Marketing Insider Group
NOVEMBER 17, 2020
Content marketing is a contact sport. Just like any coach, you’re in charge of preparing for the game and carrying out those plans. Such is the life of a content marketer, where you must balance content marketing strategy vs. execution. You can’t “win” at content marketing without a solid strategy. Nor can you do so without the ability to execute on it consistently.
Webbiquity
NOVEMBER 17, 2020
Guest post by Nahla Davies. Obviously, no one could have predicted the coronavirus pandemic (unless you are into conspiracy theories). Terms like “remote working” and “lockdown” as well as the hashtag #WFH have become a part of our vocabulary. Social distancing is now the norm. No business has escaped feeling the economic impact in some form. Image credit: Carl Heyerdahl on Unsplash.
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Zoominfo
NOVEMBER 17, 2020
New employee onboarding…what joy. After hours of training, product reviews, company culture rah rahs, and riffling through bags of swag, many employees feel they have officially started their jobs. Truth be told, one of the most important events during new hire onboarding is getting set up on the wide range of digital tools you will need to do your job.
KoMarketing Associates
NOVEMBER 17, 2020
As more marketers turn to video to resonate with their target audience, new research suggests that customers and prospects are consuming more video content than in past quarters. Brightcove recently published the “Q2 2020 Global Video Index: Enterprise and Retail Edition” report, and statistics showed that enterprise video views on computers increased 66% during the second quarter of 2020.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Zoominfo
NOVEMBER 17, 2020
Companies are increasingly facing pressure from regulators and consumers alike to address data privacy concerns and tighten collection data collection processes. It wasn’t until recently was the general population aware of personal data collection for business purposes. Thanks to ever-evolving AI and machine learning systems, personal and business data are collected at higher volumes with increasing frequency — but it doesn’t always mean it’s the most valuable data.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Content Marketing Institute
NOVEMBER 17, 2020
You don’t need to panic when Google messes around with its algorithm. Follow these approaches that bring deeper insights to help you create delightful content experiences that attract audiences. Continue reading → The post How to Make the Google Algorithm Work for You appeared first on Content Marketing Institute.
The Daily Egg
NOVEMBER 17, 2020
Imagine you had the secret to paying only $100 on your taxes every year (regardless of income), and you have been exploiting this loophole for years. And you think “I could make a lot of money if I taught people how to do this” (until the IRS catches wind of it, that is). So you […]. The post Best Training Software appeared first on The Daily Egg.
Spiralytics
NOVEMBER 17, 2020
Want to do something a little different with your digital marketing? Read a few of the best tips and tricks from Lady Gaga. The post 5 Marketing Lessons from Lady Gaga appeared first on Spiralytics Inc.
Benchmark Email
NOVEMBER 17, 2020
Scan the marketing press, and, seemingly, all that marketers care about is social media. If that sounds like your marketing department (or, worse, you), it’s time to get your priorities straight. Don’t get me wrong: having a killer social media content plan and well-planned social media calendar are important for increasing brand awareness, especially among… The post Social Media Sizzles, But Here’s How Email Marketing STILL Makes More Money in 2020 appeared first on Benchmarkemail.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
BOP Design
NOVEMBER 17, 2020
As B2B marketers, we are tasked with attracting ideal prospects to our B2B website, educating them to build trust in the products or services we provide, and then getting those prospects to take the first step – make contact with us via a website form, phone call, or email. Then what? What happens to your B2B marketing leads after they are qualified?
ClickZ
NOVEMBER 17, 2020
30-second summary: Viewing all of your actions, whether proactive or reactive, through the lens of your customer is the best way to ensure you’re continually adding value for them. Letting the customer know they’ve been seen and heard goes a long way toward building trust — or rebuilding it. When you can look at every touchpoint and can honestly say each one is the best it can be, you’ve created a better CX.
Velocity Partners
NOVEMBER 17, 2020
Great content and content performance KPIs should be a perfect partnership. But sometimes, the presence of KPIs can make the content they're measuring come out a bit, well, safe. Let's talk about that.
BOP Design
NOVEMBER 17, 2020
Your conversion rate is the percentage of visitors to your website or landing page that complete a pre-determined and desired action on your website. Depending on your B2B business goals, a “conversion” could be almost anything—submitting a form, (contact us, lead generation, etc) downloading an ebook, or signing up for a newsletter, to name a few. The more conversions you get on your website, the more opportunities you have to connect to your customers and create a sale.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
ClickDimensions
NOVEMBER 17, 2020
Today, there are more barriers than ever to selling. The modern sales process is buyer-led and organizations succeed by meeting buyer expectations, needs and questions. Buyers today are informed and expect brands to aid them in the education process. This can pose challenges to salespeople as they try to close deals, but it can also present tremendous opportunities.
ConvertKit
NOVEMBER 17, 2020
One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: July 2020.
Optinmonster
NOVEMBER 17, 2020
Ever wish you could create and manage OptinMonster campaigns right from your WordPress dashboard? Managing campaigns within the WordPress dashboard streamlines your lead generation process. Today, we’re pushing out a HUGE update to the OptinMonster for WordPress plugin that gives WordPress users new flexibility to manage and deploy campaigns entirely from your WordPress dashboard… instead of switching between the plugin and OptinMonster.com.
Inbox Insight
NOVEMBER 17, 2020
Intent data can be used to drive B2B marketing efforts through a multi- or omni-channel strategy, giving you invaluable insight into what prospects are about to do next. It’s all about being in the right place, at the right time, offering the exact solutions that buyers are looking for; and intent signals help you do just that. Not only should marketers be capturing intent data across every channel, but they should be applying insight to make these channels convert seamlessly.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
DealSignal
NOVEMBER 17, 2020
Good data improves productivity Budgets are tight and resources are scarce. There’s little wiggle room for wasting time on tactics and prospects that aren’t likely to produce revenue. Good data ensures that you use your time wisely. Spend less time researching, acquiring, operationalizing, and cleansing data Before starting any campaign or targeted marketing effort, you typically start with the data you already have in your CRM.
SmartBug Media
NOVEMBER 17, 2020
Whether you’ve been using Marketo for five weeks or five months, it’s likely that you spend a lot of time reporting on your efforts. From the success of email campaigns to the turnout of a live event or tradeshow, it’s crucial to be able to show how your campaigns have performed. Luckily, Marketo has a myriad of reporting options that make it easy for you to showcase your team’s success, from email campaigns to landing pages to engagement streams.
Square 2 Marketing
NOVEMBER 17, 2020
HINT: It ’ s Not One Tactic But Rather How You Respond To The Data And Build Your Action Plans. Businesses continue to struggle with growth. They need more leads to hit sales targets. They need more quality leads and sales opportunities. Companies have been challenged to build a lead generation and revenue generation machine, but why? Almost everyone knows about the tactics.
BenchmarkONE
NOVEMBER 17, 2020
Your company blog is great for pushing your own content marketing agenda and for providing endless resources to your leads and site visitors. But have you ever considered taking it a step further? . There’s a lot of value in building your brand’s thought leadership by thinking beyond your customer. Turning your blog from just a piece within your content strategy to a full-fledged go-to industry resource can be extremely beneficial, particularly as it pertains to increasing your brand’s authorit
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Hubspot
NOVEMBER 17, 2020
Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. ( DemandMetric ). Prioritizing blogging gave companies 13X the ROI compared with companies that did not prioritize their blogs. ( HubSpot ).
QuanticMind
NOVEMBER 17, 2020
It is vital for SEO managers to track the trajectory of their search engine results. A SEO dashboard is a key reporting tool for SEO managers.
Moz
NOVEMBER 17, 2020
Posted by ktaing Since the COVID-19 pandemic hit in early 2020, business owners have had to move quickly to make drastic changes in their services to meet searchers’ new needs in a continuously unpredictable landscape. While “Near me” searches saw a slight drop in early 2020, since then, have maintained a steady increase, further solidifying the need for brands and businesses of all sizes to be present and discoverable online.
Content4Demand
NOVEMBER 17, 2020
Debbie Qaqish became an addict while sheltering at home early on in the coronavirus pandemic. Her drug of choice was TikTok, and it inspired her in some surprising ways. Qaqish, a Partner and Chief Strategy Officer at The Pedowitz Group , said before the pandemic she was accustomed to go, go, go, traveling all the time, and then all of a sudden—nothing.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Liveintent
NOVEMBER 17, 2020
It’s going to get a little crowded in the email inbox for brand publishers this holiday season. With more people online, surging email engagement rates, and a bleak in-store sales outlook, we’re seeing a significant pivot to e-commerce. That means the industry will further embrace and lean into email as its go-to channel more than in pre-pandemic days.
seo.co
NOVEMBER 17, 2020
Best SEO Techniques – Table of Contents. + Why SEO Still Matters in 2021 and Beyond. + 10 SEO Techniques to Help Your Site Win Big. + 1. Get Technical SEO Squared Away. + 2. Simplify Your Website Experience. + 3. Speed Up Your Website. + 4. Develop Long-Form Content. + 5. Prioritize Topic Clusters Over Keywords. + 6. Build Backlinks From High DA Websites. + 7.
DivvyHQ
NOVEMBER 17, 2020
Physical events have always been a sure-fire way to generate awareness and buzz, but we're stuck with mostly virtual events right now. So, how can you get the most out of virtual events? And more specifically, how can you convert event attendees to leads? Here's a quick guide from guest contributor, Tim Guga.
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