Tue.Nov 21, 2023

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5 Limitations of Real-Time Data in GA4

Goodish Agency

The key takeaway is that while GA4 real-time data is a powerful tool, it should not be the only resource you rely on for making important business decisions.

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Why Your Product Is Not What You Sell

Marketing Insider Group

How does a playing card company end up becoming one of the world’s most enduringly popular video game makers ? Or how does an online bookseller evolve into the most popular global marketplace ? Nintendo and Amazon understood the ageless principle that your product is not what you sell. If you’re struggling to get the revenue you desire or your marketing isn’t converting, you might be selling the wrong thing.

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Tips on Paid Social Media Advertising

Navigate the Channel

You have chosen the right social channels for your association, created your content calendar and embarked on a successful journey to engage with farmers through social media. Your team is posting relevant, timely information and your community is engaged. It may be time to reach beyond your group of loyal followers and extend your message to a broader audience with a paid social program.

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How to use conversion data to enhance top-of-funnel marketing

Martech

Leveraging marketing data is key to continual optimization and driving growth. This article explains how feeding bottom-of-funnel analytics back into top-of-funnel activities boosts acquisition and reduces costs over time. Using bottom-of-funnel data as input to top-of-funnel activities I’ve written about how growth loops can be more helpful than funnels as they allow the loop’s output to be used back into the loop.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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From Service to Sales: How Field Service Can Drive Revenue Growth

Salesforce Marketing Cloud

Field service can help drive revenue growth by selling to your existing customers, also called upselling or cross-selling. Most likely, your mobile team is already doing this without much guidance or forethought. We’ve found that 65% of mobile workers are successfully selling to existing customers. But the question is, how can you reach this audience at the right time, with the right message, in a way that doesn’t make them feel like they’re being sold to during a service visit?

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How to Write Click-Worthy Subject Lines for Your Black Friday Email Campaign

Benchmark Email

With the holidays fast approaching, are your Black Friday email campaigns optimized and ready to go? Maybe you’ve already got the emails written. Plus, you’ve already gathered the full list of subscribers to send them to. But how good are your Black Friday email subject lines? Take a look at them and ask yourself, “Will… The post How to Write Click-Worthy Subject Lines for Your Black Friday Email Campaign appeared first on Benchmark Email.

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Maximizing impact: Marketing resource allocation in lean times

Martech

As senior marketing leaders, you’re undoubtedly well-acquainted with the challenge of doing more with less. You’ve heard the standard guidance — prioritize, automate and use data. It’s good advice. But here are a few secrets that savvy marketing leaders should know to help deliver exceptional results despite resource constraints. Doing more with less has a natural end Both the productivity of humans and return on ad spend decrease when they reach saturation.

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Financial analysts say marketing is an investment, not a cost

Sword and the Script | B2B

90% of financial analysts surveyed think marketing spend should be CapEx rather than OpEx Moving marketing off the income statement would instantly make businesses look more profitable – and then companies would think differently about marketing because it’s literally an “asset” on the balance sheet A survey of financial analysts from the Institute of Practitioners in Advertising (IPA) really turned my head recently.

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AI in B2B: Navigating 2024 with experts Matt Heinz and Nicole Leffer

Heinz Marketing

By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing Whether you’re yet to explore AI or you’re an early adopter, welcome (again) to the AI future of B2B sales and marketing! In a recent chat with our President & Founder, Matt Heinz and CMO AI Advisor Nicole Leffer , we uncovered some timely insights as we gear up for 2024.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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ESP Migration: How to Make the Process Smooth

Litmus

Your email service provider (ESP) is essential to your email marketing workflow. Without it, you wouldn’t have a way to deliver the messages you work so hard to strategize, design, and test to your audience. While your relationship with your ESP can change over time, leaving one to move to another is bound to be an emotional time. Whether you can’t wait to make the switch or you’re overwhelmed by what lies ahead, this guide will walk you through: What is ESP migration?

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4 B2B trends that will catapult you ahead of the competition next year

Martech

More frequently than not, B2B buyers are vetting sellers based not only on product specifications, pricing and other traditional factors but on the digital experiences they deliver. Failing to adapt to these rising customer expectations can be costly. Deloitte Digital conducted a study of more than 500 B2B executives at U.S. companies and discovered that 77% of B2B executives agree that digital transformation is critical to their company’s success.

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Competitive monitoring: tracking the competition to stay ahead

Sprout Social

As more companies adopt an omnichannel approach to engage with customers, keeping up with competitors can be challenging. What are they posting on social media? What’s their email marketing strategy? What kind of content are they publishing on their blog? Where are they getting most of their traffic from? You need to know it all. Competitive monitoring helps you stay on top of this data at all times.

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3 Questions About AI in Content: What? So What? Now What?

Content Marketing Institute

Getting your arms around the disruptions of generative AI presents an extreme challenge. A 20-year-old framework for self-reflection may help. Ask these three questions in proper succession.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How To Use HubSpot Dashboards To Uncover Insights Buried in Your Sales and Marketing Data

Square 2 Marketing

In today’s data-driven business landscape, gaining valuable insights from the information you collect is crucial. HubSpot, a powerful customer relationship management (CRM) platform, provides businesses with a wealth of data to help them understand and engage with their customers better. However, making sense of this data can be challenging. That’s where well-designed dashboards come into play.

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Making data the foundation of your digital asset management system

Martech

Implementing a digital asset management (DAM) system requires careful planning, but it doesn’t have to be overwhelming. Making data the foundation of the DAM ensures it will be useful and adaptable to your business for years to come. “With content constantly changing and evolving, planning for a DAM system to track and store all your content reliably seems futile,” said John Horodyski, managing director for digital consultancy Salt Flats, in a session at The MarTech Conference.

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Omnichannel E-Book Chapter 5: Omnichannel Reporting: Tracking Relevant KPIs

Choozle

As customer expectations and behaviors change, brands must adapt their omnichannel marketing plans and key performance indicators (KPIs) to stay relevant. According to Salesforce’s State of Marketing report, 78% of marketing organizations have shifted their metrics due to the impact of the COVID-19 pandemic. But measuring omnichannel marketing performance effectively is no small feat.

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How to Improve Your B2B Email Marketing Strategy in 2024

Visitor Queue

As we approach 2024, the effectiveness of your B2B email marketing strategy can make or break the success of your business. With 77% of marketers seeing an increase in their email engagement over the last 12 months, it’s easy to see why marketers continue to prioritize email marketing. But, with so many different ways to […] The post How to Improve Your B2B Email Marketing Strategy in 2024 appeared first on Visitor Queue Blog | Identify Website Traffic.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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5 Marketing Trends You Need to Know About Now for 2024

Navigate the Channel

2024 is right around the corner, and the marketing landscape is set to undergo significant changes. As consumer behavior and technology evolve, businesses must adapt to remain relevant and competitive. In this article, we will explore the five marketing trends that are poised to make a substantial impact in 2024. #1 – Video Marketing Takes Center Stage In recent years, the landscape of digital marketing has witnessed a remarkable shift towards the prominence of video content.

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The Do’s and Don’ts of Sending Gifts to New Clients

Ignite

Everyone likes feeling valued, and gifts are a common way to show it. After all, who doesn’t feel cared for when a loved one surprises them with a thoughtful token of appreciation?

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Navigating the Marketing Budget: A Roadmap to Success

Marketri

When it comes to planning your marketing budget, the process can be daunting. Unfortunately, this leads many companies to fall back on reusing an old budget. But this is a big misstep. To maximize the impact of your marketing dollars, you must leverage a strategic approach to budgeting. In general, you can craft a strategic marketing budget in three steps.

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Advocacy Stories: Simplifying Content Centralization and Sharing in Just a Few Clicks

Oktopost

We’ve heard our Advocacy Board Administrators loud and clear: crafting messages for the same media asset across multiple social networks is an incredibly time-consuming process. This often led to frustration and inefficiency as administrators had to duplicate efforts, creating similar messages for different platforms. Furthermore, the Advocacy Board could quickly become cluttered, with the same thumbnail or asset featured repeatedly for various networks, overwhelming both administrators and advo

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Driving Traffic to your Landing Pages with Cost per Click

PureB2B

Let's explore how cost-per-click email marketing can help you achieve this and reap the rewards of highly focused lead generation.

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Marketing, Partners, and the Community-First Content Nexus

Acrolinx

This week’s guest, Chip Rodgers, Chief Partner Officer at WorkSpan, believes that content is all about community. You have to know your target audience to engage them and … Continue reading "Marketing, Partners, and the Community-First Content Nexus" The post Marketing, Partners, and the Community-First Content Nexus appeared first on Acrolinx.

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10 sales coaching tips to elevate your impact

Seismic

Great sellers aren’t born; they’re made — and they’re made with the help of sales coaching. For more than 12 years, we’ve had a front-row seat to what great sales coaching can do for sellers, sales culture, and the bottom line. High-quality, meaningful sales coaching is something sellers want, and it’s something managers should prioritize. However, the Seismic 2023 Value of Enablement Report revealed this troubling stat: 36% of respondents say their company does not offer coaching right now.

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The Truth About SIP Trunk Pricing and Implementation Costs

The Daily Egg

If you’re looking into SIP trunk costs for your business, you’ve likely compared this internet-based system to traditional Primary Rate Interface (PRI). The post The Truth About SIP Trunk Pricing and Implementation Costs appeared first on The Daily Egg.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.