Salesforce Marketing Cloud

OCTOBER 29, 2024

Last year, we got an unexpected phone call telling us that our 20-year-old customer service management (CSM) system for our technical support organization would be deprecated. We already had Sales Cloud as our customer relationship management ( CRM ) software, and ServiceNow as our IT service management (ITSM) solution.

Enterprise Management 69

Enterprise Management Work Management Service Knowledge Base 69

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. This is where lead capture software comes into play, offering a powerful solution for businesses looking to streamline their lead generation processes, boost their sales pipeline , and track key sales metrics.

Marketing Automation Services 130

Marketing Automation Services Lead Capture Budget Programs Enterprise Management 130

ClickZ

OCTOBER 22, 2020

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Sana Commerce

AUGUST 19, 2024

When it comes to selecting an enterprise e-commerce platform, the decision is crucial for long-term success. Two prominent options in the market are SAP Commerce Cloud and Sana Commerce Cloud, each offering unique strengths and capabilities. We’re not trying to be everything to everyone. Sana Commerce Cloud is built for agility.

Enterprise Management 98

Enterprise Management Marketing Management CMS Development Lock-In 98

Zoominfo

FEBRUARY 2, 2021

Enterprise customer relationship management (CRM) systems aren’t just an upselling gimmick from your standard CRM. Larger (enterprise) companies have different digital asset requirements compared to smaller companies, including their CRM. What is Enterprise CRM? Enterprise vs. SMB CRM Systems.

Enterprise Management 290

Enterprise Management Digital Asset Management Paid Search Agency Marketing Automation Services 290

ClickZ

JUNE 17, 2020

30-second summary: We provide seven examples of enterprise-level providers of AI-enabled marketing solutions as well as case studies for each. Each of these companies are leaders in their respective category, with B2B and B2C organizations each benefiting from their AI-enabled solutions. Now, for the list. #1:

Enterprise Management 137

Enterprise Management Digital Asset Management Marketing AI Marketing Management 137

Marketing Insider Group

OCTOBER 6, 2020

Some organizations want a pixel-perfect plan for their entire transformation before they buy one single sticky note. Facing increased competition in their sector, senior executives at an alcoholic beverage company were considering taking their marketing department Agile. As you might imagine, neither approach is ideal.

Enterprise Management 249

Enterprise Management Work Management Marketing Management Planning 249

Marketing Insider Group

OCTOBER 28, 2020

For the past 10 years or more, I’ve been analyzing, strategizing, building, optimizing, and measuring the content marketing programs for companies in just about every industry and sector there is. In fact, in my last count, we have done fully customized content marketing strategy workshops for more than 80 different companies.

Enterprise Management 280

Enterprise Management Digital Asset Management Work Management Marketing Management 280

Martech

APRIL 23, 2024

Have you sensed that your martech solution or vendor is losing interest? Marketers understand that not all of their relationships are perfect. Have you outgrown your current solution? However, your vendor could begin tailoring their solutions to a smaller market.

Enterprise Management 89

Enterprise Management Work Management Marketing Management Vendors 89

Salesforce Marketing Cloud

FEBRUARY 14, 2023

The big picture The average enterprise company uses more than 1,000 different applications across separate departments, which are often siloed, according to MuleSoft’s 2023 Connectivity Benchmark Report. This is known as vendor sprawl. Consolidate your spend with one or just a few vendors. What is vendor sprawl?

Enterprise Management 98

Enterprise Management Work Management Marketing Management Vendors 98

Sprout Social

JULY 20, 2022

If your marketing tech stack is a puzzle, then picture your enterprise social media tool as the final piece that pulls it all together. Keep reading to find out what you need to know when choosing an enterprise social media management software. Enterprise software purchases are a team sport.

Enterprise Management 82

Enterprise Management Digital Asset Management Work Management Social Media 82

Martech

FEBRUARY 25, 2022

Customers’ expectations are rising and marketers are working to meet those expectations with personalized content at a growing number of touchpoints — from social, to website to mobile app to drive-through menu to virtual reality experience. What digital asset management capabilities does our organization need?

Digital Asset Management 101

Digital Asset Management Enterprise Management Work Management Marketing Management 101

Oktopost

DECEMBER 18, 2023

B2B marketing leaders plan to spend 30% of their budgets on brand building , and community management is a vital part of that. Community management software can take your brand building to a new level. Jump ahead: What is Community Management Software? Managing multiple accounts from a single dashboard.

Enterprise Management 62

Enterprise Management Marketing Management Marketing Automation Services Budget Programs 62

Webbiquity

NOVEMBER 20, 2023

AI taking marketing jobs ( or not )…it’s been another “interesting” year for marketers. Have the tools in your marketing technology matrix kept up? Black Friday and Cyber Monday 2023 promotions make this a fantastic time to take stock of your business software toolbox. The Dates: November 20-27.

Enterprise Management 210

Enterprise Management Marketing Management Budget Programs Software 210

TrustRadius Marketing

JULY 10, 2022

Corporate learning management systems allow companies to effectively train new hires, maintain compliance, and provide professional development opportunities. Given that SaaS products at the enterprise level come with an extremely hefty price tag, selecting the right one is vital. ” What do Enterprises Need From an LMS?

Enterprise Management 98

Enterprise Management Budget Programs Training Course 98

Martech

DECEMBER 7, 2021

Once you have determined that marketing work management software makes sense for your business and have spent time researching individual vendors, it’s time to schedule demos with your selected vendors. Whether the vendor seems to understand your business and your needs.

Work Management 92

Work Management Enterprise Management Digital Asset Management Marketing Management 92

Zoominfo

APRIL 12, 2021

How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? At the enterprise level, with 1000-plus employees and more than $1 billion in annual revenue, massive growth drives the organization. What Is an Enterprise Marketing Strategy? Personalize at scale.

Enterprise Management 189

Enterprise Management Work Management Marketing & Strategy Marketing Strategy 189

ANNUITAS

OCTOBER 11, 2023

I want to share with you a new service from ANNUITAS – one designed to help go-to-market (GTM) organizations continuously improve their performance. As Growth Leaders , we find ourselves at a crossroads with our go-to-market efforts. Let’s tackle ‘the why’ and dig into how this service works.

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Work Management Marketing Management 130

Sana Commerce

JUNE 15, 2023

There are countless options for B2B organizations seeking e-commerce solutions providers for their business. For these organizations, the right e-commerce platform can make or break goals for sustainable business growth and success. E-commerce platforms are a great option for B2B organizations.

Enterprise Management 52

Enterprise Management Work Management Marketing Management CMS Development 52

SocialPilot

NOVEMBER 15, 2024

This heightened importance of reviews has made businesses more attentive than ever to their online reputation management. That’s why savvy businesses are turning to review management software to streamline the process, transforming customer feedback into a powerful driving force for their brand.

Enterprise Management 40

Enterprise Management Marketing Management Software Lead Ranking 40

Webbiquity

JANUARY 10, 2023

As marketing has gotten more complex, marketing pros have had to embrace a wide variety of sophisticated tools to remain competitive and meet customer expectations. These 10 marketing software solutions help to streamline marketing campaigns through automation and advanced functionality. Marketing 360.

Marketing Automation Services 305

Marketing Automation Services Budget Programs Enterprise Management Work Management 305

Acrolinx

DECEMBER 3, 2024

It might not be at the forefront of every content creator’s mind, but terminology management is crucial for successful, effective communication. That includes the names for their products and services. By contrast, defining, managing, and ensuring consistent use of terminology can bring an array of business benefits.

Enterprise Management 52

Enterprise Management Marketing Management High Quality Lead Cost 52

TrustRadius Marketing

OCTOBER 27, 2022

Voice over Internet Protocol ( VoIP ) is an affordable online communication software that allows users to utilize an internet signal to manage multiple communication capabilities. Enterprise organizations have hyper-specific needs to get the most out of this essential type of software. VoIP For Enterprises.

Enterprise Management 52

Enterprise Management Work Management Budget Programs Click Rate 52

Sprout Social

DECEMBER 29, 2022

If you answered yes, your current project management strategies and corporate communications tools might need an upgrade. It’s time to invest in project management software to help you plan, coordinate and execute your team’s work at a higher level. The benefits of project management software. monday.com.

Enterprise Management 107

Enterprise Management Work Management Budget Programs Marketing Management 107

Martech

DECEMBER 15, 2023

Marketing automation isn’t just for enterprises with endless budgets. Marketing automation software for small business provides many of the same benefits as their enterprise counterparts. Marketing automation makes tasks like email marketing and social media posting efficient and scalable.

Marketing Automation Services 114

Marketing Automation Services Enterprise Management Budget Programs Work Management 114

Martech

SEPTEMBER 18, 2024

Until now, we haven’t seen a complete AI solution for businesses,” said Andy Pitre, EVP of product at HubSpot. There are consumer AI solutions that are super accessible and give results in seconds, but they aren’t connected to your business or your data. It is over a longer period of time.” Processing.

Enterprise Management 118

Enterprise Management Work Management Marketing AI Hubspot 118

Martech

MAY 3, 2023

Once you have determined that enterprise SEO software makes sense for your business , spend time researching individual vendors and their capabilities. Does the vendor seem to understand our business and our marketing needs? Will it manage the page relationship and directional recommendations?

Enterprise Management 100

Enterprise Management Digital Asset Management Work Management Marketing Management 100

Martech

JUNE 15, 2023

.” So far, so familiar; similar announcements have been made at numerous marketing technology conferences this season. In other words, the enterprise as a self-driving car. Originally, Pega used AI to power case management in the BPM space. “Most marketing is remarkably unevolved,” he continued.

Enterprise Management 98

Enterprise Management Marketing AI Work Management Marketing Management 98

TrustRadius Marketing

OCTOBER 19, 2022

Accounting companies of all sizes need a robust system that can manage their finances. With accounting software , you can alleviate the time and effort of accountants or analysts. The excruciating part is locating and purchasing the perfect software for your business and team. What is Accounting Software?

Enterprise Management 95

Enterprise Management Work Management Marketing Management Budget Programs 95

TrustRadius Marketing

JULY 27, 2022

Social media is indispensable for enterprises looking to maintain a strong competitive advantage. The same report concluded that eCommerce on social media has a market potential surpassing $1 trillion. Social Media Analytics provides enterprises with actionable insights, metrics, and KPIs.

Enterprise Management 93

Enterprise Management Social Media Paid Content Analytics 93

Inbox Insight

NOVEMBER 29, 2024

We are here today with Live Teardown, an enterprise demand generation planning masterclass. We provide a variety of resources covering the latest trends in sales and marketing, including special reports, news updates, contributed articles, and webinars and webinar series much like this one, among other things. Ross Howard: Thank you.

Demand Generation 52

Demand Generation Demand Generation Agencies Enterprise Management Ideal Customer Profiles 52

Martech Advisor

FEBRUARY 10, 2020

A digital asset management (DAM) software solution is defined as an application that enables you to store, organize, share, and manage your digital assets at a central repository. In this article, we will look at the top ten digital asset management (DAM) software solutions for 2020.

Digital Asset Management 62

Digital Asset Management Enterprise Management Work Management Marketing Management 62

TrustRadius Marketing

JULY 30, 2022

IT infrastructure monitoring is critical to the successful operation of any enterprise. Keeping track of these devices is essential to the continued success of your organization. This introduces the idea of IT infrastructure monitoring solutions. This introduces the idea of IT infrastructure monitoring solutions.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Service 52

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing AI 95

Hubspot

AUGUST 7, 2024

I distinctly remember the day I learned about CMRs: I was using a spreadsheet for my contact management, and I felt like other people maintained their networks better by sheer luck. Today I'll walk you through the most popular SaaS CRM solutions on the market to help you find the best tool for your needs. User Experience.

Enterprise Management 69

Enterprise Management Work Management Marketing Automation Services Marketing Management 69

Martech

SEPTEMBER 28, 2021

Buying marketing technology can be stressful. The impact of your choice will reverberate across your enterprise, and switching costs can become prohibitive. Yet, it can seem hard to know in advance whether you’re picking the right solution. Sometimes the marketing-IT divide gets overplayed.

Enterprise Management 92

Enterprise Management Work Management Marketing Management Vendors 92

Martech

JANUARY 14, 2022

” It profiled some struggling enterprise software vendors sitting on large piles of cash because they IPO’d at pumped-up valuations just before the 2001 crash. Consider the case of the Interwoven content management suite—one of Forbes’s “undead” in 2002. A new generation of zombies.

Enterprise Management 106

Enterprise Management Marketing Management Vendors Burn Rate 106