BOP Design
JUNE 22, 2020
In this post, we share tips on how to properly leverage your customer relationship management (CRM) database to increase revenue for your firm. Are you getting the most out of your CRM? If you aren’t maximizing your organization’s CRM to earn revenue, now is the time. Want to be the lead picker of all low hanging fruit? Below are several tested strategies to help you get started right now.
Sprout Social
JUNE 22, 2020
There may come a time in your social media career where you look at your brand and wonder, “Is it time to create another Twitter account?” Having multiple Twitter accounts can be quite beneficial for many reasons. Brands and organizations do not have to have a global presence or thousands of followers to need for multiple Twitter accounts. If you have a wide audience, multiple products or services or different departments with different goals, then multiple Twitter accounts might be your best so
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Perkuto
JUNE 22, 2020
Becoming familiar with frequent shifts has been one of the only constants of late. Almost 50% of marketing teams reported that they changed tactics amidst the pandemic, highlighting the importance of the ability to move quickly. Put in the context of the ongoing “centralization v. decentralization” back and forth, there’s no clear answer.and that’s because elements of both are needed.
Marketing Insider Group
JUNE 22, 2020
Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. And often that means filling significant gaps in the early and middle stages. Few companies have too much product content.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
B2B Marketing Zone Submitted Articles
JUNE 22, 2020
I have been in the marketing industry for over two decades now. After working at Oracle, Microsoft, Meylah, and Women in Cloud I have personally experienced consistent changes in how marketing programs and campaigns shape the society.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Industrial Marketing Today
JUNE 22, 2020
Your industrial marketing strategy may have changed recently because of the coronavirus. I don’t think manufacturers have much of a choice because the pandemic has negatively impacted their sales pipelines. There is no getting around that fact. Some of these changes may be permanent, while others have become necessities at least for the foreseeable future.
Marketing Insider Group
JUNE 22, 2020
I have learned quite a bit in my nearly 30+ year marketing career. Probably the most significant is the importance of strategic demand generation and the value of great B2B marketing , supported by data- and insights-driven decision making. And as I have discussed before , the best organizations also give back – my tenure at SAP included community service and participating in world-class instances of Corporate Social Responsibility (CSR).
Content Marketing Institute
JUNE 22, 2020
Ever have a good idea but not the time to do it? That was John Krasinski. But then the pandemic hit and he had the time to create the Some Good News series. Here are five content lessons learned while watching the eight episodes. Continue reading → The post 5 Content Lessons From John Krasinski’s Some Good News appeared first on Content Marketing Institute.
ClickZ
JUNE 22, 2020
30-second summary: Up to now, Visual Search has been clumsy at best. Worse, consumers have been slow to adopt it. The missing agent has been artificial intelligence which has become increasingly more adept at image recognition. Beyond image recognition, AI makes it possible to learn a person’s taste and style preferences. It’s time to prep your site and visual assets to take advantage of the coming boom.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
SmartBug Media
JUNE 22, 2020
This blog could have easily been called, “Where Does Inbound Fit into Your ABM strategy?” If you are solely focused on inbound, you may not be giving your high-priority leads the attention they need. If you focus solely on an ABM strategy, then you miss out on nurturing prospects who would make great customers but don’t fit the criteria for one of your tiers.
chiefmartech
JUNE 22, 2020
The large size of the marketing technology landscape stirs many emotions in the marketing community. Excitement. Frustration. Awe. Anger. Yes, anger. Just last week, I was hotly accused by someone on LinkedIn of stoking FUD — fear, uncertainty, and doubt — simply by publishing it. Those vehement reactions always surprise me. It’s just a count of martech companies, dude, arranged as clusters of logos on a slide.
SmartBug Media
JUNE 22, 2020
As much as we all love inbound marketing, paid media is also an important part of the marketing strategy. No matter the size of your paid advertising budget, it is important it is to spend wisely. That means you need to know not just which ads drove clicks, but which ads drove conversions and actual revenue. Marketo’s advanced reporting tools allow you to set up either first-touch or multi-touch attribution to understand the success of your touchpoints.
SendGrid
JUNE 22, 2020
A failed email campaign isn't the end of the world. With the right strategic approach, you can bounce back and build positive momentum. The post Oh, No—What to Do When Your Email Campaign Epically Fails appeared first on SendGrid.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Optinmonster
JUNE 22, 2020
Are you struggling to create a popup for your SMS marketing campaigns? Small businesses across the globe are embracing SMS marketing because it earns higher open rates than email. Plus, it’s fast! 90% of SMS messages are read within the first 3 minutes. SMS can pack an extra punch for time-sensitive offers. Whether you want to send limited-time promotional offers or transactional info to your customers, building an SMS popup will help you boost engagement and even generate sales almost ins
Litmus
JUNE 22, 2020
June’s Litmus Live Day was all about personalization and using data to tell stories. Scott Stratten, president of UnMarketing , joined us to talk about humanizing your messaging during global unrest, staying true to the needs of your customers, and the disconnect between management teams and marketers on what makes sense to monitor in their email sends.
Valasys
JUNE 22, 2020
It is important for B2B companies to build an authentic personality, and develop a unique core set of values so that prospects feel uniformity and humanized touch-points in ways they are being treated. Some of the most successful companies have one thing in common on which their marketing strategy relies upon – a uniform, and consistent brand voice.
Schubert B2B
JUNE 22, 2020
The coronavirus, and the social distancing that has accompanied it, has had a devastating impact on businesses all across the world. For B2B salesforces, it has robbed them of the strongest tool in their arsenal — the face-to-face meeting. . Even as states start to figure out how to reopen their economies, it may be many months (or longer!) before the “sales visit” makes a full comeback.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hubspot
JUNE 22, 2020
Successfully onboarding new employees is critical for any employer looking to retain talented team members long-term. Turnover is costly and disruptive, and nearly 20% of employee turnover happens within the first 45 days of employment. With this in mind, a robust onboarding program is one of the most worthwhile investments you can make in building an effective sales team.
Visitor Queue
JUNE 22, 2020
In order to continue to thrive in the business world, we all know that you need to continue learning. This means that the stack of books beside your bed grows taller, the number of articles you read each day goes up, online training courses get longer, and your podcast list grows. As many of us […]. The post 10 Best Podcasts for Marketing Professionals appeared first on Blog Visitor Queue.
Hubspot
JUNE 22, 2020
A while ago (as in 12 years ago) we created the first Website Grader. The goal was simple: help anyone with a website evaluate its effectiveness at attracting an audience of interested and relevant buyers. We founded HubSpot in 2006 and created Website Grader in 2008 because we believed that the inbound methodology — building meaningful, lasting relationships with prospects and customers — was not only a more effective way to grow a business, it was the right way to grow a business.
Heinz Marketing
JUNE 22, 2020
By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Hubspot
JUNE 22, 2020
Imagine you're shopping at a men's department store in the dead of winter. What kind of clothing do you imagine is on display? In all likelihood, you'd find coats, scarves, and sweaters in its windows and laid out in the more prominent parts of stores. If you were going to find a pair of swim trunks from the past summer's collection, you'd probably have to look on a clearance rack.
RebelMouse
JUNE 22, 2020
Today's media landscape has put publishers in a tough position. They're making less money than ever before, on top of struggling with rising costs and technical inefficiencies. Our data on over 100+ high-traffic sites gives us a unique opportunity to see what kind of websites are successful in this climate and, perhaps more importantly, what sort of sites are failing.
Outbound Engine
JUNE 22, 2020
Part of our objective at OutboundEngine is to create opportunities for engagement based on allowing you to consistently deliver valuable information, tips, and resources. But, more importantly, we do this to help you understand who’s engaging and ready for a follow-up from you, so you can have a great conversation and potential business opportunity.
Goodish Agency
JUNE 22, 2020
Who is Hemptouch. Hemptouch is a beauty and skincare company producing products from hemp. All of their products are made with nature’s finest Cannabis sativa extracts. Objective: Improve CRO. Since hemp products are not allowed to be advertised on Google and Facebook, the company relies on influencers and SEO to drive online sales growth. They are producing a lot of content on skincare related topics and some blogs have an excellent position on Google organic search.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
RebelMouse
JUNE 22, 2020
Today's media landscape has put publishers in a tough position. They're making less money than ever before, on top of struggling with rising costs and technical inefficiencies. Our data on over 100+ high-traffic sites gives us a unique opportunity to see what kind of websites are successful in this climate and, perhaps more importantly, what sort of sites are failing.
Data Cleaning/CRM Appending
JUNE 22, 2020
What was once used by the US military as ARPANET (Advanced Research Projects Agency network) is today known as the Internet. With data grew from few gigabytes to 1.2 million terabytes today. In 1995 the internet was used by 16 million users. Today there are more than 4600 million users on internet and numbers are […]. The post Web Scraping: Leave it All to AI or Add a Human Touch appeared first on BizProspex.
Contify
JUNE 22, 2020
The post Here’s What’s New With Contify’s Market Intelligence Platform · June 2020 appeared first on Contify Market and Competitive Intelligence Platform - Blog.
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