Remove Class Remove Communities Remove Creativity
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Study: 88% of Creative Freelancers Oppose AB5. It’s Easy to See Why

Contently

2020 was projected to be the start of a creative renaissance. It delivered a serious blow to creative freelancers, and even if you’re not one, you should care. Many freelance creatives didn’t want to be employees. In December, we surveyed creative freelancers to find out what they thought of the new law.

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Top 10 B2B Digital Marketing Conferences to Attend in 2021

Marketing Insider Group

Regardless of the formats, we still get to hear from top dogs in marketing, advertising, and creative fields. World-class and cutting-edge content covering tech, trends, and tactics for the creative era. An opportunity to network with peers, leading vendors, and an empowering community. Creativity. Leadership.

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9 Things The Bachelor Taught Me About Content Marketing

Marketing Insider Group

Nurture your brand community. Once you roll up with class (or in a cupcake car), you’ll easily win the hearts of your clients by creating inimitable content. Nurture Your Brand Community. That’s a whole lot of creativity wasted! Key Takeaways: First impressions matter… But so does retention.

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Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity

The campaign scored high on relevance and impact as it creatively captured the attention of the audience in a cluttered marketing environment for security software. Share your expertise: Online communities and forums. The Cisco DevNet community is one such example of an online community that leverages the power of shared knowledge.

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Executive Insights: Account-Based Marketing (ABM) with Eric Martin of SAP Marketing

Marketing Insider Group

Q: Eric last fall you highlighted an ABM program targeted at private equity companies that not only provided impressive results but showcased creativity in using ABM in new ways. Since then, we have continued to creatively market to that PE firm and their portfolio of companies. A: That was a fun case study.

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Skate to Where the Puck is Going: B2B Marketing in an Age of Digital-First Marketing

Marketing Insider Group

The IDC Adaptive Customer Engagement Model is an excellent place to start and showcases the required alignment between sales and marketing, the role of value-based thought leadership and content, and leveraging enablement and world-class orchestration to bring this to fruition.

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B2B Reads: Connection , Critical Listening & Community

Heinz Marketing

This article elaborates on how marketing leaders can drive more value by highlighting marketing as the company revenue driver, grabbing the end-to-end growth agenda, acknowledging foundational data, prioritizing talent issues, and embracing creativity. How to Join the Ranks of Best-in-Class Marketing Organizations.