Tue.Jan 21, 2020

Three Ways to Prepare for the Cookie Apocalypse


In the beginning, a third-party cookie was a humble tracking code with an adorable name. Marketers loved its potential and most web users didn’t really know what it was. It grew up to become the currency of digital advertising – but, today, it’s under attack.

B2B Marketing in Martech Age


B2B Marketing is witnessing a sea-change & is profoundly being swayed by the blending of marketing & technology i.e. after the advent of the era of Martech.

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Why Data-Driven Content Planning Produces Better Results


If your company is relatively new to content marketing, you need a solid strategy that defines where you want to go, and data-driven content planning to keep you on track. Here are 6 quick tips on how you and your team can put data in the driver’s seat.

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How to Budget for Your Content Marketing in 2020

Marketing Insider Group

Budgeting is never a fun process. It can be stressful and chaotic. However, it’s necessary to budget for your content marketing program, so that you’ll know exactly what funds and resources you’ll be working with in the new year.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Advanced Tips for Protecting Your Small Business Network on a Budget


Guest post by Ludovic Rembert. If you run a small business, you probably feel that you’ve got plenty to worry about. Your daily to-do list likely includes an array of tasks, from producing video marketing to working out ways to drive more traffic to your website. Image credit: Jimmy Chan from Pexels.

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4 Tips for Your B2B Social Media Strategy in 2020

KoMarketing Associates

As we move into 2020, B2B digital marketers are beginning to execute their social media strategies for the new year. In addition to basing your new strategies on past performance and competitors, it is important to incorporate new industry and platform trends.

Are You Committing Random Acts of Marketing and Sales?


How to know if your marketing and sales efforts are eroding your growth. How would you describe your current marketing and sales motion? Do you have a finely tuned, highly repeatable, highly predictable model for generating demand and closing business?

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Hosted Landing Pages vs. Embedded Forms

The Point

A client asks: “Should we be hosting our campaign landing pages in Marketo? We’ve always hosted them on our main site and simply embedded Marketo forms. Is there a big advantage to hosting them separately?”. This question comes up all the time in client work, and not just with Marketo customers.

B2C Personalization Best Practices Part 1: Taking the First Step Toward One-to-One Marketing

Modern Marketing

Ask any marketer how they plan to accomplish their goal of improving customer retention and loyalty and almost without exception they will say, “Better personalization and automation.” ” That’s code for “We’re not treating our customers like we know them.”

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

A cool (and personal) example of a “2nd Golden Age of Martech” company


Back in September 2017, Toronto-based ScribbleLive acquired ion interactive , the interactive content SaaS company I had co-founded and served as president and CTO. Scribble had raised $50 million (Canadian dollars?)

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ATAK Interactive Named HubSpot Gold Agency

ATAK Interactive

In the summer of 2018, I made a decision I did not think I would ever make – I decided that ATAK Interactive needed to become a HubSpot agency. For years, I railed against HubSpot’s Inbound Methodology, which I found, and still find, misleading and ineffective.

How Long Should You Wait For Your Digital Marketing Agency To Produce Results?

Square 2 Marketing

It’s Been Six Months Since You Started With Your Agency And You’ve Seen Few Or No Results – Should You Be Worried? The short answer is maybe. That’s because generally results are in the eye of the beholder, and in this case, it’s you, the client.

The 4 Essential Elements of a Great Case Study

SmartBug Media

More than 67 percent of respondents in a recent survey indicated that online reviews impact their purchasing decisions in some way, shape, or form.

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

The Tech Stack Doesn’t Generate Impact, You Do

Heinz Marketing

By Matt Heinz , Founder and President of Heinz Marketing. Sales and marketing technology is a frequent villain and obstacle towards achieving optimal results if you listen to many of our colleagues and peers.

Get Your Content Workflow on the Right Track [Tools]

Content Marketing Institute

Without a documented workflow, how do you create content effectively? How do you avoid disruptions when a team member leaves? These three tools can help you create a living, breathing workflow that gets everybody on the same page.

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How to Get Featured on Forbes, Techcrunch, Mashable, Inc (Press Marketing Tips)


At Flux.LA , we specialize in press marketing. From getting you on niche blogs to getting featured on Forbes, Techcrunch, Mashable, Business Insider, Fox, and more, we have developed a process to get our clients covered by major news sites.

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Eloqua Practical: Eloqua / Workfront Integration

Eloqua Tips and Tricks

Eloqua Practical: Eloqua / Workfront Integration. Integrating Eloqua with Workfront. This article will teach you about how to integrate Eloqua with Workfront. ? .

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

Top 5 Modern MarTech Predictions of 2020

Martech Advisor

Yoli Chisholm, VP of Marketing at Sprinklr, explains her 2020 predictions for the marketing technology landscape. She explains that the voice of the customer is now incredibly strong and has reshaped the buyer’s journey.

“I think if you have an artist inside you, you know it.”


A story of becoming an artist, embracing the digital, and seeing every technological shift as an opportunity to communicate the things that never change. Photography by Isadora Kosofsky.

Tips for 2020: 10 Key Traits of Top Digital Marketers


Who are the industry’s top digital marketers and what makes them so successful? That’s the question that researchers at Fractl set out to answer when they employed IBM Watson’s Personality Insights capabilities to analyze the Twitter feeds belonging to some key marketing leaders.

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Tools Your Company Needs This 2020

Altitude Branding

There is no argument that stubborn companies that refuse to adapt to the new way of business management are doomed to crash and burn in the long run. Enterprises that do not use any modern technology in their business operations are losing out on both their present and future competition.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

How to Monitor and Improve Your Online Reputation in Four Steps


Your copy may be slick, your ads may be clickable, your retargeting game may be on-point, and your videos may be engaging, but even with all of these tactics clicking on all cylinders, you are leaving opportunities on the table if you aren’t also focused on online reputation management.

How to Find Your Target Audience


Vans are my favorite brand of shoes. They're comfy canvas shoes that come in an array of fun styles, types, and colors that appeal to a wide range of consumers.

How to A/B Test – [6 Tips to Run Great Campaigns]


A/B testing, or split testing, compares two different versions of a web page to see which one is more successful. Each version is shown to a different group of website visitors at the same time, and the one with the better conversion rate wins. Every website has a goal that it’s trying to achieve.

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Top B2B Email Marketing Strategies for Lead Generation in 2020

Unbound B2B

Introduction. Looking for result-oriented email marketing techniques that will achieve your lead generation targets? If yes, you have landed on the right page. Statistics say that a whopping 93% of B2B marketers practice email marketing.

Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

12 Tips to Gain More Email Subscribers


Online marketers rely on their email subscriber lists for continued online success. But building up a large list of responsive email subscribers is the hardest part, especially for new marketers.

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Smart Marketing with Redtail CRM + FMG Suite

FMG Suite

Redtail Technology and FMG Suite are dedicated to helping advisors work smarter. The Redtail CRM can be easily integrated with FMG Suite’s flexible, easy-to-use marketing and content platform. The two make customer and prospect communication easy and effective.

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Peeking Into Your Customer’s Not So Secret World


Major consulting firms are no strangers to big data. They need volumes and volumes of it to accurately consult their clients. But just because it’s big data doesn’t mean these firms have all the data.