Zoominfo

AUGUST 12, 2018

Hubspot: Inventing Their Own Game If you’ve worked in marketing for any period of time, you’re likely familiar with the term inbound marketing. By creating content designed to address the problems and needs of your ideal customers, you attract qualified prospects and build trust and credibility for your business.”

Creativity 130

Creativity B2B Marketing Examples Work Management 130

Contently

JANUARY 19, 2018

It added another dimension to my theory about good writing. There’s also a lot of really crappy, unenjoyable work written at lower reading levels. Wallace’s work is rewarding if you get through it. No audience wants to work harder than necessary. No one cares how smart the video game designer is.

Viral Marketing 167

Viral Marketing Video Marketing Studies Design 167

Hubspot

JANUARY 22, 2019

When Liam Harwood , a Software Engineer at HubSpot, was in elementary school, he loved playing video games. As a 10 year-old, Liam would spend hours hunkered over an old computer in his basement, coding simple games in QBASIC or Quick Beginner's All Purpose Symbolic Instruction Code. Now -- who says video games just rot your brain?

Hubspot 90

Hubspot Software Best Practices Video Marketing 90

Biznology

SEPTEMBER 14, 2017

But I never feel like the forced-march approach is conducive to my best work. Creatives are forced to game the system by sizing their stories very large in case they get stuck. There are a lot of theories as to why productivity growth is down despite a huge increase in available computational power. We can codify the research.

Marketing AI 143

Marketing AI Creativity Product Work Management 143

sagefrog

FEBRUARY 14, 2024

Behavioral science provides the essential tools for B2B marketers to go beyond mere visibility, aiming for a lasting impact by tailoring strategies to align with the intricate workings of the human mind. It equips marketers with practical strategies , bridging the gap between theory and application.

Planning 67

Planning Advertising Agencies Paid Search Agency Peer-to-peer 67

ConvertKit

DECEMBER 28, 2021

When work is personal or we live like perfectionists, it’s especially hard to break out of a rut and keep creating. Adam Grant is on a mission to make work not suck. Adam Grant from the Work Life Pod took a data-driven approach on how to make work not suck. It’s all about viewing it as more of a game. Miguel Pou.

Creativity 81

Creativity Youtube Paper Video Marketing 81

Brandpoint

NOVEMBER 9, 2021

Content should be worked into emails, snippets, social media posts — think of using content like your holiday leftovers: there’s always room for leftover turkey in a sandwich with homemade cranberry sauce and some cream cheese. Remote work may carry over into 2022, but thankfully, the world is not on complete lockdown as it once was.

Paid Content 118

Paid Content Digital Experience Platform Advertising Agencies Planning 118

Tiecas

MARCH 21, 2024

This isn’t just marketing theory – it’s wisdom born from decades of hands-on experience. Find and secure guest blogging opportunities in industry portals with a captive audience of design and production engineers from the automotive and medical device industries. Need proof? It shows you the longevity of blogging.)

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

Vidyard

DECEMBER 13, 2019

Have you ever heard of being too close to your own work? Harness that newness and work together to make sure it’s accurate. They were able to harness that fresh perspective and work together with Uberflip to make an entertaining and relatable series, that was still in line with the vision of the brand. Watch and Learn.

Paid Search Agency 133

Paid Search Agency Work Management Video Marketing Product 133

Biznology

APRIL 18, 2018

The end game of all that is personalization. Whether you actually deliver on the promise of personalization at the end of the day, you at least know to some degree what is working and what is not, and you can adjust accordingly. That’s the theory, anyway. Personalization doesn’t always work.

Personalization 165

Personalization Top of Funnel Marketing AI SEM 165

Ledger Bennett

JANUARY 9, 2022

With subscription there is no standard return, in theory it should just increase over time. How are subscription models working for B2B and what do you need to consider before you jump in? Getting customers onboard and keeping them onboard to maximise LTV is the name of the game. It’s a total shift towards measurable revenue.

Cross-Selling 59

Cross-Selling Work Management B2B Marketing Management 59

Ontraport

APRIL 27, 2021

This isn’t hard work; the point is to make it clear and make sure everyone on your team knows it. You’ll know it, because it’s what you work on and think about every day. In his classic book, The E-Myth , Michael Gerber writes about the difference between working on your business versus working in your business.

Conversion Rate 111

Conversion Rate Work Management Funnel Advertising Lead Scoring 111

Content Standard

JUNE 22, 2021

I’m talking about flexible collaboration models designed to leverage the right talent at the right time. Yet nearly a quarter (23%) of brand marketers cite transferring brand knowledge as the #1 challenge of working with freelance creators. Content workflows have to work—for brands and for the creators who depend on them.

Word of Mouth 73

Word of Mouth Content Work Management Guidelines 73

Salesforce Marketing Cloud

FEBRUARY 16, 2024

I believe commissions are a game-changer. For competitive salespeople who want their compensation to directly reflect the work they put in, commissions are appealing. Calculate commission rates and payouts Clarity is the name of the game for both your business and sales team. 1 x $5,000) = $100,500.

Marketing Budget 104

Marketing Budget Examples Practices Best Practices 104

Golden Spiral

APRIL 20, 2021

Elizabeth Newton , a Stanford University graduate student in psychology, set out to illustrate the curse of knowledge back in 1990 using a simple game. That same exasperation is what makes the games Charades or Pictionary so animated and fun. The Curse is funny in the context of a game. But it is up to you to do the work.

Planning 62

Planning Contingency Planning Advertising Agencies Paid Search Agency 62

Velocity Partners

FEBRUARY 27, 2019

The TED Talk in which he first shared his theory is the third most watched of its kind, with 43 million views. They’re beautifully designed, simple to use and user-friendly. The way we challenge the status quo is by making our products beautifully designed, simple to use, and user-friendly. We believe in thinking differently.

Brand Identity 74

Brand Identity Branding Advertising Agencies Ethics 74

BenchmarkONE

DECEMBER 8, 2020

And while most of these changes are small enough to have no significant bearing on search results, some can have game-changing implications. . It’s important to keep in mind that search engine algorithms are, first and foremost, designed to connect readers with useful, high-quality content. Get Your Content Marketing Efforts Shared.

Lead Scoring 90

Lead Scoring Lead Ranking SEO High Quality Lead 90

Sprout Social

JUNE 23, 2021

Imagine my dismay when I launched my advertising career and learned that literally everything , from photography and package design to campaign headlines and website fonts, had to be discussed, debated, tested, revised and tested again before it ever reached the outside world. No need for research, testing or iteration—let’s just do this!

Differentiation 95

Differentiation Social Media Media Aggregators 95

Adobe Experience Cloud Blog

APRIL 6, 2018

Software Attachment Theory . When software plays a pivotal role in helping someone get recognition at work, feel effective, get complimented, and get promoted, it accumulates some of the gratitude typically bestowed upon teammates. If feeling indebted to a bundle of code seems strange, it shouldn’t.

Promotion 134

Promotion Word of Mouth Product Work Management 134

ClearVoice

FEBRUARY 12, 2019

Yet though her product may be temporary, her designs and the way she pitches them leave a lasting impression on potential clients. It’s a risky approach for sure, to bring an entire cartload of your work into a meeting along with you. To say, “Just showing two or three of my best works is not enough. Probably yes.

Tactics 76

Tactics Advertising Agencies Burn Rate Paid Search Agency 76

Customer Experience Matrix

SEPTEMBER 18, 2011

The concepts are illustrated diagrams from Needles’ work at Leftbrain. The design methodology is followed by advice drawn from operations management theory on process execution, monitoring, and optimization. Consider this a guidebook for how to play the game and win. The stakes are pretty high.” Indeed they are.

Demand Generation Agencies 120

Demand Generation Agencies Demand Peer-to-peer Work Management 120

seo.co

JANUARY 6, 2022

An SEO expert isn’t someone who works for Google or has some secret formula that takes advantage of a weakness in the search giant’s algorithm. Being an SEO expert is about understanding how the search engines work and knowing what it takes to grow organic search traffic on a consistent and repeatable basis. What is an SEO Expert?

SEO 98

SEO Advertising Agencies Paid Search Agency Work Management 98

Engagio

DECEMBER 28, 2020

This will only continue into the new year as a thoughtfully designed experience throughout the entire buying journey has shown to contribute to higher conversion rates, larger average deal sizes, and increased revenue. ABM, in theory, is a simple strategy that relies on sophisticated processes and technologies to execute. Megan Heuer.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Adobe Experience Cloud Blog

DECEMBER 8, 2011

by Maria Pergolino If you are a B2B marketer, you’ve probably heard the terms “game theory” or “gamification” in regards to advertising a few times. But what does gamification mean and what does game theory have anything to do with marketing? This feeling is what reinforces motivation to keep them interested in the game.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Advertising Agencies 48

Bluetext

JUNE 11, 2021

Online chatbots sound great in theory but can seem intimidating to execute. However, with the assistance of a website design and development agency, such as Bluetext, you can integrate a chat service into your current or new website design. Is it time for your website to step up its support game?

Paid Search Agency 26

Paid Search Agency Advertising Mediums User-Generated Content Case Studies 26

Outbrain

SEPTEMBER 7, 2022

Outbrain Academy is the world’s first native advertising certification, and it’s already proven to be a game changer for 7,000+ marketers who are now certified as Native Advertising experts. This course is designed for you. When it comes to specialized courses in native advertising, however, there is only one choice: Outbrain Academy.

Course 26

Course Budget Programs Advertisements Advertising 26

Ontraport

APRIL 27, 2021

This isn’t hard work; the point is to make it clear and make sure everyone on your team knows it. You’ll know it, because it’s what you work on and think about every day. In his classic book, The E-Myth , Michael Gerber writes about the difference between working on your business versus working in your business.

Conversion Rate 72

Conversion Rate Work Management Funnel Advertising Click Rate 72

SalesIntel

JANUARY 19, 2022

There are lots of great ROI calculator tools that mean you will never have to make this calculation by hand, but you’ll want to understand the theory behind it. There are a few ways you can ensure you are working with accurate data. To fully understand what ROI can tell you about your business, you need to learn how ROI is calculated.

Sales Management 97

Sales Management ROI B2B Top of Funnel 97

Outbrain

AUGUST 8, 2022

Outbrain Academy is the world’s first native advertising certification, and it’s already proven to be a game changer for 7,000+ marketers who are now certified as Native Advertising experts. This course is designed for you. When it comes to specialized courses in native advertising, however, there is only one choice: Outbrain Academy.

Course 26

Course Budget Programs Advertisements Advertising 26

KoMarketing Associates

JULY 20, 2017

The first whisper starts with a Google announcement and it’s then passed into the ears of search marketers across the industry until, finally, it reaches the last player of the game. There is some research around this theory that is worth considering. It’s important to know the truths and falsehood of SEO.

SEO 120

SEO CTR Domain Keywords 120

B2BMarketing.net

FEBRUARY 8, 2024

At the same time, it is an extraordinary overview of recent, powerful management theory and practices that Didier has captured, integrated and coordinated, that offer the opportunity for intensive personal and professional introspection and use. Those who can delight can be game changers.” As for goals, the Why? Each has merit.

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52

Exo B2B

NOVEMBER 22, 2018

I have some theories and questions about why people are reluctant to invest in marketing research. Many of our clients think they are in a context of entrepreneurial marketing that worked well at the start-up/development of their young company. If anything, this seems to undermine the confidence we have in marketing research.

Research 51

Research B2B Marketing Work Management B2B 51

ClearVoice

APRIL 30, 2020

They aren’t just extremely well designed, they also have pockets for filters and custom copper nosebands for a snug, custom fit. Sure, it’s fun to sell products in theory, but what happens if the items overshadow the rest of your brand and messaging? Or maybe it’s a look behind the scenes of the way you work. Be a tease.

Paid Search Agency 77

Paid Search Agency Ads Media Work Management 77

Unbounce

SEPTEMBER 16, 2021

As you may have heard, Pay-Per-Click (PPC) is a competitive game. The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design. How Do Paid Ads Work, Anyway? How Do Paid Ads Work, Anyway? Hop straight to it here :). your differentiator).

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Vidyard

DECEMBER 13, 2019

When You Need an Outside Perspective Have you ever heard of being too close to your own work? Harness that newness and work together to make sure it’s accurate. A truly balanced workforce will include agencies, freelancers, and employees working in harmony. Watch and Learn. Don’t judge a company by their demo reel alone.

Paid Search Agency 65

Paid Search Agency Work Management Video Marketing Product 65

Exo B2B

OCTOBER 17, 2018

I have a few theories and some observations as to why people are reluctant to invest in market research. Moreover, according to the Harvard Business Review Companies are so focused on designing and manufacturing new products that they postpone the hard work of getting ready to market them until it’s too late in the game.

Research 53

Research B2B Marketing B2B Comparison 53

Single Grain

DECEMBER 2, 2019

Nowadays, it’s not about beating everyone else at the game – it’s about creating your own game. This relatively new marketing strategy is known as category design. In this article, we’ll explore category design 101, showing you how to implement it so that you can succeed in the age of disruptive innovation.

Design 131

Design Marketing & Strategy Marketing Strategy Advertising Agencies 131