Tue.Nov 17, 2020

Word of Mouth Marketing: Why You Should Give Special Attention to This Strategy


What was the last time you went to a restaurant or a store and simply had to share your experience with a friend? Well, that sort of organic communication can actually be a powerful boost for any business.

Content Marketing Strategy vs. Execution: Finding the Ideal Balance

Marketing Insider Group

Content marketing is a contact sport. Just like any coach, you’re in charge of preparing for the game and carrying out those plans. Such is the life of a content marketer, where you must balance content marketing strategy vs. execution. You can’t “win” at content marketing without a solid strategy.

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Report: Enterprise Video Views on the Rise as Marketers Lean on This Form of Content

KoMarketing Associates

As more marketers turn to video to resonate with their target audience, new research suggests that customers and prospects are consuming more video content than in past quarters.

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How to Boost Your ROI During a Content Drought


Guest post by Nahla Davies. Obviously, no one could have predicted the coronavirus pandemic (unless you are into conspiracy theories). Terms like “remote working” and “lockdown” as well as the hashtag #WFH have become a part of our vocabulary. Social distancing is now the norm.

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The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

Cross-site scripting (XSS): what it is, how to prevent it, and how to fix it


Are you sure your website is really secure against most threats? As technology evolves, hackers get more creative with their invasion techniques. Cross-site Scripting attacks are an example of this.

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More Trending

Can B2B Build Credibility with Content Marketing?

Sword and the Script

Diligence and accuracy in owned media publishing allows B2B to foster a relationship with a subscribed audience and build credibility for the organization in the process. One of the occasional critiques of content marketing I hear from PR professionals is that content lacks credibility.

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How to Make the Google Algorithm Work for You

Content Marketing Institute

You don’t need to panic when Google messes around with its algorithm. Follow these approaches that bring deeper insights to help you create delightful content experiences that attract audiences.

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Online Communities of Practice: A How-to Guide with Pragmatic Institute

Higher Logic

The post Online Communities of Practice: A How-to Guide with Pragmatic Institute appeared first on Higher Logic. Can’t-miss advice from Georgina (Cannie) Donahue, Director of Community at Pragmatic Institute!

International SEO Case Study: How to Generate More Than 2 Million Sessions Without Spending a Cent on Ads


One thing I’ve been learning ever since I began my SEO journey is how this strategy stands out in achieving permanent and organic long term results. This was difficult to understand when I first started to study.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

The Secret Is Finally Revealed For B2B Lead Generation

Square 2 Marketing

HINT: It ’ s Not One Tactic But Rather How You Respond To The Data And Build Your Action Plans. Businesses continue to struggle with growth. They need more leads to hit sales targets. They need more quality leads and sales opportunities.

What Happens to Your B2B Marketing Leads After They Are Qualified?

BOP Design

As B2B marketers, we are tasked with attracting ideal prospects to our B2B website, educating them to build trust in the products or services we provide, and then getting those prospects to take the first step – make contact with us via a website form, phone call, or email. Then what?

[Plugin Update]: Now Easily Create and Manage OptinMonster Campaigns Within WordPress


Ever wish you could create and manage OptinMonster campaigns right from your WordPress dashboard? Managing campaigns within the WordPress dashboard streamlines your lead generation process.

What High Conversion B2B Websites Have in Common

BOP Design

Your conversion rate is the percentage of visitors to your website or landing page that complete a pre-determined and desired action on your website.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How to Turn Your Channels into Data-Driven Machines

Inbox Insight

Intent data can be used to drive B2B marketing efforts through a multi- or omni-channel strategy, giving you invaluable insight into what prospects are about to do next.

Stop your content performance KPIs from ruining your content

Velocity Partners

Great content and content performance KPIs should be a perfect partnership. But sometimes, the presence of KPIs can make the content they're measuring come out a bit, well, safe. Let's talk about that

Maturing your digital strategy through customer centricity


30-second summary: Viewing all of your actions, whether proactive or reactive, through the lens of your customer is the best way to ensure you’re continually adding value for them. Letting the customer know they’ve been seen and heard goes a long way toward building trust — or rebuilding it.

How to Build a Revenue and Conversion-Driving SEO Dashboard


It is vital for SEO managers to track the trajectory of their search engine results. A SEO dashboard is a key reporting tool for SEO managers. Digital & Performance Marketing marketing dashboards Search Engine Optimization SEO Dashboard SEO Manager

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

5 email marketing tactics to drive holiday sales


It’s going to get a little crowded in the email inbox for brand publishers this holiday season. With more people online, surging email engagement rates, and a bleak in-store sales outlook, we’re seeing a significant pivot to e-commerce.

Live Shopping on Instagram: Everything You Need to Know to Get Started


Ever wanted to be the star of your own shopping channel? Good news: Instagram’s new Live Shopping feature is here to make you a shoppable star, baby! Live shopping has already made it big in China over the past few years on platforms like TaoBao — like, $170-billion-market big.

Social Media Sizzles, But Here’s How Email Marketing STILL Makes More Money in 2020

Benchmark Email

Scan the marketing press, and, seemingly, all that marketers care about is social media. If that sounds like your marketing department (or, worse, you), it’s time to get your priorities straight.

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TikTok Inspiration For Your 2021 Revenue Strategy


Debbie Qaqish became an addict while sheltering at home early on in the coronavirus pandemic. Her drug of choice was TikTok, and it inspired her in some surprising ways.

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

How to Create a Company Blog That’s A Go-To Resource


Your company blog is great for pushing your own content marketing agenda and for providing endless resources to your leads and site visitors. But have you ever considered taking it a step further? . There’s a lot of value in building your brand’s thought leadership by thinking beyond your customer.

ConvertKit’s October 2020 Deliverability Report


One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?”.

The 10 Best SEO Techniques for Business Websites


Best SEO Techniques – Table of Contents. + Why SEO Still Matters in 2021 and Beyond. + 10 SEO Techniques to Help Your Site Win Big. + Get Technical SEO Squared Away. + Simplify Your Website Experience. + Speed Up Your Website. + Develop Long-Form Content. +

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How to Attract and Convert Event Attendees to Leads


Physical events have always been a sure-fire way to generate awareness and buzz, but we're stuck with mostly virtual events right now. So, how can you get the most out of virtual events? And more specifically, how can you convert event attendees to leads?

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How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.