Martech

JANUARY 11, 2024

The Consumer Electronics Show is on in Las Vegas and this year the magic buzzword is AI. SK Group’s AI Fortune Teller is proof that conmen’s jobs are now at risk: It “reads” fortunes by taking a picture of you and having you pick a card from an on-screen deck. So clearly it needs a $4,800 pair of AI-powered binoculars, right?

Marketing AI 104

Marketing AI Advertising Agencies User-Generated Content High Quality Lead 104

Contently

JANUARY 17, 2023

Group the inventory of facts into three categories: Category One includes the core facts central to the piece’s argument. Category Two includes important core facts that are part of the central argument but without which the piece could still stand. Use a multi-level process for fact-checking the piece. Stay informed!

Practices 151

Practices Generation Best Practices Content 151

Martech

DECEMBER 18, 2023

The secret to launching an operations framework to drive AI-enablement within your organization is not so secret. So much of what enables effective AI operations lies in reframing existing core operational tools and workflows rather than introducing entirely new systems. The introduction and safe use of AI is the ultimate goal.

Marketing AI 115

Marketing AI Digital Asset Management Enterprise Management Work Management 115

Marketing Insider Group

APRIL 10, 2023

digital retail sales. Don’t Go All-in on Amazon Some ecommerce businesses adapt to this difficult landscape by going all-in on Amazon’s seller ecosystem, essentially becoming captive to North America’s largest digital retailer. A 2022 PYMNTS analysis found that Amazon and Walmart together take about 50% of the total U.S.

PPC 281

PPC Paid Content eCommerce Allocation 281

Martech

DECEMBER 13, 2023

As the new year dawns, the confluence of AI with existing frameworks will allow many to surge forward into new content streams and opportunities to connect with audiences via new channels. Sophisticated AI connectivity AI has become a part of everyone’s workflow for SEO and marketing. So AI is, as they say, “not new.”

CMS Development 113

CMS Development SEO Trends API 113

Webbiquity

MARCH 7, 2023

As a result, they have high churn and difficulty generating referrals. But best practices, strategies, and tactics change over time, especially in a dynamic field like digital marketing. Consider the use of artificial intelligence (AI) generally, or a tool like ChatGPT more specifically. But they can stay in business.

Consulting 345

Consulting Marketing AI Paid Search Agency Ad Building 345

DAGMAR Marketing

APRIL 24, 2024

Whispers of AI domination have businesses and the workforce in a frenzy. As our digital environment becomes saturated with useful artificial intelligence tools (AI) , the idea that this technology could replace individuals who work in a variety of industries in the future has become a hot topic of discussion.

Marketing AI 52

Marketing AI SME Work Management Marketing Management 52

Martech

DECEMBER 26, 2023

But times have changed, what with digital marketing, marketing automation, adjustments in buyer behavior, and the increased speed and complexity of business today. Let’s examine these changes and how partner marketing has changed with it. These ideas are organized into three categories: strategies, tools and tactics.

Work Management 110

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 110

Martech

JUNE 9, 2023

While factually correct, characterizing our experiment as the “first generative AI chatbot designed specifically for marketing technology professionals” seemed somewhat grandiose. It’s answered questions, made recommendations and generated content based on your prompts. Was MarTechBot innovation? Would it be useful?

Account Based Marketing 109

Account Based Marketing Marketing Automation Services ABM Marketing Analytics Tools 109

Marketing Insider Group

DECEMBER 28, 2020

It’s a fair question considering the digital world we live in and our celebration of technology. You’ll find the major categories of MarTech below, what they do, and recommendations. It’s a broad category of tools that leverage technology to help organizations meet their goals and gain efficiencies. What Is MarTech? SharpSpring.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Webbiquity

JANUARY 18, 2022

Your company is growing very rapidly (high double-digits or even triple-digits). Your product is the first, or among the first, in brand-new category. One is that, unless your data set is fairly small, you’ll likely need (and certainly benefit from) applying an artificial intelligence (AI) tool to the results.

Intent Data 322

Intent Data Marketing AI Intent Lead Ranking 322

Sprout Social

SEPTEMBER 11, 2023

Natural language processing (NLP) is an artificial intelligence (AI) technique that helps a computer understand and interpret naturally evolved languages (no, Klingon doesn’t count) as opposed to artificial computer languages like Java or Python. What are the types of NLP categories? It analyzes and generates both audio and text data.

Marketing AI 111

Marketing AI Process Lead Ranking Analysis 111

xiQ

JANUARY 30, 2023

Adapt or Perish: The Evolution of B2B Sales in the Digital Age “The only constant in life is change” Heraclitus Greek philosopher This is especially true in the world of B2B sales and marketing these days. Sales have become virtual and digital. According to Gartner: By 2025, 80% of all B2B sales interactions will be digital.

B2B Sales 126

B2B Sales Work Management B2B Marketing Management 126

Top Rank Marketing

MARCH 18, 2024

Ever since advancements in technology thrust generative AI into the public consciousness, it’s been the subject of unending controversy. Given all this concern, it’s not surprising that Google’s bold new foray into generative AI, Google Search Generative Experience (SGE) has elicited big reactions.

Traffic 67

Traffic SERP Guidelines User-Generated Content 67

Content Standard

NOVEMBER 16, 2023

A B2B marketing strategist and consultant, she helps clients create personas, persona-driven digital content marketing strategies, ABM/X programs, and Buyer-Driven Experiences (BDX) with compelling content platforms that contribute to downstream revenue. What can we do to change that? Ardath Albee has the answers.

Marketing & Strategy 90

Marketing & Strategy Buyer Personas B2B Emarketing 90

Webbiquity

OCTOBER 5, 2021

Among the top factors driving growth in IT budgets are digital transformation and the need to replace or extend older technology platforms; the continuing shift to cloud-based services; and the need to support a hybrid work environment over the long term. Companies will continue to invest in advanced security solutions.

Enterprise Management 307

Enterprise Management Work Management Marketing Management Paid Search Agency 307

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. This is where leveraging AI by using on-point influencer marketing AI prompts can completely change the game. This is where AI prompts can be incredibly useful.

Sales Management 90

Sales Management ROI Planning Work Management 90

Salesforce Marketing Cloud

MARCH 7, 2024

How can AI help you improve your email segmentation efforts? And in the world of digital marketing, meaningful conversations translate to lasting connections and business growth. I can’t talk about segmentation without highlighting the power of artificial intelligence (AI). Why is email segmentation important?

Segmentation 114

Segmentation Marketing AI Marketing Automation Services Lead Ranking 114

Martech

SEPTEMBER 29, 2023

I’ve organized these by category: Data, campaigns, sales and strategy. Data management: Snowflake is the ultimate outsourced B2B data management cloud, positioning itself as the next generation of martech after the “stack.” Widely used by publishers and event organizers, it will work well in tech and industrial categories.

Marketing Automation Services 95

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 95

Sprout Social

AUGUST 28, 2023

Artificial intelligence (AI) emerged as one of the hottest technology trends in 2023. Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in the future. Whether you’re looking for marketing automation or to write email copy, there’s an AI marketing tool that meets your needs.

Marketing AI 88

Marketing AI Marketing Automation Services Enterprise Management Planning 88

Salesforce Marketing Cloud

NOVEMBER 6, 2023

Digital merchandisers are the MVP of ecommerce, highlighting trends and gently nudging customers toward products they’ll love. Merchandisers offer guidance in the form of product categories, groupings, and promotions, tailored specifically for the perplexed gift-giver. It’s all possible with generative AI. Here’s how.

Merchandising 69

Merchandising Customer Satisfaction eCommerce Bundling 69

The Point

DECEMBER 13, 2019

I asked the best subject matter experts I know, my colleagues at Spear Marketing Group , what trends they think will highlight the next 12 months in B2B demand generation. Here’s what they had to say: “I fully expect to see continued buzz around AI, but I think the real heavy lifting next year is going to be around tech stack management.

Demand 222

Demand Ideal Customer Profiles Demand Generation Agencies Account Based Marketing 222

Lake One

AUGUST 16, 2023

In today’s ever-changing digital world, the need for top-notch content is never-ending. However, with the help of AI, our toolbelts are filling up, and we couldn’t be more excited to dive in. Why We Used AI to Write an Email Lake One is nothing if not curious. As is everything with AI, the prompt is king.

Paid Content 82

Paid Content Newsletter Creativity Advertisements 82

Martech

FEBRUARY 16, 2022

Persado, the AI-powered language generation platform, has announced a new Language Profiles solution that will use first-party language and communication preferences to automatically generate messaging to appeal to audience segments of individual customers. Get the daily newsletter digital marketers rely on. Why we care.

Ideal Customer Profiles 98

Ideal Customer Profiles Profiling Newsletter Network Marketing 98

Sprout Social

MAY 9, 2023

Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best. AI-driven marketing is set to drive 45% of the total global economy by 2030.

Marketing AI 132

Marketing AI Lead Ranking Paid Search Agency Marketing Management 132

chiefmartech

JANUARY 14, 2023

Martech not really a technology, but rather a category of technology in service of a major business function: marketing. But the category as a whole is evergreen, continually adapting new technologies to marketing. Personally, I think they’ll be bigger: AI. New S-Curve #1: AI. ” But I disagree.

API 136

API Software Startups Mobile Marketing 136

Valasys

JULY 31, 2023

With automated content generation and distribution, businesses can maintain a consistent online presence, engage their target audience, and nurture customer relationships effectively. By harnessing the power of Content Automation, businesses can stay competitive, enhance productivity, and drive growth in an increasingly digital world.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Martech

MARCH 1, 2022

Phrasee, the AI-powered language optimization platform, has announced that it will now create language responsive to customer sentiment in real time. Phrasee automatically generates and optimizes messaging for a full range of channels, including web, email, social and push. Get the daily newsletter digital marketers rely on.

Optimization 104

Optimization Ideal Customer Profiles Newsletter Profiling 104

chiefmartech

NOVEMBER 10, 2022

Macroeconomic headwinds are colliding with rising customer expectations for better digital experiences. Yet at the same time, major innovations with generative AI, first-party/second-party data, ecosystem strategies, and fragmenting media channels are driving important changes to marketing’s digital capabilities.

Marketing Management 110

Marketing Management Peer-to-peer Vendors Advertising Benchmark 110

Inbox Insight

JUNE 14, 2021

Artificial Intelligence in digital marketing is a concept many B2B marketers struggle to get their heads around. However according to our latest research Full Disclosure; The B2B Content Intelligence Report , 67% of senior B2B marketers perceiving a high threat level from new market entrants leveraging AI. AI Threat Level.

Marketing AI 145

Marketing AI Account Based Marketing Work Management Marketing Management 145

Tiecas

APRIL 23, 2024

Manufacturing lead generation is a perennial top priority for most manufacturers. For more on these challenges, see my earlier blog post, “Industrial Lead Generation for Sales – It’s Complicated!” Gartner’s prediction that 80% of B2B sales interactions will take place in digital channels by 2025 underscores this transformation.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? As a content strategist and having to work with AI on a regular basis, I’ve seen firsthand how the right prompts can significantly impact the desired outcomes. Let’s get started! But how did I create this guide?

Examples 78

Examples ROI Planning Work Management 78

SocialPilot

FEBRUARY 26, 2024

Instead, it highlights the collaborative potential of humans and AI. When we talk about AI in marketing terms, it means AI can enhance the work of marketers by providing insights and automating tasks, allowing for more creativity and personalized customer engagement. What is AI Marketing?

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

Anyword

MARCH 14, 2024

In the dynamic realm of digital marketing, every word you publish carries weight, poised to make or break your brand’s online presence. More than just comparing different categories of content, Anyword enhances decision-making by letting you select the metrics that define success for your campaign.

Advertising Benchmark 92

Advertising Benchmark Lead Scoring Lead Ranking Comparison 92

Martech

AUGUST 9, 2023

Google Ads is launching several new features to help drive efficiency for digital marketers, including: Enhanced insights – Google Ads is updating its product page with more details regarding product issues, for example, stock inventory, missing feed information and high bidding targets (like ROAS).

Features 98

Features Google Ads ROAS 98

illumin

OCTOBER 20, 2023

Contextual targeting is an essential concept in digital advertising that focuses on delivering ads to the right audience at the right time. Contextual targeting vs. behavioral targeting Contextual targeting and behavioral targeting are two popular strategies in the world of digital advertising.

Advertisements 52

Advertisements Advertising Marketing AI Privacy 52

Marketing Insider Group

JULY 13, 2020

We have come to embrace the concept of “Modern Marketing” over that time, with marketing and digital transformation seeming to accelerate constantly. Because of digital, every aspect of marketing is different. Digital also altered marketing’s relationship with sales and increased the importance of marketing to the business.

CMO 203

CMO Marketing AI Paid Search Agency Work Management 203