Sat.Jul 20, 2013 - Fri.Jul 26, 2013

Inbound B2B Marketing: Why Content Is The New Coin Of The Realm

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Quality content is becoming more important than marketing budgets. Here''s why. In marketing, one of the biggest shifts created by the internet is from space to attention. Before the Internet, marketing''s core constraint was space.

B2B Digital Marketing: How Volvo Construction drove site visits through its email campaigns

B2B Lead Generation

Tweet When John Johnston, Director of Digital Marketing, began his journey at Volvo Construction, he knew things had to be completely rebuilt, starting with the website and branching out into everything else.

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Good Reads for B2B Marketing - 6 Marketing Trends to Watch in 2013


Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Running A Successful Business Blog: Why It Pays to Post.

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Is It A Good Time To Be CMO?

Marketing Insider Group

The main finding from a survey of senior marketing executives conducted by Forrester and the Business Marketing Association was that there has never been a better time to be a CMO at business-to-business organizations.

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Link Building: Four Types of Backlinks to Pursue (And Three to Avoid)


Editor’s note: a version of this post originally appeared on Given that more than 90% of both business-to-business and local consumer purchases now begin with online search, search engine optimization (SEO) has become essential for business success.

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The Content Experiment: An Interview with Rishi Dave [Podcast]

Crimson Marketing

Content marketing is a core part of how you can drive your inbound lead generation funnel. The best marketing mix includes creating the right content for your varying social media networks. . Many companies struggle with providing the right messaging to their audience.

Wanna Win? Jump Up the Lead Quantity and Add Nurturing!


James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. It’s way ‘old-school’ to try and kick-start sales by dramatically jumping up sales lead quantity, and then rely on the sales channel to deal with it. If you don’t implement a nurture program, you’ll waste marketing dollars by giving salespeople more than they can handle, and irritate prospects because follow-up falls.

What B2B SEO Professionals Can Learn From Journalism & The Newsroom

KoMarketing Associates

Content fuels B2B SEO and social media initiatives. We need content for applying keyword strategy, differentiating brand communications, acquiring links, and improving social media visibility. But where do B2B marketers obtain great content?

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3 Ways to Integrate Video into Email Nurture Campaigns

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Jon Spenceley , Community Manager at Vidyard , a video marketing platform provider. Many modern marketers struggle with video from a strategic perspective.

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Meeting The Special Challenges of a Service-Driven Business


Photo credit: Joe Shlabotnik.

Which Of The 4 Types Of Content Marketing Agency Do You Want?


News just in: 2013 is The Year of Content Marketing. I don’t mean just talking about it. The year for Talking About Content Marketing was 2009 or maybe 2010. The year of Talking Really Quite Seriously About Content Marketing But Not Really Doing Anything was perhaps 2011.

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How to Claim a Vanity URL for Your Google + Profile


Chances are, if you have a Google+ profile, the URL looks like something this: 105943842081170260233 /posts. This URL doesn’t identify at all with your brand, and it’s certainly not optimized.

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How Beneficial is Your Time Spent Analyzing Marketing Data? [CHART]

Modern Marketing

by John Stetic | Tweet this “Look before you cross the street”; “Take in this view”; “Look at this!” ” We are always being told to look around and watch where we are going. If you don’t, bad things can happen — just ask the Mayor of Toronto.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Wake up to the Internet of Things


Photo credit: Wikipedia. There is a great deal of talk about the Internet of things and how it will create an unimaginable number of connections between everyday devices.

Copywriters: Choosing the right words

Direct Response Coach

All copywriters struggle with word choice. Sometimes it’s trying to find the right word or phrase to precisely and concisely convey a specific point. Other times, it’s trying to choose from a variety of words that seem to say the same thing. For the latter, it may be just a flip of the [.] The post Copywriters: Choosing the right words appeared first on McCarthy and King Marketing. Copywriting Direct Mail Direct Marketing General Lead Generation Lead Nurturing Online Advertising Web Marketing

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Marketo's Engagement Engine Simplifies Complex Marketing Automation Campaigns

Customer Experience Matrix

I’ve long said that the best campaign design would be one circle: the system executes the best treatment for each customer, waits a day, and repeats.

How Buyer Personas Can Make Your Marketing Automation Smarter

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of Tony Zambito , the creator and today’s leading authority on buyer personas. In 2002, Tony established the first-ever buyer persona development methodology designed specifically for B2B Marketing and Sales.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

What It Takes to Become a Thought Leader

Crimson Marketing

When you’re known as a “thought leader,” you’ve been paid an extremely high compliment. One that is also exceptionally difficult to achieve. You’re not just good at what you do, you are on the cutting edge of your industry or making noticeable waves in your field.

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6 Cringeworthy Marketing Technology Failures

Digital B2B Marketing

Today’s marketing simply wouldn’t exist without marketing technology. From marketing automation to demand side platforms to content management systems, technology puts the right message in front of the right person at the right time. Or at least that’s how it is supposed to happen.

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Industrial Marketing, Lead Generation and Sales: It’s Complicated

Industrial Marketing Today

Remember this rom-com from 2009? Despite the critics giving it mixed reviews, it went on to gross $219.1 million worldwide. A hit movie for sure. Sometimes I feel the same way [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Marketing Sales Strategies Analytics Industrial sales Industrial sales strategies Measurement and tracking

B2B Content Marketing Report – Need To Focus On The Basics

Marketing Insider Group

What is the biggest challenges in B2B Content Marketing? Creating content that our customers actually want to consume. That’s one the key findings of a report from the CMO Council on B2B Content Marketing.

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How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Save Your Online Brand – Before It’s Too Late

Crimson Marketing

It’s your worst nightmare come to life – you’re perusing the internet when you see not only your brand name but a “copy” of your product for a fifth of the price. It’s taken your business years to build up a pristine reputation both on and offline. So what happens now?

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More Marketers Reaching Complete Marketing Automation Adoption


According to BtoB Magazine’s new study , 46% of B2B marketers are currently using marketing automation. The rate in which marketers are reaching complete marketing automation adoption will double within the next year.

Good B2B Marketing ROI Is Just Average

Digital B2B Marketing

What is a good ROI on marketing? If you can increase net income by 50 cents for every dollar spent on marketing, that’s good, right? The more you spend, the more money you make. But what if you learned your primary competitor was getting $1.50 in income for every dollar spent on marketing?

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Is Google Authorship just an Elaborate Spam-Detection Tool?


Image via CrunchBase. If you’re reading this blog then you’re probably familiar with the world of SEO and link building. You probably also like to keep up on the most recent SEO and link building news; and by keeping up on the latest SEO news I imagine that you have come across an article or two about Google+ and Google Authorship.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!