MarketMuse

SEPTEMBER 26, 2019

Process 41

Process Content Marketing Content Marketing 41

Aberdeen

SEPTEMBER 26, 2019

The marketing landscape has changed drastically over the last 5 years, and this change shows no signs of slowing down. With best practices in social media, SEO, content marketing, and PPC rapidly developing and becoming even more technologically influenced, it’s important to be aware of how these changes affect your business. In the realm of digital marketing, “high-tech” is no longer an option, but a necessity to maintain relationships, generate new leads, and keep your competitive edge.

Marketing AI 56

Marketing AI Marketing & Strategy Marketing Strategy API 56

Biznology

SEPTEMBER 26, 2019

B2B marketers understand the importance of qualifying a lead before it goes to a sales person, but sometimes the qualification process can get tricky. Today, most established companies assign the qualification role to an SDR, or sales development rep, a dedicated function that has one foot in sales and one in marketing. But it’s all part of a fairly complicated process.

Lead Qualification 116

Lead Qualification Sales Qualified Leads Lead Scoring Lead Ranking 116

Marketing Insider Group

SEPTEMBER 26, 2019

Gaining actionable insights into what your buyers are doing and how you can create a strategy that engages them doesn’t have to break your budget. In fact, these insights are free if you know where to look. The Audience Explorer tool we’ve been using for the past 3 weeks is a no-cost, interactive search tool for B2B content marketers to discover real-time consumption insights on custom audiences.

Enterprise Management 195

Enterprise Management Ideal Customer Profiles Content Marketing Management 195

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

KoMarketing Associates

SEPTEMBER 26, 2019

Although augmented reality (AR) is growing in popularity, new research suggests that marketers still have a long way to go in terms of implementing this form of martech and seeing positive results. Unity recently surveyed 1,000 creative professionals within advertising and marketing to determine their comfort level, technical competency and enthusiasm toward AR.

Customer Surveys 122

Customer Surveys Creativity Statistics Marketing & Strategy 122

Content Marketing Institute

SEPTEMBER 26, 2019

Do you know what Google sees in your content? How would that knowledge help you boost traffic? Read on for a seven-step process that uses the free Google Search Console to make those discoveries and explore the opportunities. Continue reading → The post How to Use Google Search Console to Increase Traffic to Your Site appeared first on Content Marketing Institute.

Traffic 111

Traffic Google Search Marketing Process 111

Brandpoint

SEPTEMBER 26, 2019

This year’s Minnesota Marketing Summit , hosted by IC Summits , was held in downtown Minneapolis on Tuesday, September 24. The turnout of high-level marketing professionals at the event was phenomenal, giving people the perfect opportunity to connect with area marketers and learn from someone they normally wouldn’t have the opportunity to talk to.

Paid Search Agency 104

Paid Search Agency Advertising Agencies Thought Leadership Ad Agencies 104

ATAK Interactive

SEPTEMBER 26, 2019

With more than 2 billion monthly active users , Facebook is, without a doubt, the most important social media network today. As marketers, it is impossible to ignore these statistics and the treasure trove of data these billions of users have given Facebook access to. Thanks to this insight, you can now create Facebook audiences that can help take your business to the next level.

Facebook 78

Facebook Business Psychographics Demographics 78

Content Standard

SEPTEMBER 26, 2019

“Alexa, turn on my bedroom lights. and play my top hits playlist. And, while we’re at it, order me a large cheese pizza from the nearest Dominos.” “Okay,” the familiar voice responded, fulfilling my every request without missing a beat. In the span of about six months, I’ve come to rely on voice search technology to do my shopping, order food, check the weather, research new products, track incoming packages, and even control my apartment temperature—and IR

Long Tail Marketing 92

Long Tail Marketing FAQ Mobile Marketing Keywords 92

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Search Engine Journal

SEPTEMBER 26, 2019

Create infographics that stand out from the rest and drive traffic to your website by following these 10 tips. The post How to Create Infographics That Go Viral & Drive Traffic via @jasonhennessey appeared first on Search Engine Journal.

Viral Marketing 91

Viral Marketing Traffic Tips Marketing Websites 91

Martech Advisor

SEPTEMBER 26, 2019

Brands are increasingly experimenting with videos to engage customers. With TikTok’s meteoric rise and Twitter introducing 6-second video ads bidding, marketers see tremendous opportunity in these platforms. Let’s dig deep to understand more about these video marketing trends of 2019 and how you can leverage them to drive traffic, engagement, and conversions.

Twitter 91

Twitter Trends Video Marketing Advertising Agencies 91

Litmus

SEPTEMBER 26, 2019

For every email you send, the subject line is one of the first points of contact with your subscribers. If it doesn’t catch your subscribers’ attention, then the chances of them opening your campaign are slim. With subject lines playing such a crucial role for the success of each email, it’s no surprise that email marketers put significant time and effort into crafting the perfect subject line.

CAN-SPAM 90

CAN-SPAM Open Rate Urgency Marketing Click Rate 90

Sprout Social

SEPTEMBER 26, 2019

For years, social media has been a popular marketing channel for consumer brands. You see companies like Wendy’s, Airbnb and MoonPie dominating the landscape with their exceptional social media marketing strategies. With the immense popularity of these consumer brands, it may sometimes seem like certain industries like the legal industry are ignoring social media as a marketing channel.

Social Media 89

Social Media Media Ideal Customer Profiles Youtube 89

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Social Media

Oktopost

SEPTEMBER 26, 2019

Social advocacy is a powerful thing. Your employees’ networks are valuable marketing assets that can generate far more engagement than corporate channels. That’s why smart organizations use employee advocacy to elevate their social media marketing. Oktopost is here to help on this journey: our latest updates to the Advocacy Board will allow you to improve advocates’ experience, boost engagement and streamline content management at scale.

Trends 79

Trends Custom Publishing Display Network Marketing 79

Ontraport

SEPTEMBER 26, 2019

Got a landing page block you love? Make it global with global blocks! You’ve always been able to “favorite” blocks and use them in multiple places, but now you can also edit them once and see the changes everywhere — saving you time and making sure your pages are always consistent and cohesive. When it’s […]. The post New Feature: Global Blocks appeared first on The Ontraport Blog.

Features 81

Features Landing Pages 81

Martech Advisor

SEPTEMBER 26, 2019

Having a podcast can have many business benefits, but making money may not be a crucial focus for podcasters yet. In light of National Podcast Day Co-founder and CEO of Quill Fatima Zaidi shares the importance podcasting can have for your brand and how you can monetize your efforts. She explores how podcasters can make use of a variety of techniques to monetize on this emerging trend, from sponsorships and product endorsements to affiliate marketing and crowdfunding.

Merchandising 79

Merchandising Advertising Agencies Advertising Mediums Marketing Proposals 79

Emplifi

SEPTEMBER 26, 2019

Every year, brands spice up their social media content to commemorate Halloween - the spookiest time of the year! This year we trick-or-treated for some of the most successful social media campaigns to highlight holiday best practices any brand can follow. Learn who did it best and get quick tips for your next campaign.

Social Media 76

Social Media Campaigns Media Tips 76

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Martech Advisor

SEPTEMBER 26, 2019

Display advertising is a part of digital advertising that can drive significant long-term results when appropriately implemented. Let’s look at ten B2B display advertising strategies as we head towards 2020. There’s a prevalent misconception among B2B companies that display advertising doesn’t work beyond its limited utility during the awareness stage of the funnel.

Display 74

Display Advertising Agencies Advertisements Advertising 74

SEMrush

SEPTEMBER 26, 2019

We are back with SEMrush questions that were received during webinars, but due to time restraints were not answered. Obviously, we want to help our community as much as possible, so we reached out to experts with the very specific questions submitted and asked for their insights; you will see each of them below.

Webinar Metrics 73

Webinar Metrics Ads Communities PPC 73

Moz

SEPTEMBER 26, 2019

Posted by Dr-Pete If you've been searching for a quick hack to write content for featured snippets, this isn't the article for you. But if you're looking for lasting results and a smart tactic to increase your chances of winning a snippet, you're definitely in the right place. Borrowed from journalism, the inverted pyramid method of writing can help you craft intentional, compelling, rich content that will help you rank for multiple queries and win more than one snippet at a time.

Lead Scoring 72

Lead Scoring Lead Ranking Sales Qualified Leads Tagging 72

Golden Spiral

SEPTEMBER 26, 2019

The Article in Sixty Seconds. B2B buyers can easily evaluate a multitude of options to find the perfect fit for their needs. Savvy researchers are looking at more than the price point ; they’re scrutinizing each offering to find out which one meets their business needs the best.

Buyer's Journey 67

Buyer's Journey Optimization B2B Pricing 67

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

ATAK Interactive

SEPTEMBER 26, 2019

With more than 2 billion monthly active users , Facebook is, without a doubt, the most important social media network today. As marketers, it is impossible to ignore these statistics and the treasure trove of data these billions of users have given Facebook access to. Thanks to this insight, you can now create Facebook audiences that can help take your business to the next level.

Facebook 60

Facebook Business Psychographics Demographics 60

Circle Studio

SEPTEMBER 26, 2019

We used to only think about physical buildings when we thought about accessibility, but now it applies to digital and websites. While specific laws have not yet been put in place, the time to make sure your website and other digital assets are compliant is now. Digital accessibility refers to the practice of building digital content, applications, and websites that can be used by anybody, including individuals who have visual, motor, auditory, speech, or cognitive disabilities.

Practices 60

Practices Marketing Websites CMS Development Best Practices 60

ATAK Interactive

SEPTEMBER 26, 2019

With more than 2 billion monthly active users , Facebook is, without a doubt, the most important social media network today. As marketers, it is impossible to ignore these statistics and the treasure trove of data these billions of users have given Facebook access to. Thanks to this insight, you can now create Facebook audiences that can help take your business to the next level.

Facebook 60

Facebook Business Psychographics Demographics 60

Martech Advisor

SEPTEMBER 26, 2019

In this article, Carl Tsukahara, CMO, Optimizely​​​, shares key takeaways from Opticon19​ Optimizely’s annual user conference. Businesses succeed or fail based on the quality of their customers’ digital experience. It’s a fact we all acknowledge and one that has become exponentially complex in today’s digital economy as we engage with our customers across hundreds of channels, devices, and interactions.

Click Rate 69

Click Rate Work Management Conference Correlation 69

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Hubspot

SEPTEMBER 26, 2019

When I recently started a new project with a coworker with whom I don't often work closely, I immediately noticed some differences in how we communicate. First, while I prefer to spend some time catching up and making small talk, she wanted to dive straight into the work. She also seemed more observant and thoughtful in her responses, which made her difficult to read, and I found myself wondering during our initial meeting, Does she like me?

Personalization 75

Personalization Profiling Pricing Price 75

SnapApp

SEPTEMBER 26, 2019

Marketers often see disqualification as a negative part of sifting through to find the best leads: unsubscribes from email nurtures are hard losses, and an uncovered mismatch in company size or revenue means marketers have one less lead to count toward their monthly goals. . However, building opportunities for disqualification into your lead generation and qualification process ultimately improves the efficiency of both marketing and sales teams. .

Lead Ranking 61

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Demand 61

Hubspot

SEPTEMBER 26, 2019

So, you’ve started a business: check. Hired a team: check. Have a steady workflow up and going: check and check. Stressed because you don’t know what the next step is for your business: check. Now, pause and throw out that checklist. It turned into a bummer — fast. Every business has room for improvement, whether your company has thousands of workers or just you.

Tips 73

Tips Business Customer Satisfaction Work Management 73