Sat.Feb 22, 2014 - Fri.Feb 28, 2014

Marketing Automation is Not Marketing Strategy

ViewPoint

We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. In the opening paragraph she states: “Marketers sometimes see automation as a silver bullet. But it’s only a tool.

Email Marketing: Do you test your legacy marketing?

B2B Lead Generation

Tweet Change can be tough, especially if your organization is entrenched in legacy marketing. I call it legacy marketing because it’s marketing on autopilot, a pandemic of “we do it this way because we’ve always done it this way” thinking that is likely leaving a lot of ROI on the table.

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Survey Says: Slow Web Page Load Time Hurting B2B Vendors

KoMarketing Associates

It’s no secret that consumer expectations regarding their online experience have risen over the past few years. They want information, they want it now, and if you aren’t giving it to them in that manner, they’ll simply go someplace else.

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20+ Amazing Examples Of Content I Wish We Created

Marketing Insider Group

I have to admit that I really geek out when I see a great piece of content. Just look at this photo on the left from Flickr. Amazing! Right?

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

The #1 Step To Take To Create B2B Marketing Goals

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer What is the most elusive part of setting B2B marketing goals? The answer is anchoring them into the company and its business goals. Some B2B companies have worked a few years at content marketing without much success.

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More Trending

How Much Emphasis Should B2B Marketers Put in Yahoo Search?

KoMarketing Associates

Earlier this month, news broke that Yahoo’s CEO, Marissa Mayer had started initiatives to get the company back into building its own search technology.

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Why Are You In Marketing?

Marketing Insider Group

My second blog post ever included my attempt to answer the question “ Why am I in Marketing? ” That article has also served as a guide post for my career and a reference for anyone who wants to know what motivates me. Why are you in marketing?

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How to Ensure Your Sales Appointments Aren't Just Appearances

ViewPoint

In “ Wampeters, Foma & Granfalloons ”, Kurt Vonnegut describes “granfalloons” as proud but meaningless associations of human beings. Isn’t this the case with marketing and sales in many companies today? If someone agrees to see your sales representative, don’t they have to be more qualified than a forwarded lead? Not necessarily. Appointment setting is the easiest way to granfalloon without getting anything done.

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Industrial Website Redesign Should Fit Your Sales Process

Industrial Marketing Today

I have had many conversations with manufacturers and industrial companies where our discussions began with the statement, “We need to redesign our industrial website.” Great news, right? Not exactly and [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Industrial Websites Website Design & Development Content Marketing Industrial Marketing

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Transformation is Necessary for Marketing to Innovate

ANNUITAS

Many marketers today are looking to innovate. Marketers discuss creating an innovative culture, brand innovation, creating and developing innovative products, establishing a culture of innovation. Lots of energy has been spent in the name of innovation, but has this talk translated into action?

Persistence is fertile

Biznology

If you want to be heard above the din of the Internet , you need to speak clearly and with persistence. It’s not uncommon for someone at a loud bar not to hear you the first time, or even twice.

Why Companies Must Hire for Potential, Not Skills

Chris Koch

One of my former bosses said she literally fished my cover letter and resume out of the trash. Frustrated that HR wasn’t sending her the right people for a writing job, she demanded that they turn over the submissions that they had already discarded.

6 Ebook Writing Tips from Expert TED Speakers

Writing on the Web

How can you craft a great expert ebook using the same tactics of expert speakers with fascinating video presentations on TED.com ? I’ve been reading Jeremy Donovan’s excellent book, How to Deliver a TED Talk , and gathering tips on how the experts do it (see my previous posts here and here.)

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

B2B brands are dead. Long live B2B2C brands!

Savanta

I’ve been having a quick look at the list of top 20 B2B brands compiled by Superbrands UK and published earlier in the week (see the full list of B2B superbrands here ). Three things strike me as being really interesting: Being a brand that is exclusively B2B isn’t enough.

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Three Things a Demand Strategy is NOT

ANNUITAS

Sometimes it’s easier to define something by speaking of what it’s not, rather than what it is. And based on what I see today, most companies are not building a true Demand Strategy. Instead, they purchase some type of marketing technology, load up a list, blast a few emails and call it a strategy.

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11 tips and tools to jump-start your SEO

Biznology

Photo credit: Sean MacEntee. Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords.

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How to Write an Ebook as Good as a TED Talk

Writing on the Web

What if you could write an expert ebook using the same riveting tactics used by TED.com speakers that earn them millions of views? I’ve been viewing some fascinating videos on TED.com , scanning them for tips on how to write a good story. And I’ve read How To Deliver a TED Talk , by Jeremy Donovan.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

What Kind Of Marketing Superhero Are You? [Quiz]

Modern Marketing

by Amanda Batista | Tweet this Are you moving marketing mountains for your organization? You probably are, and then some! While the lack of budgets or resources can rain on any marketer’s parade, we’re seeing companies get crafty to invent the best umbrellas.

David Karel, Bizo CMO: How Is Big Data Changing The B2B Buyer’s Journey? [Podcast]

Crimson Marketing

B2B marketing faces new challenges directly affecting the B2B buyer’s journey. The buyer is in complete control of where, when and how they want to engage with you. This puts. The post David Karel, Bizo CMO: How Is Big Data Changing The B2B Buyer’s Journey? Podcast] appeared first on. Corporate Marketing Podcasts

Getting ready for mobile customers, search, and business

Biznology

(Photo credit: Wikipedia). The numbers are in. Mobile is frickin’ huge: Facebook COO Sheryl Sandberg recently told CNBC that in 2013 people spent more time on mobile than watching TV , the first time that’s ever happened.

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Oracle Buys BlueKai and Puts Marketing Databases In the Spotlight

Customer Experience Matrix

Oracle announced this morning that it is buying BlueKai , a leading Data Management Platform (DMP) technology vendor and operator of one of the largest data marketplaces.

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4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Oracle to Acquire BlueKai Data Management So Marketers Can Personalize Customer Experiences

Modern Marketing

by Kevin Akeroyd | Tweet this Today Oracle announced plans to acquire BlueKai, to extend the Oracle Marketing Cloud with Data Management.

Infographics: learning to live with imperfection

BaseOne

To start with, I was with them. I was one of the angry ones. How could people do it? Why would they do it? Then I learned to live with imperfect infographics

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How do apparel advertisers use search marketing for the Sochi Olympics?

Biznology

The 2014 Winter Olympics in Sochi was the perfect time for apparel advertisers to capitalize on interest in Olympics apparel. Millions of people spend hours a day glued to their TV or computer screens, exposed to some pretty unique designs in Olympic clothing.

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Expert Ebooks: Relax and Write

Writing on the Web

If you want to write well, you’ve got to strip down and get real: write relaxed. Nobody wants to read an expert ebook if your words are wearing a three-piece suit and a tightly buttoned shirt and tie.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.