Wed.Mar 15, 2023

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62% of B2B Marketers Cite Content Marketing for Producing Valuable Leads

KoMarketing Associates

As B2B marketers look for more efficient ways to engage prospects, new research suggests that content marketing is growing in importance to them. Chief Marketer recently published its “2023 B2B Marketing Outlook Survey,” and statistics indicated that most B2B marketers (62%) claim content marketing produces leads with the highest return-on-investment (ROI).

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Compelling, creative, but persuasive video creation strategy

NuSpark Consulting

SHOW 8 Recorded: March 13,2023 Topic: Step out of the box, and produce amazing, creative, shocking, unique, compelling video thought leadership that differentiates you from the competition. Learn the approach from “America’s Sweethheart” Eric Ryan from OffensivelyCreative.com Learn more about What’s My Pipeline and Subscribe to Future Shows CLICK to go to our What’s My Pipeline home page, get more information on upcoming shows and topics.

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10 Websites That Tried to Fool Google (And Failed)

Ahrefs

Here are 10 extraordinary examples of websites that failed to fool Google. Key stats Conch House is a review site that ranked for over 250,000 “best+[product]” keywords and acquired 14,000 number #1 rankings.

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20 Essential Technical SEO Tools For Agencies via @sejournal, @BrianHarnish

Search Engine Journal

Technical SEO tools for agencies abound. What's in your toolkit and how you use them can mean the difference between great success and great failure. The post 20 Essential Technical SEO Tools For Agencies appeared first on Search Engine Journal.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Marketing Content to Gen Z? You Better Play by Their Rules

Content Marketing Institute

To connect with Gen Z audiences, engage them on their terms. Follow this expert advice to learn what brand-created content might work best and how to deliver it in ways that slap.

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MarTech’s event marketing experts to follow

Martech

Event marketing is where the sizzle and the steak come together in real time. Whether in person or virtual, it’s as live action as marketing gets. You need to be on top of everything all the time and long before the event begins. It’s a constantly changing field, with ever evolving technologies. Here’s the folks to follow to stay up-to-date on trends and informed on best practices.

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ChatGPT Prompts For eCommerce That Help You Work Smarter, Not Harder

Benchmark Email

The eCommerce industry moves at the speed of light. And now, with the recent AI developments largely impacting digital marketing, it can feel impossible to keep up. Don’t get left behind. Instead, take advantage of this amazing tool to stay one step ahead of the game. You can use generative AI, like ChatGPT, to assist… The post ChatGPT Prompts For eCommerce That Help You Work Smarter, Not Harder appeared first on Benchmark Email.

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20 Best Content Marketing Tools via @sejournal, @seocopychick

Search Engine Journal

What’s in your content marketing toolbox? Today’s consumers are thirsty for great content. But crafting compelling content and pushing it out to the right platforms is often easier said than done. Content marketing is many jobs rolled into one; let’s admit it, we could all use a little help! This is where content marketing tools come in. From grammar-checkers to AI-driven software and content-optimizing tools, there are tons of handy options to help your content sing.

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Tips on Getting Started With SEM Automation From the SEM Experts

Matchcraft

Search Engine Journal reports that Google prioritizes websites that engage in high-level search engine marketing (SEM)—with the world’s largest search engine’s two most important signals being link-building efforts and high-quality content. You heard it from the horse’s mouth—Google is more likely to rank websites that engage in search engine marketing best practices.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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LinkedIn Launches AI-Powered Features For Profile Optimization And Job Listings via @sejournal, @kristileilani

Search Engine Journal

Find out more about LinkedIn's new AI-powered features to help users optimize their profiles and write better job descriptions. The post LinkedIn Launches AI-Powered Features For Profile Optimization And Job Listings appeared first on Search Engine Journal.

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HubSpot-Salesforce Integration: 5 Prerequisites to Prepare for an Integration

SmartBug Media

You know that a HubSpot-Salesforce integration can streamline your marketing and sales operations, but you’re not sure how to get started or what prerequisites need to be in place before diving into the integration process. You’ve come to the right spot! Properly preparing for HubSpot-Salesforce integration is essential for success and can ensure a smooth integration process.

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Google Search Console Tutorial: Monitor Data In Looker Studio via @sejournal, @MattGSouthern

Search Engine Journal

A new tutorial from Google explains how to unlock Search Console insights with Looker Studio dashboards and visualize key SEO metrics. The post Google Search Console Tutorial: Monitor Data In Looker Studio appeared first on Search Engine Journal.

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Bing AI Integration: How It Will Change B2B Search Marketing

Anteriad

Recently, we’ve heard a lot of news about Artificial Intelligence (AI) and its expanded use cases. Its application in search engines, like the Bing AI integration, is a particularly interesting development for B2B search marketing. The announcement  that the new AI-powered Microsoft Bing and Edge are available in preview is incredibly exciting. It could turn the world of search marketing on its head.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Google Shopping Hacks To Upgrade Your Ecommerce Marketing Strategy In 2023 [Webinar] via @sejournal, @lorenbaker

Search Engine Journal

Ready to start generating more sales and outperforming your ecommerce competition this year? Don’t miss this special double-feature event! The post Google Shopping Hacks To Upgrade Your Ecommerce Marketing Strategy In 2023 [Webinar] appeared first on Search Engine Journal.

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Things you need to know from the 2023 ANA Email Evolution Conference (EEC)

Litmus

If you’re following the thrilling adventures of Team Litmus, you’ll know our team hit the road last month for one of the biggest email events of the year! That’s right, we’re talking about the 2023 ANA Email Evolution Conference , better known as the EEC. We did all the things one normally does at a conference, including networking, taking notes, and handing out adorable plush moose (aka, Litmoose ).

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Digimind’s new product combines two AI engines to monitor and analyze social media

Martech

Digimind, the social listening and marketing intelligence platform, today unveiled a new social listening program which it says is the first to use two AI engines to monitor and analyze online conversations. What it does. The new product combines Digimind’s AI Sense with OpenAI’s ChatGPT. AI Sense monitors social media, blogs, reviews, podcasts and more, to detect key events about any brand or topic.

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Insights from Google’s Martin Splitt: Q&A on Semantic HTML, Search & Google Search Console - Ep. Special Episode via @sejournal, @lorenbaker

Search Engine Journal

Advanced SEO questions? Google's Martin Splitt shares answers and insights in this special Q&A episode. The post Insights from Google’s Martin Splitt: Q&A on Semantic HTML, Search & Google Search Console [Podcast] appeared first on Search Engine Journal.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How to define your marketing organization’s rules of engagement

Martech

This article is part of a series about designing a high-performing marketing organization. Organizations thoughtfully designed to run lean, easily adapt to changing priorities, and produce remarkable work at the speed of modern marketing, have an advantage over others. They have clear, actionable rules of engagement for how they will and won’t operate.

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The Old-School Marketing Approach I Swear By for Growing My Business

Buffer

Every early stage founder like myself dreams of the day when we have the ability to activate high performing targeted online ads, a dedicated social media team, and other tried-and-true marketing techniques that would put us on the same playing field as long-standing heritage brands. But since I bootstrapped SHAYDE BEAUTY , a skincare line that prioritizes the needs of melanin-rich skin, from the get-go, that hasn’t been my reality (yet).

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How to Increase Ad Campaign Performance in 2023: Interview On Growth Marketing Toolbox Podcast

Bannersnack

2 minutes read I recently had the amazing opportunity to join Nicholas Scalice in an episode of his podcast Growth Marketing Toolbox. We discussed what 2023 has in store for advertisers and how they can optimize their campaigns for maximum ROI. Some exciting things are happening in the ad space right now. From a social media perspective, we are seeing trends like TikTok cementing its position as an advertising channel and rising as a search engine.

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Why Email Marketing Matters for Manufacturers

Brandpoint

Which digital marketing tool is best for manufacturing? If you’re starting from scratch or optimizing existing digital assets, a robust email marketing for manufacturers strategy should fit in with any plan. Not only can you get it up and running in short order, but you’ll also connect directly with prospects who expressed interest in your manufacturing services.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Zapier

Confessions of a B2B Marketer

What did we learn? Where is your market heading over the next 5-10 years and can you start skating there now? Go manual for the first 100 customers… What is your slippery slope from discovery to value creation to value capture? Who would your ideal SaaS partners be and how can you incentivise them to promote you? Maybe consider scrapping your next CS hire and build out a rota for your team to action support.

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And The Killer Content Award Winners Are…

B2B Marketing Exchange

The Oscars are to Hollywood as the Killer Content Awards (KCAs) are to B2B — an opportunity to honor the best of the best. Since 2012, Demand Gen Report ’s (DGR) KCAs have spotlighted B2B brands that are pushing creative limits and embracing new storytelling methods, formats and campaign strategies to better engage audiences through their content.

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A Guide For Businesses Navigating Brexit & Economic Uncertainty In 2023

Sana Commerce

In the United Kingdom and Ireland, the impact of Brexit has been compounded by a rapidly changing world. For businesses in the region, Brexit was just the beginning in a series of unpredictable events, including a global pandemic, supply chain roadblocks, and a renewed focus on the importance of efficient e-commerce. How can British businesses today navigate the lack of predictability brought about by the global economy?

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Season 2: Episode 9 – Why You Might Need A Coach

Square 2 Marketing

This show was released on March 9, 2023. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? , we talked about why you might need a coach. While you can learn the Revenue Generation System (RGS) and use the tools on your own, if you want to see results faster, make learning it easier or just get help from an outside expert, using a coach is the best option and

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Content Strategy Services: Are They Worth the Cost?

ClearVoice

If you’re a marketing manager , it goes without saying that you take on a lot of tasks. You’re in charge of generating demand for your company’s products or services. You could also head up and research pricing strategies. You’re also responsible for keeping abreast of marketing trends. Plus, you also need to know what your competition is up to.

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7 Benefits of Using Email for Content Syndication

Inbox Insight

B2B content syndication programs have become an increasingly popular way of reaching a wider audience, and email is an integral part of it. By leveraging the audience of other publishers and third-party providers, content syndication can help content creators reach more people and grow their audience, while increasing content visibility, boost SEO rankings, and drive more referral traffic.

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ACH vs. Credit Card: Which is Right for Your Business?

Hubspot

All businesses need a way to accept payments — but which method is the best? ACH, or Automated Clearing House network, and credit cards are both methods that enable people to make payments. However, there are a few key distinctions including guarantee of payment, automated clearing house processing times, and fees. In this post, we cover the following: What is ACH?