Tue.Jan 21, 2020

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Three Ways to Prepare for the Cookie Apocalypse

Liveintent

In the beginning, a third-party cookie was a humble tracking code with an adorable name. Marketers loved its potential and most web users didn’t really know what it was. It grew up to become the currency of digital advertising – but, today, it’s under attack. Customers finally found a cookie they don’t like and the industry is moving on.

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B2B Marketing in Martech Age

Valasys

B2B Marketing is witnessing a sea-change & is profoundly being swayed by the blending of marketing & technology i.e. after the advent of the era of Martech. Almost every B2B marketing company these days is beholding technology in its rapidly evolving form & is assimilating it with their marketing endeavors. Martech is a catchword in the B2B marketing realm these days.

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Why Data-Driven Content Planning Produces Better Results

DivvyHQ

If your company is relatively new to content marketing, you need a solid strategy that defines where you want to go, and data-driven content planning to keep you on track. Here are 6 quick tips on how you and your team can put data in the driver’s seat.

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Advanced Tips for Protecting Your Small Business Network on a Budget

Webbiquity

Guest post by Ludovic Rembert. If you run a small business, you probably feel that you’ve got plenty to worry about. Your daily to-do list likely includes an array of tasks, from producing video marketing to working out ways to drive more traffic to your website. Image credit: Jimmy Chan from Pexels. Consequently, protecting your network from cyberthreats isn’t always top of mind.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Are You Committing Random Acts of Marketing and Sales?

ANNUITAS

How to know if your marketing and sales efforts are eroding your growth. How would you describe your current marketing and sales motion? Do you have a finely tuned, highly repeatable, highly predictable model for generating demand and closing business? Could you easily turn the dial for demand up or down? If you had another dollar to invest in sales and marketing, do you know what impact it would have?

More Trending

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4 Tips for Your B2B Social Media Strategy in 2020

KoMarketing Associates

As we move into 2020, B2B digital marketers are beginning to execute their social media strategies for the new year. In addition to basing your new strategies on past performance and competitors, it is important to incorporate new industry and platform trends. There are a few key trends to consider for your B2B social media strategy in 2020. In this post, we are sharing 4 crucial tips for your social media strategy, so that you can continue to refine your tactics and see optimal results.

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How to Budget for Your Content Marketing in 2020

Marketing Insider Group

Budgeting is never a fun process. It can be stressful and chaotic. However, it’s necessary to budget for your content marketing program, so that you’ll know exactly what funds and resources you’ll be working with in the new year. And you don’t have to start from scratch, as we’ll be sharing how to budget for your content marketing in 2020. With these tips and insights, you’ll be on your way to a budget that makes sense for your needs and can help you reach your goals.

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Hosted Landing Pages vs. Embedded Forms

The Point

A client asks: “Should we be hosting our campaign landing pages in Marketo? We’ve always hosted them on our main site and simply embedded Marketo forms. Is there a big advantage to hosting them separately?”. This question comes up all the time in client work, and not just with Marketo customers. The most common reasons given for hosting landing pages as part of a company’s main Website are these: * It allows us to derive SEO benefit from site traffic to our main domain * We have more design flex

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Social Media Tips Your Company Needs for the New Decade

EveryoneSocial

It’s amazing to think about when social media networks first started and how far these platforms have developed these last few years. And now over ten years later and moving into a new decade, social media is a major component to our lives. That of course presents positives and negatives to our society. But we won’t dive into that debate for this article.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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A cool (and personal) example of a “2nd Golden Age of Martech” company

chiefmartech

Back in September 2017, Toronto-based ScribbleLive acquired ion interactive , the interactive content SaaS company I had co-founded and served as president and CTO. Scribble had raised $50 million (Canadian dollars?) from a bunch of VCs and had executed a string of acquisitions — including the content talent marketplace Visual.ly — to build out an enterprise content marketing suite.

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Top 5 Modern MarTech Predictions of 2020

Martech Advisor

Yoli Chisholm, VP of Marketing at Sprinklr, explains her 2020 predictions for the marketing technology landscape. She explains that the voice of the customer is now incredibly strong and has reshaped the buyer’s journey. Over the past decade, the voice of the customer grew stronger than ever before. It was a decade where the customer reshaped the buyer’s journey, and digital spend outpaced traditional channels.

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“I think if you have an artist inside you, you know it.”

ConvertKit

A story of becoming an artist, embracing the digital, and seeing every technological shift as an opportunity to communicate the things that never change. Photography by Isadora Kosofsky. Kimberly Brooks says she likes my outfit – dark high-waisted jeans, a Taylor Swift-Stella McCartney T-shirt with a kitten on the front, black wedge sneakers, and a red-striped blazer.

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How to Find Your Target Audience

Hubspot

Vans are my favorite brand of shoes. They're comfy canvas shoes that come in an array of fun styles, types, and colors that appeal to a wide range of consumers. The shoe brand is a global company that's been around since 1966, using their tagline "Off the Wall" as an ode to their first core audience: skateboarders. But who else do Vans appeal to? Looking at their Instagram, you can gather a few clues: From skating to lifestyle and even surfing, Vans has a different Instagram account for each of

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Direct vs Indirect Marketing

Stevens & Tate

You may not realize it, but all marketing efforts can be categorized in one of two ways — direct marketing or indirect marketing. On the surface, direct vs. indirect marketing is relatively easy to understand. Direct marketing involves engaging with leads or customers directly. For example, sending a customer an email that contains a promotional offer.

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Get Your Content Workflow on the Right Track [Tools]

Content Marketing Institute

Without a documented workflow, how do you create content effectively? How do you avoid disruptions when a team member leaves? These three tools can help you create a living, breathing workflow that gets everybody on the same page. Continue reading → The post Get Your Content Workflow on the Right Track [Tools] appeared first on Content Marketing Institute.

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The 4 Essential Elements of a Great Case Study

SmartBug Media

More than 67 percent of respondents in a recent survey indicated that online reviews impact their purchasing decisions in some way, shape, or form. Although online reviews can help tell a part of story for your organization, a case study can help tell your audience an entire success story (start to game-changing) of one of your customers using your products or services.

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Tapping into Consumer Needs to Build a Modern-Day Content Strategy: An Interview with Alyssa Santoli of Vitamix

Brandpoint

Alyssa Santoli is the Manager of PR and social media at Vitamix and has over 10 years experience in social and digital marketing. She has brought insight from many different industries to her current role at Vitamix, including social and content marketing experience from her time spent in the finance industry. She is currently strengthening the social and content marketing practices at Vitamix and shifting how the brand comes to life by putting a focus on social media when it comes to their mark

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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The Tech Stack Doesn’t Generate Impact, You Do

Heinz Marketing

By Matt Heinz , Founder and President of Heinz Marketing. Sales and marketing technology is a frequent villain and obstacle towards achieving optimal results if you listen to many of our colleagues and peers. We either don’t have the right tools, don’t have enough tools or can’t get them to work the way we want them to. The complaints continue: We can’t get tools integrated with each other , can’t get the sales team to use them effectively or consistently , just need those extra few features or

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How to Improve Match Rates with Facebook Custom Audiences

Versium

Experiencing low match rates on Facebook? Learn how marketers can boost their match rates and find more of their ideal customers or prospects with a custom audience. As most digital marketers know, you can build custom audiences within Facebook’s advertising platform. Custom audiences are created from lists of your existing contacts/prospects or targeted lists purchased for marketing functions.

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Privacy & Security Highlights: How Tracking & Cookies Changed in 2019 (and What it Means for Your Testing in 2020)

Convert

2018 went down as the year privacy changed forever. The GDPR left its mark… in memes that made us laugh and sweeping data collection, processing and transparency requests that left us (a little) overwhelmed. But no one was expecting 2019 to be a whopper. Yet, it was. Browsers pitched in to make users feel more.

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5 Best Structured Data Testing Tools for 2020

Martech Advisor

Websites that use structured data have reported a boost in the click-through rate (CTR) and conversions. If you’re looking to implement structured data on your website, be sure to check out these five structured data testing tools for 2020. Search engine optimization (SEO) is the process of optimizing your site content so that search engine crawlers can easily understand your website.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Account based marketing strategy: choosing accounts for B2B programmes

Modern B2B

Account based marketing strategy: choosing accounts for B2B programmes Over the last few years I’ve helped a number of B2B organisations devise and deliver against their account based marketing strategy. There’s no doubt ABM is a ‘hot topic,’ and ABM campaigns are a great way to drive pipeline for B2B organisations who operate on high-value, […].

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How Long Should You Wait For Your Digital Marketing Agency To Produce Results?

Square 2 Marketing

It’s Been Six Months Since You Started With Your Agency And You’ve Seen Few Or No Results – Should You Be Worried? The short answer is maybe. That’s because generally results are in the eye of the beholder, and in this case, it’s you, the client. Whether you should be worried or not is 100% dependent on what you expected, what you discussed with your agency and what they told you to expect.

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Tips for 2020: 10 Key Traits of Top Digital Marketers

Sharpspring

Who are the industry’s top digital marketers and what makes them so successful? That’s the question that researchers at Fractl set out to answer when they employed IBM Watson’s Personality Insights capabilities to analyze the Twitter feeds belonging to some key marketing leaders. Their analysis has identified ten key traits that set these marketing leaders apart from the pack and make them authorities in the marketing field. 1.

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Account based marketing strategy: choosing accounts for B2B programmes

Modern B2B

Account based marketing strategy: choosing accounts for B2B programmes Over the last few years I’ve helped a number of B2B organisations devise and deliver against their account based marketing strategy. There’s no doubt ABM is a ‘hot topic,’ and ABM campaigns are a great way to drive pipeline for B2B organisations who operate on high-value, […].

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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How to Get Featured on Forbes, Techcrunch, Mashable, Inc (Press Marketing Tips)

flux.la

At Flux.LA , we specialize in press marketing. From getting you on niche blogs to getting featured on Forbes, Techcrunch, Mashable, Business Insider, Fox, and more, we have developed a process to get our clients covered by major news sites. Since a lot of our questions on social media were about how to get press, we found it quite pressing to write this step-by-step formula to getting more media coverage.

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6 Important Elements to Look For in an Identity Graph

Versium

What should marketers be looking for when it comes to choosing an identity graph to rely on for their identity resolution? An identity graph is an online database of identifying data about individuals—it links all the known identifiers (email addresses, phone numbers, usernames, etc.) that correlate to one individual. Versium’s B2B2C Identity Graph layers business/firmographic data on top of an.

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The Future of Creativity is Atomic

Albert

To meet customers where they are in their journey, more marketing and creative teams are delivering “atomic” ad elements. Meet. The post The Future of Creativity is Atomic appeared first on Albert.