ANNUITAS

JUNE 25, 2020

Developing and delivering upon a growth strategy is the most important mandate for a today’s successful CMO. Without this focus, the CMO faces a shortened tenure. And while it’s not easy, I applaud those who have pivoted from storytelling and brand building to driving revenue-focused growth with accountability across the entire customer journey. Driving a long-term strategic growth plan requires alignment across all organizational business functions – from product marketing, analytics, and sales

Cost per Lead 147

Cost per Lead Enterprise Management Work Management Marketing Management 147

Contently

JUNE 25, 2020

In 2017, I shared a stage at Collision Conference with Alicia Hatch, the CMO of Deloitte Digital, when she captured the biggest problem plaguing most marketing teams. “They’ve got all this data at their fingertips,” Hatch said. “And yet, the organization doesn’t know how to use it effectively.” Over the past few years, I’ve found that this problem plagues most organizations when it comes to content strategy.

Work Management 203

Work Management Marketing Management Marketing & Strategy Marketing Strategy 203

Walker Sands

JUNE 25, 2020

Multi-Touch Attribution 59

Multi-Touch Attribution Buyer's Journey ROI Buyer Personas 59

KoMarketing Associates

JUNE 25, 2020

SEO remains a critical channel for B2B marketers as they focus on digital marketing goals and objectives. As indicated in the recent report coverage of Ascend2’s “ 2020 Digital Marketing Plans Survey ”, search engine optimization (SEO) is still considered the most effective tactic used for fulfilling digital marketing objectives. And as uncovered in Chief Marketer recently published “2020 B2B Marketing Outlook Survey”, search (optimization and marketing) was the second most influential cha

Google 257

Google CTR Landing Pages Keywords 257

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Biznology

JUNE 25, 2020

A looming wave of change bigger than any other is coming for business — and it’s bigger, faster and more complex than anything we’ve seen before. It’s not just about adjusting to a “new normal,” reducing a real estate footprint or phased re-opening of facilities in the wake of a global pandemic. It’s about transforming how employees work, think and behave in ways that protect people and business from risk, and drive performance.

Work Management 197

Work Management Advertising Channels Organization Tools 197

Biznology

JUNE 25, 2020

JEM, the publisher of Biznology, recently conducted a survey to assess the impact of COVID-19 on organizations and leaders’ priorities and the challenges and long-term effects of COVID-19 to businesses, leaders and employees. We surveyed and interviewed past and present clients and readers and subscribers of Biznology and our digital newsletter.

Organization 197

Organization Sample Enterprise Management Consulting 197

Content Marketing Institute

JUNE 25, 2020

We can’t offer a magic formula that guarantees content marketing success. But we can help you create the success differentiator – a content marketing strategy. Let this process guide your efforts for that strong foundation. Continue reading → The post Create a Content Marketing Strategy in 3 Steps appeared first on Content Marketing Institute.

Marketing & Strategy 145

Marketing & Strategy Marketing Strategy Content Marketing Differentiation 145

ClickZ

JUNE 25, 2020

30-second summary. AI is transforming marketing—giving marketers more accurate and more useful insights on a continuous basis. Whether you want to optimize your content, advertising, or audience management, there’s a tool out there for you. . We run through some of the best options that currently exist: their functionality, the different packages available, and how much they’ll each set you back.

Marketing AI 137

Marketing AI Pricing Price Budget Programs 137

MarketMuse

JUNE 25, 2020

Machine learning helps to identify patterns and trends that can lead to greater profitability. The post Machine Learning for eCommerce and SMB (Guest Post) appeared first on MarketMuse.

SMB 132

SMB eCommerce Trends Leads 132

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Vidyard

JUNE 25, 2020

In the past 90 days, Vidyard has added 2.8 million users of its video creation, sharing, and engagement tools, with an increase of more than 400% in new monthly sign-ups. More than 50% of business professionals report they are now sending asynchronous video recordings while 87% report greater use of live video conferencing. Fastest growing use-cases for screen recording and video sharing include sales, education, team collaboration, and internal communications.

Work Management 124

Work Management Video Marketing Barriers Marketing Management 124

Heinz Marketing

JUNE 25, 2020

By Win Salyards , Marketing Coordinator for Heinz Marketing. Generosity is one of our key values at Heinz Marketing. We work to live that throughout our customer experience and engagements. We believe our clients are our partners and should be treated as such, and part of that is celebrating significant life events with them. I was recently asked to review our client gift process so we could better respond and scale.

Practices 129

Practices Thought Leadership Best Practices Verticals 129

ClearVoice

JUNE 25, 2020

The gig economy is not a new term. In fact, it’s one that has been making headlines for many years. The United States Bureau of Labor Statistics reported 55 million people in the country were freelancers or ‘gig workers,’ making up a staggering 34 percent of the workforce. They projected that number to rise to 43 percent by 2020, and now, experts say it could be even higher.

Copywriting 126

Copywriting Ideal Customer Profiles Lead Ranking Click Rate 126

Sprout Social

JUNE 25, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. Overview. Like many organizations have in 2020, the Trevor Project has had to be agile in its messaging and digital programming to make up for loss of in-person touchpoints with

Communities 125

Communities Touchpoints Video Marketing Resources 125

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Social Media

Golden Spiral

JUNE 25, 2020

The Article in 60 Seconds. Fines for non-compliance to the California Consumer Privacy Ac t go into effect July 1, 2020 despite our culture’s response to the coronavirus and appeals from over 60 business groups. California Attorney General Xavier Becerra has communicated that, unlike the early days of GDPR in Europe, he expects to bare his teeth early and enact enforcement penalties early.

Privacy 118

Privacy Marketing Effectiveness Business 118

BenchmarkONE

JUNE 25, 2020

Where you get your news matters, and that includes your marketing news. There’s a ton of content out there, and it’s easy to get caught in the hamster wheel, being fed the same old content day after day. You have to make an effort by seeking out the best marketing blogs and publications so you can stay up-to-date on trending topics and themes. Doing so can ultimately dictate the success of your efforts, as well as serve as a way to inform your content creation. .

Planning 114

Planning Paid Search Agency Verticals Marketing & Strategy 114

SEMrush

JUNE 25, 2020

Experienced marketers know their competitors inside and out, and they know that there is always somewhere to dig deeper. Let’s look at some of the more complex insights that your rivals’ website traffic metrics can reveal. Set your clock: we have got 30 minutes and 6 hidden points to discover.

Traffic 109

Traffic Marketing Websites Research Marketing 109

Hinge Marketing

JUNE 25, 2020

Anyone who has sold professional services knows how complex the business development process can be. The cost of services like yours can be high, so most buyers can’t afford to choose the wrong firm. And your prospect may have more than money at stake—their professional reputation may be on the line. . In short, today’s buyers have plenty to worry about.

Marketing Automation Services 99

Marketing Automation Services Research Service Ideal Customer Profiles 99

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

SmartBug Media

JUNE 25, 2020

Let’s cut to the chase: A sales battlecard is an internal document, typically a one-page cheat sheet, of high-value talking points created specifically to help your sales team close deals. On a high level, sales battlecards should: Be easy to skim on the fly during conversations with prospects. Include responses to common objections and frequently asked questions.

Template 103

Template Case Studies Case Study Stats 103

Outgrow

JUNE 25, 2020

Is Affiliate Marketing Dead? Here’s The Truth You Need to Know. Affiliate marketing began in 1989 and has been steadily gaining steam ever since. Today, it is a widespread revenue sharing trend that has opened up various channels through blogs, forums, social media websites, and big associate programs like Amazon Associate. But while many people have found success with affiliate programs over the years, things have changed significantly, and many marketers find themselves wondering if this

Amazon 98

Amazon Youtube Paid Search Agency Lead Ranking 98

Blue Flame Thinking

JUNE 25, 2020

In the ever-changing world of marketing and technology, Fire Starters are team discussions designed to spark innovation and conversation at Blue Flame Thinking. Members of our team shared their thoughts during a company roundtable about how brands should be using their social media accounts to respond to and comment on current events. We’re sharing an excerpt here to continue this important conversation.

Social Media 97

Social Media Work Management Brand Identity Branding 97

DigitalZone

JUNE 25, 2020

If lead generation is not your forte, the obvious choice is to hire a lead generation agency. Most businesses end up spreading themselves too thin.

Lead Generation 98

Lead Generation Ad Agencies Generation Leads 98

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Hubspot

JUNE 25, 2020

This post is a part of Made @ HubSpot, an internal thought series through which we extract lessons from experiments conducted by our very own HubSpotters. As marketers at HubSpot, we’re constantly tasked with driving cross-functional projects towards launch. A recent challenge we’ve faced is having to do this remotely and entirely online. We’ve had to adapt our meeting structure and technology stack to create highly engaging and productive team meetings to make progress on our marketing campaign

Planning 96

Planning Work Management Marketing Management Hubspot 96

Optinmonster

JUNE 25, 2020

Do you want to create a Mailchimp popup to grow your email list? Whether you’re running an online store or simply monetizing a blog, getting more subscribers and returning visitors can be tough. When you have a robust email list, you can build a longlasting relationship with your subscribers by sending personalized emails, encourage them to return more often to your website, and ultimately, convert them into paying customers.

API 81

API Work Management Trigger Marketing Marketing Management 81

Contify

JUNE 25, 2020

Contify, the AI-enabled market and competitive intelligence solutions provider, has announced today the launch of its ‘IntelligenceEdge Partner Programme’ to help market research firms deliver their research and insights to their clients through Contify’s Market and Competitive Intelligence Platform. Participating partners will get their own branded, bespoke research delivery platform to help them convert their clients from one-time ad-hoc projects to recurring, subscription-based offerings. .

Enterprise Management 78

Enterprise Management Advertising Agencies Research Marketing Management 78

SWZD

JUNE 25, 2020

With an increasing proportion of the journey happening without any interaction with a real (sales) person, the role of the salesperson has also evolved to be less of an information disseminator and more of a value creator.

Content 71

Content Personalization 71

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

DivvyHQ

JUNE 25, 2020

Newsjacking is all about leveraging breaking news stories to craft timely content, generating buzz with every word. But it's easy for marketers to get this wrong. Here’s a quick guide to ensure your newsjacking strategy is sound, and your execution timely.

Buzz 75

Buzz Content Marketing Strategy Marketing & Strategy 75

DemandBase

JUNE 25, 2020

We often see marketing teams suffer from analysis paralysis when it comes to launching their targeted B2B advertising campaigns. To be sure, the pressure is on for all marketers to show strong returns on their ad investments. But it’s important not to let perfection be the enemy of good. That’s because, particularly in digital advertising, the reach for perfection often backfires.

Advertisements 75

Advertisements Advertising Top of Funnel Practices 75

Vidyard

JUNE 25, 2020

In the past 90 days, Vidyard has added 2.8 million users of its video creation, sharing, and engagement tools, with an increase of more than 400% in new monthly sign-ups More than 50% of business professionals report they are now sending asynchronous video recordings while 87% report greater use of live video conferencing Fastest growing use-cases for screen recording and video sharing include sales, education, team collaboration, and internal communications KITCHENER, Ontario – June 25, 2020 –

Work Management 65

Work Management Video Marketing Barriers Marketing Management 65