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The Marketing Book Podcast: “Immersion” by Paul Zak

The Forward Observer

Immersion: The Science of the Extraordinary and the Source of Happiness by Paul Zak About the Book No one raves about boring movies, bland customer service experiences, or sleep-inducing classes. His other books include Trust Factor: The Science of Creating High-Performance Companies and The Moral Molecule: How Trust Works.

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18 Common Features of a Best-in-Class Lead Nurture Program

The Point

Modern, best-in-class lead nurture programs focus less on automation, and more on leveraging intent data, AI, social engagement, Web behavior and a host of other variables in order to deliver their messages – through a variety of channels – to the right person at the right time. Photo by Marvin Meyer on Unsplash.

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Five Lessons B2B Marketers Can Learn from World-Class Athletes

Trade Press Services Newsletter

These are just a few traits that come to mind when we think of world-class athletes. World-Class Athletes Set Goals Leading athletes don’t become the greatest in the world and set groundbreaking records by chance. Likewise, marketers should look to others in their field for inspiration. Observe their skills and accomplishments.

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Deep links for push notifications: Best of the MarTechBot

Martech

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you manage marketing programs for a regional fitness gym chain. New Class Promotion: Message: “Join our exciting new yoga class! Click here to reserve your spot.”

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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. They spend more than other groups on material goods that cater to quality of life, such as health supplements and assistive technology. Outnumber other generations on Amazon.

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Groundhog Day Marketing: Six Tips to Get Out of a Marketing Rut

Trade Press Services Newsletter

Seeking input from others is one of the best ways to garner new insights and fresh perspectives. Collaborate with others. A live class can give you hands-on experience and opportunities to network and collaborate with other professionals in the industry. Seek feedback.

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The 10 Best Examples of Thought Leadership Content Marketing

Marketing Insider Group

One of the best ways to get your head around this type of content is by reading some excellent examples by other organizations. The company takes a different approach to other venture capital firms. American Express Business Class. But what exactly is thought leadership content marketing ? Quick Takeaways.