ClearVoice

OCTOBER 26, 2018

There’s no doubt that Nike’s “Just Do It” campaign featuring Colin Kaepernick will be the marketing case study of the year for diversity and inclusion. Brand managers and content creators delving into diversity and inclusion in marketing will find teachable moments, marketing gems, and lessons dared in Nike’s campaign. As consumers become more diverse and global, companies creating products that address the needs of people of color and global consumers may also need to show how they authenticall

Studies 63

Studies Paid Search Agency Case Studies Case Study 63

Contently

OCTOBER 26, 2018

“You’ll edit that to make me sound smarter, right?” That’s the most common request I get from interview subjects. I’ve profiled actors, directors, and engineers, and I’ve ghostwritten for executives in several fields. Their worries are always the same, though none of them need to worry about sounding stupid. My only goal as a reporter or ghostwriter is to make a person sound as intelligent, concise, and persuasive as possible.

Marketing & Strategy 127

Marketing & Strategy Thought Leadership Marketing Proposals Content 127

Content Marketing Institute

OCTOBER 26, 2018

Editor’s note: You may have missed the original article by Steve Rayson when it was published last year. Given the topic’s relevancy today, Susan Moeller has updated it. Competition for audience attention is fierce. Successful content marketing depends on creating and amplifying exceptional content. WordPress users create an average of 70.5 million blog posts per month.

Marketing & Strategy 102

Marketing & Strategy CMS Development Opinions Paid Search Agency 102

Avitage

OCTOBER 26, 2018

For too many organizations I meet, content quality is assumed. Or, it’s delegated to those creating the content. Defined and documented content quality criteria typically don’t exist. They aren’t part of a service agreement with content creation teams. When content quality criteria are discussed, it’s typically using the lowest level of quality maturity.

Content 120

Content Advertising Agencies Paid Search Agency Tagging 120

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Adobe Experience Cloud Blog

OCTOBER 26, 2018

If you’re anything like me, there’s always a certain amount of anxiety around product releases. Mainly because so much can go wrong or block the tracks. The truth is that managing through a project is more about people than processes. People are doing the work, people are giving you feedback, and people are presenting new work that can impact timelines.

Work Management 132

Work Management Process Ad Building Marketing Websites 132

SEMrush

OCTOBER 26, 2018

When I stumble upon a website with five pop-ups visible at the same time, I have only one thought on my mind: stop it! But, is this the problem of the pop-up itself or the manner in which it is delivered? In this article, you will learn seven rules that will help you create pop-ups that work.

Rules 103

Rules Campaigns Leads Lead 103

Atomic Reach

OCTOBER 26, 2018

There are lots of ways to drive conversions. We’re always told how much copy matters - how it builds trust with people, how using social proof and reviews add credibility, and how telling a story pushes emotional buttons. But, humans process images 60,000 times faster than text. Simply put, we process visual data better than written data. The biggest problem you might be facing is knowing what images to create to drive conversions.

Conversion 102

Conversion Landing Pages Transparency Opinions 102

Bannersnack

OCTOBER 26, 2018

AMP HTML ads are banners that use the AMP library as a source, making them load faster and safer while being cross-browser compatible at the same time. We just launched the AMP HTML download feature in Bannersnack, to keep you updated with the latest web technology and help you create the best ads. Let’s find […].

Features 97

Features Ads Banners Best Practices 97

Hubspot

OCTOBER 26, 2018

Envision your favorite website. Does it have a theme? Is the content organized in a way that makes sense? Does it match the overall aesthetic and look of the company’s branding? Are there images and other visual features paired with the written content? All of these elements, which are common on successful websites, can easily be implemented on your own site with the help of a theme or template.

Template 98

Template Best Practices Paid Search Agency Startups 98

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

JotForm

OCTOBER 26, 2018

A giant engine in a factory fails. Concerned, the factory owners call in technicians who arrive with bulging toolkits. None of them can work out what the problem is. The issue persists. One day, an old man shows up who’s been fixing engines his whole life. After inspecting it for a minute, he pul.

Product 90

Product Tools 90

Hubspot

OCTOBER 26, 2018

A memo (also known as a memorandum, or "reminder") is used for internal communications regarding procedures or official business within an organization. Unlike an email, a memo is a message you send to a large group of employees, like your entire department or everyone at the company. You might need to write a memo to inform staff of upcoming events, or broadcast internal changes.

Template 94

Template Examples Broadcasting Video Marketing 94

Ontraport

OCTOBER 26, 2018

Close the Loop with a Native Landing Page Builder With the dozens of software systems out there dedicated to creating websites and landing pages, you may be wondering why an all-in-one platform like ONTRAPORT would bother to add a native landing page builder like ONTRAPORT Pages. Here’s why: An all-in-one system closes the loop. It […]. The post Why You Need an Integrated Landing Page Builder appeared first on The ONTRAPORT Blog.

Landing Pages 89

Landing Pages Software Marketing Websites 89

Litmus

OCTOBER 26, 2018

Enthusiasm for email interactivity is at an all-time high. Marketers told Litmus that creating interactive email experiences was going to be the biggest design trend of 2018 , and that’s a year after marketers declared that 2017 is the year of interactive email. Marketers are right to be excited. Allowing subscribers to click in an email and activate additional content within that email reduces friction by not forcing them to visit a website or app.

Microsite 81

Microsite Landing Pages Eye-Tracking Click Rate 81

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Social Media

BenchmarkONE

OCTOBER 26, 2018

So, your marketing automation software has tagging capabilities, and now you’re flying down your list of contacts, handing out tags like candy at a parade. But whoa there, cowboy. While frivolous tagging is insanely easy to do (and, we’ll admit, sounds like a bit of fun) this approach can cause big problems down the line. The truth is, like any part of your marketing, tagging should be planned, tested, and optimized to fit your business objectives.

Marketing Automation Services 71

Marketing Automation Services Tagging Marketing Automation Automation 71

The ROI Guy

OCTOBER 26, 2018

I had the pleasure to present at a VIP Breakfast yesterday within the Forrester B2B Marketing and Sales event, on-stage with Mary Shea, Principal Analyst for Forrester, This included announcing live our merger with Mediafly, a leading sales enablement company. In this presentation, Forrester research and our collective experiences were shared, highlighting significant "last mile" issues selling to todays b2b buyer, and the reason for this important merger.

Forrester 69

Forrester Marketing Management FAQ B2B Sales 69

VisumCX

OCTOBER 26, 2018

Photo credit: Pixaby Lynn Bonge was a larger-than-life executive with a scant shock of salt-and-pepper hair who grew up in a small Nebraska town not far from where I did. Twenty years my senior, Lynn had an enviable reputation in the architecture industry for the wacky ideas he brought to the table and how, somehow, he got them to work out. With an uncanny knack for getting people to say ‘yes,’ the firm’s management asked him to head marketing.

Storytelling 69

Storytelling Advertising Benchmark Validation Work Management 69

Hubspot

OCTOBER 26, 2018

In 1898, Elias St. Elmo Lewis , an eventual inductee of the Advertising Hall of Fame, anonymously wrote a column about three advertising principles he found useful throughout his career in a printing magazine called The Inland Printer , one of the most influential American magazines of the 19th century. In his column, he states that a successful advertisement should always follow a specific formula.

AIDA 72

AIDA Funnel Advertising Top of Funnel Act-On 72

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Varicent

OCTOBER 26, 2018

Webinar: Sales Pipeline Inspection November 9, 2018 at 2:00pm ET / 11:00 am PT Learn how to identify common process issues and red flags in your CRM data to create coaching moments with your team. Use common process issues and red flags in CRM data to create coaching moments with your team. By acting on red flags early, organizations have seen as much as a 2x improvement in lead-to-revenue conversation rates.

Webinar Metrics 60

Webinar Metrics Conversion Rate CRM Act-On 60

JotForm

OCTOBER 26, 2018

Teacher evaluations are supposed to help teachers grow as professionals. But evaluations are often ineffective at encouraging teacher development, and most within the education system have noticed. Teacher Paul Murphy describes typical teacher evaluations as “arbitrary, based on questionable data.

Education 48

Education 48

33Across

OCTOBER 26, 2018

Last week, Digiday held their second European Publisher summit of the year in Barcelona to discuss the latest trends and hot topics and anoint this year's top buzzwords. A number of influential changes are on the horizon. The post Talking Privacy and Transparency: Three Takeaways from DPS Europe appeared first on 33Across.

Transparency 48

Transparency Privacy Trends Features 48

ClearVoice

OCTOBER 26, 2018

Join us Wednesday, Nov. 14, 2018. 2:30pm (EST) / 11:30am (PST). #ContentMachineWebinar. As they say in theater, “The drama is in the doing.” And when it comes to creating and managing content at scale, the “doing” can be a huge undertaking for enterprise content teams. But you can easily avoid the drama if you understand the fundamental shifts happening in content creation today and how you can future-proof your team to meet the growing demands for content.

Enterprise Management 45

Enterprise Management Webinar Metrics Content Efficiency 45

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

ClickDimensions

OCTOBER 26, 2018

Measuring and attributing the results of marketing efforts to sales revenue has become a primary goal for many companies. At the same time, attribution has become a bigger challenge in a multichannel marketing world – particularly for B2B marketers. So, what strategies and tactics are savvy B2B companies using to measure marketing attribution today?

B2B Marketing 45

B2B Marketing Video Marketing B2B Marketing & Strategy 45

Outbound Engine

OCTOBER 26, 2018

It used to be that you couldn’t walk down the sidewalk or drive down the street without seeing advertising. Now we can’t browse the internet or go on social media without seeing them either. One of the marketing questions we frequently hear is, “do Facebook ads really work?” The short answer is: yes, they do. And it’s important for potential advertisers, like small business owners, to understand why.

Lead Gen 43

Lead Gen Promotion Facebook Advertisements 43

Seismic

OCTOBER 26, 2018

What is sales excellence? Well, excellence is an amorphous and difficult thing to not only define but also achieve. We could spend years in therapy talking about how to know when you’ve achieved excellence in both your personal and professional life. When will all these feelings of inadequacy and inability to measure up to Bill who lives next door ever subside?

Advertising Benchmark 41

Advertising Benchmark Spending Effectiveness Organization 41

Walker Sands

OCTOBER 26, 2018

As a B2B marketer, you’re expected to regularly churn out content that your audience can engage with at every stage of their buyer journey. And while content marketing programs often start hot out of the gate, progress eventually can slow to a crawl. Why does this happen? Often, it’s because you’ve exhausted all the most obvious content ideas. The good news is that obvious does not always equal good.

Tools 40

Tools CMS Development Generation Amazon 40

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Predictive Response

OCTOBER 26, 2018

When your small business is just starting to grow, every sale seems like a good sale. That means any lead can feel like a worthwhile investment. But stretching out your marketing resources and spending too much time on each lead starts to eat into your profits. In fact, you can spend so much time and effort on leads that they’re a negative investment even if you make the sale. .

Lead Ranking 40

Lead Ranking Lead Scoring Leads Lead 40

illumin

OCTOBER 26, 2018

According to Statista , legal cannabis sales are projected to reach 23 billion USD by 2025 (up from 9.84 billion USD this year alone). It’s a no-brainer that cannabis industry digital advertising will be a powerful tool to capture consumer attention in this booming market as cannabis entrepreneurs continue to grow their brands. We understand the advertising hurdles facing cannabis regulations, and we are here to help.

Advertising Agencies 40

Advertising Agencies Advertisements Advertising Ad Exchange 40

Walker Sands

OCTOBER 26, 2018

Tools 55

Tools Generation Content Content Marketing 55