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Why Documenting a Content Marketing Strategy Is Key to Your Success

Content Standard

Documenting a content marketing strategy is key to your success. Without it, marketers may be hard-pressed to identify what works and what doesn’t, let alone determine how to scale properly when the time comes. The Power of Putting It in Writing. Your content strategy is a living document.

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How to Write a Blog Post Outline That Leaves No Ambiguity

Marketing Insider Group

Writing a blog post without an outline is like going on a road trip without a map. That’s why we’re here to talk about how to write a blog post outline that leaves no room for ambiguity. That’s why we’re here to talk about how to write a blog post outline that leaves no room for ambiguity. What questions are they missing?

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Adventures in Teamlancing Part 8: Documenting and Reporting the Highs and Lows

ClearVoice

In brief, teamlancers are freelancers working as a team or creating several teams and voila! article sharing my experiences on the topic and the part where I wrap things up, which makes it extra convenient that the subject of this column is, in fact, how to document your work — either for your clients or yourself.

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Vendor Selection: Writing a Good Requirements Document

Customer Experience Matrix

These should be packaged into a formal requirements document so you have them all in one place, easily organized and available to share with vendors. But don’t think you’re writing the document for vendors. These same elements should appear in pretty much any requirements document.

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How to Understand Your Audience and Tweak Your Content Strategy Accordingly

Marketing Insider Group

Audiences evolve , trends change, and what worked yesterday might be old news today. The primary use case requirements for each function and audience segment should be discussed and documented. This work must be conducted at each functional level. Instead, we keep it simple, straightforward, and useful.

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14 More Appallingly Common Copywriting Mistakes to Avoid

Webbiquity

Anyone who reads blogs or online publications has been exposed to the plague of bad writing across the Internet. The popularity of content marketing and unfortunate proliferation of awful writing was addressed here previously in the post 17 Tragically Common Copywriting Mistakes to Avoid. Your readers are busy people. Passive voice.

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7 Steps to Documenting a Content Marketing Strategy That Works

Hubspot

You saw the words content marketing and strategy together in the headline and thought, “Oh, cool, another article telling me how important it is to have and actually write down my strategy -- just what I need.”. How to Document Your Content Marketing Strategy. If you do have a well-thought-out answer, write it down.