Mon.Jun 18, 2018

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How To Get Your Emails to Stand Out When Everybody Else is Sending Spam

Marketing Insider Group

“Hello. We would like to inform you that we’ve updated our privacy policy that will go into effect June 8…” How many emails have you gotten in the last month that start like that? Inboxes across the world are getting flooded with emails all about updated privacy policy. It’s important for businesses to do that […]. The post How To Get Your Emails to Stand Out When Everybody Else is Sending Spam appeared first on Marketing Insider Group.

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The Ultimate Guide to Content Marketing Tools: Introduction

Webbiquity

Despite the vast and growing size of the marketing technology (martech) universe, it is possible to make sense of it. Scott Brinker’s 2018 version of marketing technology landscape supergraphic lists 6,829 martech solutions—double the size of his list from just two years ago. But the interactive website visibility and engagement model below organizes about 750 of the most important tools into a coherent, strategic framework content marketers can use to put the various types of tools in con

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Critical Metrics to Measure the Success of Your Search Ads

Spiralytics

You’ve ventured into search advertising and launched SEM campaigns. You may have already noticed an increase in sales but do you know exactly how well your SEM campaign is performing?

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What Is Employee Activation?

Marketing Insider Group

Want to run a more effective organization? Employee activation is the key to driving your business into the future with the resilience required to move further into the post-digital era. When your employees are activated, they are engaged, more productive, and will help to establish your business as a trustworthy, authentic brand with whom your […].

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Survey: Marketers Must Work to Gain (and Maintain) Buyer Trust

KoMarketing Associates

As marketers look to keep up with customer expectations, new research suggests that buyers are skeptical of their efforts right out of the gate. SurveyMonkey recently published the “7 Highly Effective Ways to Elevate Buyer Trust” report, which contained responses from buyers on their perception of marketing practices. The statistics found that only 9 percent of customers “highly trust” brands the first time they engage.

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Kaon Interactive Wins Communicator Awards for Siemens and Tecan Applications

Kaon

Recognized for Engaging, Interactive Sales & Marketing Demonstrations. Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, today announced that two of its interactive solutions have won the prestigious 24th Annual Communicator Awards. The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications.

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Poliakov?s Pyramid of Engagement Will Make Your Content Strategy Better

Contently

After an intense stretch of marketing conferences this past spring, I felt like I’d been submitted to the Ludovico Technique from A Clockwork Orange. Except instead of being forced to watch violent films, I had to watch endless slides that smashed multiple charts and diagrams together into monstrous balls of gratuitous complexity. Ever since, I’ve developed an intense love for simple charts that demonstrate an important point.

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How to Turn Ordinary Social Media Conversations into Actionable Sales Leads

Adobe Experience Cloud Blog

While having thousands upon thousands of social followers is certainly something to brag about, the number means little if those followers largely ignore your brand. Engagement is the key to success for social media marketing—brands that drive more engagement from their audience are generally rewarded with better visibility and organic reach. All of these things—a large number of followers, an engaged audience, and a boost in organic visibility —are lofty achievements in today’s tough social med

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If You Aren?t Using Website Videos, You?re Missing These 3 Benefits

Content Marketing Institute

Video options abound, particularly given its growing influence on content marketing success. If you’re thinking video is best done on social media channels, you may not reap the biggest benefits. You need to create videos for your website. To make that pitch to your brand’s executives, read on and grab some stats to support your case. Plus, explore a way video can become a revenue stream for your business.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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The Ultimate List of Sales Discovery Call Questions

Hubspot

Closing calls are sexy. They’re the calls where a deal gets moved across the line, contracts get signed, and you earn your commission checks. But closing calls are a bit of a fait accompli. Depending on who you sell to and what you sell, you could have already spent 10 to 20 hours with your prospect. You should have a good idea of whether the deal will close and for how much.

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Before You Go to Market, Go to Persona

Kapost

At SiriusDecisions Summit 2018, I happened upon a Portfolio Marketing Program of the Year presentation that featured one of our customers, Merrill Corporation. I decided last minute to tag along. The post Before You Go to Market, Go to Persona appeared first on Kapost Content Marketing Blog.

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26 Animated Logos to Inspire Your Own

Hubspot

There’s a reason we’re so invested in movies and watching something play out on a screen versus reading a book about the same topic. Motion is exciting to us, and often conveys a message difficult to express through text alone. Granted, watching animated logos all day isn’t quite as fun as binge-watching The Office , but nonetheless, it still often wins in a contest against its static alternative -- doesn’t it?

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LeanData Announces 3rd Annual Ops-Stars Conference

LeanData

SUNNYVALE, Calif., June 18, 2018 – LeanData , the leader in Lead-to-Account Matching, Routing, and Attribution, today announced that Ops-Stars 2018 will be held September 25-26 in San Francisco at the historical landmark, the San Francisco Mint. Ops-Stars , the premier Operations event of the year will bring together hundreds of customers, partners, and thought leaders to explore next-generation strategies to power Revenue Operations.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Last Week Today: Changing the Trust Conversation, Facebook Is Still Beneficial, and the AT&T and Timer Warner Merger

33Across

What was the buzz around the office last week? Revisiting trust and ad fraud, the benefits of Facebook post-data scandal, and the AT&T and Time Warner merger. The post Last Week Today: Changing the Trust Conversation, Facebook Is Still Beneficial, and the AT&T and Timer Warner Merger appeared first on 33Across.

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Brandpoint Featured as a Top Content Marketing Agency in Minneapolis

Brandpoint

We’ve been recognized by Clutch as a leading content marketing agency in the past, but we are excited for our newest Clutch accolade: top content marketing agency in Minneapolis. There’s no doubt that the Twin Cities is a special place to live and work. We share the same roads during our commutes every day with employees from over a dozen Fortune 500 companies and many notable agencies.

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Updates to Custom Objects Permissions

Ontraport

ONTRAPORT’s engineering team again upgraded user permissions to allow more admin control over their users. We also made updates to display issues, Tasks, API and more. The post Updates to Custom Objects Permissions appeared first on The ONTRAPORT Blog.

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How to Manage Customer Relationships and Expand Accounts with Outreach

Outreach

If you stop using Outreach once you make significant contact with a prospect, you’re missing out on a lot of opportunities. After all, communication is still essential to managing customers even after you’ve gotten a meeting — or landed a deal. Build solid, scalable habits, and you’ll be able to maintain relationships well past the moment when customers sign on, giving you the ability to keep customers happy long-term, grow accounts, and avoid churn.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Brandnew is partnering with Facelift Cloud

Brandnew

In our client conversations we see all the time that clients’ social media systems (like Sprinklr, Hootsuite, Hubspot or Facelift) and Brandnew’s influencer marketing technology complement each other very well. Being able to manage all your brand’s social media profiles and see information from your influencer activities in one place makes a lot of sense.

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Sales Pipeline Radio, Episode 118: Q&A with Patrick Morrissey @PatMorrissey

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. Are you joining us LIVE for Sales Pipeline Radio , which runs live every other Thursday at 11:30 a.m. Pacific? It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of great B2B and sales & marketing topics, with a focus on sales development and inside sales priorities heading into and throughout the year.

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Featured Snippets: How to Increase Your Organic CTR

Outbrain

Google is forever optimizing its search algorithm. If you take a look back at algorithm updates, they have generally been focused on improving user experience—making it easier for users to find what they need and avoiding low-quality, spammy results. To help users find the right results in just a few seconds, Google is now placing a heavier emphasis on featured snippets, which are the new hottest piece of digital real estate—and you need to know how to get your brand to appear in them.

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Technical SEO Track: Impact of Meta Canonical Tags

Brightedge

Technical SEO is one of the key areas of impact for SEO. Along with other focus areas — like producing quality content and localization, establishing theme-relevant linking, measuring and reporting, communication with stakeholders — it plays a crucial role. Concentrating on technical SEO initiatives helps ensure that a website is positioned well for crawlers and […].

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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Versium Recognized As Start-Up to Put On Your Radar

Versium

Versium is bringing automation to the tech world, targeting jobs traditionally filled by data scientists. The Redmond company’s proprietary data warehouse — which contains over 1 trillion data attributes on behavior, purchase information, financial information, skills and demographics — is matched to uploaded CRM data. Versium has mechanized the traditionally laborious and costly job of building and using predictive models, and helps businesses efficiently target their marketing strategies.

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LeanData Announces 3rd Annual Ops-Stars Conference Leading Industry Event for Operations Leaders Focuses on Next Generation Revenue Operations

LeanData

SUNNYVALE, Calif., June 18, 2018 – LeanData , the leader in Lead-to-Account Matching, Routing, and Attribution, today announced that Ops-Stars 2018 will be held September 25-26 in San Francisco at the historical landmark, the San Francisco Mint. Ops-Stars , the premier Operations event of the year will bring together hundreds of customers, partners, and thought leaders to explore next-generation strategies to power Revenue Operations.

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How Do You Define a Content Niche?

FMG Suite

When it comes to brand positioning the big challenge is to define what differentiates you from everyone else. If you […].

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How to Kill B2B BANT Zombies and Save Your Career

Rev

If you try to align with sales around leads, way too often you’ll get a request for BANT leads. For the uninitiated, BANT is a lead qualification acronym: I keep thinking BANT is dead, but it’s like one of those zombies on “The Walking Dead”: it just won’t die. The thing is, just like those zombies, BANT can kill you, or at least your career in marketing.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Father’s Day Advice from a Dad and CEO: Your Baby WILL Sleep & Your Outbound Sales Efforts WILL Work

Zoominfo

I had my first Father’s Day two years ago. My wife and I had our first baby, a beautiful girl — Grace. At that same time in 2016, our company — then known as DiscoverOrg — was going through a growth spurt. I’d be lying if I told you I wasn’t terrified, thinking about how I could be a great new dad, husband, and CEO. Somehow, I got through countless nights with little to no sleep, then somehow dragged myself into work.

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Top 10 Tips for Building Effective ABM Plays

Engagio

So, you’ve been asked to build plays for your ABM campaign. Now what? An Account Based strategy requires coordinating personalized Marketing, Sales, and Customer Success efforts to open doors and deepen engagement at specific accounts. As much as people are embracing the idea of Account Based Marketing, there is a lot of waiting around to see what this actually looks like.

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70+ Phrases to Drastically Improve Conversion Rates

Zoominfo

Seasoned marketers and copywriters know that a single word can drastically improve conversion rates. Yet, even when you test out different language and finally find that magic word, you’re still left with so many questions. Why did that one word triple your conversions? What makes that word or phrase so influential? How can I predict what people will respond to?