Aberdeen

SEPTEMBER 10, 2019

This week, we’re looking at headlines related to intent data and data-driven marketing from the month of August. Our roundup includes stories that discuss a new mandate for data-driven creativity, data privacy penalties, opt-in data, data visualization, and applying AI to ABM. The Power of Data-Driven Creative.

Paid Search Agency 53

Paid Search Agency Intent Data Privacy Marketing AI 53

Launch Marketing

APRIL 8, 2022

While this is still important, B2B public relations tactics have slightly shifted focus to include things beyond sales-focused intentions. So, what are creative ways to change up and elevate your B2B public relations tactics? We look at three examples to consider that can help inspire your team’s public relations efforts.

Public Relations 131

Public Relations Tactics Creativity Peer-to-peer 131

Velocity Partners

AUGUST 9, 2023

It got me thinking about another crucial part of the process: how creative ideation changes in a recession. But creative ideas are abstract by definition. Trouble is, the recession anxiety stakeholders are dealing with right now is kryptonite for creative confidence. Fear and uncertainty screw with our brain chemistry.

Creativity 79

Creativity Terms and Conditions Startups Advertising Agencies 79

Stevens & Tate

JANUARY 20, 2023

Let’s take a closer look inside AdWords to discover some of their newer PPC options, including their smart display ads and their custom intent ads. Adwords’ Custom Intent Makes Finding Your Audience A Breeze Using the custom intent audience feature is easy.

Adwords 85

Adwords Cost per Acquisition Display Intent 85

Valasys

SEPTEMBER 8, 2023

As the environment of leads develops, AI-powered intent-based marketing is developing as a means of unlocking meaningful consumer connections. There exists many Strategies for AI-Driven Intent Data Analysis through which businesses are quickly adjusting to the ever-changing world of technology as we go forward. What is Intent Data?

Intent Data 52

Intent Data Marketing AI Analysis Intent 52

Liveintent

MARCH 30, 2021

” All LiveIntenters who identify as women receive this every year from Women With Intent, LiveIntent’s original Employee Resource Group (ERG) , in recognition and celebration of this great day for all women. Women with Intent started long before I joined the company over 3.5 We thrived.

Intent 116

Intent Communities Resources Organic Leads 116

Search Engine Journal

JULY 28, 2021

Why Intent & Design Is Important in Digital PR Our host Loren Baker sat down with the CEO of NeoMam Studios, Gisele Navarro, to talk about the importance of design and intent in Digital PR. That’s when she realized there was a need for creative content in SEO and link building strategies.

PR 89

PR Intent Design Link Building 89

Buffer

AUGUST 4, 2022

So, how might people with multiple interests and abilities find what works for them and channel that into intentional personal brand growth online? Because I think I have been intentional in some ways. But I also have done so by disjointing my creative pursuits and my full-time job. What is Social Proof? So I like that question.

Intent 86

Intent Personalization Ad Building Branding 86

Marketing Insider Group

JANUARY 8, 2024

Blend AI efficiency with human insight, ensuring SEO-optimized, creative, and original content. As we continue to explore the world of AI-assisted content, we’re learning that the art of crafting precise prompts is as crucial as the creative process itself. Here’s how our process unfolds: 1.

Marketing AI 250

Marketing AI Ethics Content User-Generated Content 250

Outreach

DECEMBER 19, 2018

in-depth prospect research) and being creative. Only when you stand out in a good way will you be able to capture enough mindshare to move the conversation forward. You can do so by doing your homework (i.e.

Cold Calling 84

Cold Calling Creativity Intent Impressions 84

Anteriad

JANUARY 3, 2023

Whether it be the use of predictive analytics, big data, case studies, or creative persona development, almost everyone has a recipe for the perfect campaign cocktail. The cynic among us may be tempted to ask, “Is intent data a marketing fad?” What makes intent data different? How does intent data work?

Intent Data 40

Intent Data Lead Generation Intent Lead Scoring 40

Marketing Insider Group

DECEMBER 4, 2023

measures up against the creativity of human writers. Our collaboration brought together unique insights that could redefine content strategies in the digital age, blending artificial intelligence with human creativity. While AI excels in speed and cost-efficiency, human content wins in creativity, quality, and trust.

Marketing AI 262

Marketing AI Lead Ranking Research Guidelines 262

Convince & Convert

JUNE 20, 2017

Are you experiencing a creative drought? Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? Here are five ways you can come up with more creative campaigns to achieve your business goals today, no matter where you are in the campaign planning process.

Social Media 164

Social Media Creativity Campaigns Effectiveness 164

ClearVoice

NOVEMBER 8, 2020

Though left-brained folks may be envious of their creative right-brained peers, the truth is, it takes work to come up with magic. Like everything else, being creative is a matter of practice and intention.” ” So how can you keep your creativity ever-improving ? 6 types of brain games that boost creativity.

Creativity 77

Creativity Peer-to-peer Act-On Internet Marketing 77

The Point

JULY 27, 2021

Do everything else right (message, offer, creative, etc.), Choosing the right target accounts is a blend of art and science: “Art” in the sense of sales goals, wish lists, or personal connections (the “rolodex factor”), “Science” in the sense of intent data, lookalike analysis, and proven engagement.

Demand Generation 351

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 351

Marketing Insider Group

APRIL 10, 2023

Segment Product Keywords by Intent, Brandedness, and Query Efficiency In this context, “branded” means associated with a specific label or manufacturer and “unbranded” or “non branded” means associated only with a brand-neutral product type. Query efficiency” is a high-level measure of search intent.

PPC 281

PPC Paid Content eCommerce Allocation 281

Metadata

JANUARY 12, 2021

Now Integrates with G2 Buyer Intent This is the integration that every G2 Intent Data customer needs to use. Marketers can now build and target audiences of buyers researching their category on G2 directly from the Metadata platform using G2 Buyer Intent data. Integrating G2 Buyer Intent with Metadata.io Metadata.io

Ideal Customer Profiles 59

Ideal Customer Profiles Intent Marketing Qualified Leads Buyer Intent 59

Buffer

JUNE 9, 2022

While I had always considered myself a multi-passionate creative, I didn’t feel like I had time to devote to my other passions while also being a successful entrepreneur. The fact that I had no creative energy left to do things that lit me up was weighing on me. But focusing solely on my business was also draining.

Creativity 83

Creativity Business Advertising Agencies Fulfillment 83

Content Marketing Institute

OCTOBER 18, 2018

And all too often this content is developed, distributed, and promoted with no strategic planning; there is little articulation of its intent, its core messages, or of the intended goals. The one surefire way of creating great content is to start with a great creative brief. Don’t be so detailed that you stifle creativity.

Creativity 96

Creativity Paid Search Agency Guidelines Advertising Agencies 96

PureB2B

JUNE 19, 2019

It’s no longer just about coming up with creative lead generation campaigns. In order to maximize your sales pipeline, you should shift the spotlight to intent data. B2B marketers use intent data to come up with strategic and personalized campaigns. When buyers actively search for your products and services, this signals intent.

Intent Data 62

Intent Data Top of Funnel Intent Account Based Marketing 62

Anyword

AUGUST 5, 2020

Talking Intent. Namely, user intent. Your intent is to engage with your social network and consume content. And while this approach is a great way to target intent, it can also be expensive and limit scale. Content That Drives Intent. Content; meet intent. Creative Juice. Let’s dive in.

eCommerce 52

eCommerce Intent ROAS Content 52

Anyword

AUGUST 6, 2020

Talking Intent. Namely, user intent. Your intent is to engage with your social network and consume content. And while this approach is a great way to target intent, it can also be expensive and limit scale. Content That Drives Intent. Content; meet intent. Creative Juice. Let’s dive in.

eCommerce 52

eCommerce Intent ROAS Content 52

Strategic-IC

OCTOBER 23, 2018

Strategic IC are partnering with Cyance on 14th November for a breakfast event discussing Intent-Driven, Intelligent ABM. You can learn more about how considering buying intent can transform marketing and sales strategies here. Enhancing Inbound and ABM Campaigns With Behavioural Intent Data. Adopt a Tiered Approach. Related: 4.

Intent 72

Intent Buy Account Based Marketing ABM 72

Strategic-IC

JANUARY 29, 2019

We explore key takeaways and learnings from our November breakfast event, Intent-Driven, Intelligent ABM. Our next breakfast event, ‘How to Activate Intent-Driven ABM Campaigns’ will be held in London on the 6th February. Why Intent-Driven ABM Campaigns? 5 Key Takeaways From Our Intent-Driven ABM Event.

Account Based Marketing 72

Account Based Marketing ABM Intent Top of Funnel 72

KoMarketing Associates

JANUARY 19, 2022

The Marketing and Communications team at BARR Advisory serves as the internal creative services agency for our team, and as such, we needed a project management tool that met our unique needs. The app, called creativeBARR, allows associates to submit detailed creative requests viewable to our entire Marketing and Communications team.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

PureB2B

JUNE 19, 2019

It’s no longer just about coming up with creative lead generation campaigns. In order to maximize your sales pipeline, you should shift the spotlight to intent data. B2B marketers use intent data to come up with strategic and personalized campaigns. When buyers actively search for your products and services, this signals intent.

Intent Data 48

Intent Data Intent Top of Funnel Account Based Marketing 48

Hubspot

JULY 24, 2020

My admiration for the commercial led me to Erba , a creative agency offering a full range of marketing and advertising services. But what else can creative agencies offer? What is a creative agency? A creative agency, then, is one that offers services related to marketing and advertising. And how do they make money?

Advertising Agencies 93

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 93

Ontraport

MARCH 1, 2021

Answering these questions forces us to take an honest look at what the best use of our time, energy and creativity is. Alternatively, we can imagine that automation and the intentional use of AI technology could have the opposite effect. We often wonder what the responsible use of those technologies really looks like.

Marketing AI 59

Marketing AI Creativity Automation Fulfillment 59

Martech

DECEMBER 18, 2023

Adobe and Figma have announced the termination of a transaction plan that would have seen the creative and marketing giant acquire the collaborative design platform for $20 billion, half cash and half stock. The termination comes 15 months after the initial announcement of an intention to acquire in September 2022.

Acquisitions 112

Acquisitions Planning Press Mobile Marketing 112

Moz

MAY 10, 2020

The process was extremely creative, iterative, and collaborative. I was thrilled to see the results of the SIRs and recognized how they helped us reach new audiences and rekindle our organic traffic, but, from a personal perspective, I missed the creativity that came with pitching big-risk ideas and watching them pay off.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70

Ontraport

MARCH 1, 2021

Answering these questions forces us to take an honest look at what the best use of our time, energy and creativity is. Alternatively, we can imagine that automation and the intentional use of AI technology could have the opposite effect. We often wonder what the responsible use of those technologies really looks like.

Marketing AI 52

Marketing AI Creativity Automation Fulfillment 52

Webbiquity

NOVEMBER 23, 2021

The term “online marketing” covers a lot of territory, from strategic to creative to persuasive to technical. Understanding the Search Intent Of Your Prospects. If you don’t understand the search intent of your target audience, you won’t be able to optimize your website content for organic discovery. Guest post by Juno Yates.

Design 275

Design SEO Keywords Marketing Analytics Tools 275

Terminus

OCTOBER 12, 2021

For example, Tier A accounts, Tier B accounts, by industry, by company size, high intent, high engagement, etc. The post ABM 1:1 Targeting: 4 Creative Campaign Examples appeared first on Terminus Site. An account-based marketing approach can translate to many different use cases and targeting strategies.

Account Based Marketing 58

Account Based Marketing ABM Creativity Examples 58

Moz

FEBRUARY 12, 2019

This week, we're taking a deep dive into search intent. And look out for Seer's very own Scott Taft's upcoming post on how to use STAT and Power BI to create your very own search intent dashboard. And look out for Seer's very own Scott Taft's upcoming post on how to use STAT and Power BI to create your very own search intent dashboard.

Keywords 60

Keywords Intent SERP Ad Building 60

Martech

FEBRUARY 22, 2024

Instead of a constant storm, we want to create environments where we can easily ride these waves — sometimes, we could use big waves and lots of energy that drive action and quick decision-making, and other times we may need a relaxing, rhythmic wave that creates space for inward reflection or creativity.

Product 109

Product Intent Creativity Customer Surveys 109

LiveRamp

JUNE 27, 2019

Enter B2B intent data to help. B2B intent data indicates when a company is in-market (or likely in the market) to purchase specific products and services. As a B2B marketer, you should understand how intent data is collected, the difference between individual vs. company-level intent data, and how data sets are created.

Intent Data 45

Intent Data Intent Intent Signal Allocation 45

Martech

FEBRUARY 15, 2024

Users can access informative tooltips, data analytics, CPC calculation, tracking setup, and AI-generated creatives. It also has campaign metrics, faster creative launch and instant error validation. MGID’s new dashboard for MGID Ads uses AI to create and execute campaigns. The post AI-powered martech releases and news: Feb.

Marketing AI 106

Marketing AI Enterprise Management CPC Cost Per Click 106