Thu.Jun 25, 2020

Driving Growth Amid a Pandemic: Three CMOs Guide the Way


Developing and delivering upon a growth strategy is the most important mandate for a today’s successful CMO. Without this focus, the CMO faces a shortened tenure. And while it’s not easy, I applaud those who have pivoted from storytelling and brand building to driving revenue-focused growth with accountability across the entire customer journey.

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3 Data-Driven Content Strategy Solutions for the Next Era of Content Marketing

Contently - Strategy

In 2017, I shared a stage at Collision Conference with Alicia Hatch, the CMO of Deloitte Digital, when she captured the biggest problem plaguing most marketing teams. “They’ve got all this data at their fingertips,” Hatch said. “And yet, the organization doesn’t know how to use it effectively.” ” Over the past few years, I’ve found that this problem plagues most organizations when it comes to content strategy.


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The Power of Multi-Touch Attribution: Mapping Buyer Journeys To Enhance ROI

Walker Sands

Marketing Marketing Tech attribution strategy buyer journey buyer personas marketing attribution marketing strategy martech

How to Ace Video for Personal Branding

B2B PR Sense

Looking for that next thing to give your personal brand a leg up? How about video? Using video for personal branding has helped many people to expand their brand and reach more audiences. And COVID-19 has created an atmosphere where video thrives. Think about that so many of us are working from home, video provides an excellent way to get your face and name out there. This is not to say that it's easy. I know personally that it's a struggle to do video.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

4 Actionable Insights from Google Search Console Search Performance Reports

KoMarketing Associates

SEO remains a critical channel for B2B marketers as they focus on digital marketing goals and objectives. As indicated in the recent report coverage of Ascend2’s “ 2020 Digital Marketing Plans Survey ”, search engine optimization (SEO) is still considered the most effective tactic used for fulfilling digital marketing objectives.

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More Trending

Singletasking: doing less to do more


In the blink of an eye, here we are in the middle of the year. Do you still remember your goals for 2020? If the answer is yes, are the daily demands already so many that it became difficult to have visibility of those promises? If so, what would it be like if you had promised less? As I write this article and notice that so much has happened inside and outside this year, I remember my master goal: achieving a better balance between work, study, leisure, and doing nothing.

A Third Wave is coming —and it’s not what you think


A looming wave of change bigger than any other is coming for business — and it’s bigger, faster and more complex than anything we’ve seen before. It’s not just about adjusting to a “new normal,” reducing a real estate footprint or phased re-opening of facilities in the wake of a global pandemic. It’s about transforming how employees work, think and behave in ways that protect people and business from risk, and drive performance. Think about it.

Don’t Wait for the B2B Trade Show to Return


Juniper Networks went from a traditional trade show booth… What do B2B companies do until trade shows return (whenever and however that may be)? We can tell you, from what we’ve seen, that the industry leaders who are remaining competitive and staying on track for 2020 success are not sitting and waiting for those large, in-person, industry events to return.

Assessing the Impact of COVID-19 on Organizations & Leaders’ Priorities – Key Findings & Insights


JEM, the publisher of Biznology, recently conducted a survey to assess the impact of COVID-19 on organizations and leaders’ priorities and the challenges and long-term effects of COVID-19 to businesses, leaders and employees. We surveyed and interviewed past and present clients and readers and subscribers of Biznology and our digital newsletter. Thank you to those of you who participated.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Create a Content Marketing Strategy in 3 Steps

Content Marketing Institute

We can’t offer a magic formula that guarantees content marketing success. But we can help you create the success differentiator – a content marketing strategy. Let this process guide your efforts for that strong foundation. Continue reading → The post Create a Content Marketing Strategy in 3 Steps appeared first on Content Marketing Institute. Company News

How to Create a Mailchimp Popup to Grow Your Email List


Do you want to create a Mailchimp popup to grow your email list? Whether you’re running an online store or simply monetizing a blog, getting more subscribers and returning visitors can be tough. When you have a robust email list, you can build a longlasting relationship with your subscribers by sending personalized emails, encourage them to return more often to your website, and ultimately, convert them into paying customers.

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8 Marketing Publications To Read


Where you get your news matters, and that includes your marketing news. There’s a ton of content out there, and it’s easy to get caught in the hamster wheel, being fed the same old content day after day. You have to make an effort by seeking out the best marketing blogs and publications so you can stay up-to-date on trending topics and themes. Doing so can ultimately dictate the success of your efforts, as well as serve as a way to inform your content creation. .

AI marketing technology tools pricing guide 2020


30-second summary. AI is transforming marketing—giving marketers more accurate and more useful insights on a continuous basis. Whether you want to optimize your content, advertising, or audience management, there’s a tool out there for you. . We run through some of the best options that currently exist: their functionality, the different packages available, and how much they’ll each set you back. The amount of data that we collectively produce has reached astronomical levels.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

What Are Sales Battlecards & How Do You Use Them [+Template]

SmartBug Media

Let’s cut to the chase: A sales battlecard is an internal document, typically a one-page cheat sheet, of high-value talking points created specifically to help your sales team close deals. On a high level, sales battlecards should: Be easy to skim on the fly during conversations with prospects. Include responses to common objections and frequently asked questions. Focus on your company’s most impactful value propositions. Provide facts and statistics to back up your claims.

Trend Lightly: We Don’t Need More Rainbows


Take the time to understand what joining the movement, as an ally, really looks like

Prospect Research for the Professional Services

Hinge Marketing

Anyone who has sold professional services knows how complex the business development process can be. The cost of services like yours can be high, so most buyers can’t afford to choose the wrong firm. And your prospect may have more than money at stake—their professional reputation may be on the line. . In short, today’s buyers have plenty to worry about. Conducting prospect research can help you alleviate their concerns.

7 YouTube Features That Will Help You Get More Views


Did you know that YouTube is the second-largest global search engine and the biggest video platform of all time ? That's right. Each day, millions of people around the globe visit the site to learn more about a topic, find YouTube content when Google-searching a question, or stream a YouTube video embedded on another brand's website. But, despite the YouTube's ginormous audience, developing a strategy for the broad platform can be an absolute mystery to marketers.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Surprise and Delight: Best Practice for Great Customer Experience

Heinz Marketing

By Win Salyards , Marketing Coordinator for Heinz Marketing. Generosity is one of our key values at Heinz Marketing. We work to live that throughout our customer experience and engagements. We believe our clients are our partners and should be treated as such, and part of that is celebrating significant life events with them. I was recently asked to review our client gift process so we could better respond and scale.

CCPA Penalties Target SaaS & Digital Marketing starting July 1, 2020

Golden Spiral

The Article in 60 Seconds. Fines for non-compliance to the California Consumer Privacy Ac t go into effect July 1, 2020 despite our culture’s response to the coronavirus and appeals from over 60 business groups. California Attorney General Xavier Becerra has communicated that, unlike the early days of GDPR in Europe, he expects to bare his teeth early and enact enforcement penalties early. News Leadership

5 Reasons Why You Need To Hire A Lead Generation Agency


If lead generation is not your forte, the obvious choice is to hire a lead generation agency. Most businesses end up spreading themselves too thin

What Remote Hiring Means for the Future of Freelance


The gig economy is not a new term. In fact, it’s one that has been making headlines for many years. The United States Bureau of Labor Statistics reported 55 million people in the country were freelancers or ‘gig workers,’ making up a staggering 34 percent of the workforce. They projected that number to rise to 43 percent by 2020, and now, experts say it could be even higher.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

What Makes an Effective Digital Experience?


Reading Time: 4 minutes. Whether they were ready or not, this year marketers across all industries had to get comfortable with digital experience creation. A number of these experiences hit the mark—providing clear, helpful, easy-to-digest content to relevant audiences—but many were lacking in a few key areas. We wanted to find out what set them apart, so we met with a few prominent marketers (and Ceros clients) to learn more about their hallmarks for a great digital experience.

A crash course for new marketing leaders overseeing social media

Sprout Social

Marketing leaders often take a unique path to get to managing a social media team. The journey isn’t always linear: while some come up through the social ranks, plenty learn about social and gain their communications experience from public relations, content, creative or account services roles. And while the responsibility of leading a social team often comes as part of a promotion, the unfortunate reality is that it can also come from restructuring or downsizing.

Contify Launches the ‘IntelligenceEdge Partner Programme’ to Help Market Research Firms Deliver Research and Insights to Their Clients Using its AI-enabled Market and Competitive Intelligence Platform


Contify, the AI-enabled market and competitive intelligence solutions provider, has announced today the launch of its ‘IntelligenceEdge Partner Programme’ to help market research firms deliver their research and insights to their clients through Contify’s Market and Competitive Intelligence Platform. Participating partners will get their own branded, bespoke research delivery platform to help them convert their clients from one-time ad-hoc projects to recurring, subscription-based offerings. .

Using Data to Drive Personalized Email Templates: Highlights from Anne Tomlin at Litmus Live Day


June’s Litmus Live Day kicked off strong with a featured session by Anne Tomlin, owner of Emails Y’all. Anne’s expertise as an email developer has given her the chance to dig into numerous examples of personalization strategies, ranging from the simple {first_name} to complex, multivariate content pieces within a single ruleset. We’ve pulled together some highlights and takeaways from the session to show how personalization is one of the strongest ways to add relevance and engagement.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.