The April Fool's Day Email Prank That Returned 300% More Clickthroughs. No Joke.


Our mission is to generate revenue for our clients online using inbound marketing best practices, and we''re proud to be among the top 1% of HubSpot Partners, which means we train and support our clients using the inbound marketing methodology. It was after hearing positive responses from the community that I saw an opportunity to take the joke to the next level. And we knew they were prospects because we were using Sidekick by HubSpot.).

10 Things Every Email Marketer Can Relate To


3) Every time your email’s clickthrough rate is higher than your benchmark. In fact, at HubSpot, we’ve run several A/B tests and found that personalizing the sender name and email address increases open rates an average of 3%. ” Position your copy in a way that relates to your target persona. Niti Shah is the Senior Growth Marketing Manager for HubSpot for Startups. By Niti Shah. Sometimes, it can be rough to be an email marketer.

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Why and How You Should Measure Content Marketing ROI

Marketing Insider Group

Often, it takes months to see a positive change in your metrics. Marketing Sherpa and HubSpot have done extensive surveys, both of which report average rates of conversions in key metrics.

Traditional vs. Predictive Lead Scoring: Hard Math


Open and clickthrough rates, however, will provide a more accurate idea of the individual interest level. . IKO System predictive lead scoring takes into account these factors: Job position, rank in the hierarchy, and decision-making power in the company. A variety of properties may influence a positive or negative rating for your leads. Exclusive Bonus Content: Download Here How to Calculate a Lead Score – Without a Calculator.

10 Marketing Reports Everyone Working Online Should Read


Demand Generation Benchmarks | Hubspot. This report from Hubspot gives you access to data from over 900 other marketers across all industries and shares insight on funnel benchmarks, cost per lead benchmarks, email open and clickthrough rates, and marketing investments by tactic. Carat predicts a positive outlook in 2016 with global growth of +4.7%.

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7 Ways to Maintain and Grow your Email Marketing List

The Lead Agency

every year – HubSpot. Email lists can shrink as members opt out of email subscriptions, and grow as the business solicits contact information from website visitors – Hubspot. In fact, targeting emails by persona increases clickthrough rates by 16% – Hubspot. Further, blogging positions your business as an expert in your industry and people will begin to look to your blogs for advice, opinions, insights and tips.

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How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]


The study reveals a ton of helpful industry-specific benchmarks for both search and display ads, including average clickthrough rate (CTR), average cost-per-click (CPC), average conversion rate (CVR), and average cost-per-action (CPA). HubSpot Marketing customers: We recently launched a Google AdWords integration via HubSpot Ads to help you better measure and optimize your ad campaigns.). Average Clickthrough Rate (CTR).

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Treat Me Like a Person, Not a Persona [The Customer Code Series]


Editor's note: This is the third post in an 11-part series on the HubSpot Customer Code. We’re big fans of personas at HubSpot, and even built a tool to help people make personas. social media, email marketing) -- showed some positive results.

Google's AMP: A Marketer's Guide to Accelerated Mobile Pages


In fact, data from HubSpot Research revealed that a whopping 33% of respondents use their smartphone as their primary device for internet use. According to Advanced Web Ranking , the first position in Google search results achieves an average clickthrough rate of 31% internationally. The second position? clickthrough rate. If you’re a HubSpot customer , AMP is coming to the HubSpot Marketing Platform in early 2017.

6 Signs Your Email Newsletter is Failing (and How You Can Fix It)


While yes, buying lists will increase your overall list size immediately, your open and clickthrough rates will take a sharp turn for the worst -- never mind your spam rates. 3) Your overall clickthrough rates are dismal. Are your email newsletter clickthrough rates consistently hovering below 4.3%? If your email newsletter clickthrough rates are way below that, you''ve got a problem. You''re not ready to give up on improving email newsletter clickthrough rates?

Content Marketing: Justifying the Costs and Benefits to the C-Suite

SmartBug Media

Back in 2012, Hubspot noted that “the average banner ad has a 0.1% clickthrough rate (CTR), and the standard 468x60 banner has a 0.04% CTR.”. Be sure to show how content marketing makes the shift away from price-sensitive selling, positioning your company instead as a trusted advisor and strategic partner. Content marketing was once a foreign term to business executives.

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How a Simple Email Can Give You Critical Insight Into Your Recipients' Behavior


As inbound marketers -- especially us email marketers -- we all but obsess over our clickthrough rates. Yet, more often than not, our clickthrough rates tend to settle in the single digit range -- and many times, on the low end of that spectrum. For example, HubSpot’s email tool has a click tracking feature, which allows you to see who clicked on which links in your emails. Lastly, position the email copy around them , not you. clickthrough rate.

Interesting Infographics: Data-Driven Strategies for Writing Better Titles & Headlines


This infographic draws data from Hubspot and Outbrain to analyze the results of over three million headlines and see what impact each had on ultimate traffic engagement. Attracting traffic and earning clickthroughs is one of the key functions of a headline. Those headlines that included bracketed clarification (such as including [interview] or [photo] in the title) saw an increase of 38% on clickthrough rate (CTR), while the words “photo” improved CTR by 37% and “who” by 22%.

New Marketing Data: 2x PPC Performance with Social Media


In addition to improved PPC clickthrough rates, another compelling case for integrating social media into search campaigns is that it will improve PPC conversion rates. Join HubSpot's Mark Roberge to learn how to generate more leads and lower your cost per lead from your PPC.

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9 Core Components of an Inbound Marketing Campaign


Be placed in clear position. Use clear, actionable text to encourage clickthrough. Promotion channels typically include: Social Media: Social messaging (LinkedIn, Facebook, Twitter and more) is an important aspect of an inbound campaigns; with the right messages in the right places, you have the opportunity build trust, awareness and gain clickthrough to your content. Trialta is a Gold HubSpot Partner Agency based in Germany.

How 7 Experts Solve Their Most Painful Email Marketing Problems


Pain: Generating the Necessary Clickthrough and Open Rates to Meet Conversion Goals. There''s a variety of data around specific trigger words and character counts that help your email open and/or clickthrough rates. But if you''re looking for a consistent method for generating the necessary open or clickthrough rates, you can''t simply manipulate your email copy to include a specific word each time. email clickthrough rate , as opposed to the 7.3%

Your Email Testing Playbook for 2020 (& the Tools You'll Need)


Name of Offer: Sometimes the way you position your offer can make a difference with your audience. Here are some important landing page elements to test : Description of Offer: The way you position your offer may have an impact. For HubSpot, an offer called, Agency Kit: How to Create Effective Ebooks for your Clients may get a great response from marketing agency owners, but it'd probably get a terrible response from the nonprofit marketers interested in our content.

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The Truth About Lead Generation: Busting 5 Common Conversion Myths


It''s amazing how after just a few months of regularly producing content and engaging with people online, your analytics software can show you definitively that inbound marketing is having a positive effect. As Ginny Soskey, section editor of HubSpot’s marketing blog, notes in her post “ 10 Common Landing Page Myths: Busted ,” the ideal number of fields for a landing page form depends on the goals you’re trying to accomplish.

4 Smart Ways to Keep Up With Google in 2017


Check it out below -- if you Google the term “blog,” a large portion of the page is taken up by Google Ads, news stories, and an Answer Box: Because Google’s real estate is this competitive, it’s harder to get onto page one of the search engine results page, which is proven to have higher clickthrough rates than other results. In fact, did you know that the first position in Google gets 33% of search traffic ?

The Essential Marketing & Sales Metrics Your Team Should Track


HubSpot customers: You can track and report on many of these metrics yourself using HubSpot's new Reporting Add-on.). If your open rate increases, your clickthrough rate is more likely to increase. Clickthrough Rate. Clickthrough rate (CTR) is calculated by taking the number of clicks per email, and dividing it by the number of emails that were delivered. Clickthrough Rate.

16 Awesome Email Marketing Campaigns & How to Run Your Own


In fact, for every $1 spent on email marketing, marketers receive an average of $42 in return ( HubSpot State of Marketing 2020 ). Often times, this type of positioning makes the recipient feel like they're specially chosen, which encourages them to take advantage of the special opportunity they've been presented with. Check out HubSpot’s free email marketing tool and start creating your own campaigns.

When to Check on Your Marketing Metrics: A Simple Guide


Look at the number of leads that you are generating by channel every day to make sure you are on track to hit your goals at the end of the month," says Amanda Sibley , HubSpot''s Campaigns Manager. "If It can help you be agile and adjust your tactics based on the data," says Laurie Aquilante , HubSpot''s Corporate Marketing Manager. CTA Clickthrough Rate. For your blog specifically, use the clickthrough rates of your various CTAs as a decision-making tool.

20 Data-Backed Ways to Upgrade Your Social Media Marketing [SlideShare]


20 Data-Backed Ways to Upgrade Your Social Media Marketing from HubSpot All-in-one Marketing Software. Links placed just before the halfway point (in characters) of tweets tended to have higher clickthrough rates than links placed elsewhere. 9) Stay Positive. Posts with positive sentiment get more Likes than posts with negative sentiment, but both positive and negative perform better than neutral.

7 Metrics Every Marketer Should Check Weekly (And How to Improve Them)


If you''re a HubSpot customer, you can get this information in Page Performance. 2) CTA Clickthrough Rates. If you''re u sing HubSpot’s CTA tool , you can track the performance of different CTAs and see which ones are performing best. How to Improve Your CTA Clickthrough Rates. The content positioning? 4) Email Clickthrough Rates. This metric is known as your email clickthrough rate, and you should be able to get it right in your email tool.

How to Pick the Perfect CTA for Every Blog Post


we think so, too, which is why we wanted to share with you the step-by-step thought process we follow at HubSpot in order to pick the perfect CTA for every one of our posts. The following is generally the order in which we narrow down our list at HubSpot, but I imagine that, depending on the nuances of your business, industry, and any testing you do, this order might be slightly different for you. 6) Clickthrough & Conversion Rates.

A Handy Guide to Optimizing Your Social Media Channels


For Twitter, tweeting between 1 and 4 times per hour proved to be the most effective frequency (as determined by the average clickthrough rates of tweeted links). During that time, make sure to keep an eye on your key social metrics (Likes, shares, clickthrough rates, leads generated, etc.). While marketers continue to quantify the benefits of setting up Google Authorship , many have found it has a positive effect on clickthrough rates and page views.

The Ultimate Guide to PPC


This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. This value determines the position of an ad on a search engine results page. This is the score that search engines give to your ad based on your clickthrough rate (CTR) — measured against the average CTR of ads in that position — the relevance of your keywords, the quality of your landing page, and your past performance on the SERP.

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How to Add Slide-In Calls-to-Action to Your Blog Posts [Tutorial]


Typically, many blogs (including HubSpot''s blog) end each post with a call-to-action (CTA) that leads to a landing page. Over the course of a month, I ran a test where I added these slide-in CTAs to ten of HubSpot''s highest-trafficked blog posts. I compared the slide-in CTA vs. the static CTA at the bottom of each post and looked at three data points: Clickthrough rate (CTR) - What percentage of blog post visitors clicked each CTA?

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20 Critical Do's and Don'ts for Clickable Calls-to-Action [SlideShare]


20 Do's & Don'ts for Clickable Calls-to-Action from HubSpot All-in-one Marketing Software. By stating the value of what the visitors will receive by clicking the button, you will reduce anxiety and friction and, thus increase clickthroughs. Don’t make the mistake of neglecting to position important calls-to-action front and center so visitors miss them altogether. Calls-to-action (CTAs) are one of the most critical inbound marketing tools.

Photos on Facebook Generate 53% More Likes Than the Average Post [NEW DATA]


But as a business, will catering to this new trend in visual content have a positive impact on crucial engagement metrics, including Facebook Likes, comments, and potentially even link clicks? To learn if using visuals in social content has an impact on social media engagement, HubSpot evaluated 8,800 Facebook posts from B2B and B2C companies' Facebook Pages in October 2012 by comparing each businesses' average Likes-per-photo to their overall average Likes-per-post.

Lead Nurturing Etiquette Tips Every Email Marketer Should Know


Positioning your email’s content as something of value and interest is the best way to draw your audience in. And, a ccording to the 2014 Science of Email Report , having that first name personalization increases your clickthrough rate from about 5.8% Check out this HubSpot blog post so you can rock email personalization and learn more about all the different ways you can do it.

The Ultimate Guide to Email Marketing


Source: HubSpot. This is one of your first impressions on your new lead — make it a professional and positive one. Here’s an example of how a workflow could be set up: Source: HubSpot. GDPR is wholly consistent with the inbound approach to business” - Brian Halligan, HubSpot CEO.

How to Find and Target High-Value Keywords for Your Business


I worked with many startups before I joined HubSpot, and scouring Google Keyword Planner every day for keywords to fuel my blog posts drove me close to insanity. You may have seen clickthrough rate (CTR) studies such as this one in the past, but they’re anecdotal at best because every website is different. I recommend you start by defining averages specific to your own website before working out click scenarios in different ranking positions. Position.

25 Little Email Marketing Experiments That Deliver BIG Results


It could make your email seem more personal, improving clickthrough rates. See if it works for you, or if it detracts from the clickthrough rate of your primary CTA when you include a secondary CTA. 6) Template Designs: We've encouraged you to either use HubSpot's email templates ( if we're your ESP ) or to even create your own email template designs if you're so inclined. Figure out which day delivers the best open and clickthrough rates for your email sends.

A Marketer's Guide to Nailing the Timing & Frequency of Social Media Updates


In 2011, HubSpot's Dan Zarrella conducted extensive research on the topic of social media timing. Let's walk through a few of the guidelines from HubSpot's research and then some tips on how to test and customize each lesson for your company's specific social strategy. HubSpot's research found that companies that allow each shared link a buffer zone of at least an hour on either side see higher clickthrough rates overall. Here's the thing: Social media timing matters.

Advanced CRO Tactics: Qualifying Leads With ‘Negative Optimization’

That is to say, increase clickthrough rates by 10% to generate more traffic. Focusing on only closing customers that take up no support time based on qualifying sales questions: Hubspot uses a chatbot to qualify visitors by intent, rather than an open-ended chat window. So, when do you go positive and when do you go negative? It’s Friday morning. You wake up feeling good, grab a coffee on the way to work, and roll into the office just in time for the weekly KPI meeting.

How to Validate Your Blog Post Topics: A 3-Step Process


Here’s an example cluster that HubSpot's Head of Growth & SEO Matt Barby created. Here on the HubSpot Blogging team, we propose blog topics and titles alongside a reason why we think they will perform well. Here are some of the tools we use to determine if an angle is worth writing up: TitleTester : As the name of the tool suggests, TitleTester allows you to plug different title options into its tool to analyze which has the highest clickthrough rate.