KoMarketing Associates

OCTOBER 25, 2022

Looking ahead to 2023, new research indicates that marketers may see a reduction in their budget. However, many remain optimistic and expect to achieve their 2022 marketing goals before the end of the year. Integrate recently partnered with Demand Metric to publish “The State of Marketing Budgets” report, and statistics suggested that almost one-fourth of marketers expect their marketing budget to be reduced in 2023.

Marketing Report 230

Marketing Report Marketing Budget Creation Planning Advertising Agencies 230

Vision Edge Marketing

OCTOBER 25, 2022

This episode of What’s Your Edge? explores the importance of having enough resources to achieve your growth strategies, performance target and KPIs. Over the past few weeks, I’ve talked with several customers who were disappointed with the results of their current growth strategies, programs, and tactics. In each instance, a key challenge was having enough wood behind the arrow.

Marketing & Strategy 217

Marketing & Strategy Advertising Agencies Best Practices Click Rate 217

CopyBlogger

OCTOBER 25, 2022

If you looked at my standardized test results from when I was back in school, you’d see I scored very. Continue Reading. The post Why Marketers Need Content Editors appeared first on Copyblogger.

Content 138

Content Marketing Features Content Marketing 138

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? In the old days, a steady drumbeat of messaging across a few audience-preferred channels might have done the trick. Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run.

Branding 131

Branding Brand Identity Marketing & Strategy Eye-Tracking 131

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Heinz Marketing

OCTOBER 25, 2022

By Tom Swanson , Engagement Manager at Heinz Marketing. How quickly priorities change. As a recession looms, organizations are now speaking less of scale and more of efficiency. With less energy in the system (whether via lower sales or less investment), the drive for growth at all cost falters. Make no mistake, this is a bummer. However, the momentary break from scaling allows us to take a breath and re-evaluate how the bureaucratic systems that support our marketing process can be made more

Efficiency 117

Efficiency Elasticity Ad Building Planning 117

Search Engine Journal

OCTOBER 25, 2022

Google podcast discusses stock photography and set the record straight about the impact on web and image search. The post Google On The Use Of Stock Photography appeared first on Search Engine Journal.

Google 114

Google SEO 114

The Daily Egg

OCTOBER 25, 2022

SEO is the lifeblood behind any thriving website. It’s the best way to ensure you’re constantly getting a steady stream of organic. The post What is Score Website SEO All About? The Complete Guide appeared first on The Daily Egg.

SEO 111

SEO Marketing Websites Organization Best Practices 111

BOP Design

OCTOBER 25, 2022

“A picture is worth a thousand words.” This couldn’t be any truer than on a website. While images make your website visually more compelling and engaging, they also can add value to your SEO efforts. Many high ranking B2B websites come from keyword rankings, page speed optimization, and back-link referral sources, but often overlooked is how well their images are optimized.

Optimization 105

Optimization SEO Tips Tagging 105

Heidi Cohen

OCTOBER 25, 2022

Is your business prepared for an unexpected PR Crisis that can hurt your business? Then use this PR Crisis Management Planning roadmap and checklist to be prepared before you need it. The post PR Crisis Management Planning: What You Need To Know To Survive appeared first on Heidi Cohen.

PR 107

PR Business 107

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Martech

OCTOBER 25, 2022

Next month, Web3 tech company PolyientX will launch a platform designed to help creators without a coding background or knowledge of NFT technology deliver rewards to customers. Rewards will include not just NFTs but other valued items like merchandise, digital goods and event passes through a custom-branded interface. There are plans to add further reward types and customization options following the platform’s release.

Service 105

Service Merchandising Advertising Agencies Differentiation 105

Benchmark Email

OCTOBER 25, 2022

The eCommerce industry has seen tremendous growth over the past few years. In 2021 alone, eCommerce sales worldwide were approximately 4.9 trillion US dollars. This figure is projected to grow to 50% by 2025, reaching a whopping 7.4 trillion US dollars. While it’s generally believed that the eCommerce industry is more about business-to-consumer (B2C), the… The post 6 eCommerce Trends That Will Impact 2023 appeared first on Benchmark Email.

eCommerce 104

eCommerce Trends Advertising Benchmark Business 104

Search Engine Journal

OCTOBER 25, 2022

Twitter's heavy tweeters aren't as active as they used to be, and people who use the site regularly have different interests than in years past. The post Twitter’s Most Active Users Have Reportedly Stopped Tweeting appeared first on Search Engine Journal.

Activities 103

Activities Twitter 103

DivvyHQ

OCTOBER 25, 2022

It's hard for companies to be successful if they are regularly losing customers. So when a customer leaves, you have to find ways to win them back. Producing and delivering targeted content to this audience definitely helps in this case, as it can directly address their concerns. For more on how to do this, check out our latest post from guest contributor Martin Gessner, owner of FocusonForce.com.

Content 103

Content Paid Search Agency Companies Newsletter 103

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Martech

OCTOBER 25, 2022

In the world of digital marketing, email is “The Little Engine That Could.” It doesn’t get much respect; advocates of flashier solutions may scoff at it; but when it comes to the yeoman’s work of meeting business goals – mountains or no mountains – email consistently delivers. MarTech’s “Email Marketing Platforms: A Marketer’s Guide” examines the current market for enterprise email marketing platforms and the considerations involved in implementing them.

Email Marketing 102

Email Marketing Comparison Vendors Ideal Customer Profiles 102

Ahrefs

OCTOBER 25, 2022

Read on to learn how to apply SEO fundamentals to maximize your visibility, event registrations, and ticket sales. Booking the most obvious venues, towns, and cities for your event is tempting.

Event Marketing 100

Event Marketing SEO Keywords Marketing 100

Martech

OCTOBER 25, 2022

Many customer service organizations believe “machine customers” are but a distant trend, yet they’re already here and impacting our daily lives. Maybe you’ve recently asked Siri, Alexa or some other smart product to call customer service or wait on hold for you. The number of tasks assistants can perform is increasing all the time, as more industries see the potential to deliver low-effort CX in this way. .

Service 97

Service Organization Gartner Verticals 97

Search Engine Journal

OCTOBER 25, 2022

Understand how your visitors consume your content so you can help them navigate your site successfully. The post Is It Better To Direct To A New Subpage Or A Popup Page? appeared first on Search Engine Journal.

Content 89

Content SEO 89

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Martech

OCTOBER 25, 2022

Today’s digital experience platforms are geared up to serve every kind of business, traditional or disruptive, from D2C and e-commerce to banks, engineering and construction and publishing. How about the largest contemporary circus company in the world? With a huge presence in Las Vegas and shows around the world, today’s Cirque du Soleil is worlds away from the small troupe of performers busking in a Quebec town almost 40 years ago.

CMS Development 95

CMS Development Industry CMS Marketing & Strategy Multi-Channel 95

Content Marketing Institute

OCTOBER 25, 2022

Managing 10 B2B media brands sounds like a daunting task. But Sarah Tolle, content director at BWZ, makes it happen by building enviable SME relationships, planning processes, and time-management strategies. Here’s how she makes it all work.

SME 89

SME B2B Content Process 89

Litmus

OCTOBER 25, 2022

It’s finally here! Litmus Live 2022—aka, the premier email event of the year—has officially kicked off! From October 25th to 26th, over 50 experts will take the email stage, including our four keynote speakers. Day one just got under way, kicking off two days of action-packed education and inspiration. Couldn’t make it? We’ll catch you up on the top moments so far from Litmus Live 2022.

Trigger Marketing 88

Trigger Marketing Work Management Marketing Automation Services Email Marketing 88

Search Engine Journal

OCTOBER 25, 2022

Learn how to make your website load faster to benefit your users, boost your visibility in search, and get more organic traffic from Google. The post The Best Tools For Website Speed Tests (Plus How To Speed Up Your Site) appeared first on Search Engine Journal.

Marketing Websites 86

Marketing Websites Tools Best Practices Traffic 86

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Content4Demand

OCTOBER 25, 2022

Strategic growth and revenue leader Christine Elliott joined Content4Demand in a recent webinar to discuss the value of content audits to her marketing programs. Cashing In on Content Audits: Uncovering the Hidden Potential & Pitfalls in Your Content Library covered a lot of ground. Want to start at the beginning? You can read Part 1 of this post here.

Webinar Metrics 74

Webinar Metrics Marketing & Strategy Content Buying Cycle 74

Search Engine Journal

OCTOBER 25, 2022

Meta is introducing new ways for brands to discover whether other accounts use their intellectual property (IP) on Facebook and Instagram. The post Meta Lets Brands Search Facebook & Instagram For Stolen Content appeared first on Search Engine Journal.

Facebook 81

Facebook Branding Brand Identity Content 81

Optinmonster

OCTOBER 25, 2022

Have you ever thought “ how can I increase conversions on my website? ” If you did, then you’ve come to the right place. Wasted traffic is painful and costly … no one likes to see visitors abandoning their website without taking action. Nick Gray didn’t like it either, and that’s why he chose OptinMonster. Discover how this decision helped him increase conversions.

Opt-in 69

Opt-in Conversion Opt-out Top of Funnel 69

Search Engine Journal

OCTOBER 25, 2022

Twitter is expanding its Campaign Planner forecasting tool for advertisers to 15 additional countries and adding support for the video views objective. The post Twitter Expands Campaign Planner To 15 More Countries appeared first on Search Engine Journal.

Twitter 77

Twitter Campaigns Forecasting Paid Search Agency 77

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Engagio

OCTOBER 25, 2022

Sales is eminently about human relationships, and sales leaders have always been skilled at fostering value-creating, sustaining relationships, not just with their customers but also internally with their teams. Top sales professionals succeed because they bring a deep understanding of human motivation and relationships to the table. Let’s look at how a few of our […].

DemandBase 62

DemandBase 62

Convert

OCTOBER 25, 2022

Do you ever wonder why companies like Netflix, Google, Amazon, and Booking.com make a killing from experimentation but when you tried it at your company, it fell flat like an anvil in water? Or maybe it didn’t turn out that bad. Instead, you often find yourself asking, “Where are all the double-digit lifts?’’ Especially when you’ve paid 6 figures for your testing tool.

Paid Search Agency 59

Paid Search Agency Tips Training Advertising Agencies 59

Scoop.it

OCTOBER 25, 2022

In the mission to get traffic to your site and gain those valuable conversions, content is key. SEO plays a vital part in this picture, but quality content pitched well also drives posts to the top of search results. But it’s one thing to know good content boosts SEO, but it’s another to know exactly how well your content is working. Without evaluating and measuring the SEO value of your content, it’s impossible to get a clear picture or improve.

Lead Ranking 59

Lead Ranking Lead Scoring SEO Paid Search Agency 59