Thu.Feb 27, 2020

Blog Guidelines: Keep Your Content Marketing Team on the Same Page

DivvyHQ

Whether you're currently managing a blog, or you're in the process of developing one, establishing blog guidelines is a must. They help define a myriad of elements (style, tone, audiences, workflows) to ensure process efficiency and content quality.

Why Customer-Centricity is Important for B2B Branding

Valasys

Customer-centricity has evolved as one of the most fervent & vital components for B2B branding in the year 2020. The customer experience (CX) is the amalgamation of all the interactions that a customer has with a B2B brand, both pre & post-sales. Customer-centricity is important for B2B branding as it helps in optimizing the omnichannel experiences of the customers – right from the first touchpoint to the very last.

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B2B Webinars: Build or Buy?

thePoint

One conversation that catches my attention with B2B marketers is the “why don’t we just host and promote our own webinars instead of spending all those dollars with media companies?” That’s a great question and the answer is based on a clear understanding of what a webinar “is” and “what media companies sell.”. Anatomy of a webinar. The first thing is to have clarity on the required properties of a successful webinar. There are three things: Webinar hosting tool.

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How to Leverage Data to Create Compelling Customer Experiences

Oracle

Consumers expect brands to know who they are and create compelling experiences for them. In fact, 63% of consumers said they’d think more positively of a brand if its content was more valuable, interesting or relevant and 59% of customers say that personalization influences their shopping decisions. Furthermore, according to a Forrester Research, Inc.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

How Your Privacy Officers Can (and Should) Be Helping Drive Revenue

Zoominfo

We’ve seen a multitude of new data privacy laws begin to flood the privacy landscape around the world, most of which borrowing standards of transparency and individual rights created by the GDPR in 2018. As a result, it’s become increasingly important for organizations to monitor, analyze, and act upon upcoming regulations to protect their business. […]. B2B Growth

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Data-Driven Content Marketing: How Good Data Drives Great Content

Zoominfo

By this point, it’s probably been drilled into your head that a content marketing campaign is essential to your company’s success. In many ways, content is the bread and butter of the modern marketer. But you can’t butter your bread without a knife. And in this metaphor (bear with us here), data quality acts as […]. B2B Marketing

Cultivate Customer Loyalty With These 3 Tips

Act-On

Current customers are your most dependable revenue source, so it’s important to inspire customer loyalty using these three customer marketing tactics. Customer Marketing Marketing Strategy

Remote Work 2020: The Ultimate Guide for Managers and Employees

Ceros

Reading Time: 15 minutes. Find yourself suddenly working remotely because of the coronavirus outbreak? Don’t worry. Our guide has got you covered. This is all you need to keep the productivity flowing while working remotely. Whether you’re managing a remote team or you’re an employee new to a more flexible work arrangement, this guide has the info you need to do your best work from anywhere, at least for the time being.

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27 Content Distribution Ideas to Promote Primary Research

Hinge Marketing

“How can I use research as marketing content?” ” I’m glad you asked. Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. That figure has risen over the past few years (see the image below). Wait… only one in five? With so few companies taking advantage, primary research can be the secret weapon in your content strategy.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

14 of the Best and Worst Video Trends From the 2010s

Vidyard

The internet in general and video in particular have made HUGE strides in the 10 years between 2010 and 2019. Consider for a second, that when that decade started, YouTube was equivalent to a kindergartener, not yet the world’s second largest search engine. In that space, we’ve seen some of the best video trends yet—and we’ve seen some of the worst video trends, right out of a MySpacer’s fever dream.

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4 Benefits of Putting Property In a Trust

Altitude Branding

If you are considering your options for when you pass away you may have put some consideration into how your property is handled. A trust, or a legal document that outlines how your property and assets are distributed after you pass away, may be your best option. Compared to a will, putting your property in a trust offers several distinct advantages which you’ll learn about below.

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4 Deadly Small Business Mistakes You Must Avoid

BenchmarkONE

There are about 28.8 million small businesses in the United States, each of them with their own unique challenges and objectives. And while with most things in life a mistake here or there isn’t a major travesty, a mistake in running your small business — even a tiny one — can mean the end. Only 20 percent of businesses fail within their first year , and by the end of their fifth year, 50 percent of all businesses fail.

Are You Facing These 3 Community Building Challenges?

Higher Logic

Communities are becoming a staple for healthy organizations to reach and interact with their customers and members, but they can be hard to navigate. To help guide your community building efforts, two of our 2020 Community Movers + Shakers sat down for a webinar to share advice in response big community challenges that attendees were facing. Before we dive in, get to know the experts.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Omnichannel Marketing Automation Strategy: What It Is and How It Works

Sharpspring

Omnichannel marketing automation is a term that seems to be popping up everywhere these days. But with all the industry jargon floating around, you may find yourself wondering exactly what it means. Never fear! We’re about to break down for you what an effective omnichannel marketing automation strategy looks like and how you can make it work to increase revenue for your business. The concept has actually been around for quite some time.

How to Keep Yourself Moving If You’re Feeling Stuck at Work

Altitude Branding

It is easy to get stuck and feel bored at work. This is likely due to the fact that you’re not encountering any challenges enough, not having proper work to do, or just getting tired of doing the same mundane tasks daily. Regardless of how the issue could be, boredom at work can lead to negativity, lack of inspiration and effort which is something you don’t want to put yourself in.

Everyday best practice for B2B PPC accounts

Modern B2B

Everyday best practice for B2B PPC accounts Too often, B2B digital advertising and PPC accounts in particular, are set up and left to run with a limited check on how they’re doing. In most cases the ads just keep running, but in some cases the budget gets exhausted and you’re done – left underwhelmed with […]. The post Everyday best practice for B2B PPC accounts appeared first on Modern | B2B Marketing Agency.

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Omnichannel Marketing Automation Strategy: What It Is and How It Works

Sharpspring

Omnichannel marketing automation is a term that seems to be popping up everywhere these days. But with all the industry jargon floating around, you may find yourself wondering exactly what it means. Never fear! We’re about to break down for you what an effective omnichannel marketing automation strategy looks like and how you can make it work to increase revenue for your business. The concept has actually been around for quite some time.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Making Taxonomy Practical

Content Science Review

Get practical tips to create a taxonomy for your content with intent and context. Article

Marketing Emails: Tips From My First Big Campaign

Heinz Marketing

By Winfield Salyards , Marketing Coordinator at Heinz Marketing. I recently had the chance to oversee the execution of my first, very large email campaign for one of our clients. Through the process I learned a huge amount about best practices on email (and landing page) production and the review process and was asked to compile my findings. This is what I found. Getting Started. My first suggestion is to use multiple screens whenever you can. It’s easier and allows for more accuracy and speed.

Everyday best practice for B2B PPC accounts

Modern B2B

Everyday best practice for B2B PPC accounts Too often, B2B digital advertising and PPC accounts in particular, are set up and left to run with a limited check on how they’re doing. In most cases the ads just keep running, but in some cases the budget gets exhausted and you’re done – left underwhelmed with […]. The post Everyday best practice for B2B PPC accounts appeared first on Modern | B2B Marketing Agency.

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What Does A/B Testing Have to do with Machine Learning?

Hubspot

To some marketers, A/B tests are a no-brainer. After all, there's nothing like knowing which marketing content is preferred with your target audience, before sending it out to the masses. Even though the test is a timeless marketing technique, it can be a little frustrating because of the uncertainty of it all. Thankfully, there's an unlikely superhero to point to when we're talking about the upgrades to a regular A/B test — machine learning.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

7 Female Automotive Influencers Changing the Industry I Traackr

Traackr

In an industry dominated by men, here are 6 female influencers who are standing out in the automotive industry

The age of customer acquisition 3.0

ClickZ

30-second summary: Companies will increasingly adopt and expand their use of AI, raising the competitive bar for learning. And the benefits will generate a “data flywheel” effect—companies that learn faster will have better offerings, attracting more customers and more data, further increasing their ability to learn.

Maximize Your Productivity with the Updated Approvals

Oktopost

A year ago, we introduced approval workflows that enable Oktopost users to set up a process for collaborating on and reviewing social content before it goes out. We’re happy so many of you are making use of this feature – we’ve listened to your feedback along the way and just released several updates that will help streamline your approval process even further. Here is what has changed. What’s New. If you approve content without a workflow, the change is especially significant.

8 Video Marketing Statistics You Should Know for 2020

Biznology

Video marketing statistics can inform your future strategies and give you valuable glimpses into consumer demands. Here are eight video marketing stats for you to keep in mind: 92% of Marketers Say Video Is an Important Part of Their Strategies. Statistics gathered in December 2019 by Wyzowl indicated that 92% of marketers considered. video an important component of their strategies.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.