Tue.Nov 17, 2020

Word of Mouth Marketing: Why You Should Give Special Attention to This Strategy


What was the last time you went to a restaurant or a store and simply had to share your experience with a friend? Well, that sort of organic communication can actually be a powerful boost for any business.

Content Marketing Strategy vs. Execution: Finding the Ideal Balance

Marketing Insider Group

Content marketing is a contact sport. Just like any coach, you’re in charge of preparing for the game and carrying out those plans. Such is the life of a content marketer, where you must balance content marketing strategy vs. execution. You can’t “win” at content marketing without a solid strategy.


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Report: Enterprise Video Views on the Rise as Marketers Lean on This Form of Content

KoMarketing Associates

As more marketers turn to video to resonate with their target audience, new research suggests that customers and prospects are consuming more video content than in past quarters.

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Cross-site scripting (XSS): what it is, how to prevent it, and how to fix it


Are you sure your website is really secure against most threats? As technology evolves, hackers get more creative with their invasion techniques. Cross-site Scripting attacks are an example of this.

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

What’s The Limit on Technology Adoption?


New employee onboarding…what joy. After hours of training, product reviews, company culture rah rahs, and riffling through bags of swag, many employees feel they have officially started their jobs.

More Trending

ZoomInfo, Data Privacy, and You


Companies are increasingly facing pressure from regulators and consumers alike to address data privacy concerns and tighten collection data collection processes. It wasn’t until recently was the general population aware of personal data collection for business purposes.

International SEO Case Study: How to Generate More Than 2 Million Sessions Without Spending a Cent on Ads


One thing I’ve been learning ever since I began my SEO journey is how this strategy stands out in achieving permanent and organic long term results. This was difficult to understand when I first started to study.

Can B2B Build Credibility with Content Marketing?

Sword and the Script

Diligence and accuracy in owned media publishing allows B2B to foster a relationship with a subscribed audience and build credibility for the organization in the process. One of the occasional critiques of content marketing I hear from PR professionals is that content lacks credibility.

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How to Keep from Confusing Buyers

Measure Up Marketing

As a marketer, your number one job is to create an environment that motivates and gives customers the confidence to buy. But sometimes, in our enthusiasm to convey the specific features and advantages of our product, we do just the opposite. Confused buyers don’t buy. It seems fairly obvious.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How to Make the Google Algorithm Work for You

Content Marketing Institute

You don’t need to panic when Google messes around with its algorithm. Follow these approaches that bring deeper insights to help you create delightful content experiences that attract audiences.

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What Happens to Your B2B Marketing Leads After They Are Qualified?

BOP Design

As B2B marketers, we are tasked with attracting ideal prospects to our B2B website, educating them to build trust in the products or services we provide, and then getting those prospects to take the first step – make contact with us via a website form, phone call, or email. Then what?

Online Communities of Practice: A How-to Guide with Pragmatic Institute

Higher Logic

The post Online Communities of Practice: A How-to Guide with Pragmatic Institute appeared first on Higher Logic. Can’t-miss advice from Georgina (Cannie) Donahue, Director of Community at Pragmatic Institute!

How to Turn Your Channels into Data-Driven Machines

Inbox Insight

Intent data can be used to drive B2B marketing efforts through a multi- or omni-channel strategy, giving you invaluable insight into what prospects are about to do next.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Social Media Sizzles, But Here’s How Email Marketing STILL Makes More Money in 2020

Benchmark Email

Scan the marketing press, and, seemingly, all that marketers care about is social media. If that sounds like your marketing department (or, worse, you), it’s time to get your priorities straight.

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The Secret Is Finally Revealed For B2B Lead Generation

Square 2 Marketing

HINT: It ’ s Not One Tactic But Rather How You Respond To The Data And Build Your Action Plans. Businesses continue to struggle with growth. They need more leads to hit sales targets. They need more quality leads and sales opportunities.

[Plugin Update]: Now Easily Create and Manage OptinMonster Campaigns Within WordPress


Ever wish you could create and manage OptinMonster campaigns right from your WordPress dashboard? Managing campaigns within the WordPress dashboard streamlines your lead generation process.

What High Conversion B2B Websites Have in Common

BOP Design

Your conversion rate is the percentage of visitors to your website or landing page that complete a pre-determined and desired action on your website.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Stop your content performance KPIs from ruining your content

Velocity Partners

Great content and content performance KPIs should be a perfect partnership. But sometimes, the presence of KPIs can make the content they're measuring come out a bit, well, safe. Let's talk about that

How to Build a Revenue and Conversion-Driving SEO Dashboard


It is vital for SEO managers to track the trajectory of their search engine results. A SEO dashboard is a key reporting tool for SEO managers. Digital & Performance Marketing marketing dashboards Search Engine Optimization SEO Dashboard SEO Manager

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How to Create a Company Blog That’s A Go-To Resource


Your company blog is great for pushing your own content marketing agenda and for providing endless resources to your leads and site visitors. But have you ever considered taking it a step further? . There’s a lot of value in building your brand’s thought leadership by thinking beyond your customer.

Live Shopping on Instagram: Everything You Need to Know to Get Started


Ever wanted to be the star of your own shopping channel? Good news: Instagram’s new Live Shopping feature is here to make you a shoppable star, baby! Live shopping has already made it big in China over the past few years on platforms like TaoBao — like, $170-billion-market big.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Blog vs. Podcast: Which Is the Best Choice for Your Business?


Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable.

Maturing your digital strategy through customer centricity


30-second summary: Viewing all of your actions, whether proactive or reactive, through the lens of your customer is the best way to ensure you’re continually adding value for them. Letting the customer know they’ve been seen and heard goes a long way toward building trust — or rebuilding it.

TikTok Inspiration For Your 2021 Revenue Strategy


Debbie Qaqish became an addict while sheltering at home early on in the coronavirus pandemic. Her drug of choice was TikTok, and it inspired her in some surprising ways.

How to Attract and Convert Event Attendees to Leads


Physical events have always been a sure-fire way to generate awareness and buzz, but we're stuck with mostly virtual events right now. So, how can you get the most out of virtual events? And more specifically, how can you convert event attendees to leads?

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.