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Why Content Design Is a Thing Now

Marketing Insider Group

Content design is a relatively new concept that’s becoming vital to your marketing strategy as you look for ways to attract an audience. It’s all about creating content that truly resonates with audiences , combining strategic thinking, user-centricity, and creativity.

Design 314
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Graphic Design Trends in 2025: What You Need to Know

Marketing Insider Group

Graphic design is never boringunless youre staring at another bland corporate PowerPoint template. If youre designing for a brand, social media, or just trying to make something cool, knowing whats trending helps keep your designs fresh. Some designers love it, others avoid it, but its impossible to ignore.

Design 241
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The Agency Owner’s Guide to Building Scalable SOPs Without Sacrificing Creativity

Webbiquity

The trick is to build scalable SOPs without stifling the very creativity that makes your agency special: this guide will show you how. The Growth Paradox: SOPs and Creativity Friends or Foes? They bring much-needed creative structure, consistency, and efficiency, especially as your team grows and projects become more complex.

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AI Vs. Humans: Who Will Win the Content Creation Game?

Marketing Insider Group

However, as AI’s influence grows , so does the debate: Can AI truly replace human creativity, or is there something irreplaceable about the human touch in storytelling and design? These AI tools dig into large amounts of data, recognize patterns, and produce content that mimics human-like creativity.

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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. In a world where every brand is vying for attention, how do you make your events stand out? Register today!

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How AI can revolutionize creative impact measurement

Martech

When measuring the impact of creatives, marketers typically rely on circumstantial evidence. They dont tell you what part of the creative is connecting with people. This explains why only 36% of marketers in a recent survey said they are very confident in their ability to track creative performance effectively.

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5 steps to marketing innovation with creative problem-solving

Martech

In design school, I spent many nights seeking inspiration by pouring through biology books, wandering kitchenware stores or exploring empty playgrounds. Biological evolution uses essentially the same process to deliver its inventive abundance, and biomimicry is increasingly a source of inspiration for designers. Act quickly.

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How Product Managers Can Define a Product Vision to Guide Their Team

Speaker: Christian Bonilla, VP of Product Management at UserTesting

It has to define success clearly enough to focus the team on the right problems but without constraining creativity and innovation. Getting that vision right is one of the most important responsibilities of the product team.