KoMarketing Associates
MARCH 15, 2023
As B2B marketers look for more efficient ways to engage prospects, new research suggests that content marketing is growing in importance to them. Chief Marketer recently published its “2023 B2B Marketing Outlook Survey,” and statistics indicated that most B2B marketers (62%) claim content marketing produces leads with the highest return-on-investment (ROI).
NuSpark Consulting
MARCH 15, 2023
SHOW 8 Recorded: March 13,2023 Topic: Step out of the box, and produce amazing, creative, shocking, unique, compelling video thought leadership that differentiates you from the competition. Learn the approach from “America’s Sweethheart” Eric Ryan from OffensivelyCreative.com Learn more about What’s My Pipeline and Subscribe to Future Shows CLICK to go to our What’s My Pipeline home page, get more information on upcoming shows and topics.
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Brandpoint
MARCH 15, 2023
Which digital marketing tool is best for manufacturing? If you’re starting from scratch or optimizing existing digital assets, a robust email marketing for manufacturers strategy should fit in with any plan. Not only can you get it up and running in short order, but you’ll also connect directly with prospects who expressed interest in your manufacturing services.
Rev
MARCH 15, 2023
RevOps has long existed as an organizational function—predating the term RevOps itself—yet so many teams struggle to integrate a dedicated RevOps team. Should it slot alongside (or above, or below) Sales and Marketing? How does this work? Rosalyn Santa Elena, founder and Chief Revenue Operations Officer at The RevOps Collective, believes it’s a matter of misplaced focus.
Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense
The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?
SmartBug Media
MARCH 15, 2023
You know that a HubSpot-Salesforce integration can streamline your marketing and sales operations, but you’re not sure how to get started or what prerequisites need to be in place before diving into the integration process. You’ve come to the right spot! Properly preparing for HubSpot-Salesforce integration is essential for success and can ensure a smooth integration process.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Rock Content
MARCH 15, 2023
The world is changing fast, and in the digital scenario that we live in nowadays, growing beyond national limits can be a good idea to reach more people and deliver not only your content globally, but also your solutions. As a result the impacts of a global brand can be positive not only for businesses but also for many other people around the world.
Single Grain
MARCH 15, 2023
Email marketing is a valuable tool for businesses to reach their audience and connect with them in a personalized way. However, it can be challenging to get people to open and engage with your emails, so brands can spend a lot of time and resources trying to improve their email open rates. In this post, we’ll look at the fastest and easiest way to increase your email open rate.
Square 2 Marketing
MARCH 15, 2023
This show was released on March 9, 2023. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? , we talked about why you might need a coach. While you can learn the Revenue Generation System (RGS) and use the tools on your own, if you want to see results faster, make learning it easier or just get help from an outside expert, using a coach is the best option and
Content Marketing Institute
MARCH 15, 2023
To connect with Gen Z audiences, engage them on their terms. Follow this expert advice to learn what brand-created content might work best and how to deliver it in ways that slap.
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Aggregage Intent Signal Service allows you to reach more active buyers sooner! Get leads for specific in-market buyers. View companies and titles signaling intent. Influence active buyers earlier in their journey. Shorten sales cycles and close more deals. Download the Aggregage Intent Signal Service overview to learn more.
Buffer
MARCH 15, 2023
Every early stage founder like myself dreams of the day when we have the ability to activate high performing targeted online ads, a dedicated social media team, and other tried-and-true marketing techniques that would put us on the same playing field as long-standing heritage brands. But since I bootstrapped SHAYDE BEAUTY , a skincare line that prioritizes the needs of melanin-rich skin, from the get-go, that hasn’t been my reality (yet).
Bannersnack
MARCH 15, 2023
2 minutes read I recently had the amazing opportunity to join Nicholas Scalice in an episode of his podcast Growth Marketing Toolbox. We discussed what 2023 has in store for advertisers and how they can optimize their campaigns for maximum ROI. Some exciting things are happening in the ad space right now. From a social media perspective, we are seeing trends like TikTok cementing its position as an advertising channel and rising as a search engine.
Versium
MARCH 15, 2023
Versium's Kevin Marcus shares how enterprises can improve API integration? Find out common issues and how to avoid them.
Sana Commerce
MARCH 15, 2023
In the United Kingdom and Ireland, the impact of Brexit has been compounded by a rapidly changing world. For businesses in the region, Brexit was just the beginning in a series of unpredictable events, including a global pandemic, supply chain roadblocks, and a renewed focus on the importance of efficient e-commerce. How can British businesses today navigate the lack of predictability brought about by the global economy?
Speaker: Kate Marx, VP of State Street Global Advisors; Tara Quehl, Marketing Director at Demandbase; Lee Zucker, Global Head of GTM & Revenue Strategy at Drift
The world of financial services is shifting as clients demand online experiences that feel similar to those in B2C. What’s the key to meeting their expectations? Humanizing their experience on your website. By personalizing your client’s online experience, your firm can build more trust and value into every interaction. Your team can also go into conversations with more context around a client’s long-term objectives, resulting in a faster time to investment.
Benchmark Email
MARCH 15, 2023
The eCommerce industry moves at the speed of light. And now, with the recent AI developments largely impacting digital marketing, it can feel impossible to keep up. Don’t get left behind. Instead, take advantage of this amazing tool to stay one step ahead of the game. You can use generative AI, like ChatGPT, to assist… The post ChatGPT Prompts For eCommerce That Help You Work Smarter, Not Harder appeared first on Benchmark Email.
Sana Commerce
MARCH 15, 2023
Many B2B companies face similar challenges, no matter the industry. It’s one common pain point that affects many teams across a business, from IT and customer service to marketing and sales. It all boils down to e-commerce maintenance. Whether you’re a small business owner looking to improve customer satisfaction via your website’s UX or an IT manager at a large company searching for the right solution, or even just looking for some pointers to stay ahead of the competition – this is for you.
Search Engine Journal
MARCH 15, 2023
Technical SEO tools for agencies abound. What's in your toolkit and how you use them can mean the difference between great success and great failure. The post 20 Essential Technical SEO Tools For Agencies appeared first on Search Engine Journal.
Hootsuite
MARCH 15, 2023
LinkedIn automation is a topic of some debate in social marketing spheres. Are LinkedIn automation tools allowed? Or will they get your account restricted, or even see you banned from the platform? The short answer is, it depends. Many tools that automate activity on LinkedIn are specifically prohibited. But LinkedIn also works with approved marketing partners to help recruiters, marketers, and advertisers automate some of their tasks on the platform, from finding candidates to managing ad campa
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Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.
Search Engine Journal
MARCH 15, 2023
Find out more about LinkedIn's new AI-powered features to help users optimize their profiles and write better job descriptions. The post LinkedIn Launches AI-Powered Features For Profile Optimization And Job Listings appeared first on Search Engine Journal.
Hootsuite
MARCH 15, 2023
Facebook analytics are like a magic truth serum: an instant shortcut to insight on the world’s most popular social media platform. Even while some things about Facebook remain a mystery — for instance, why does your seventh-grade boyfriend leave a ‘Happy Arbor Day’ message on your wall every year? — social media managers all over the world can count on the soothing clarity of Facebook analytics.
Search Engine Journal
MARCH 15, 2023
A new tutorial from Google explains how to unlock Search Console insights with Looker Studio dashboards and visualize key SEO metrics. The post Google Search Console Tutorial: Monitor Data In Looker Studio appeared first on Search Engine Journal.
Sana Commerce
MARCH 15, 2023
E-commerce site maintenance resource guide Many B2B companies face similar challenges, no matter the industry. It’s one common pain point that affects many teams across a business, from IT and customer service to marketing and sales. It all boils down to e-commerce maintenance. Whether you’re a small business owner looking to improve customer satisfaction via your website’s UX or an IT manager at a large company searching for the right solution, or even just looking for some pointers to stay ahe
Advertiser: ZoomInfo
ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.
Search Engine Journal
MARCH 15, 2023
Advanced SEO questions? Google's Martin Splitt shares answers and insights in this special Q&A episode. The post Insights from Google’s Martin Splitt: Q&A on Semantic HTML, Search & Google Search Console [Podcast] appeared first on Search Engine Journal.
Sana Commerce
MARCH 15, 2023
The phrase “digital transformation” gets thrown around a lot in e-commerce, without much hint as to what it actually means. The actual definition of digital transformation depends on the context. For B2B organizations, digital transformation in e-commerce boils down to the implementation of new technology-driven solutions , and the ways digitization transforms business strategy day-to-day.
Search Engine Journal
MARCH 15, 2023
Google confirms the March 2023 core algorithm update is now rolling out. Here's what you need to know. The post Google Rolls Out March 2023 Core Algorithm Update appeared first on Search Engine Journal.
Sana Commerce
MARCH 15, 2023
An e-commerce channel can make the work finance and accounting professionals carry out more complicated. Clear accounting guidelines and a financial roadmap can make all the difference between operational excellence and siloed data that cannot be leveraged for strategy. From security to efficiency, accuracy, and hidden costs, e-commerce best practices for finance and accounting professionals are important to familiarize yourself with.
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On average, seven out of ten online shoppers utilize a website's search bar. Website owners not using their search bars to their full capabilities are missing out on prime opportunities to boost their conversion. Search metrics can drive buyer conversion by helping website owners learn from their online visitors, allowing eCommerce merchandisers and digital marketers to create, adapt, and execute an effective marketing strategy with help from the data collected by an onsite search bar.
Anteriad
MARCH 15, 2023
Recently, we’ve heard a lot of news about Artificial Intelligence (AI) and its expanded use cases. Its application in search engines, like the Bing AI integration, is a particularly interesting development for B2B search marketing. The announcement that the new AI-powered Microsoft Bing and Edge are available in preview is incredibly exciting. It could turn the world of search marketing on its head.
ClearVoice
MARCH 15, 2023
If you’re a marketing manager , it goes without saying that you take on a lot of tasks. You’re in charge of generating demand for your company’s products or services. You could also head up and research pricing strategies. You’re also responsible for keeping abreast of marketing trends. Plus, you also need to know what your competition is up to.
Matchcraft
MARCH 15, 2023
Search Engine Journal reports that Google prioritizes websites that engage in high-level search engine marketing (SEM)—with the world’s largest search engine’s two most important signals being link-building efforts and high-quality content. You heard it from the horse’s mouth—Google is more likely to rank websites that engage in search engine marketing best practices.
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