data 
Vision Edge Marketing
MARCH 12, 2024
This methodology places a premium on data-driven decision-making, iterative experimentation , and the relentless pursuit of improvement. Edwards Deming’s words resonate: “In God we trust; all others bring data.” ” In the first measure phase, data becomes the cornerstone of an effective strategy.
Webbiquity
FEBRUARY 7, 2023
._.studio on Pexels However, few marketers can truly master the art of storytelling, because they fail to add data points to support the tale they are weaving. Without data to back up your story, it’s a fanciful yarn that may not resonate with your audience. What is data storytelling?
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Martech
APRIL 12, 2024
The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research.
Lake B2B
APRIL 4, 2024
In the fast-paced and data-intensive landscape of the healthcare industry, the role of modern data architecture has become pivotal for effective data management.
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Contact and company intent data both have their advantages. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.
Vision Edge Marketing
APRIL 19, 2022
I know first-hand, that the world needs, values, and rewards people – marketers and others – who can truly transform businesses and our lives with data. There, I learned the value of data and why it was so important in my work. As a result, for years, I’ve positioned myself in LinkedIn as a data-vangelist (DV). .
CMSWire
MARCH 19, 2024
Why chief data officers should shift the focus from technology to tangible business gains, be AI-ready with data and invest in collective intelligence. Continue reading.
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An interactive guide filled with the tools to turn your data into a competitive advantage. They rely on data to power products, business insights, and marketing strategy. We’ve created this interactive playbook to help you use your data to provide actionable insights that will lead to better business decisions and customer outcomes.
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Leading brands and local businesses alike are tapping into varied business and consumer data to power their products and meet consumers’ ever-evolving needs. But companies need to remember that a product can only be as good as the data that powers it. The criteria you should use to vet available data sources.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. Intent data can be a great way to fill your pipeline and close more deals. Intent data can be a great way to fill your pipeline and close more deals. To learn more, get the infographic!
Advertiser: ZoomInfo
Data normalization. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. At its core, data normalization is the process of creating context within your marketing database by grouping similar values into one common value. Why is this so essential?
Speaker: Joe Apfelbaum, CEO of Ajax Union
In this webinar, Joe Apfelbaum, CEO of Ajax Union and business strategist, will take you through the ABCs of intent data. You'll learn how to effectively use it to drive business results, with practical tips on how to leverage both company and contact intent data to maximize your marketing efforts.
Advertiser: ZoomInfo
In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. reporting that technographic data is either somewhat important or very important to their organization. In fact, the majority of respondents agree—with 72.3%
Advertiser: ZoomInfo
That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data. Leveraging intent data.
Advertiser: ZoomInfo
64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. The digital age has brought about increased investment in data quality solutions. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts.
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