Sprout Social

JUNE 22, 2021

One of the fastest growing social media sites that’s beloved among Generation Z, TikTok is a video-first platform known for its viral and meme-like content. And even if your brand decides not to open a TikTok account, there are trends marketers can borrow from viral TikToks to use in other short-form video content. Squad goals ??

Social Media 131

Social Media Stats Ideal Customer Profiles Media 131

Brandpoint

NOVEMBER 10, 2020

Webinars, online classes, Zoom meetups and full-fledged conferences. One conference had an accompanying Slack community, which I thought was a great idea, but it didn’t have a lot of activity. Event pros are getting really creative about finding ways to make us feel connected without making it awkward.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Lenny's Newsletter

SEPTEMBER 5, 2023

Cold outbound works—if done creatively. When joining communities, focus first on adding value to the community. If you aren’t getting a good response, get more creative and more targeted. He got excited, and then from that, other folks in the Zynga community heard about us. That’s why they work.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Hubspot

MAY 26, 2020

For example, in the last year, we've seen beauty experts, career coaches, tax representatives, and even educators begin to schedule online classes or consultations that allow their clients to learn from them without ever having to step foot in the same room. The growth in virtualized services makes a lot of sense. Venture Cafe Cambridge.

Service 101

Service Branding Brand Identity Budget Programs 101

ConvertKit

SEPTEMBER 14, 2020

He moved back in with his parents in Riverside, California and with free time for the first time in a long time – no classes, no job – he channeled all his energy into learning how to surf. But this time, instead of building a persona, he built a community. Developing a creative practice. But he kept returning.

Opinions 77

Opinions Communities Creativity Television marketing 77

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

The Effective Marketer

JULY 23, 2010

A recent post by Chris Brogan talking about Typing Classes reminded me of my own experience. I too had to go to typing classes when I was young (13 I think) and when computers were just starting to come out. I had classes on those old typewriters and you had to press each key really hard. And then something happened.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Sprout Social

MAY 18, 2020

Those who’ve been successful at facilitating this connection are able to view this limitation as an opportunity to get creative. Speakers throughout the day, including Sprout’s CMO, Jamie Gilpin , and BCW’s SVP of Digital Innovation, Matt Kelly , agree that success comes from finding creative ways to differentiate your brand from the rest.

Social Marketing 114

Social Marketing Work Management Marketing Management Planning 114

Hubspot

MAY 11, 2018

It also fuels the virality of bad news on social media and Google , so it’s crucial for PR professionals to quickly react to any negative claims about their brand and mitigate the damage. You can also manage your online and local community relations, handle investor relations, and even be your brand’s spokesperson. Community Relations.

Public Relations 76

Public Relations PR Press Conference 76

Parse.ly

OCTOBER 22, 2019

For the less masochistic, tackle one per week to get a master class in content creation in less than three months! A few weeks ago, Rose talked about “how rules and constraints foster the creative response,” and the importance of investing time in a creative brief before launching work on a project. Inspiration.

Content Marketing 63

Content Marketing Planning Lead Scoring Lead Ranking 63

Sprout Social

MARCH 8, 2023

Think: a gym franchise with hundreds of locations, classes, trainers and members to feature, like Orangetheory Fitness. As Orangetheory’s Associate Director of Social Media Anthony Yepez tells us, “We really like to feature stories that are relatable, and can truly connect with others in our community and outside of it.”

Video Marketing 106

Video Marketing Content Thought Leadership Social Media 106

Content Standard

OCTOBER 2, 2015

Marketers have discovered creative ways to reach extended audiences. Thanks to open crowdsourcing, the War of 1812 Wikipedia entry has all the information any panicking history student would need during a class discussion they didn’t prepare for (as a History major in college, I swear that was never me…).

Promotion 40

Promotion Tactics Wikipedia Viral Marketing 40

ClearVoice

FEBRUARY 12, 2019

Many creatives love to work with startups, or at least in theory they do. The questing, risk-taking entrepreneurial spirit of founders is very similar to that of creative. Or they’ll pay for 3 months and then cut the creative budget by 90%. Creatives who work with startups become jaded about this, and a lot burn out.

Tactics 76

Tactics Advertising Agencies Burn Rate Paid Search Agency 76

Vidyard

DECEMBER 18, 2020

And, as some of the most creative culture videos out there, holiday videos should show off the real heart of your company—whether that’s family-focused, laugh out loud funny, or maybe even edgy. Get the List Personalized Picks: Holiday Video Ideas with a Personal Touch Now we’ve seen how the pros make creative marketing holiday videos.

Video Marketing 65

Video Marketing Work Management Paid Search Agency Budget Programs 65

ConvertKit

JANUARY 21, 2020

Her college dorm at UC Berkeley happened to be right next to a tiny art store, and after classes she would go inside and stare at the colors. One of her favorite things to teach is creativity as a lifecycle. She took creative day jobs in the early days that allowed her to both pay the bills and give her time to paint.

Course 102

Course Landing Pages Eye-Tracking Class 102

The Effective Marketer

JUNE 23, 2009

Here I talk about the final 5 classes. Class: Advanced SEO Tactics: On Beyond Keyword Research (GF401) Professor: Rand Fishkin, SEOmoz SEOmoz is one of the best places for Search Engine Optimization (SEO) information, and the presentation was full of nice tidbits about SEO. If you are familiar with them, not much new material.

Training 100

Training Planning Marketing Budget Creation Work Management 100

The Effective Marketer

JANUARY 13, 2011

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 In their research they also classify companies according to their results in email marketing usage. United States License. Theme: Contempt by Vault9.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

JUNE 13, 2009

It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know. Will I get sales calls from each company that is presenting a class? So, why is it free? David Meerman Scott is a master at this.

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

Hubspot

JANUARY 10, 2017

Clips from classes and lectures. Think about how many school fairs or communities your school visits to drive recruitment. This is why marketers always want content to go viral. But you can't plan viral. Now you can reach out to the veteran with a podcast show that reaches the military community.

Education 28

Education WOMM Trends Planning 28

Marketing Insider Group

OCTOBER 14, 2020

Nurture your brand community. Once you roll up with class (or in a cupcake car), you’ll easily win the hearts of your clients by creating inimitable content. Nurture Your Brand Community. Maybe an article of yours went viral, or a verified account gave you a shoutout. That’s a whole lot of creativity wasted!

Planning 355

Planning Content Marketing Content Impressions 355

Hubspot

MAY 3, 2016

Whether he's writing a blog post, delivering a speech, teaching a class, or giving an interview, he holds true to this way of doing things. Godin goes on to explain the psychological power behind why he regularly tells himself that his next big creative risk, simply might not work. No fancy sentences. Just perfectly distilled lessons.

Clickthrough 28

Clickthrough Viral Marketing Act-On Open Rate 28

Sprout Social

FEBRUARY 12, 2024

This bread and butter content refers to a set of content or specific topics that everyone in your community expects and values from you, such as campus photos. Every university has its culture and things the community rallies around, like a sports team. Lean into what makes your institution and your culture unique. It’s social media.

Education 105

Education Lead Scoring Lead Ranking Leads 105

Hubspot

MAY 22, 2015

When we read her bestselling books or watch her explosively viral (and incredibly human) TED talks, we’re with her, together, no matter where we are. Creative, articulate and independent, Justine Musk is an explorer and writer who isn't afraid to tell it like it is. He's a creative genius. Brené Brown: Live and In Person.

Cable 28

Cable Hubspot Advertising Agencies Multi-Channel 28

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. Can a social media program go viral? Absolutely. Social Media results can’t be measured False.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Content Marketing Today

APRIL 25, 2013

For example, David Meerman Scott''s original 2007 classic, "The New Rules of Marketing and PR," addressed the intense concern among the marketing and PR community that the rules were changing. For David Meerman Scott the subtitle was, "How to use social media, blogs, news releases, online video, and viral marketing to reach buyers directly.".

Custom Publishing 40

Custom Publishing Rules PR Case Study 40

ConvertKit

JULY 22, 2020

Selling design assets and tools for other creators to use in their work can be a great way to turn your creativity into profit. Memberships let you charge a monthly fee for your content and ideas, direct access to your knowledge and experience, or access to a community of peers. Image via Work Brighter. Smartphone accessories.

eCommerce 108

eCommerce Product Demand Amazon 108

ConvertKit

APRIL 12, 2021

From then on Chris spent every moment he wasn’t in class, alone in his dorm room making beats. Being in a creative field like that wasn't a thing.”. ” Being in a creative field like that wasn't a thing. He took a class here or there to appease them, but by then his heart was firmly rooted in music.

Top of Funnel 105

Top of Funnel Work Management Social Media Communities 105

ClearVoice

FEBRUARY 28, 2019

As the content marketing landscape evolves at a dizzying pace, clients need creative talent who can do much more than craft a thoughtful 1000-word feature. Digital marketing, HTML and data analysis classes are all available online and self-paced. Skillshare — Dabble or drill down, with a community. Sample courses.

Course 85

Course CMS Development Sample Enterprise Management 85

Hubspot

FEBRUARY 10, 2021

Get creative with your descriptions and aim to stand out. Use creative, relevant thumbnails. One of the exciting aspects of YouTube is its community. There are people creating all different types of content, from gaming videos to exercise classes. Engage with subscribers in the ‘Community’ tab.

Youtube 101

Youtube User-Generated Content Multi-Channel Keywords 101

RebelMouse

APRIL 10, 2018

The dopamine-filled highs of watching site stats blast through the ceiling on our favorite web analytics platform after a piece of content goes viral. Your site publishes content that goes viral a handful of times a month. But virality is fleeting and never guaranteed. We've all experienced it.

Viral Marketing 71

Viral Marketing Blast Campaigns Stats Loyalty 71

RebelMouse

APRIL 10, 2018

The dopamine-filled highs of watching site stats blast through the ceiling on our favorite web analytics platform after a piece of content goes viral. Your site publishes content that goes viral a handful of times a month. But virality is fleeting and never guaranteed. We've all experienced it.

Viral Marketing 52

Viral Marketing Blast Campaigns Stats Loyalty 52

Unbounce

MARCH 20, 2019

And, to paraphrase Contently’s Bradley Little , going viral is not a strategy.). If I want my employees to feel like they work for a first-class company, I really can’t do better than matching my wellness offerings with some big names. Cameo’s app landing page uses a lot of space to communicate its many uses.

Landing Pages 145

Landing Pages Work Management Mobile Marketing Marketing Management 145

Content Standard

OCTOBER 2, 2020

” — Jonah Sachs “It’s hard to target a message to a generic 35-year-old middle-class working mother of two. ” — Brian Clark “Think like a wise man but communicate in the language of the people.” ” — Leo Burnett “Creativity is intelligence having fun.”

Paid Content 117

Paid Content Top of Funnel Planning Paid Search Agency 117

Content Marketing Institute

OCTOBER 30, 2017

Some people thought the global bank’s honoring women was disingenuous; plenty of people defended the statue as a creative and bold statement, meaning State Street didn’t have to argue much on its own behalf.). This example isn’t for a public audience but for creative talent inside adidas who are designing the next generation of footwear.

Impressions 71

Impressions Branding Brand Identity Social Media 71

Content Marketing Institute

FEBRUARY 7, 2018

Shutterstock’s annual Creative Trends infographic. For its annual Creative Trends report, Shutterstock analyzes its customers’ search and download data to predict the styles and trends that will dominate the coming year and distributes results in the form of an infographic hosted on its site. 6 billion unique site visits.

Case Study 107

Case Study Case Studies Top of Funnel Studies 107

Outbrain

DECEMBER 8, 2019

Every year has at least one viral meme, and 2018 was no different. This campaign shows the best of two worlds – viral meme and native ad – coming together to drive results. This ties in seamlessly with the Intelligent Drive system, a new feature in the Mercedes E-class vehicle. Laurel or Yanny? VentureBeat. Altran Engineering.

Paid Search Agency 54

Paid Search Agency Examples Ads Advertising Agencies 54

Buzz Marketing for Technology

OCTOBER 31, 2012

Lesson learned: Not only is mass-spamming your social media audience an awful campaign plan, but in order to truly engage your community, tweets should be interesting and engaging. This was a genius social media marketing campaign and I love the creativity that went into it. Qantas Airlines. Proctor & Gamble.

Social Media 100

Social Media Media CAN-SPAM Advertising Agencies 100