Brandpoint

MAY 28, 2020

Key to resilience is the development of ongoing contingencies to mitigate against this loss.”. Anticipate customer questions. Think about introducing new products, demonstrating their uses, touring your plant, answering customer questions or tackling other topics likely to be of interest to your client base. Broadcast webinars.

Contingency Planning 98

Contingency Planning Webinar Metrics Tips Cost per Lead 98

Vision Edge Marketing

JANUARY 24, 2023

Note: Even if you can answer “yes” to the questions below (very few companies can), by reading further you may learn new best practices to build an even better growth plan. In this step, give some thought to contingencies, and what-ifs, for dealing with obstacles and setbacks. And does having one make a difference?

Planning 211

Planning Peer-to-peer Contingency Planning Business 211

The Marketing Blender

NOVEMBER 4, 2022

This is a common question that most people don’t know how to answer or where to even start. . Keep in mind, this should all be contingent on your forecasting. How to Choose the Right Advertising Budget for Your Business. You’ve decided you want to start advertising your business. That’s great! But how much should you spend? .

Budget Programs 96

Budget Programs Allocation Sales Qualified Leads Marketing Budget 96

Lake One

AUGUST 14, 2023

The trick is knowing where to look – and what questions to ask. For example, why ask your support team to answer the same questions repeatedly when you could build an automated chat that provides customers with self-serve answers? Important questions – we start by “fishing out the process.” And that’s where Lake One can help.

Paid Search Agency 52

Paid Search Agency CRM Automation Ads 52

Tony Zambito

MAY 6, 2020

I believe the ability to anticipate as related to this question will mean the difference between survival and ceasing to exist for many businesses and cultural institutions. The capricious nature of the pandemic makes it extremely difficult to anticipate. What Is The Call To Action?

Contingency Planning 173

Contingency Planning Buyer Personas Consulting Buy 173

Zoominfo

JULY 7, 2019

So the question is – where do we find the inspiration to climb out of these slumps? Sales are contingent upon the attitude of the salesman, no the attitude of the prospect.” – William Clement Stone Click to Tweet! As any salesperson knows, motivation comes and goes. At certain points, we are hyper-focused and driven. Are you engaged?

Top of Funnel 130

Top of Funnel Zoominfo Storytelling B2B Sales 130

Hinge Marketing

FEBRUARY 22, 2024

Questions like these are what we designed this study to answer. Where slower growing firms may be holding on to their cash in the face of continued market uncertainty, the High Growth contingent is plowing ahead—and reaping the rewards. These high flyers grew 4X faster and enjoyed almost 2X the profits. How did they do it?

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

Adobe Experience Cloud Blog

MARCH 27, 2018

Do they ask countless questions and fail to understand, rationalize, or translate your work into business value? Make Future Expenditures Contingent on Early Success. Rather than propose a firm budget for the full calendar year, identify certain line items that are contingent on early success. Click To Tweet.

Marketing Budget Creation 134

Marketing Budget Creation Marketing Budget Paid Search Agency Contingency Planning 134

ClickDimensions

APRIL 22, 2021

Data storytelling, which we will define as using data, visualizations and narrative to explain a phenomenon, is contingent upon two key factors: understanding the audience and using the appropriate techniques to convey a message. When crafting a story with your data, the first question you should answer is: who is my audience?

Storytelling 71

Storytelling Television marketing Statistics Impressions 71

B2BMarketing.net

DECEMBER 5, 2023

In its early days of AI implementation, the tech company sought to answer an all important question: how can we make it easy for sales and marketing to source exactly who was in the market for our products? And while the success of technology can be immense, its success is contingent on both the people and the processes as well.

Vendors 52

Vendors Case Studies B2B Sales Trust Marketing 52

Heinz Marketing

MARCH 28, 2020

Specifically we asked (and will continue to ask each week) the following questions: How would you rate your business’s response to COVID-19 thus far? If you’d like to participate in next week’s Pulse Check, you can complete the short four-question survey here. What have been some of your biggest challenges thus far?

Customer Surveys 83

Customer Surveys Practices Contingency Planning Best Practices 83

Martech

APRIL 22, 2022

Frequently asked questions about AI marketing. What’s more, the survey reported that “A small contingent of respondents coming from a variety of industries attribute 20 percent or more of their organizations’ earnings before interest and taxes (EBIT) to AI.”. Frequently asked questions about AI marketing. AI chatbots.

Marketing AI 145

Marketing AI Marketing Attribution Digital Asset Management Work Management 145

Heinz Marketing

APRIL 7, 2020

Now’s the time to think ahead, discuss contingencies, evangelize preparedness so when/if the time comes you can take decisive action and the team will understand their role. Ask questions you may be afraid to hear the answer to. Instead, there may be “essential” deadlines along with some that are more flexible. Listen more.

Thought Leadership 103

Thought Leadership Business Work Management Marketing Management 103

Zoominfo

OCTOBER 6, 2020

For instance, do peers use the person in question as a resource? The question is: are they resourceful enough to tackle the challenges, both known and unknown? Communicating contingency plans is important. And that’s totally OK. Are they naturally volunteering to help in ways that serve the greater good? Are they engaged?

Sales Management 169

Sales Management Top of Funnel Lead Scoring Lead Ranking 169

Sprout Social

JULY 28, 2021

But the good news is that you likely have a solid contingent of people within your four walls who can answer many of those questions for you. All of this anecdotal data helped us answer several key questions: What are the functional reasons our customers choose Sprout? For us, it was our sales and success teams.

Brand Identity 126

Brand Identity Branding Ad Building Work Management 126

Sprout Social

APRIL 29, 2021

As we look to the future of marketing, it will be contingent on our ability to understand, leverage and, in many ways, start with social. We immediately dug into social listening data to answer questions like, “How can we most effectively serve our customers in a time of such uncertainty? Marketing strategies should start with social.

Social Marketing 139

Social Marketing Contingency Planning Planning Work Management 139

Salesforce Marketing Cloud

SEPTEMBER 21, 2023

It’s about helping people solve problems or achieve goals.” — John Barrows , CEO, JB Sales “Sales are contingent upon the attitude of the sales[person], not the attitude of the prospect.”

B2B Thought Leadership 64

B2B Thought Leadership Best Practices Thought Leadership Consulting 64

BenchmarkONE

JULY 28, 2022

Any agency that you hire should be willing and able to answer questions that you have about their performance , including things like: What is your approach to content marketing? Questions like these are designed to go deeper than standard interview queries, though there are some overlaps. Transparency. What were the results like?

Paid Search Agency 85

Paid Search Agency Advertising Agencies Ad Agencies Work Management 85

Launch Marketing

FEBRUARY 14, 2024

This shows that you are paying attention to their comments and questions. Have a contingency plan in place to address any issues that may arise and think of ways to adapt if things go wrong. Engagement ideas can include a launch countdown and exclusive feature previews. You and your team must engage with your audience on social media.

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

DiscoverOrg

JANUARY 22, 2019

A difference of 100 isn’t that troublesome, but it begs the question: Who are these 658 people? Certain types of companies have a large blue-collar contingent of workers who do not have much use for a professional social network. According to LinkedIn, we have 658. How many of these 658 people are actually on DiscoverOrg’s payroll?

Social Media 184

Social Media Contingency Planning Media Linkedin 184

Zoominfo

OCTOBER 6, 2020

For instance, do peers use the person in question as a resource? The question is: are they resourceful enough to tackle the challenges, both known and unknown? When the team lead is not a good fit … Communicating contingency plans is important. And that’s totally OK. Are they engaged? We might both really like this.

Sales Management 130

Sales Management Top of Funnel Lead Scoring Lead Ranking 130

Content Standard

SEPTEMBER 19, 2023

The most anxiety-ridden question I encounter among marketers is how to safely and responsibly leverage generative AI for content creation in light of tech uncertainties. Meanwhile, creating content using external tools requires careful contingency planning.

Enterprise Management 100

Enterprise Management Generation Work Management Marketing Management 100

ClearVoice

DECEMBER 28, 2021

Here are a few questions for your end-of-the-year checklist that can get you started in your brainstorming process: What systems (if any) are you using to attract new clients? If you cannot work for a temporary amount of time, what is your contingency plan, and do you have a support team? Are they trained on your process?

Contingency Planning 122

Contingency Planning CPA Cost per Acquisition Work Management 122

Sprout Social

AUGUST 31, 2022

Your KPIs are contingent on each goal so choose those metrics after confirming your goals. Cater to these questions with the content you share. FAQ pages help facilitate customer care because they provide immediate solutions to common questions or problems—a templated response does the same. What do they care about?

Social Media 103

Social Media Work Management Marketing Management Organization 103

Convince & Convert

OCTOBER 23, 2014

Align this with insights from your social media communities on their top wishes and questions to aid in your decision making. If the information is really juicy and has the potential to leak sooner, develop contingency plans should you need to make the big reveal early. Teaser vs. Countdown? Embrace Visual Storytelling.

Contingency Planning 167

Contingency Planning Campaigns Buzz Opt-out 167

6sense

AUGUST 31, 2021

And building contingency plans for disruptions to the route…. The question is: How much of the planning will be guesswork? Marketing leaders today generally know very well where they need to get to — the goals are clear. But the process of developing a coherent, defensible plan for getting there? That’s a different story.

Contingency Planning 48

Contingency Planning Acquisitions Budget Programs Forecasting 48

ClearVoice

MAY 12, 2020

An effective plan incorporates an emergency response, who to communicate directly to, outward and inward reputation management plan, disaster recovery, contingency communications, business continuity, and a clear delineation of key personnel and their list(s) of responsibilities. Determine which departments to include. Are you indispensable?

Contingency Planning 85

Contingency Planning Work Management Marketing & Strategy Business 85

Belkins

MARCH 12, 2020

Working on the contingency plan and stress-testing to evaluate your financial preparedness. To do this, you must be able to answer the following questions: How do aviation and travel bans affect my product distribution? We can talk all we want about contingency plans and etc., How dependent I am on production shutdown?

B2B Sales 73

B2B Sales Contingency Planning Work Management Marketing Management 73

Content Standard

JUNE 10, 2019

The only question that remains is how can IoT fit into your digital marketing strategy ? This was the route Progressive took with its Google Home action , which was aimed at answering user questions about insurance. For brands looking to define a long-term IoT marketing strategy, success appears to be contingent on utility.

Interactive Marketing 101

Interactive Marketing Top of Funnel Marketing & Strategy Marketing Strategy 101

Lake One

APRIL 21, 2020

We’ve worked with many startups through this program and want to share some of the essential questions we’ve helped organizations consider when evaluating HubSpot for startups. If you answer yes to some of these questions for example: Do you sell your product or service direct to your end-user? What is HubSpot for Startups.

Startups 52

Startups Hubspot Advertising Agencies Lead Gen 52

GrowPowerful

MARCH 14, 2023

But you would be surprised how many companies struggle to answer this question. That means developing a plan, working it, and creating contingencies until you hit it. When moving into an omnichannel marketing perspective, it becomes even more critical to understand your company's unique role today. It might sound basic.

Paid Search Agency 52

Paid Search Agency Companies Contingency Planning Peer-to-peer 52

Outbound Engine

DECEMBER 7, 2018

If you answered yes to either of these questions, this list of best performing email subject lines for real estate agents is for you. How can contingencies protect you? Are you a real estate agent? Do you want more opens on the emails you send? Here’s why you should. These will be the hot colors of 2018.

Best Practices 45

Best Practices Email Marketing Creativity Spending 45

Circle Studio

JANUARY 30, 2020

Identifying what could come up and having a contingency plan in place ahead of time will make it much easier to deal with should any problems arise. The presenter(s) should be focused solely on presenting, but you need someone to run the software, collect Q&A submissions, launch poll questions/answers and field comments from participants.

Webinar Metrics 96

Webinar Metrics Tips Contingency Planning B2B 96

Hubspot

DECEMBER 7, 2020

We’ve asked ourselves (and our employers) questions like: “Can I get as much done at home as I would in the office?”. While we’ve all found different answers to these questions, one thing is consistent: COVID-19 has forced us to learn how to stay connected, motivated, and productive in new ways. Pre-Pandemic. Post-Pandemic.

CMS Development 100

CMS Development Research Contingency Planning Paid Search Agency 100

Contently

JULY 23, 2018

Do you have a contingency plan if a new initiative goes off the rails? It’s become something of a joke around the office that we’re not supposed to approach anyone with a question unless we’ve first studied Inside Contently, the internal-facing blog. When in doubt, go evergreen.

Contingency Planning 73

Contingency Planning Top of Funnel Brand Identity Branding 73

Content4Demand

FEBRUARY 14, 2019

They’ll want answers to such questions as: Where will the asset be hosted, on our website or on a third-party platform? . While the majority of B2B buyers still access content from a computer, there’s a growing contingent of mobile content viewers that you’ll want to consider. Contact holly@content4demand.com with your questions.

Contingency Planning 69

Contingency Planning B2B Content Advertising Agencies 69

Contently

JULY 23, 2018

Do you have a contingency plan if a new initiative goes off the rails? It’s become something of a joke around the office that we’re not supposed to approach anyone with a question unless we’ve first studied Inside Contently, the internal-facing blog. When in doubt, go evergreen.

Contingency Planning 67

Contingency Planning Top of Funnel Brand Identity Branding 67