Inbound B2B Marketing: Why Content Is The New Coin Of The Realm
The Forward Observer
JULY 25, 2013
Artillery B2B Marketing Blog > The Forward Observer Quality content is becoming more important than marketing budgets. Here''s why. In marketing, one of the biggest shifts created by the internet is from space to attention. Before the Internet, marketing''s core constraint was space. That could include the size of an ad, the length of a TV or radio commercial, the dimensions of a direct mail piece, etc. Money was the most important factor.