Brandpoint

NOVEMBER 10, 2020

Webinars, online classes, Zoom meetups and full-fledged conferences. One conference had an accompanying Slack community, which I thought was a great idea, but it didn’t have a lot of activity. Event pros are getting really creative about finding ways to make us feel connected without making it awkward.

Work Management 149

Work Management Marketing Management Planning Conference 149

The Effective Marketer

JUNE 23, 2009

Here I talk about the final 5 classes. Class: Advanced SEO Tactics: On Beyond Keyword Research (GF401) Professor: Rand Fishkin, SEOmoz SEOmoz is one of the best places for Search Engine Optimization (SEO) information, and the presentation was full of nice tidbits about SEO. If you are familiar with them, not much new material.

Training 100

Training Planning Marketing Budget Creation Work Management 100

The Effective Marketer

JUNE 13, 2009

It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know. Will I get sales calls from each company that is presenting a class? So, why is it free? David Meerman Scott is a master at this.

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

Sprout Social

JUNE 22, 2021

One of the fastest growing social media sites that’s beloved among Generation Z, TikTok is a video-first platform known for its viral and meme-like content. And even if your brand decides not to open a TikTok account, there are trends marketers can borrow from viral TikToks to use in other short-form video content. Squad goals ??

Social Media 135

Social Media Stats Media Ideal Customer Profiles 135

Brandpoint

JUNE 21, 2021

For example, a few of my so-called millennial traits include: growing up watching VHS tapes, going to movie stores with my dad, doing the Macarena in gym class, using my home phone to call my friends, having intense poke wars on Facebook and playing Webkinz for hours on end. Transparency, Openness and Community. Details down below.

Social Media 110

Social Media Generation Media Transparency 110

The Effective Marketer

JANUARY 13, 2011

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 In their research they also classify companies according to their results in email marketing usage. United States License. Theme: Contempt by Vault9.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Content Marketing Institute

FEBRUARY 7, 2018

Shutterstock’s annual Creative Trends infographic. For its annual Creative Trends report, Shutterstock analyzes its customers’ search and download data to predict the styles and trends that will dominate the coming year and distributes results in the form of an infographic hosted on its site. 6 billion unique site visits.

Case Studies 109

Case Studies Case Study Top of Funnel Studies 109

Zoominfo

OCTOBER 5, 2022

That’s because quiet quitting drains creativity from an organization and diminishes the performance of its employees. Build community at work by getting employees involved in projects that give back or serve others. Today, it’s considered relatable, understandable — even celebrated. Good for business? What is Quiet Quitting?

Work Management 130

Work Management Customer Satisfaction Marketing Management Training 130

Sprout Social

MAY 18, 2020

Those who’ve been successful at facilitating this connection are able to view this limitation as an opportunity to get creative. Speakers throughout the day, including Sprout’s CMO, Jamie Gilpin , and BCW’s SVP of Digital Innovation, Matt Kelly , agree that success comes from finding creative ways to differentiate your brand from the rest.

Social Marketing 121

Social Marketing Work Management Marketing Management Planning 121

ClearVoice

FEBRUARY 28, 2019

As the content marketing landscape evolves at a dizzying pace, clients need creative talent who can do much more than craft a thoughtful 1000-word feature. Digital marketing, HTML and data analysis classes are all available online and self-paced. Skillshare — Dabble or drill down, with a community. Sample courses.

Course 85

Course CMS Development Sample Enterprise Management 85

Sprout Social

MARCH 27, 2023

The Sprout Social Index™ 2022 revealed that many organizations’ social strategies are already informed by teams outside of social—including customer service, corporate communications, product development, HR, R&D and sales. Here are five sources of creative inspiration that will help make your next social campaign truly memorable.

Social Media 142

Social Media Paid Content Campaigns Media 142

SocialPilot

JANUARY 5, 2024

Hashtags are the ticket for brands trying to get in the line for viral content. See, viral content is nothing but content that reaches audiences at the right time and touches the right nerve. That opens up the party doors for marketers looking to create brand awareness and engagement with communities. for brands.

Social Media 84

Social Media Media Viral Marketing Eye-Tracking 84

Hubspot

MAY 26, 2020

For example, in the last year, we've seen beauty experts, career coaches, tax representatives, and even educators begin to schedule online classes or consultations that allow their clients to learn from them without ever having to step foot in the same room. The growth in virtualized services makes a lot of sense. Venture Cafe Cambridge.

Service 101

Service Brand Identity Branding Budget Programs 101

ConvertKit

APRIL 12, 2021

From then on Chris spent every moment he wasn’t in class, alone in his dorm room making beats. Being in a creative field like that wasn't a thing.”. ” Being in a creative field like that wasn't a thing. He took a class here or there to appease them, but by then his heart was firmly rooted in music.

Top of Funnel 105

Top of Funnel Work Management Social Media Communities 105

Hubspot

MAY 11, 2018

It also fuels the virality of bad news on social media and Google , so it’s crucial for PR professionals to quickly react to any negative claims about their brand and mitigate the damage. You can also manage your online and local community relations, handle investor relations, and even be your brand’s spokesperson. Community Relations.

Public Relations 78

Public Relations PR Press Conference 78

Content Marketing Institute

OCTOBER 30, 2017

Some people thought the global bank’s honoring women was disingenuous; plenty of people defended the statue as a creative and bold statement, meaning State Street didn’t have to argue much on its own behalf.). This example isn’t for a public audience but for creative talent inside adidas who are designing the next generation of footwear.

Impressions 82

Impressions Brand Identity Branding Social Media 82

Unbounce

MARCH 20, 2019

And, to paraphrase Contently’s Bradley Little , going viral is not a strategy.). If I want my employees to feel like they work for a first-class company, I really can’t do better than matching my wellness offerings with some big names. Cameo’s app landing page uses a lot of space to communicate its many uses.

Landing Pages 142

Landing Pages Work Management Mobile Marketing Marketing Management 142

ConvertKit

JANUARY 21, 2020

Her college dorm at UC Berkeley happened to be right next to a tiny art store, and after classes she would go inside and stare at the colors. One of her favorite things to teach is creativity as a lifecycle. She took creative day jobs in the early days that allowed her to both pay the bills and give her time to paint.

Course 102

Course Landing Pages Eye-Tracking Class 102

RebelMouse

APRIL 10, 2018

The dopamine-filled highs of watching site stats blast through the ceiling on our favorite web analytics platform after a piece of content goes viral. Your site publishes content that goes viral a handful of times a month. But virality is fleeting and never guaranteed. We've all experienced it.

Viral Marketing 71

Viral Marketing Blast Campaigns Stats Loyalty 71

ConvertKit

JULY 22, 2020

Selling design assets and tools for other creators to use in their work can be a great way to turn your creativity into profit. Memberships let you charge a monthly fee for your content and ideas, direct access to your knowledge and experience, or access to a community of peers. Image via Work Brighter. Smartphone accessories.

eCommerce 108

eCommerce Product Demand Amazon 108

ClearVoice

FEBRUARY 12, 2019

Many creatives love to work with startups, or at least in theory they do. The questing, risk-taking entrepreneurial spirit of founders is very similar to that of creative. Or they’ll pay for 3 months and then cut the creative budget by 90%. Creatives who work with startups become jaded about this, and a lot burn out.

Tactics 76

Tactics Advertising Agencies Burn Rate Paid Search Agency 76

Delivra

FEBRUARY 26, 2021

It took all of a few days for the video to spread across social media platforms, with the term being turned into a viral hashtag. Other people in the Black community have borrowed the phrase to speak their own dreams into existence. Meanwhile, a creative bunch took the time to recreate Smylie’s video, in homage, which he approved of.

Viral Marketing 52

Viral Marketing Opt-out Opt-in Paid Search Agency 52

ConvertKit

SEPTEMBER 14, 2020

He moved back in with his parents in Riverside, California and with free time for the first time in a long time – no classes, no job – he channeled all his energy into learning how to surf. But this time, instead of building a persona, he built a community. Developing a creative practice. But he kept returning.

Opinions 77

Opinions Communities Creativity Television marketing 77

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. Can a social media program go viral? Absolutely. Social Media results can’t be measured False.

Social Media 146

Social Media Media Webinar Metrics Paid Search Agency 146

Hubspot

FEBRUARY 10, 2021

Get creative with your descriptions and aim to stand out. Use creative, relevant thumbnails. One of the exciting aspects of YouTube is its community. There are people creating all different types of content, from gaming videos to exercise classes. Engage with subscribers in the ‘Community’ tab.

Youtube 101

Youtube User-Generated Content Multi-Channel Keywords 101

Sprout Social

MARCH 8, 2023

Think: a gym franchise with hundreds of locations, classes, trainers and members to feature, like Orangetheory Fitness. As Orangetheory’s Associate Director of Social Media Anthony Yepez tells us, “We really like to feature stories that are relatable, and can truly connect with others in our community and outside of it.”

Video Marketing 113

Video Marketing Content Thought Leadership Social Media 113

Lenny's Newsletter

SEPTEMBER 5, 2023

Cold outbound works—if done creatively. When joining communities, focus first on adding value to the community. If you aren’t getting a good response, get more creative and more targeted. He got excited, and then from that, other folks in the Zynga community heard about us. That’s why they work.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Parse.ly

OCTOBER 22, 2019

For the less masochistic, tackle one per week to get a master class in content creation in less than three months! A few weeks ago, Rose talked about “how rules and constraints foster the creative response,” and the importance of investing time in a creative brief before launching work on a project. Inspiration.

Content Marketing 63

Content Marketing Planning Lead Scoring Lead Ranking 63

Content Standard

OCTOBER 2, 2015

Marketers have discovered creative ways to reach extended audiences. Thanks to open crowdsourcing, the War of 1812 Wikipedia entry has all the information any panicking history student would need during a class discussion they didn’t prepare for (as a History major in college, I swear that was never me…).

Promotion 40

Promotion Tactics Wikipedia Viral Marketing 40

Sprout Social

DECEMBER 12, 2024

The play: If youre getting lost in the algorithm, try cultivating community on new networks. While weve seen many brands build best-in-class Threads strategies the past few years, Beyond Meat offers an inventive take on the unhinged persona. That doesnt mean strictly following platform norms.

Social Media 74

Social Media Media Brand Identity Branding 74

RebelMouse

APRIL 10, 2018

The dopamine-filled highs of watching site stats blast through the ceiling on our favorite web analytics platform after a piece of content goes viral. Your site publishes content that goes viral a handful of times a month. But virality is fleeting and never guaranteed. We've all experienced it.

Viral Marketing 52

Viral Marketing Blast Campaigns Stats Loyalty 52

Vidyard

DECEMBER 18, 2020

And, as some of the most creative culture videos out there, holiday videos should show off the real heart of your company—whether that’s family-focused, laugh out loud funny, or maybe even edgy. Get the List Personalized Picks: Holiday Video Ideas with a Personal Touch Now we’ve seen how the pros make creative marketing holiday videos.

Video Marketing 65

Video Marketing Work Management Paid Search Agency Budget Programs 65

SnapApp

APRIL 3, 2017

Ask you child what class they like the most and they'll probably respond with " the ones we do stuff and make things in ". They crave the interaction and sense of community and collaboration which can be foreign to many companies and their marketing/advertising departments. . It's human nature, we learn best by doing. Polls/ Surveys.

Interactive Marketing 85

Interactive Marketing Planning Paid Search Agency Top of Funnel 85

Content Marketing Institute

NOVEMBER 19, 2017

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases and Viral Marketing to Reach Buyers Directly , 6th Edition, by David Meerman Scott. David’s ongoing blog posts keep him in touch with the latest creative opportunities and threats.

Enterprise Management 111

Enterprise Management Content Marketing Work Management Marketing Management 111

Single Grain

MAY 24, 2021

Prepare an audience persona (like a buyer persona ), look at your competitors and see the kind of audience they have, scan social media communities, conduct surveys, and monitor comments to understand your target audience better. Related Content: 7 Creative Ways to Monetize Your Podcast. Audible is a podcast directory from Amazon.

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content SEO 98

Hubspot

JANUARY 10, 2017

Clips from classes and lectures. Think about how many school fairs or communities your school visits to drive recruitment. This is why marketers always want content to go viral. But you can't plan viral. Now you can reach out to the veteran with a podcast show that reaches the military community.

Education 28

Education WOMM Trends Planning 28

Outbrain

DECEMBER 8, 2019

Every year has at least one viral meme, and 2018 was no different. This campaign shows the best of two worlds – viral meme and native ad – coming together to drive results. This ties in seamlessly with the Intelligent Drive system, a new feature in the Mercedes E-class vehicle. Laurel or Yanny? VentureBeat. Altran Engineering.

Paid Search Agency 54

Paid Search Agency Examples Ads Advertising Agencies 54