Martech

DECEMBER 18, 2023

With CDPs, organizations can unlock a wide array of use cases, each catering to specific business needs. This article covers a CDP use case, its benefits and how to implement them effectively for maximum impact. To begin, start small – perhaps by addressing a straightforward use case and gradually build upon it.

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Ad Building SMS eCommerce Segmentation 102

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. Case studies are one of the most powerful forms of content to have in your marketing repertoire. Case studies can help your business generate leads, educate consumers, boost your credibility, and display your success. Source: BrightLocal.

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Case Studies Case Study Studies Top of Funnel 282

HG Data

SEPTEMBER 12, 2023

Integrating the Salesforce organization with the HG Insights platform … The post HG Use Case: Operationalize Technology Intelligence In Salesforce appeared first on HG Insights.

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Paid Search Agency Video Marketing Organization Effectiveness 109

Kevin Indig

APRIL 25, 2023

According to Google’s documentation, the rendering method you choose has no implications on organic rankings as long as certain guardrails are met. What stands in the way of convincing more stakeholders to invest the money and people in SSR is good case studies that show a clear traffic uplift. The same is true for content.

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Case Studies Case Study Studies SEO 141

Sprout Social

FEBRUARY 28, 2024

The role of social media technology at your organization Social media is so much more than a push channel: It’s a direct portal to your customers. With the right social media technology, you can streamline manual tasks and handle all your use cases, while also uncovering customer insights that matter to your entire company.

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Social Media Work Management Marketing Management Media 103

SocialPilot

JANUARY 31, 2024

In this market, the insights derived from influencer marketing case studies become invaluable. Influencers are starting to hold a major place in every brand’s online marketing campaigns, and so are influencer marketing case studies. You should start by reading some impactful influencer marketing case studies. Here we go!

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ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

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Paid Content Top of Funnel Work Management Marketing Management 92

Martech

MAY 11, 2023

The catch is that these organizations should already have a high level of data maturity — they’ve made prior investments in data technology and have substantial teams to work with the technology. What are current and emerging use cases for DCRs? The post Marketing use cases for data clean rooms appeared first on MarTech.

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Martech

JUNE 22, 2023

As the technology evolves, marketers are using DCRs in an increasing number of use cases. Here are some of the considerations an organization takes when evaluating if they should use a DCR. 3 types of DCRs What kind of DCR might your organization pick from the current field? It’ll depend,” said Milicevic. Get MarTech!

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Organization Marketing Management Privacy Amazon 111

Biznology

DECEMBER 21, 2020

How we define mission-driven organization may be a bit broad, but it’s for three good reasons. In it, they make a case for what they call a burgeoning new economy where players from across the spectrum of business, government, philanthropy, and social enterprise converge to solve big problems and create public value. Click to Tweet.

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Organization Paid Search Agency Planning Pricing 186

Marketing Insider Group

AUGUST 13, 2020

We are keenly aware that one of the biggest struggles any company deals with is generating more organic traffic. To show you how we do it, we’re presenting you with our case study. To achieve high organic rankings, you must commit to content marketing and writing customer-centric content. Everything’s a saturated market.

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Traffic Cost Per Click Organization Lead Scoring 286

Salesforce Marketing Cloud

OCTOBER 23, 2023

We spoke to five members of the Data Leadership Collaborative to learn from their experience, and get a few tips for data leaders who are beginning to champion AI technologies in their own organizations. What are the critical actions you can take to help guide AI transformation in your organization? What are the jobs to be done?

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Organization Enterprise Management Tips Digital Transformation 121

Launch Marketing

MARCH 22, 2023

Case studies are powerful B2B content marketing assets used by marketing professionals to tell stories about customer successes. B2B case studies are a great way to highlight the value of a product or service and show a specific challenge a business faces, and the solution, which is the implementation of your product or service.

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Case Study Case Studies Studies Work Management 111

Sprout Social

OCTOBER 19, 2023

In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024. The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy.

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Marketing AI Paid Content Work Management Marketing Strategy 129

SEMrush

MAY 4, 2021

SEO Case Study: How US Trucking Company Got 60% Organic Increase In Just 3 Months.

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Case Study Case Studies Studies Organization 109

Zoominfo

JUNE 10, 2022

Even if a prospective EU customer never purchases a product or service from your organization, if your organization is subject to the GDPR then you are required to adhere to GDPR requirements when processing that prospective customer’s data. Degree of responsibility : What level of responsibility is attributable to the organization?

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Organization Zoominfo Enterprise Management Privacy 130

ANNUITAS

OCTOBER 11, 2023

I want to share with you a new service from ANNUITAS – one designed to help go-to-market (GTM) organizations continuously improve their performance. What we need is an ‘operating system’ to help our go-to-market organizations better operationalize go-to-market around customer lifecycles.

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Marketing Analytics Tools Enterprise Management Work Management Marketing Management 130

SEMrush

SEPTEMBER 10, 2021

Four months have now passed since they started this journey, so we created this case study to share some preliminary results and insights with you.

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Case Study Case Studies Studies Traffic 94

Lake One

OCTOBER 13, 2023

When you combine the resources of your entire organization and give them the same allure as a “ mom and pop ” shop, your brand identity and client loyalty will surely skyrocket. The Benefits of Account-Based Marketing Before diving into real-world case studies, let’s explore the benefits of account-based marketing.

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Account Based Marketing Case Study Case Studies Studies 75

6sense

DECEMBER 1, 2021

We also heard anecdotal and quantifiable stories about brand investments (dollars and resources, not necessarily the same) that had multi-layered and sometimes surprising ROI impact on the organization. Making the Case for Brand Investments . So how do you make the case for brand investments in your 2022 budget? Find out soon!

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CMO Peer-to-peer Budget Programs Organization 62

seo.co

SEPTEMBER 13, 2021

There’s less space online for ads than organic listings, so an effective SEO strategy gives you more real estate coverage. However, more organic reach doesn’t always mean that it’s quality. In addition, bidding for keywords can be costly, so SEO is cheaper than paid listings in most cases. Pay-Per-Click Marketing.

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Paid Content Organization Campaigns PPC 121

KoMarketing Associates

MAY 15, 2018

As a result, most B2B buyers are the majority of the way through the buying process before they even interact with a sales representative, making it more important than ever for B2B organizations to have valuable content on their websites. Enter: case studies. Step 3: Format the Case Study.

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Case Study Case Studies Studies Effectiveness 152

Marketri

DECEMBER 19, 2023

Episode #6: Navigating the Future, Generative AI Use Cases & Impact As a CMO deeply entrenched in the dynamic landscape of marketing, I find myself constantly seeking innovative solutions to elevate our strategies, enhance efficiencies, and stay ahead of the curve.

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CMO Generation Urgency Marketing Privacy 62

Vidyard

JUNE 8, 2022

You hear it within any sales organization structure: AE…SE…BDR…SDR. The sales organization structure can be complex at first glance, but once you have a better understanding of the typical roles that make up a sales organization, you’ll soon understand how they work together to build sales pipeline and keep money flowing into the business.

Organization 119

Organization Work Management Marketing Management Advertising Benchmark 119

DealSignal

MARCH 2, 2024

The sheer variety of possible intent data use cases is a major reason.­ Intent Data Use Cases 1. Ad hoc prospecting Conclusion Learn more about Intent Data Use Cases What is Intent Data? Harnessing a variety of distinct intent data use cases allows you to plan effectively and make informed decisions.

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Intent Data Intent Intent Leads Ideal Customer Profiles 52

SocialPilot

JANUARY 9, 2024

Social media platforms utilize the power of AI to enhance user experiences by moderating organic and advertising content, showing people exactly where their interests lie. Let’s shed more light on it’s use cases. When it comes to social media, these three functions branch out into a wide array of exciting use cases.

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Marketing AI Social Media Media Ethics 90

Spiralytics

JANUARY 7, 2019

Fast forward almost two years after, our collaboration marked an unprecedented achievement in Globe’s history: a 100.26% growth in the websites’ monthly organic traffic. In 2016, Globe Telecom partnered with Spiralytics to improve the digital marketing efforts of Globe.

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Case Study Case Studies Traffic Organization 110

Martech

FEBRUARY 23, 2022

Additionally, the analytics that sales enablement platforms offer can generate valuable intelligence that can better inform the whole organization on buyers’ interests and the pain points they’d like solutions to address. At what level in the organization will it be managed? Who will use the platform? How much training will we need?

Enterprise Management 112

Enterprise Management Work Management Marketing Management Organization 112

Martech

JUNE 22, 2023

For much of 2023, the AI hype has focused on generative AI content use cases (copy, image, video). Garbage out’ Let’s now flip to the other side of the spectrum: Use cases where AI will help with data output. The post 6 marketing automation use cases where AI can help with data quality appeared first on MarTech. Get MarTech!

Marketing Automation Services 116

Marketing Automation Services Marketing AI Marketing Automation Work Management 116

Martech

JANUARY 11, 2023

Does every B2B marketing organization need a marketing automation platform? There are many use cases for the solution; so many that it’s hard to imagine that most B2B marketing teams won’t find compelling reasons to automate at least some of their processes. ” Get MarTech! In your inbox. Processing.

Marketing Automation Services 94

Marketing Automation Services Marketing Automation Work Management Automation 94

Martech

SEPTEMBER 23, 2021

Use cases show brands how consumers interact with their products and services. Unfortunately, it’s often difficult to organize and manage use cases, especially in large organizations. “So, we always recommend starting to look at use cases in the realm of how would that impact the end consumer.”

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Touchpoints Marketing & Strategy Conference Internet Marketing 120

chiefmartech

FEBRUARY 28, 2022

But the difference between leaders and laggards that I found most noteworthy was the chart above — the huge spread in the number of prioritized martech use cases that are widely adopted globally between leaders and laggards. A use case is a specific customer experience, with certain functionality, delivered through a particular channel.

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Contently

DECEMBER 8, 2021

And she gives some sage advice: Don’t be afraid to use paid, as long as you optimize for converting those visitors to repeat organic visitors. Making the case for awareness content—even if there’s no direct link to sales. Deanna explains how the science of stories can help you win over even the biggest content skeptic.

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Top of Funnel Content Marketing Funnels Template 142

Content4Demand

JANUARY 27, 2021

It’s easy to take the deceptively simple case study format for granted. Case studies play a valuable role in your content library. Standout case studies are concise, so you can’t waste words on tangents that don’t support your key points. In many cases, your own team members will have valuable contributions to make.

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Case Studies Case Study Studies Stats 100