives to get the company back into building its own search technology. MORE
by Amanda Batista | Tweet this Are you moving marketing mountains for your organization? You probably are, and then some! While the lack of budgets or resources can rain on any marketer’s parade, we’re seeing companies get crafty to invent the best umbrellas. MORE
To start with, I was with them. I was one of the angry ones. How could people do it? Why would they do it? Then I learned to live with imperfect infographics MORE
I have to admit that I really geek out when I see a great piece of content. Just look at this photo on the left from Flickr. Amazing! Right? MORE
One of my former bosses said she literally fished my cover letter and resume out of the trash. Frustrated that HR wasn’t sending her the right people for a writing job, she demanded that they turn over the submissions that they had already discarded. MORE
If you want to write well, you’ve got to strip down and get real: write relaxed. Nobody wants to read an expert ebook if your words are wearing a three-piece suit and a tightly buttoned shirt and tie. MORE
We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. In the opening paragraph she states: “Marketers sometimes see automation as a silver bullet. But it’s only a tool. MORE
Oracle announced this morning that it is buying BlueKai , a leading Data Management Platform (DMP) technology vendor and operator of one of the largest data marketplaces. MORE
(Photo credit: Wikipedia). The numbers are in. Mobile is frickin’ huge: Facebook COO Sheryl Sandberg recently told CNBC that in 2013 people spent more time on mobile than watching TV , the first time that’s ever happened. MORE
Artillery B2B Marketing Blog > The Forward Observer What is the most elusive part of setting B2B marketing goals? The answer is anchoring them into the company and its business goals. Some B2B companies have worked a few years at content marketing without much success. MORE
What if you could write an expert ebook using the same riveting tactics used by TED.com speakers that earn them millions of views? I’ve been viewing some fascinating videos on TED.com , scanning them for tips on how to write a good story. And I’ve read How To Deliver a TED Talk , by Jeremy Donovan. MORE
ViewPoint
FEBRUARY 27, 2014
We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. In the opening paragraph she states: “Marketers sometimes see automation as a silver bullet. But it’s only a tool.
B2B Lead Generation
FEBRUARY 24, 2014
Tweet Change can be tough, especially if your organization is entrenched in legacy marketing. I call it legacy marketing because it’s marketing on autopilot, a pandemic of “we do it this way because we’ve always done it this way” thinking that is likely leaving a lot of ROI on the table.
KoMarketing Associates
FEBRUARY 24, 2014
It’s no secret that consumer expectations regarding their online experience have risen over the past few years. They want information, they want it now, and if you aren’t giving it to them in that manner, they’ll simply go someplace else.
Marketing Insider Group
FEBRUARY 26, 2014
I have to admit that I really geek out when I see a great piece of content. Just look at this photo on the left from Flickr. Amazing! Right?
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The Forward Observer
FEBRUARY 25, 2014
Artillery B2B Marketing Blog > The Forward Observer What is the most elusive part of setting B2B marketing goals? The answer is anchoring them into the company and its business goals. Some B2B companies have worked a few years at content marketing without much success.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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KoMarketing Associates
FEBRUARY 27, 2014
Earlier this month, news broke that Yahoo’s CEO, Marissa Mayer had started initiatives to get the company back into building its own search technology.
Marketing Insider Group
FEBRUARY 24, 2014
My second blog post ever included my attempt to answer the question “ Why am I in Marketing? ” That article has also served as a guide post for my career and a reference for anyone who wants to know what motivates me. Why are you in marketing?
ViewPoint
FEBRUARY 25, 2014
In “ Wampeters, Foma & Granfalloons ”, Kurt Vonnegut describes “granfalloons” as proud but meaningless associations of human beings. Isn’t this the case with marketing and sales in many companies today? If someone agrees to see your sales representative, don’t they have to be more qualified than a forwarded lead? Not necessarily. Appointment setting is the easiest way to granfalloon without getting anything done.
Industrial Marketing Today
FEBRUARY 24, 2014
I have had many conversations with manufacturers and industrial companies where our discussions began with the statement, “We need to redesign our industrial website.” Great news, right? Not exactly and [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Industrial Websites Website Design & Development Content Marketing Industrial Marketing
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Account-Based Marketing is a strategy, not a solution.
ANNUITAS
FEBRUARY 25, 2014
Many marketers today are looking to innovate. Marketers discuss creating an innovative culture, brand innovation, creating and developing innovative products, establishing a culture of innovation. Lots of energy has been spent in the name of innovation, but has this talk translated into action?
Biznology
FEBRUARY 25, 2014
If you want to be heard above the din of the Internet , you need to speak clearly and with persistence. It’s not uncommon for someone at a loud bar not to hear you the first time, or even twice.
Chris Koch
FEBRUARY 28, 2014
One of my former bosses said she literally fished my cover letter and resume out of the trash. Frustrated that HR wasn’t sending her the right people for a writing job, she demanded that they turn over the submissions that they had already discarded.
Writing on the Web
FEBRUARY 26, 2014
How can you craft a great expert ebook using the same tactics of expert speakers with fascinating video presentations on TED.com ? I’ve been reading Jeremy Donovan’s excellent book, How to Deliver a TED Talk , and gathering tips on how the experts do it (see my previous posts here and here.)
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!
Savanta
FEBRUARY 25, 2014
I’ve been having a quick look at the list of top 20 B2B brands compiled by Superbrands UK and published earlier in the week (see the full list of B2B superbrands here ). Three things strike me as being really interesting: Being a brand that is exclusively B2B isn’t enough.
ANNUITAS
FEBRUARY 27, 2014
Sometimes it’s easier to define something by speaking of what it’s not, rather than what it is. And based on what I see today, most companies are not building a true Demand Strategy. Instead, they purchase some type of marketing technology, load up a list, blast a few emails and call it a strategy.
Biznology
FEBRUARY 24, 2014
Photo credit: Sean MacEntee. Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords.
Writing on the Web
FEBRUARY 24, 2014
What if you could write an expert ebook using the same riveting tactics used by TED.com speakers that earn them millions of views? I’ve been viewing some fascinating videos on TED.com , scanning them for tips on how to write a good story. And I’ve read How To Deliver a TED Talk , by Jeremy Donovan.
Speaker: Howard Sewell, President, Spear Marketing Group
Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.
Modern Marketing
FEBRUARY 27, 2014
by Amanda Batista | Tweet this Are you moving marketing mountains for your organization? You probably are, and then some! While the lack of budgets or resources can rain on any marketer’s parade, we’re seeing companies get crafty to invent the best umbrellas.
Crimson Marketing
FEBRUARY 26, 2014
B2B marketing faces new challenges directly affecting the B2B buyer’s journey. The buyer is in complete control of where, when and how they want to engage with you. This puts. The post David Karel, Bizo CMO: How Is Big Data Changing The B2B Buyer’s Journey? Podcast] appeared first on. Corporate Marketing Podcasts
Biznology
FEBRUARY 26, 2014
(Photo credit: Wikipedia). The numbers are in. Mobile is frickin’ huge: Facebook COO Sheryl Sandberg recently told CNBC that in 2013 people spent more time on mobile than watching TV , the first time that’s ever happened.
Customer Experience Matrix
FEBRUARY 24, 2014
Oracle announced this morning that it is buying BlueKai , a leading Data Management Platform (DMP) technology vendor and operator of one of the largest data marketplaces.
Advertiser: Interactions LLC
The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.
Modern Marketing
FEBRUARY 24, 2014
by Kevin Akeroyd | Tweet this Today Oracle announced plans to acquire BlueKai, to extend the Oracle Marketing Cloud with Data Management.
BaseOne
FEBRUARY 24, 2014
To start with, I was with them. I was one of the angry ones. How could people do it? Why would they do it? Then I learned to live with imperfect infographics
Biznology
FEBRUARY 27, 2014
The 2014 Winter Olympics in Sochi was the perfect time for apparel advertisers to capitalize on interest in Olympics apparel. Millions of people spend hours a day glued to their TV or computer screens, exposed to some pretty unique designs in Olympic clothing.
Writing on the Web
FEBRUARY 28, 2014
If you want to write well, you’ve got to strip down and get real: write relaxed. Nobody wants to read an expert ebook if your words are wearing a three-piece suit and a tightly buttoned shirt and tie.
Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP
Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.
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