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Report: Many Marketers Still Lack Documented Content Strategies

KoMarketing Associates

However, just 53% claimed that they have a documented content management strategy in place that they can turn to for reference. About 61% claim that leadership hasn’t made it a priority, while 47% said that they do now have the financial investment in resources.

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80% of ‘Very Successful’ Content Marketers Have a Documented Strategy

KoMarketing Associates

As marketers look for ways to leverage content and bolster their return-on-investment (ROI), new research suggests that creating a documented strategy and allocating more budget toward this initiative can help. About 46% admitted that they have yet to use personalization in tandem with content marketing.

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Adobe’s AI Assistant brings tl;dr to your documents

Martech

Good news for people with too many documents and not enough time to read them: Adobe’s new AI Assistant can give you the “too long — didn’t read” (tl;dr) at the click of a button. AI Assistant is a chatbot-like helper that analyzes documents — PDFs, Word, PowerPoint, etc. —

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Report: 43% of All B2B Marketers Now Have a Documented Content Strategy

KoMarketing Associates

The Content Marketing Institute recently conducted its “11th Annual B2B Content Marketing Benchmarks, Budgets and Trends” report, and statistics showed that 43% of all B2B marketers now have a documented content marketing strategy in place. Nearly 32% of them do not have a plan, but there is one in the works for future development.

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Securing Content, Documents, Information and Data

Biznology

A document intended for your team goes out to the client instead. But what happens when the document you or your team inadvertently sends out includes sensitive information that you – and your legal team – have agreeing to keep confidential? We’ve all been there. An email meant for one person goes to a group.

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Only 41% Of Tech Marketers Have a Documented Content Marketing Strategy

KoMarketing Associates

The Content Marketing Institute, MarketingProfs and IDG recently released the “Technology Content Marketing Benchmarks, Budgets and Trends” report, and statistics showed that only 41% of all technology marketers have a documented content marketing strategy. However, there is still room for improvement.

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Survey: Documented Strategies Increase Marketers’ Odds of Finding Success

KoMarketing Associates

However, those who document their strategies are far more likely to achieve their top objectives. About 43 percent report lackluster results. About 43 percent report lackluster results. However, marketers who have a documented strategy are 538 percent more likely to report success than those who do not.