Top Rank Marketing

NOVEMBER 7, 2023

The answers were eye-opening. Among other best practices, these high performers are more likely to: Use professional influencers Use industry and niche experts Use technology, including AI Measure and track performance And many more (get the full report for the rest) These habits of highly successful programs lead to impressive results.

Marketing Report 138

Marketing Report B2B Marketing Advertising Agencies B2B 138

SmartBug Media

OCTOBER 13, 2023

Data Governance and Documentation Maintaining proper data governance and documentation is crucial for compliance with data protection regulations. This includes documenting data processing activities, conducting data protection impact assessments, and maintaining records of data breaches.

Data Hygiene 105

Data Hygiene Practices Best Practices Allocation 105

Sprout Social

APRIL 3, 2024

With mouse clicks, animated expressions and NPC-like talk tracks, she feels like she’s a video game character. She’s an avid traveler known for her #GRWM videos and vlogs where she documents her looks and stories. On her YouTube, she documents her life living alone in London, along with her journeys across the world.

Advertising Agencies 94

Advertising Agencies Lead Ranking Youtube Blogger 94

Martech

MARCH 4, 2024

In this article I’ll provide a list of things to check to make sure your automated programs aren’t giving you or your company a big black eye. ‘Hi Create a requirements document for new data. Include the logic of your personalization campaign in that document. Keep track of the volume of each of your campaigns.

Marketing Automation Services 128

Marketing Automation Services Marketing Automation Work Management Automation 128

Zoominfo

DECEMBER 23, 2020

One of the (maybe-not-so) unexpected surprises this past year has brought us is the letting go of third-party tracking cookies. In recent legislation passed on data privacy, legal documents like GDPR outline that companies have to provide an opt-in option to use contact data for marketing purposes. Invest in Third-Party Data.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Convert

DECEMBER 8, 2020

Eye-Tracking Studies. Eye tracking is an advanced user research method that tells researchers what users are looking at and for how long. Eye-tracking studies may require you to create heatmaps so that you can track your users’ eyes when they interact with a page. Document the Process.

Research 98

Research Optimization Eye-Tracking Customer Satisfaction 98

Scoop.it

OCTOBER 12, 2021

A content strategy is a documented plan that identifies your business goals and then uses content as a primary conduit for achieving those goals. More specifically it helps you: Track progress. If you don’t stay organized, even the best-laid plans will disintegrate before your eyes. Source: [link]. Identify new opportunities.

Organization 99

Organization Marketing & Strategy Marketing Strategy Webinar Metrics 99

Modern B2B

JANUARY 10, 2024

Plus, if you’re tracking your links correctly, you’ll be able to see how far it goes online. If you’re ungating your content, you’re getting in front of more eyes. More eyes on industry-leading content means more shares, more followers, and ultimately more credibility.

B2B Thought Leadership 52

B2B Thought Leadership Top of Funnel Thought Leadership Lead Scoring 52

Brandwatch Marketing

OCTOBER 25, 2023

The direct channel in Google Analytics tracks the number of people who typed your URL into their address bar, used a browser bookmark, or clicked a link in an untracked email or offline document. In the past, Google Analytics users were able to easily track the number of people using branded keywords to arrive on website.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

Martech

SEPTEMBER 13, 2023

The harder it is to keep track of, the less consistency across your brand management. Also, consider these systems and tools as possible integration candidates: Design software and/or document creation tools Project management software And what about analytics? How many eyes saw it and where?

Digital Asset Management 119

Digital Asset Management Enterprise Management Marketing Automation Services Industry CMS 119

Vision Edge Marketing

SEPTEMBER 21, 2021

Keep an eye on your competition. Track what’s happening with your competitors. Remember to not only develop, but also document your processes in order to track growth. For example, cybersecurity is a major potential failure-point. One breach could wipe out your company’s future, or at the very least, stall your growth.

Contingency Planning 161

Contingency Planning Planning Marketing Management Eye-Tracking 161

Martech

OCTOBER 7, 2021

Functions may include task assignments, time tracking, budgeting, team communication and file sharing, among others. Easier tracking of billable hours and human resource management. This feature can also help managers keep an eye on employee productivity levels. Digital asset management and file sharing.

Planning 130

Planning Work Management Resource Management Digital Asset Management 130

Webbiquity

NOVEMBER 28, 2023

From lead generation to closing deals, visually document each step. Set KPIs and Track the Performance of Your Sales Process Key Performance Indicators (KPIs) guide you throughout this process. Analyze Your Sales Process Analyzing your sales process is the first step to making it more efficient. First, map out every step.

B2B Sales 185

B2B Sales Webinar Metrics B2B Peer-to-peer 185

Valasys

MAY 23, 2023

Documentation Documenting the test is crucial since it helps fix issues while performing the tests. Therefore, you need a more advanced way to get valuable insights, like eye and mouse tracking. The more precise your objectives are, the clearer the results. Don’t give hints.

Customer Satisfaction 52

Customer Satisfaction Eye-Tracking Mobile Marketing Intent 52

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. A competitive analysis report is a strategic document that examines the position and performance of your competitors in your business.

Analysis 91

Analysis Marketing AI Examples SWOT 91

KoMarketing Associates

MARCH 19, 2019

Once the user fills out a form, LinkedIn tracks the information right in an excel document. This document can be easily exported, or transferred directly into compatible CRM’s, such as Salesforce or, more recently, HubSpot. Eye Catching – An ad should pop out and engage the desired audience. Create High-Quality Images.

Linkedin 137

Linkedin Sales Qualified Leads High Quality Lead Tactics 137

SalesGrape

AUGUST 18, 2023

Position your monitor at eye level: Adjust the height of your monitor so that the top of the screen is at or slightly below eye level. This will reduce strain on your neck and eyes. Add proper lighting: Ensure that your workspace is well-lit to avoid eye strain. This will help prevent back pain and promote better posture.

Work Management 52

Work Management Cable Eye-Tracking Software 52

chiefmartech

FEBRUARY 27, 2024

But as another source to triangulate app diversity, the above graph from Zylo shows the number of different apps that they keep track of. Its definition has narrowed though, and it now mostly refers to SaaS apps that individual employees or teams expense on their credit cards, outside the watchful eye of IT governance.

Marketing Management 95

Marketing Management API Eye-Tracking Aggregators 95

Litmus

MARCH 2, 2023

What’s changing, what’s not changing, and how you can best utilize this new tracking format for reporting on email … and beyond. Universal Analytics is the OG web analytics platform created by Google that tracks activity on and to your website. Basically: If you can create a UTM for the action, you can track it in Universal Analytics.

Analytics 82

Analytics Email Marketing Marketing Analytics Tools Eye-Tracking 82

SocialPilot

JANUARY 5, 2024

They increase post visibility and help you attract more eyes, far beyond your normal reach. But to keep track of all the micro and major holidays and come up with great content for each of them , you need to have a well-documented strategy in the form of a holiday calendar. And luckily, trending hashtags do something similar.

Social Media 72

Social Media Media Viral Marketing Eye-Tracking 72

Sprout Social

JANUARY 3, 2022

This internal document is used by marketing, sales and product teams to ensure their messages and activities are tailored to the people they want to reach. So, when McDonald’s recently got a lot of social attention via high-profile celebrity partnerships, Wendy’s kept an eye out for a chance to enter the conversation.

Buyer Personas 140

Buyer Personas Social Media Media Ideal Customer Profiles 140

Sprout Social

APRIL 6, 2023

Calendars can also help streamline collaboration and track marketing performance. Within it, you can track the production and maintenance of different content formats ranging from social media posts and blogs to emails and events. Creating a content calendar and managing it regularly gives you a bird’s eye view of your content.

Content 81

Content Work Management Ad Frequency Marketing Management 81

Content4Demand

MAY 4, 2021

Some people squirm at the thought of a content audit, while others (like me) revel in the opportunity to create magical spreadsheets that open their eyes to all the latent opportunities hidden in our content libraries. A content inventory is documentation of all your existing content. What Is a Content Audit?

B2B Marketing 97

B2B Marketing Planning B2B Content 97

Rev

JULY 5, 2023

Measurement: Last, but certainly not least, you need to track and measure the performance of all GTM functions. Get clear on your ICP (ideal customer profile) Every company should have an ideal customer profile (ICP), which clearly documents what their dream customer looks like. Lastly, don’t be like other companies.

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Analytics Tools Marketing Strategy Marketing & Strategy 78

Trade Press Services

JANUARY 21, 2024

File sharing : While email offers attachments, Slack enables consistent and organized file uploading and sharing so documents and media can be easily organized in one place. This can be especially helpful when tracking many projects or balancing multiple roles or clients. Conduct a poll for quick, anonymous decision-making.

Enterprise Management 79

Enterprise Management Work Management Multi-Channel Transparency 79

Engagio

MARCH 29, 2021

According to an article by Instapage , 79 percent of organizations that exceeded revenue goals have a documented personalization strategy. The article showcases some eye-opening statistics regarding personalization, including that “lack of content relevancy generates 83 percent lower response rates in the average marketing campaign.”

Ideal Customer Profiles 131

Ideal Customer Profiles Demand Generation DemandBase Personalization 131

Zoominfo

OCTOBER 19, 2021

There have been many eye-opening moments for ZoomInfo founder and CEO Henry Schuck during the company’s 14-year journey from startup to public company. So, he dusted off his old vision document and asked the new engineers if what he wanted was too hard. And you can’t keep track of that on five accounts, much less 200 accounts.”

Zoominfo 130

Zoominfo Privacy Sales Cycle Acquisitions 130

SmartBug Media

FEBRUARY 26, 2024

RevOps audits provide a bird’s-eye view of all of the revenue-generating and revenue-impacting activities and processes across your organization. Without regular revenue operations audits, it becomes too easy to lose track of all of the technology your company is paying for and how employees are utilizing the software.

Business 64

Business Advertising Agencies Software Eye-Tracking 64

ClearVoice

MARCH 8, 2020

In the rush to meet deadlines and churn out newsletters, social copy, articles, and blogs for your many clients, it is not uncommon to lose track of the minor details. Google Docs saves documents in real-time and allows you to invite members to collaborate and edit the document as well. The post Top 3 Affordable (or Free!)

Tools 100

Tools Click Rate Eye-Tracking Advertising Mediums 100

Sprout Social

FEBRUARY 18, 2020

If that’s all you’re keeping an eye on, you’re most likely missing a variety of messages that only mention your brand by a variation of your name or shout out a product. Your monitoring approach should start with listing everything you want to keep track of and how you’ll be responding to those messages. I'm sorry for any trouble!

Social Media 133

Social Media Brand Identity Branding Media 133

Sprout Social

NOVEMBER 2, 2023

Keep an eye on what customers search for online. Tracking keywords and phrases they use on search engines, as well as social media market research are good places to start. It documents the specific solutions or improvements applied at each stage of the customer journey. What’s the trick?

CMS Development 101

CMS Development Examples Work Management Touchpoints 101

flux.la

MAY 20, 2022

Today, even government mandates and rules are pushing for increased technological involvement to help track and monitor both, driver and business activity. Perhaps, the greatest benefit is that all documents are in electronic form, so there is no need to scan documents. Electronic Logbooks. Complete Transparency.

Eye-Tracking 52

Eye-Tracking Work Management Transparency Paper 52

Sprout Social

JANUARY 31, 2024

You might be surprised at which social networks or marketing channels result in more eyes on your content. That said, running YouTube ads can be an eye-opener for the sake of getting fast data about your audience. The platform’s status as a search engine is well-documented, especially as more and more videos pop up in Google results.

Youtube 96

Youtube Work Management Social Networks Eye-Tracking 96

Zoominfo

JULY 18, 2022

In social selling, sales professionals are playing the long game instead of eyeing immediate returns. It’s also an effective tool for social listening — keeping track of prospects’ online conversations about your industry and brand. It essentially means, “being genuinely helpful online and maybe selling eventually.”

Tools 100

Tools Work Management Marketing Management Cross-Selling 100

Litmus

NOVEMBER 18, 2020

Document, document, document: Chris’s team uses Litmus to not only build each template, but also to document key considerations for each module. If you’re serious about investing in Email Analytics, make creating a tracking code a part of your process. Make it part of the process.

Paid Search Agency 60

Paid Search Agency Budget Programs Work Management Multi-Channel 60

Litmus

MAY 10, 2021

It’s times like these that having a documented content strategy is extremely handy. Having a strategy document to call upon when you need to review and confirm goals will help you determine what’s most important for your marketing. Getting more eyes on your content. Creating more touchpoints between your brand and customers.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Work Management Template 144

Moz

MARCH 23, 2021

Track Core Web Vitals. In the documentation provided by Google, they break down how you can pull LCP, FID, and CLS in data into Google Analytics. Using this data, you can tackle Core Web Vitals head-on and keep a close eye on performance as you make changes. Pro tip: track your changes. Find and fix 404s. In conclusion.

Analytics 75

Analytics SEO Marketing Websites CTR 75