DivvyHQ
FEBRUARY 27, 2020
Whether you're currently managing a blog, or you're in the process of developing one, establishing blog guidelines is a must. They help define a myriad of elements (style, tone, audiences, workflows) to ensure process efficiency and content quality.
Valasys
FEBRUARY 27, 2020
Customer-centricity has evolved as one of the most fervent & vital components for B2B branding in the year 2020. The customer experience (CX) is the amalgamation of all the interactions that a customer has with a B2B brand, both pre & post-sales. Customer-centricity is important for B2B branding as it helps in optimizing the omnichannel experiences of the customers – right from the first touchpoint to the very last.
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thePoint
FEBRUARY 27, 2020
One conversation that catches my attention with B2B marketers is the “why don’t we just host and promote our own webinars instead of spending all those dollars with media companies?” That’s a great question and the answer is based on a clear understanding of what a webinar “is” and “what media companies sell.”. Anatomy of a webinar. The first thing is to have clarity on the required properties of a successful webinar.
Zoominfo
FEBRUARY 27, 2020
We’ve seen a multitude of new data privacy laws begin to flood the privacy landscape around the world, most of which borrowing standards of transparency and individual rights created by the GDPR in 2018. As a result, it’s become increasingly important for organizations to monitor, analyze, and act upon upcoming regulations to protect their business. […].
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Marketing Insider Group
FEBRUARY 27, 2020
If you’ve drawn a blank while planning your event theme, you’re not alone. Here’s a fail-safe guide to help you choose a theme for your next event. It’s that blank sheet of paper that gets you. When it’s time to think of an event theme, sometimes the idea well runs dry. Yet there’s that darn calendar – blinking red, or so it seems. You needed a theme yesterday.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Hinge Marketing
FEBRUARY 27, 2020
“How can I use research as marketing content?” I’m glad you asked. Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. That figure has risen over the past few years (see the image below). Wait… only one in five? Yup. With so few companies taking advantage, primary research can be the secret weapon in your content strategy.
Brightedge
FEBRUARY 27, 2020
As you make searches on Google, you have likely noticed the appearance of sitelinks. Sitelinks are those additional links that appear below the main URL for a particular domain on the SERP. These results are designed to help people better navigate your site by featuring the different areas of your site that might interest them. […]. The post Technical SEO: Everything You Should Know About Sitelinks appeared first on BrightEdge SEO Blog.
ClickZ
FEBRUARY 27, 2020
30-second summary: Companies will increasingly adopt and expand their use of AI, raising the competitive bar for learning. And the benefits will generate a “data flywheel” effect—companies that learn faster will have better offerings, attracting more customers and more data, further increasing their ability to learn. Ingesting and processing all the first-party data from brands layered on top of the existing rich user data enables media partners to perform sophisticated modeling and analysis wit
Hubspot
FEBRUARY 27, 2020
For my master's program at Syracuse University, we were required to attend two immersion weekends. These weekends were filled with networking events, guest speakers, and industry leader presentations. The goal was to interact with classmates, faculty, and industry thought leaders to discuss the future of digital communication. One of the immersions in Los Angeles was focused on public relations.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Circle Studio
FEBRUARY 27, 2020
How do you know when your brand needs a refresh? In the latest video episode from circle S studio, Tim Asimos, Director of Digital + Growth, shares several strategic reasons your firm should undertake a brand refresh. Video Transcript. A powerful and differentiating brand can be an amazing asset for many companies. Understanding when it’s time to refresh that brand however can be a point of uncertainty for a lot of marketers and business leaders.
Modern B2B
FEBRUARY 27, 2020
Everyday best practice for B2B PPC accounts Too often, B2B digital advertising and PPC accounts in particular, are set up and left to run with a limited check on how they’re doing. In most cases the ads just keep running, but in some cases the budget gets exhausted and you’re done – left underwhelmed with […]. The post Everyday best practice for B2B PPC accounts appeared first on Modern | B2B Marketing Agency.
Heinz Marketing
FEBRUARY 27, 2020
By Winfield Salyards , Marketing Coordinator at Heinz Marketing. I recently had the chance to oversee the execution of my first, very large email campaign for one of our clients. Through the process I learned a huge amount about best practices on email (and landing page) production and the review process and was asked to compile my findings. This is what I found.
MarketMuse
FEBRUARY 27, 2020
At MarketMuse, we are pursuing intent classification with the help of machine learning using a continuously learning model. The post How to Classify User Intent at Scale appeared first on MarketMuse.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Modern B2B
FEBRUARY 27, 2020
Everyday best practice for B2B PPC accounts Too often, B2B digital advertising and PPC accounts in particular, are set up and left to run with a limited check on how they’re doing. In most cases the ads just keep running, but in some cases the budget gets exhausted and you’re done – left underwhelmed with […]. The post Everyday best practice for B2B PPC accounts appeared first on Modern | B2B Marketing Agency.
Hubspot
FEBRUARY 27, 2020
To some marketers, A/B tests are a no-brainer. After all, there's nothing like knowing which marketing content is preferred with your target audience, before sending it out to the masses. Even though the test is a timeless marketing technique, it can be a little frustrating because of the uncertainty of it all. Thankfully, there's an unlikely superhero to point to when we're talking about the upgrades to a regular A/B test — machine learning.
Sprout Social
FEBRUARY 27, 2020
Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. Overview. We’ve said it before (and we live it every day!
Oktopost
FEBRUARY 27, 2020
A year ago, we introduced approval workflows that enable Oktopost users to set up a process for collaborating on and reviewing social content before it goes out. We’re happy so many of you are making use of this feature – we’ve listened to your feedback along the way and just released several updates that will help streamline your approval process even further.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Moz
FEBRUARY 27, 2020
Posted by BritneyMuller Are you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in one of our very favorite classic episodes of Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab!
Leadspace
FEBRUARY 27, 2020
Relying on your gut instinct, industry knowledge, and past success can’t guarantee future profits. Yet, we still find some B2B companies empowering marketers to use these methods with the hopes of getting great results. . Sometimes it works. But more often than not, it doesn’t. . As a marketer in a data-driven world, you need to base your decisions on cold, hard facts.
BenchmarkONE
FEBRUARY 27, 2020
There are about 28.8 million small businesses in the United States, each of them with their own unique challenges and objectives. And while with most things in life a mistake here or there isn’t a major travesty, a mistake in running your small business — even a tiny one — can mean the end. Only 20 percent of businesses fail within their first year , and by the end of their fifth year, 50 percent of all businesses fail.
Martech Advisor
FEBRUARY 27, 2020
A 2019 study found 87% of U.S. consumers identify as gamers. For marketers, this broader definition of “gamers” requires expanding targeting strategies and advertising across multiple media channels. This article outlines tips for building a “gamer” audience targeting strategy, says, Alex Fu, Director of Audience Insights at Eyeota.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
ClearVoice
FEBRUARY 27, 2020
Since Instagram launched IGTV in the summer of 2018, it has continued to adapt, alter, tweak, and adjust the tool’s features to make it more user-friendly. Usage has gradually increased, but IGTV has still not become the YouTube competitor some thought Instagram was trying to develop when it first launched the tool in the summer of 2018. Now, a year-and-a-half after first launching, Instagram has made some recent big moves that show it is getting serious about making IGTV a successful vide
Martech Advisor
FEBRUARY 27, 2020
101 Network's Mike Dodge lays out the core principles for aligning content quality more closely with publisher profitability. The much-revered separation of advertising and editorial considerations within reputable publishing environments has sometimes been translated to mean that editors and content creators should go about their work without regard for the financial health of the publications for which they work.
Lake One
FEBRUARY 27, 2020
At Lake One, we’re all about creating harmony between two key departments- sales and marketing. When the two are fully aligned, it’s a match made in smarketing heaven. We also love talking with like-minded professionals about the importance of aligning sales and marketing. That’s why we were so excited to have the opportunity to connect with Jeff Davis on his award-winning book Create Togetherness.
Content Science Review
FEBRUARY 27, 2020
Get practical tips to create a taxonomy for your content with intent and context.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
DivvyHQ
FEBRUARY 27, 2020
Whether you're currently managing a blog, or you're in the process of developing one, establishing blog guidelines is a must. They help define a myriad of elements (style, tone, audiences, workflows) to ensure process efficiency and content quality.
Televerde
FEBRUARY 27, 2020
The United Kingdom continues to take steps to decrease imprisonment through alternatives like electronic monitoring, community service, home arrest and treatments. It appears to be working. Read the article on The HR Director. >>> The post Prison to Workforce Programme – Career Pathways for Incarcerated Women appeared first on Televerde.
DivvyHQ
FEBRUARY 27, 2020
Whether you're currently managing a blog, or you're in the process of developing one, establishing blog guidelines is a must. They help define a myriad of elements (style, tone, audiences, workflows) to ensure process efficiency and content quality.
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