Thu.Jun 25, 2020

Driving Growth Amid a Pandemic: Three CMOs Guide the Way


Developing and delivering upon a growth strategy is the most important mandate for a today’s successful CMO. Without this focus, the CMO faces a shortened tenure.

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3 Data-Driven Content Strategy Solutions for the Next Era of Content Marketing


In 2017, I shared a stage at Collision Conference with Alicia Hatch, the CMO of Deloitte Digital, when she captured the biggest problem plaguing most marketing teams. “They’ve got all this data at their fingertips,” Hatch said.

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The Power of Multi-Touch Attribution: Mapping Buyer Journeys To Enhance ROI

Walker Sands

Marketing Marketing Tech attribution strategy buyer journey buyer personas marketing attribution marketing strategy martech

4 Actionable Insights from Google Search Console Search Performance Reports

KoMarketing Associates

SEO remains a critical channel for B2B marketers as they focus on digital marketing goals and objectives.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How to Ace Video for Personal Branding

B2B PR Sense

Looking for that next thing to give your personal brand a leg up? How about video? Using video for personal branding has helped many people to expand their brand and reach more audiences. And COVID-19 has created an atmosphere where video thrives.

More Trending

A Third Wave is coming —and it’s not what you think


A looming wave of change bigger than any other is coming for business — and it’s bigger, faster and more complex than anything we’ve seen before.

Don’t Wait for the B2B Trade Show to Return


Juniper Networks went from a traditional trade show booth… What do B2B companies do until trade shows return (whenever and however that may be)?

Assessing the Impact of COVID-19 on Organizations & Leaders’ Priorities – Key Findings & Insights


JEM, the publisher of Biznology, recently conducted a survey to assess the impact of COVID-19 on organizations and leaders’ priorities and the challenges and long-term effects of COVID-19 to businesses, leaders and employees.

Create a Content Marketing Strategy in 3 Steps

Content Marketing Institute

We can’t offer a magic formula that guarantees content marketing success. But we can help you create the success differentiator – a content marketing strategy. Let this process guide your efforts for that strong foundation.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

What Remote Hiring Means for the Future of Freelance


The gig economy is not a new term. In fact, it’s one that has been making headlines for many years. The United States Bureau of Labor Statistics reported 55 million people in the country were freelancers or ‘gig workers,’ making up a staggering 34 percent of the workforce.

How to Create a Mailchimp Popup to Grow Your Email List


Do you want to create a Mailchimp popup to grow your email list? Whether you’re running an online store or simply monetizing a blog, getting more subscribers and returning visitors can be tough.

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AI marketing technology tools pricing guide 2020


30-second summary. AI is transforming marketing—giving marketers more accurate and more useful insights on a continuous basis. Whether you want to optimize your content, advertising, or audience management, there’s a tool out there for you. .

Prospect Research for the Professional Services

Hinge Marketing

Anyone who has sold professional services knows how complex the business development process can be. The cost of services like yours can be high, so most buyers can’t afford to choose the wrong firm.

Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

Trend Lightly: We Don’t Need More Rainbows


Take the time to understand what joining the movement, as an ally, really looks like

CCPA Penalties Target SaaS & Digital Marketing starting July 1, 2020

Golden Spiral

The Article in 60 Seconds. Fines for non-compliance to the California Consumer Privacy Ac t go into effect July 1, 2020 despite our culture’s response to the coronavirus and appeals from over 60 business groups.

Surprise and Delight: Best Practice for Great Customer Experience

Heinz Marketing

By Win Salyards , Marketing Coordinator for Heinz Marketing. Generosity is one of our key values at Heinz Marketing. We work to live that throughout our customer experience and engagements.

7 YouTube Features That Will Help You Get More Views


Did you know that YouTube is the second-largest global search engine and the biggest video platform of all time ? That's right.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

10 Reasons Marketers Are Loving Virtual Events and 6 Solutions They Use


Remember when “events” was synonymous with “in-person events”? Us too. Marketing has changed a great deal in a short period of time. Now, virtual events are number one on event marketers’ radar.

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8 Marketing Publications To Read


Where you get your news matters, and that includes your marketing news. There’s a ton of content out there, and it’s easy to get caught in the hamster wheel, being fed the same old content day after day.

The story of AI-enabled DAM: From point solution to enterprise enabler


30-second summary: Companies are accelerating their creation of images and video to deliver memorable digital experiences, but they must also manage the assets and associated workflows to ensure brand consistency and visual quality.

What Makes an Effective Digital Experience?


Reading Time: 4 minutes. Whether they were ready or not, this year marketers across all industries had to get comfortable with digital experience creation.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

What Are Sales Battlecards & How Do You Use Them [+Template]

SmartBug Media

Let’s cut to the chase: A sales battlecard is an internal document, typically a one-page cheat sheet, of high-value talking points created specifically to help your sales team close deals. On a high level, sales battlecards should: Be easy to skim on the fly during conversations with prospects.

The Content Marketer’s Guide to Newsjacking


Newsjacking is all about leveraging breaking news stories to craft timely content, generating buzz with every word. But it's easy for marketers to get this wrong. Here’s a quick guide to ensure your newsjacking strategy is sound, and your execution timely.

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Using Data to Drive Personalized Email Templates: Highlights from Anne Tomlin at Litmus Live Day


June’s Litmus Live Day kicked off strong with a featured session by Anne Tomlin, owner of Emails Y’all.

The 5 Things You Must Keep In Mind When Choosing The Tech Stack For Your Startup

Altitude Branding

When it comes to developing a top-notch software product, what do you think is the most important thing to consider? Those who don’t have a tech background, they face quite a lot of issues when they have to choose a tech stack for their product.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.