nDash

AUGUST 25, 2022

How Content Writing Differs from Other Writing Formats . Keywords are specific words or phrases (called “long-tail keywords”) which boost the chances of content showing up in search engines such as Google. . HubSpot: Content Creation Courses . Long-term Benefits of Taking Free Content Writing Courses.

Course 98

Course Content FAQ Long Tail Marketing 98

Hubspot

MARCH 3, 2020

You do everything in your power to get your website in the top search engine ranking positions! Source: HubSpot via Google ). Target long-tail keyword variations. Cover all the ways people might refer to your city in your keyword research so you can capitalize on all the different ways people find you on the web.

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

chiefmartech

MAY 12, 2020

I’ve drawn it as a long tail. Salesforce is the original example, but now there are hundreds, of varying sizes, serving different functions and verticals: Shopify, ServiceNow, HubSpot (disclosure: where I work), Adobe, Intuit, Xero, Atlassian, Google’s G Suite, MindBody, and many more.

Lead Ranking 102

Lead Ranking Long Tail Marketing Domain Cross-Selling 102

Hubspot

MAY 28, 2020

Because the data is aggregated from our customer base, please keep in mind that individual businesses, including HubSpot's, may differ based on their own markets, customer base, industry, geography, stage, and/or other factors. Gmail and Google Calendar integrations with HubSpot. Zoom integration with HubSpot.

Advertising Benchmark 94

Advertising Benchmark Response Rate Advertising Agencies Outreach 94

Moz

FEBRUARY 24, 2021

Posted by stewartfussell Generation Z's behaviors differ from the cohorts that came before it, creating a new challenge for businesses marketing to consumers within it. Although the purported birth years of this generation vary across different sources, Pew Research refers to them as individuals born from 1997 and onward.

SEO 73

SEO CMS Development Marketing Analytics Tools Mobile Advertising 73

Hubspot

MAY 31, 2018

Google’s system knows — and seeks data on whether that visit was positive for you. If it looks to have been a good fit, the AI may decide to push an answer from that same website higher in the stack hoping to replicate your positive experience for others.”. Use long-tail, conversational phrases for content keywords.

Marketing AI 71

Marketing AI Forrester Long Tail Marketing Act-On 71

Hubspot

NOVEMBER 6, 2019

In fact, 64% of respondents in a HubSpot study said ads are annoying and intrusive. Below, let's review what contextual targeting is and the difference between contextual and behavioral targeting. This makes it more likely that they will respond positively to your ad. Contextual targeting is the solution to that problem.

Ads 81

Ads PPC Long Tail Marketing Keywords 81

Outgrow

SEPTEMBER 23, 2022

About our guest: Scott Brinker is the VP of Platform Ecosystem and HubSpot as well as the founder and editor of Chiefmartec.com , the most popular blog on the internet devoted solely to the nexus of marketing and technology. And for this month we’re going to interview Scott Brinker, who is the VP of Platform Ecosystems at HubSpot.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

Valasys

NOVEMBER 23, 2022

However, the local SEO process differs from the usual one, as it mostly caters to businesses in specific locations, more about this later. Sources like Moz, Bright Local, and HubSpot are great places to read informative blogs and sign up for educational resources dedicated to local SEO. Why is Local SEO important?

SEO 40

SEO Lead Ranking Lead Scoring Long Tail Marketing 40

Hubspot

NOVEMBER 9, 2016

To put it simply, depending on how and where you’re searching from, you’ll see different search results. If you’re searching for this query from Boston then you’ll receive a completely different set results compared to someone searching in San Francisco. A simple search for the term, “where to eat pizza” illustrates this perfectly.

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78

Hubspot

DECEMBER 22, 2016

Did you know that the search result in #1 position on Google gets 33% of search traffic ? SEMRush lets you enter a competitor and see the keywords they’re ranking for, their position in search results, traffic received for that keyword and other key metrics. Turn a long-winded sentence into two. Numbers don’t lie.

Lead Scoring 36

Lead Scoring Lead Ranking Long Tail Marketing SEO 36

Convert

NOVEMBER 16, 2020

While there are different methods of sampling, using a random sampling approach helps ensure there are no inherent biases in sample selection. You run an A/B test and get different conversion rates for both, so there is a lift (positive or negative). The Null Hypothesis here would be that the difference is due to randomness.

Statistics 111

Statistics Allocation Multivariate analysis Sample 111

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. Trickery is a fool’s game!

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Ledger Bennett

MARCH 25, 2020

First Party vs Third Party Cookies: What’s the Difference? While this change has been met with a lot of criticism, there are several positive takeaways. The highest value is optimizing your site around long-tail, high volume, high intent keywords without leaning on your brand name. What Can B2B Companies Do To Adapt?

Paid Content 40

Paid Content Paid Search Agency Enterprise Management Google 40

Hubspot

OCTOBER 10, 2018

On Google, that might be different, and users might expect to see information over product listings, making sponsored results more salient, and less cohesive with the rest of the search experience. digital ad spending over Facebook or Google, it appears to be a long-tail victory. Market Dominance Could Take Time.

Amazon 69

Amazon Paid Search Agency Ads Emarketing 69

Hubspot

MARCH 11, 2018

That's because we once lived in an era when, not even that long ago, that was the purpose of pages like these. That raises the question, Taygerly said, of when social media can add positivity to a user's life, and when it "becomes too much.". We] want to do things, and make a difference in the world, in a full-throttle group.”.

Social Media 78

Social Media Media Peer-to-peer Privacy 78

Hinge Marketing

SEPTEMBER 30, 2015

In Hubspot's recent State of Inbound marketing report , 41 percent of marketers confirmed content marketing's positive ROI. So use the data (and some of your own analysis) to show them how content marketing is positively impacting your firm. Content marketing is red-hot. A/B Test Results. Test, test, test.

Work Management 48

Work Management Buy Analytics Marketing Management 48

Outbrain

JUNE 18, 2018

When HubSpot ran a test, a page that achieved the No. For inspiration, check out the latest SEO training released by HubSpot Academy. Different Types of Featured Snippets—and How to Steal Them! Here’s a breakdown of the five different kind of featured snippets. #1 It’s 41 words long and succinctly answers the question.

CTR 50

CTR Features Organization SERP 50

chiefmartech

DECEMBER 6, 2015

Al Ries and Jack Trout, who essentially invented the concept of “positioning” in marketing, wrote a terrific book in 1993 called The 22 Immutable Laws of Marketing. 8 The Law of Duality : In the long run, every market becomes a two horse race. #10 Maybe a third contender. Is this the future of marketing technology?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Hubspot

FEBRUARY 28, 2016

This post originally appeared on HubSpot's Agency Post. When I reflect back on my career journey, I have jobs that fit both categories, and the difference has often been the fit of the team. The brain benefits to doing different types of tasks. Use positive language and have a positive attitude.

Efficiency 28

Efficiency Work Management Lead Ranking Lead Scoring 28

Hubspot

NOVEMBER 24, 2017

Here's an example of how a carousel result would look for a topic related to sales: and for the FS and PAA boxes: These typically appear in what's known as the “position zero” slot, meaning everything below is bumped down. Position: Average ranking for all the different queries this page shows up for. People also ask (PAA).

Lead Scoring 77

Lead Scoring Lead Ranking CTR SEO 77

Hubspot

JANUARY 26, 2017

Fishkin encourages a distributed content strategy designed to help you earn traffic from a variety of different sources. This multi-channel strategy allows them to generate traffic from different sources. In fact, did you know that the first position in Google gets 33% of search traffic ? The solution?

Google 28

Google Contingency Planning Clickthrough SERP 28

Hubspot

DECEMBER 2, 2011

You do everything in your power to get your website in the top search engine ranking positions! Source: HubSpot via Google ) Tweet This Stat! Target long-tail keyword variations for your geographic area. Be a guest blogger, talk to and about (positively, of course!) Source: Kelsey Group ) Tweet This Stat!

Long Tail Marketing 28

Long Tail Marketing SERP Stats Keywords 28

Hubspot

MARCH 26, 2013

Once you've thought this all through, you'll be in the best position to move on to the next step of your competitive SEO audit if you have a list of keywords and topics that you think are most important to reaching your buyer persona, and generating leads. Are they addressing similar personas in a different way than you?

SEO 28

SEO SERP Buyer Personas Allocation 28

Hubspot

APRIL 18, 2013

You just opened a location on the same street as a number of different auto dealerships (I know, you''re an ecommerce marketer, but stay with me here). Users may click on 4-5 different ads, use your site to do some research, and then purchase from whoever has the lowest price. Long-Tail Keyword Expansion.

PPC 28

PPC eCommerce Long Tail Marketing Lead Ranking 28

Hubspot

JULY 1, 2013

We''ll describe how a marketer can implement each tip, as well as how a current HubSpot customer could do it using our new social media monitoring tool, Social Inbox. It''s also important to nurture and support your customers in order to retain their business long term. 10 Social Media Tips to Get More Business Value From Twitter.

Twitter 28

Twitter Lead Scoring Lead Ranking Tips 28

Hubspot

JULY 15, 2010

Soon after Derek expanded his inbound marketing efforts to more employees, he saw positive results. They are not only able to optimize web pages for long-tail keywords , but also a great resource for overall keyword research. Disclosure: MediPurpose is a HubSpot customer that was recently featured as a case study.

Online Marketing 28

Online Marketing Work Management Long Tail Marketing Business 28

chiefmartech

APRIL 22, 2020

First, here are official links to the graphic at different resolutions: Marketing Technology Landscape Supergraphic (2020) — 6.7MB slide (retina). Feel free to use and distribute the 3200×1800 slide version of the image in any presentation or article you like, as long as you share it “as is” with attribution.

Work Management 145

Work Management Marketing Management Long Tail Marketing Paid Search Agency 145

Hubspot

DECEMBER 8, 2011

If you're handling your SEO in-house, you know how many factors affect your ability to bring your website pages to the top of search ranking positions. A loss or gain of a couple positions is pretty natural in the SERPs (in fact, you may even have different rankings depending on which device you use!), Connect with HubSpot :

SEO 28

SEO Long Tail Marketing Lead Scoring Lead Ranking 28

Hubspot

FEBRUARY 13, 2020

Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process -- one that's made all the more simple and quick when you use the right tools to perform your keyword research.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101

Hubspot

DECEMBER 13, 2012

In addition, your PPC campaigns can be very targeted, since you can display different ads for each keyword you choose to bid on. A higher score leads to better positioning of your ad -- and again, a better CTR. So instead, look for long-tail keywords that are less popular, more relevant to your ad, and easier to nab.

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Hubspot

OCTOBER 15, 2015

After completing days 1-4 you’ll have a basic understanding of how search engines work, a clear sense of the difference between on- and off-page SEO, as well as an overarching understanding of how Google's algorithmic updates have shaped how people approach SEO today. HubSpot Marketing Blog. Let's get started. Section 1: SEO Concepts.

SEO 28

SEO Inbound Marketing Marketing Analytics Tools Link Building 28

Hubspot

NOVEMBER 4, 2010

Also, like many people I’m not sure what site is going to have what I need or want and I like to explore different options, so I turn to search engines. This will increase the probability of ranking for long-tail keywords which typically have less competition and are extremely relevant to your product offerings.

eCommerce 28

eCommerce Optimization Tips Long Tail Marketing 28

Hubspot

OCTOBER 10, 2013

This post originally appeared on Inbound Ecommerce , the ecommerce section of HubSpot''s Inbound Marketing blog. Personally, I''ve historically looked at keywords for which I get very little traffic to give me ideas for long-tail keyword phrases. We at HubSpot are known for being hopeless romantics. 30) "hubspot rentals".

Keywords 28

Keywords Google Lead Ranking Long Tail Marketing 28

Hubspot

SEPTEMBER 30, 2010

This isn’t a tough step – Think about your dream long-tail keywords that you salivate at getting found on, perhaps “outsourced recruiting service” or “dire straits cover band” Make sure it’s something searchable – Imagine if someone searched for that phrase and found your blog post.

Business Blogging 28

Business Blogging Peer-to-peer Business Long Tail Marketing 28

Hubspot

SEPTEMBER 6, 2015

This post originally appeared on HubSpot's Agency Post. Studies have shown people are especially apprehensive when people in positions of power are present -- this apprehension can lead to major productivity loss in brainstorming groups. So if you start with the word "dog," you might draw paws, a tail, and a collar.

Paper 28

Paper Paid Search Agency Creativity Advertising Agencies 28

Webbiquity

OCTOBER 6, 2020

And how is this different from businesses that have a global audience? This gets your name out there, creates positive associations with your brand, and gets backlinks. What makes you different? Focus on long-tail searches. Google likes to see long visits and low bounce rates. Volunteer in the community.

SEO 210

SEO Webcast Budget Programs High Quality Lead 210