Sat.Jul 20, 2013 - Fri.Jul 26, 2013

B2B Digital Marketing: How Volvo Construction drove site visits through its email campaigns

B2B Lead Generation

Tweet When John Johnston, Director of Digital Marketing, began his journey at Volvo Construction, he knew things had to be completely rebuilt, starting with the website and branching out into everything else.

Inbound B2B Marketing: Why Content Is The New Coin Of The Realm

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Quality content is becoming more important than marketing budgets. Here''s why. In marketing, one of the biggest shifts created by the internet is from space to attention. Before the Internet, marketing''s core constraint was space.

B2B Content Marketing Report – Need To Focus On The Basics

Marketing Insider Group

What is the biggest challenges in B2B Content Marketing? Creating content that our customers actually want to consume. That’s one the key findings of a report from the CMO Council on B2B Content Marketing.

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Good Reads for B2B Marketing - 6 Marketing Trends to Watch in 2013


Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Running A Successful Business Blog: Why It Pays to Post.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Link Building: Four Types of Backlinks to Pursue (And Three to Avoid)


Editor’s note: a version of this post originally appeared on Given that more than 90% of both business-to-business and local consumer purchases now begin with online search, search engine optimization (SEO) has become essential for business success.

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Is It A Good Time To Be CMO?

Marketing Insider Group

The main finding from a survey of senior marketing executives conducted by Forrester and the Business Marketing Association was that there has never been a better time to be a CMO at business-to-business organizations.

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Better Business Blogging: 7 Lessons from Liberace

Writing on the Web

Liberace was well-known for his flamboyant lifestyle both on and off stage. During the 1950s-1970s he was the highest paid entertainer in the world. That’s pretty amazing considering he was a pianist. His career spanned five decades.

Google chooses speed over content from sites


People are obsessed with SEO — which is weird. Just a few short years ago, SEO was considered snake oil.

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Industrial Marketing, Lead Generation and Sales: It’s Complicated

Industrial Marketing Today

Remember this rom-com from 2009? Despite the critics giving it mixed reviews, it went on to gross $219.1 million worldwide. A hit movie for sure. Sometimes I feel the same way [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Marketing Sales Strategies Analytics Industrial sales Industrial sales strategies Measurement and tracking

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

The Content Experiment: An Interview with Rishi Dave [Podcast]

Crimson Marketing

Content marketing is a core part of how you can drive your inbound lead generation funnel. The best marketing mix includes creating the right content for your varying social media networks. . Many companies struggle with providing the right messaging to their audience.

Wanna Win? Jump Up the Lead Quantity and Add Nurturing!


James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. It’s way ‘old-school’ to try and kick-start sales by dramatically jumping up sales lead quantity, and then rely on the sales channel to deal with it. If you don’t implement a nurture program, you’ll waste marketing dollars by giving salespeople more than they can handle, and irritate prospects because follow-up falls.

What B2B SEO Professionals Can Learn From Journalism & The Newsroom

KoMarketing Associates

Content fuels B2B SEO and social media initiatives. We need content for applying keyword strategy, differentiating brand communications, acquiring links, and improving social media visibility. But where do B2B marketers obtain great content?

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3 Ways to Integrate Video into Email Nurture Campaigns

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Jon Spenceley , Community Manager at Vidyard , a video marketing platform provider. Many modern marketers struggle with video from a strategic perspective.

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Meeting The Special Challenges of a Service-Driven Business


Photo credit: Joe Shlabotnik.

Which Of The 4 Types Of Content Marketing Agency Do You Want?


News just in: 2013 is The Year of Content Marketing. I don’t mean just talking about it. The year for Talking About Content Marketing was 2009 or maybe 2010. The year of Talking Really Quite Seriously About Content Marketing But Not Really Doing Anything was perhaps 2011.

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How to Claim a Vanity URL for Your Google + Profile


Chances are, if you have a Google+ profile, the URL looks like something this: 105943842081170260233 /posts. This URL doesn’t identify at all with your brand, and it’s certainly not optimized.

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How Beneficial is Your Time Spent Analyzing Marketing Data? [CHART]

Modern Marketing

by John Stetic | Tweet this “Look before you cross the street”; “Take in this view”; “Look at this!” ” We are always being told to look around and watch where we are going. If you don’t, bad things can happen — just ask the Mayor of Toronto.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Wake up to the Internet of Things


Photo credit: Wikipedia. There is a great deal of talk about the Internet of things and how it will create an unimaginable number of connections between everyday devices.

Copywriters: Choosing the right words

Direct Response Coach

All copywriters struggle with word choice. Sometimes it’s trying to find the right word or phrase to precisely and concisely convey a specific point. Other times, it’s trying to choose from a variety of words that seem to say the same thing. For the latter, it may be just a flip of the [.] The post Copywriters: Choosing the right words appeared first on McCarthy and King Marketing. Copywriting Direct Mail Direct Marketing General Lead Generation Lead Nurturing Online Advertising Web Marketing

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What It Takes to Become a Thought Leader

Crimson Marketing

When you’re known as a “thought leader,” you’ve been paid an extremely high compliment. One that is also exceptionally difficult to achieve. You’re not just good at what you do, you are on the cutting edge of your industry or making noticeable waves in your field.

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How Buyer Personas Can Make Your Marketing Automation Smarter

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of Tony Zambito , the creator and today’s leading authority on buyer personas. In 2002, Tony established the first-ever buyer persona development methodology designed specifically for B2B Marketing and Sales.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Whatever Happened to Revenue Performance Management?


Unfortunately, measuring RPM is not an ‘easy’ process even with marketing automation technology. Blog B2B Marketing Change Management Forgotten Buyer Marketing metrics Revenue Performance Management RPM

6 Cringeworthy Marketing Technology Failures

Digital B2B Marketing

Today’s marketing simply wouldn’t exist without marketing technology. From marketing automation to demand side platforms to content management systems, technology puts the right message in front of the right person at the right time. Or at least that’s how it is supposed to happen.

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Save Your Online Brand – Before It’s Too Late

Crimson Marketing

It’s your worst nightmare come to life – you’re perusing the internet when you see not only your brand name but a “copy” of your product for a fifth of the price. It’s taken your business years to build up a pristine reputation both on and offline. So what happens now?

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5 Social Media Enhancements That Benefit B2B Marketers

Modern Marketing

by Amanda Batista | Tweet this Remember that time when B2B marketers sought a way to cultivate a presence on social because B2C had all the ‘fun’? Then there was that other time, when B2B marketers realized that social business is a reality.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.