Tomorrow People

MARCH 6, 2018

They’re digital designers, too. We’ll show you how to work with your team and why the strategy behind their designs is just as important as the appearance. Everyone’s got an opinion on design. Because the criteria for judging graphic design and page layout are the same as judging content : objective. What is design?

Paid Search Agency 235

Paid Search Agency Advertising Agencies Ad Agencies Design 235

Bannersnack

JULY 12, 2024

As you already know, Creatopy allows you to design amazing ads that you can use for both online and offline advertising. In fact, the average individual gets in contact with more than 1.700 banner ads per month and only notices half of […] The post 20 Creative Health Ads Examples to Get Inspired by appeared first on Creatopy Blog.

Creativity 98

Creativity Paid Search Agency Examples Ads 98

Marketri

JULY 24, 2024

If you follow my blog, you know I recently made a plea for the return to creativity in marketing, inspired by my trip to Spain and my visit to the Basilica de la Sagrada Familia, designed by the incredibly famous and thoroughly original architect Antoni Gaudi. The post Who Stole All the Creativity Out of B2B Marketing?

Creativity 62

Creativity B2B Marketing B2B Thought Leadership B2B 62

Bannersnack

MARCH 8, 2024

That’s mainly because creative directors and design managers have to set up a safe environment that enhances the team’s creative collaboration. In the last few years, workspaces were redesigned to encourage creative collaboration. One thing is clear.

Creativity 98

Creativity Efficiency Design Organization 98

Marketing Insider Group

MARCH 2, 2023

Design trend changes often feel like the heavy duty cycle on your washing machine. When it comes down to it, design preferences change in the blink of an eye. But, you can’t build a website without making some concrete design decisions. Be bold with your typography and graphic design elements. The question now is how.

Design 230

Design Trends Paid Search Agency Lead Scoring 230

Webbiquity

JANUARY 11, 2022

Effective user experience (UX) design is just as important for B2B websites as it is for consumer businesses. To move customers from awareness to conversion, B2B business sites must be designed with a clear information architecture; provide compelling messaging and details about products and services; and establish the company’s credibility.

Design 273

Design Paid Search Agency Companies B2B 273

Webbiquity

NOVEMBER 23, 2021

The term “online marketing” covers a lot of territory, from strategic to creative to persuasive to technical. UX Design + SEO = Successful Application Development Projects. How Can UX Design & SEO Work Together? SEO revolves around understanding website analytics, which also provides insights for the design process.

Design 280

Design SEO Keywords Marketing Analytics Tools 280

Bannersnack

MARCH 1, 2021

13 minutes read In the world of picture advertisement design, creativity is essential. A catchy design can make the difference between a successful campaign and one that’s forgotten the next minute. The best news is that, despite what most people think, creative skills can be learned.

Creativity 98

Creativity Advertisements Advertising Design 98

Marketing Insider Group

NOVEMBER 11, 2019

Data and creativity have always been siloed, even in our own minds. You’re probably well-acquainted with the idea that our “left brains” are more logic- and data-focused, while our “right brains” house our creativity. To be effective for its audience, creative marketing needs to be data-led—but the data deluge can be overwhelming.

Creativity 258

Creativity Paid Search Agency Advertising Agencies Planning 258

B2B Marketing Zone Submitted Articles

OCTOBER 2, 2022

You have a fantastic product, but now you realize that without creative automation tools, designing an ad that’s just as amazing will take weeks, You may be wondering if there is a faster, more efficient way to do this than creating something from scratch. An eye-catching ad banner can make all the difference in landing a new customer.

Banners 130

Banners Creativity Automation Tools 130

Webbiquity

OCTOBER 18, 2018

Creativity comes from a place deep within. Creative minds break boundaries, take the abstract or mundane and transform it into something new, something that can change the world and our experience of it. In the live events arena, it takes creativity to create something spectacular. Guest post by Jennifer Kurland.

Creativity 212

Creativity Lead Scoring Lead Ranking Paper 212

ClearVoice

JULY 17, 2024

Getting your design launch-ready is more than just making it look good; it’s crucial for keeping your brand’s reputation spotless. Mistakes like these can do more than just mess up your design — they can really ding your brand. Mistakes like these can do more than just mess up your design — they can really ding your brand.

Peer-to-peer 52

Peer-to-peer Design Guidelines Work Management 52

Stevens & Tate

MARCH 21, 2024

As we delve into the trends of 2024, it becomes increasingly clear that modern logo designs are pivotal in crafting a memorable brand image. The Evolution of Logo Design The digital age has ushered in a wave of innovation in logo design, with modern aesthetics taking center stage.

Design 89

Design Trends Loyalty Impressions 89

Vision Edge Marketing

DECEMBER 7, 2021

You might not be happy with your current SEO rankings and/or conversion rate, or your website is outdated, e.g., it needs a modern design and increased mobile-friendliness, and/or it Is no longer aligned with your company brand, or your latest product offerings. It’s well designed and visually appealing, but your attention quickly fades.

Design 218

Design Work Management Marketing Management Planning 218

Marketing 261

DECEMBER 28, 2020

Instilling a design brief process can make or break a design project. I recently learned this the hard way after burning through a couple of thousand dollars on a design asset that was not at all usable. The first mishap I chalked up to working with a “bad designer” via an online marketplace.

Template 62

Template Design Creativity Deliverability 62

Stevens & Tate

NOVEMBER 14, 2023

Whether you’re a photographer, graphic designer, artist, or any other type of creative professional, it’s essential to understand how to optimize your visual content for search engines; also knows as Creative SEO. Tools like Google’s Keyword Planner can help you discover popular and relevant keywords.

Creativity 85

Creativity Optimization SEO Content 85

Contently

MARCH 16, 2023

Designing a content workflow may not be the most exciting part of content marketing—but it’s critical to success. Tools like Contently can help you build your creative dream team. The post A Content Marketer’s Guide to Designing Efficient Workflows appeared first on Contently.

Efficiency 192

Efficiency Design SME Budget Programs 192

Navigate the Channel

SEPTEMBER 27, 2023

You’ve heard the phrase, or perhaps you’ve said it yourself to explain behavior or interaction with graphic artists, video editors, illustrators, writers or designers in your company or team: “They’re such a creative type.” Summarizing, Kaufman wrote, “The average correlation between neuroticism and creative achievement was zero.

Creativity 65

Creativity Effectiveness Marketing Proposals Work Management 65

Biznology

MARCH 4, 2022

It has been a fantastic learning experience; the program is rich in creativity and imagination, deep in perspective expansion and just plain fun! There is, by design, no particular overarching theme; just a variety of ideas that interested me and further sparked my curiosity. And I am glad that I did! It’s about mastery of rescue.”

Creativity 104

Creativity Thought Leadership Class Eye-Tracking 104

Adobe Experience Cloud Blog

JUNE 2, 2020

Creative energy well spent behaves like an accelerant that fuels future initiatives. More often than not, it’s your creative team that is having a harder time getting on board with the benefits of automation. More often than not, it’s your creative team that is having a harder time getting on board with the benefits of automation.

Marketing Automation Services 152

Marketing Automation Services Marketing Automation Creativity Automation 152

Bannersnack

JULY 15, 2020

This means that you can use them to create graphic design materials that evoke particular emotions. Our everyday life means constantly interacting with different objects, which resemble various shapes, from basic to abstract ones. What’s interesting about shapes is that they can make us feel a certain way.

Design 104

Design Creativity 104

SmartBug Media

JULY 7, 2023

As a seasoned creative director with a decade of experience crafting exceptional brands, I'm here to share my insights on brand marketing best practices for e-commerce. In this blog post, I will share eight points on how a stellar design team can take your e-commerce game to new heights. Greetings, fellow e-commerce obsessed!

Design 98

Design Practices Branding Brand Identity 98

ClickZ

JULY 9, 2020

The biggest achievement of technology can be seen in logo designing. It can work as your assistant when you do creative work and help you achieve photorealistic effects, find the right content with an intuitive search, and more. In other words, AI is not going to replace designers but merely work as their assistants.

Marketing AI 130

Marketing AI Design eCommerce Domain 130

DivvyHQ

JUNE 16, 2022

As the need for content and digital experiences grow, so do the creative teams that generate them. So what is the ideal organizational structure for creative teams? Without proper structure and processes, chaos often ensues, especially in large companies. Let's take a look at some best practices and some common pitfalls.

Creativity 118

Creativity Practices Process Generation 118

Velocity Partners

AUGUST 29, 2023

Generative AI is having its moment in the sun — and it’s casting a menacing shadow over the creative industries while it does it. The trouble is, too much of the conversation focuses on whether generative AI will replace creatives entirely (by generating images, copy and code from scratch). The results were mixed.

Design 86

Design Generation B2B User-Generated Content 86

Salesforce Marketing Cloud

AUGUST 30, 2023

Would it make me faster or more creative, and how? Sometimes we have hand-drawn sketches, stock photography, or creatively edited images. As the “AI creative directors” we need to ensure we recognize these biases. Summary: After using generative AI tools to help with the creative process, it’s hard to go back.

Marketing AI 105

Marketing AI Creativity Ethics Training 105

Salesforce Marketing Cloud

DECEMBER 6, 2023

There are signals showing us what design trends are coming – from the most attended Dreamforce sessions to the design discussions on LinkedIn and Trailhead design groups. What we’re noticing is that whether you’re a developer, admin, architect, or business leader, design will matter more than ever.

Design 72

Design Trends Guidelines Class 72

Brandfolder

NOVEMBER 1, 2021

Choosing the [best digital asset management (DAM) software]([link] for your design team isn’t just about looking for advanced features to support creative processes — the biggest benefit of digital asset.

Digital Asset Management 52

Digital Asset Management Creativity Design Software 52

ClearVoice

FEBRUARY 2, 2024

Everyone has their favorite creative marketing moment. Creativity has always been the starlet of content creation. This article explores the role of creativity vs. analytics, how to strike the ideal balance, and some tools to help you get it just right. Fostering a culture that values creativity more than data-based results.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

ClickZ

AUGUST 20, 2020

30-second summary: Creative team members are often left out of technology decision making, or included too late. When creatives are left out, problems might not be identified until it’s too late, and they may not adopt the new technology. Including creatives earlier can ensure they are bought in, and that issues are addressed early on.

Creativity 137

Creativity Digital Asset Management Process Work Management 137

Martech

DECEMBER 6, 2021

Connected TV marketing platform MNTN has announced the launch of Creative-as-a-Service. CaaS is aimed at helping brands get their TV creative onto the platform in as fast and least expensive a way as possible. MNTN is a self-service platform, designed to reduce the complexity associated with running and measuring TV campaigns.

Creativity 104

Creativity Advertising Agencies Allocation Paid Search Agency 104

BOP Design

DECEMBER 20, 2021

Check it out and hopefully, it will get your creative website juices flowing. The company caters to business owners and entrepreneurs and, while the world of HR, payroll, benefits, and compliance is complex, its B2B website design and value are simply and clearly defined. Atila designs and manufactures custom jewelry for brands.

Design 112

Design B2B Thought Leadership B2B Case Study 112

Heinz Marketing

MARCH 24, 2023

By Mina Guirguis , Marketing Consultant at Heinz Marketing Why does it seem that more and more B2B companies are moving from using an external agency for creative work and instead creating a creative agency in-house? Increased Control Another benefit of in-house creative services is increased control over the marketing process.

Demand Generation Agencies 99

Demand Generation Agencies Paid Search Agency Creativity Companies 99

Sprout Social

JUNE 2, 2022

For creative marketers, there’s nothing that brings more joy than bringing an idea to fruition through a campaign, creative asset or captivating content. However, taking a creative concept from your mind and executing it in real life isn’t always easy. Creative block is not one-size-fits-all.

Creativity 125

Creativity Barriers Social Media Deliverability 125

Velocity Partners

AUGUST 16, 2023

Generative AI is having its moment in the sun — and it’s casting a menacing shadow over the creative industries while it does it. The trouble is, too much of the conversation focuses on whether generative AI will replace creatives entirely (by generating images, copy and code from scratch).

Design 76

Design Generation B2B Ethics 76

Litmus

AUGUST 17, 2020

In our “Trending in Email Design” series, we look at the hottest digital design trends and dive into how they translate into email marketing. Getting creative with visual content is a great way to draw people into your campaign. Let’s take a look at how brands are bringing new perspectives to email design.

Design 124

Design Trends Paid Search Agency Trigger Marketing 124

Navigate the Channel

OCTOBER 26, 2022

With all the attention on automation platforms, marketing strategies that originate with human thought and creativity seem to get lost in the sauce. In true marketing success, automation works alongside creative ideas to move a marketing program ahead more quickly. The truth is that automation is not a catchall solution.

Marketing AI 65

Marketing AI Creativity Automation Marketing Automation Services 65